Prabu Karvy

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    A STUDY ON CUSTOMER PERCEPTION TOWARDS INDIAN

    CAPITAL MARKET WITH SPECIAL REFERANCE TO KARVY

    STOCK BROKING LTD

    A PROJECT REPORT

    SUBMITED TO THE

    SCHOOL OF MANAGEMENT

    In the partial fulfillment of the requirement for the award of the degree of

    MASTER OF BUSINESS ADMINISTRATION

    BY

    THAMIZH.P

    Reg.No: 3510!1!

    U"#e$ %&e g'(#)"*e o+

    M$.P.SARA,ANAN B.B.A.- M.B.A.- PGDCA- M.P&(.

    Se"(o$ Le*%'$e$

    SCHOOL OF MANAGEMENT STUDIES

    FACULTY OF ENGINEERING AND TECHNOLOGY

    SRM UNI,ERSITY

    SRM NAGAR- /ATTAN/ULATHUR- /ANCHEEPURAM

    DISTRICT 03!03

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    MAY !00

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    SCHOOL OF MANAGEMENT STUDIES FACULTY

    OF ENGINEERING AND TECHNOLOGY SRM

    UNI,ERSITY

    SRM NAGAR- /ATTAN/ULATHUR-

    /ANCHEEPURAM DISTRICT203!03

    BONAFIDE CERTIFICATE

    Certified that this project Report titled A STUDY ON CUSTOMER

    PERCEPTION TOWARDS INDIAN CAPITAL MARKET WITH

    SPECIAL REFERANCE TO KARVY STOCK BROKING LTD

    Is a bonafide work of THAMIZH.P(Reg no. 35106212) wo !arried o"# #e

    resear! "nder $% s"&er'ision. er#ified f"r#er #a# #o #e bes# of $%

    knowedge #e work re&or#ed ere in does no# for$ &ar# of an% o#er

    &ro*e!# or disser#a#ion on #e basis of wi! a degree or award was

    !onferred on an earier o!!asion on #is or an% o#er !andida#e.

    +igna#"re of #e ,"ide +igna#"re of -ean M/A

    (P.+ara'anan) (-r. a%sree +"res)

    In#erna a$iner #erna a$iner

    -a#e

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    ABSTRACT

    Te &ro*e!# re&or# A STUDY ON CUSTOMER PERCEPTION

    TOWARDS INDIAN CAPITAL MARKET WITH SPECIAL

    REFERANCE TO KARVY STOCK BROKING LTD,

    is a des!ribed s#"d% were a !ear des!riion of #e organi4a#ion working

    and #o know #e a&&i!a#ion of $anage$en# !on!es as How #o $anage

    #e risk. I# !onsis#s of ana%sis and findings of #e s#"d% of #e India Infoine

    i$i#ed. Te re&or# #aks abo"# #e Risk $anage$en#. Te ob*e!#i'e of #e

    s#"d% is #o "nders#and edging and s&e!"a#ion #ro"g #e deri'a#i'e

    #rading. Te s!o&e of #e s#"d% is i$i#ed #o #e !o$&an% $e#odoog%

    foowed is #o s#"d% #e !o$&an% and i#s $arke# ana%sis for a &eriod of 3

    $on#s i.e. fro$ 7ebr"ar% #o A&ri 2008. a!"a#ion a'e been $ade fro$

    #e infor$a#ion ob#ained fro$ s#o!k $arke# &ri!e of #e 9+. 7ina% #e

    re&or# ends wi# #e finding and ana%sis of #e s#"d% done a# #e !o$&an%

    and re!o$$enda#ions gi'en #o #e $anage$en# of #e !o$&an% for f"r#er

    i$&ro'e$en# of #eir working.

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    AC/NOLEDGEMENT

    I wo"d ike #o #ank /AR,Y STOC/ BRO/ING LTD-for gi'ing

    $e #is o&&or#"ni#% #o be asso!ia#ed wi# an es#ee$ed organi4a#ion.

