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A STUDY ON CUSTOMER PERCEPTION TOWARDS INDIAN
CAPITAL MARKET WITH SPECIAL REFERANCE TO KARVY
STOCK BROKING LTD
A PROJECT REPORT
SUBMITED TO THE
SCHOOL OF MANAGEMENT
In the partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
BY
THAMIZH.P
Reg.No: 3510!1!
U"#e$ %&e g'(#)"*e o+
M$.P.SARA,ANAN B.B.A.- M.B.A.- PGDCA- M.P&(.
Se"(o$ Le*%'$e$
SCHOOL OF MANAGEMENT STUDIES
FACULTY OF ENGINEERING AND TECHNOLOGY
SRM UNI,ERSITY
SRM NAGAR- /ATTAN/ULATHUR- /ANCHEEPURAM
DISTRICT 03!03
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MAY !00
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SCHOOL OF MANAGEMENT STUDIES FACULTY
OF ENGINEERING AND TECHNOLOGY SRM
UNI,ERSITY
SRM NAGAR- /ATTAN/ULATHUR-
/ANCHEEPURAM DISTRICT203!03
BONAFIDE CERTIFICATE
Certified that this project Report titled A STUDY ON CUSTOMER
PERCEPTION TOWARDS INDIAN CAPITAL MARKET WITH
SPECIAL REFERANCE TO KARVY STOCK BROKING LTD
Is a bonafide work of THAMIZH.P(Reg no. 35106212) wo !arried o"# #e
resear! "nder $% s"&er'ision. er#ified f"r#er #a# #o #e bes# of $%
knowedge #e work re&or#ed ere in does no# for$ &ar# of an% o#er
&ro*e!# or disser#a#ion on #e basis of wi! a degree or award was
!onferred on an earier o!!asion on #is or an% o#er !andida#e.
+igna#"re of #e ,"ide +igna#"re of -ean M/A
(P.+ara'anan) (-r. a%sree +"res)
In#erna a$iner #erna a$iner
-a#e
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ABSTRACT
Te &ro*e!# re&or# A STUDY ON CUSTOMER PERCEPTION
TOWARDS INDIAN CAPITAL MARKET WITH SPECIAL
REFERANCE TO KARVY STOCK BROKING LTD,
is a des!ribed s#"d% were a !ear des!riion of #e organi4a#ion working
and #o know #e a&&i!a#ion of $anage$en# !on!es as How #o $anage
#e risk. I# !onsis#s of ana%sis and findings of #e s#"d% of #e India Infoine
i$i#ed. Te re&or# #aks abo"# #e Risk $anage$en#. Te ob*e!#i'e of #e
s#"d% is #o "nders#and edging and s&e!"a#ion #ro"g #e deri'a#i'e
#rading. Te s!o&e of #e s#"d% is i$i#ed #o #e !o$&an% $e#odoog%
foowed is #o s#"d% #e !o$&an% and i#s $arke# ana%sis for a &eriod of 3
$on#s i.e. fro$ 7ebr"ar% #o A&ri 2008. a!"a#ion a'e been $ade fro$
#e infor$a#ion ob#ained fro$ s#o!k $arke# &ri!e of #e 9+. 7ina% #e
re&or# ends wi# #e finding and ana%sis of #e s#"d% done a# #e !o$&an%
and re!o$$enda#ions gi'en #o #e $anage$en# of #e !o$&an% for f"r#er
i$&ro'e$en# of #eir working.
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AC/NOLEDGEMENT
I wo"d ike #o #ank /AR,Y STOC/ BRO/ING LTD-for gi'ing
$e #is o&&or#"ni#% #o be asso!ia#ed wi# an es#ee$ed organi4a#ion.
I wo"d es&e!ia% ike #o e&ress $% gra#i#"de #owards
M$. ANAND- B$)"*& M)")ge$- wo was $% &ro*e!# g"ide for a
#e s"&&or# and !ons#an# feedba!k on $% &rogress $ade d"ring #e &ro*e!#. I
wo"d aso ike #o #ank M$. SENTHIL M)")ge$ for #eir s"&&or# and
en!o"rage$en# wi! e&ed $e #o !o$&e#e #is &ro*e!# s"!!essf"%.
I e#end $% sin!ere #anks #o in#erna g"ide M$.P. SARA,ANAN
B.B.A.- M.B.A.- PGDCA. M.P&(. for is 'a"abe g"idan!e d"ring #e
&ro*e!# work.
M% sin!ere #anks #o onorabe fo"nder and !air$an
M$. PACHAMUTHU
S R M UNI,ERSITY- /ATTAN/ULATHUR
In &ar#i!"ar $% sin!ere #anks #o -ean M$4. JAYSHREESURESH
+H:: :7 MA9A,M9T +RM ;9IATTA9>;ATH;R for
&ro'iding a #e fa!ii#ies #o !arr%o"# #e &ro*e!# work. as# b"# no# #e eas# I
e#end $% #anks #o $% fa$i% and a $% friends wo e&ed $e in
!o$&e#ing #is &ro*e!# work s"!!essf"%.