    I wo"d es&e!ia% ike #o e&ress $% gra#i#"de #owards

    M$. ANAND- B$)"*& M)")ge$- wo was $% &ro*e!# g"ide for a

    #e s"&&or# and !ons#an# feedba!k on $% &rogress $ade d"ring #e &ro*e!#. I

    wo"d aso ike #o #ank M$. SENTHIL M)")ge$ for #eir s"&&or# and

    en!o"rage$en# wi! e&ed $e #o !o$&e#e #is &ro*e!# s"!!essf"%.

    I e#end $% sin!ere #anks #o in#erna g"ide M$.P. SARA,ANAN

    B.B.A.- M.B.A.- PGDCA. M.P&(. for is 'a"abe g"idan!e d"ring #e

    &ro*e!# work.

    M% sin!ere #anks #o onorabe fo"nder and !air$an

    M$. PACHAMUTHU

    S R M UNI,ERSITY- /ATTAN/ULATHUR

    In &ar#i!"ar $% sin!ere #anks #o -ean M$4. JAYSHREESURESH

    +H:: :7 MA9A,M9T +RM ;9IATTA9>;ATH;R for

    &ro'iding a #e fa!ii#ies #o !arr%o"# #e &ro*e!# work. as# b"# no# #e eas# I

    e#end $% #anks #o $% fa$i% and a $% friends wo e&ed $e in

    !o$&e#ing #is &ro*e!# work s"!!essf"%.

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    DECLARATION

    I THAMIZH.P(35106212) do ere b% de!are #a# #is &ro*e!# ?A STUDY

    ON CUSTOMER PERCEPTION TOARDS INDIAN CAPITAL

    MAR/ET ITH SPECIAL REFERANCE TO /AR,Y STOC/

    BRO/ING [email protected] s"b$i##ed #o +RM +!oo of Manage$en# +#"dies for

    #e award of #e M)4%e$ o+ B'4("e44 A#("(4%$)%(o" is #e re!ord of

    origina work done b% $e "nder g"idan!e of

    M$.P.S)$)6)")".B.B.A.-M.B.A.- PGDCA.- M. P&(.- fa!"#% ,"ide

    +!oo of Manage$en# s#"dies and #is &ro*e!# work as no# for$ed #e

    basis for #e award of an% o#er -egree-i&o$aAsso!ia#e si&7eow si&

    of #e si$iar #i#e #o an% o#er -egree #o an% o#er ;ni'ersi#%

    P)*e : /)%%)"7')%&'$ +igna#"re of #e +#"den#

    D)%e:

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    TABLE OF CONTENTS

    CHAPTER. CONTENTS Pg.No

    NO

    1 INTRODUCTION 1

    ! COMPANY PROFILE 15

    3 RE,IE OF LITERATURE 23

    8 RESEARCH METHODOLOGY 2A

    5 DATA ANALYSIS 9 INTERPRETATION A6

    FINDINGS B5

    : SUGGESTIONS B8

    CONCLUSION 101

    ;BIBILOGRAPHY

    102

    10 ANNE

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    LIST OF TABLES

    T)=e PARTICULARS PAGE

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    5.3Ge"#e$ 64. $(47 %)7("g )=((%? o+ %&e 50

    ("6e4%o$4.

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    5!)$7e%

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    58("6e4%o$4

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    5. )$7e% 5

    5.: Re)4o"4 +o$ ("6e4%("g (" %&e 4%o*7 5)$7e%

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    =? %&e $e4>o"#e"%

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    5.10I"+o$)%(o" =)4e# o" &(*& 8

    ("6e4%e"%4 )$e )#e (" 4%o*7 )$7e%

    5.10 D(++(*'%(e4 +)*e# =? %&e ("6e4%o$4

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    LIST OF CHART

    C&)$% PARTICULARS PAGE

    I"6e4%[email protected] >e$*e>%(o" %o)$#4 4%o*7

    5.1 )$7e% +$o $(47- $e%'$" )"# 4)6("g4 53

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    1

    =? %&e $e4>o"#e"%

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    5.:I"+o$)%(o" =)4e# o" &(*&

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    5.; S&)$e P$(*e Mo6ee"% o+ ICICI B)"7 :0

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    :1+o$ ICICI B)"7

    5.11Re)%(6e S%$e"g%& I"#e +o$ ICICI B)"7 :!