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DECLARATION
I THAMIZH.P(35106212) do ere b% de!are #a# #is &ro*e!# ?A STUDY
ON CUSTOMER PERCEPTION TOARDS INDIAN CAPITAL
MAR/ET ITH SPECIAL REFERANCE TO /AR,Y STOC/
BRO/ING [email protected] s"b$i##ed #o +RM +!oo of Manage$en# +#"dies for
#e award of #e M)4%e$ o+ B'4("e44 A#("(4%$)%(o" is #e re!ord of
origina work done b% $e "nder g"idan!e of
M$.P.S)$)6)")".B.B.A.-M.B.A.- PGDCA.- M. P&(.- fa!"#% ,"ide
+!oo of Manage$en# s#"dies and #is &ro*e!# work as no# for$ed #e
basis for #e award of an% o#er -egree-i&o$aAsso!ia#e si&7eow si&
of #e si$iar #i#e #o an% o#er -egree #o an% o#er ;ni'ersi#%
P)*e : /)%%)"7')%&'$ +igna#"re of #e +#"den#
D)%e:
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TABLE OF CONTENTS
CHAPTER. CONTENTS Pg.No
NO
1 INTRODUCTION 1
! COMPANY PROFILE 15
3 RE,IE OF LITERATURE 23
8 RESEARCH METHODOLOGY 2A
5 DATA ANALYSIS 9 INTERPRETATION A6
FINDINGS B5
: SUGGESTIONS B8
CONCLUSION 101
;BIBILOGRAPHY
102
10 ANNE
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LIST OF TABLES
T)=e PARTICULARS PAGE
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LIST OF CHART
C&)$% PARTICULARS PAGE
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LIST OF CHARTS
C&)$% PARTICULARS PAGE
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CHAPTER21
INTRODUCTION
INTRODUCTION OF THE STUDY
a&i#a $arke# !an be !assified as &ri$ar% and se!ondar% $arke#. Te fres iss"e
of se!"ri#ies #akes &a!e in &ri$ar% $arke# and #rading a$ong in'es#ors #akes &a!e in
se!ondar% $arke#. Pri$ar% $arke# is aso known as new iss"es $arke#. C"i#% in'es#ors
firs# en#er !a&i#a $arke# #o"g in'es#$en# in &ri$ar% $arke#. In India !o$$on
in'es#ors &ar#i!i&a#ing in #e eC"i#% &ri$ar% $arke# is $assi'e. Te n"$ber of !o$&anies
offering eC"i#% #ro"g &ri$ar% $arke#s in!reased !on#in"o"s%.
Te Indian !a&i#a $arke# saw good grow# be#ween Ma% 2003 and an"ar% 200
on #e ba!k of good ,-P grow# en!o"raging !or&ora#e res"#s #e ,o'ern$en#Ds in#en#
#o in'es# ea'i% in infras#r"!#"re a s#rong r"&ee and $o"n#ing fore reser'es. Te
$arke# #oda% is range bo"nd and no# $"! see$s #o be a&&ening.
Eie #is is #e s#or% of #e eC"i#% $arke# a C"i!k ook a# #e deb# $arke# sows
#a# "ge iC"idi#% and ow !redi# off #ake ke in#eres# ra#es down $os# of #e &eriod.
Tere was $id 'oa#ii#% wene'er #ere was news abo"# ;.+. in#eres# ra#es. Tere as
been iger 'oa#ii#% $ore re!en#% be!a"se of #wo #ings F !on!erns o'er fis!a defi!i#
and infa#ion and rising in#eres# ra#es in #e ke% word e!ono$ies. Tere !o"d be
infa#ionar% &ress"res and rising #rade defi!i#s &ar#i!"ar% for #e de'eo&ing !o"n#ries.
1
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As for #e e$erging s!enario IndiaDs ,-P grow# &ro$ises #o be be##er #an wa#
i# is now. Indian !or&ora#es $a% !on#in"e #o sow good grow# and rob"s#ness. Te
$onsoon is e&e!#ed #o be good as aso #e agri!"#"re grow#. Te r"&ee see$s #o be
oding fine wie #e fore reser'es re$ain !o$for#abe.
Te baan!e see#s of Indian banks are ge##ing s#ronger. Te $arke#s now see$ #o
be wai#ing for #e ,o'ern$en#Ds $o'es on #e e!ono$i! fron#. Te eC"i#% $arke#s are
bo"nd #o see a big ra%. If #is does no# a&&en #en #e $arke#s !o"d see a !o&&%
&eriod aead. :n #e deb# side #ere are indi!a#ions #a# in#eres# ra#es $ig# rise.
I# i