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    LIST OF CHARTS

    C&)$% PARTICULARS PAGE

    5.1!Co>)$(4o" =e%ee" ICICI B)"7 9 NSE

    :3

    5.13 S&)$e >$(*e o6ee"% +o$ HDFC B)"7 :

    E>o"e"%() Mo6("g A6e$)ge EMA +o$

    5.18HDFC B)"7

    ::

    5.15 Re)%(6e S%$e"g%& I"#e +o$ HDFC B)"7 :

    5.1Co>)$(4o" =e%ee" HDFC =)"7 )"#

    :;NSE ("#e

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    3B)"7

    5.1; Re)%(6e S%$e"g%& +o$ SBI B)"7 8

    5.!0 Co>)$(4o" =e%ee" SBI 9 NSE 5

    5.!1 S%o*7 >$(*e o6ee"% o" PNB =)"7

    5.!! E>o"e"%() Mo6("g A6e$)ge +o$ PNB ;

    5.!3 Re)%(6e S%$e"g%& I"#e +o$ PNB ;0

    5.!8 Co>)$(4o" =e%ee" PNB 9 NSE ;1

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    CHAPTER21

    INTRODUCTION

    INTRODUCTION OF THE STUDY

    a&i#a $arke# !an be !assified as &ri$ar% and se!ondar% $arke#. Te fres iss"e

    of se!"ri#ies #akes &a!e in &ri$ar% $arke# and #rading a$ong in'es#ors #akes &a!e in

    se!ondar% $arke#. Pri$ar% $arke# is aso known as new iss"es $arke#. C"i#% in'es#ors

    firs# en#er !a&i#a $arke# #o"g in'es#$en# in &ri$ar% $arke#. In India !o$$on

    in'es#ors &ar#i!i&a#ing in #e eC"i#% &ri$ar% $arke# is $assi'e. Te n"$ber of !o$&anies

    offering eC"i#% #ro"g &ri$ar% $arke#s in!reased !on#in"o"s%.

    Te Indian !a&i#a $arke# saw good grow# be#ween Ma% 2003 and an"ar% 200

    on #e ba!k of good ,-P grow# en!o"raging !or&ora#e res"#s #e ,o'ern$en#Ds in#en#

    #o in'es# ea'i% in infras#r"!#"re a s#rong r"&ee and $o"n#ing fore reser'es. Te

    $arke# #oda% is range bo"nd and no# $"! see$s #o be a&&ening.

    Eie #is is #e s#or% of #e eC"i#% $arke# a C"i!k ook a# #e deb# $arke# sows

    #a# "ge iC"idi#% and ow !redi# off #ake ke in#eres# ra#es down $os# of #e &eriod.

    Tere was $id 'oa#ii#% wene'er #ere was news abo"# ;.+. in#eres# ra#es. Tere as

    been iger 'oa#ii#% $ore re!en#% be!a"se of #wo #ings F !on!erns o'er fis!a defi!i#

    and infa#ion and rising in#eres# ra#es in #e ke% word e!ono$ies. Tere !o"d be

    infa#ionar% &ress"res and rising #rade defi!i#s &ar#i!"ar% for #e de'eo&ing !o"n#ries.

    1

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    As for #e e$erging s!enario IndiaDs ,-P grow# &ro$ises #o be be##er #an wa#

    i# is now. Indian !or&ora#es $a% !on#in"e #o sow good grow# and rob"s#ness. Te

    $onsoon is e&e!#ed #o be good as aso #e agri!"#"re grow#. Te r"&ee see$s #o be

    oding fine wie #e fore reser'es re$ain !o$for#abe.

    Te baan!e see#s of Indian banks are ge##ing s#ronger. Te $arke#s now see$ #o

    be wai#ing for #e ,o'ern$en#Ds $o'es on #e e!ono$i! fron#. Te eC"i#% $arke#s are

    bo"nd #o see a big ra%. If #is does no# a&&en #en #e $arke#s !o"d see a !o&&%

    &eriod aead. :n #e deb# side #ere are indi!a#ions #a# in#eres# ra#es $ig# rise.

    I# i

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