KARTHIK FULL PRO

CONTENTS

CHAPTERS CONTENTS PAGENO

LIST OF TABLES

LIST OF CHARTS

ABSTRACT

REVIEW OF LITERATURE

1 INTRODUCTION 1

1.1 ABOUT THE STUDY 1

1.2 ABOUT THE INDUSTRY 2

1.3 ABOUT THE COMPANY 3

2 MAIN THEME OF THE PROJECT 7

2.1.OBJECTIVES OF THE STUDY 7

2.2.SCOPE & LIMITATIONS OF THE STUDY 7

2.3.METHODOLOGY 8

3 ANALYSIS & INTERPRETATION 13

4FINDINGS AND RECOMMANDATIONS AND

CONCLUSION62

4.1.FINDINGS 62

4.2.SUGGESTION 65

4.3.CONCLUSION 66

APPENDIX 67

BIBLIOGRAPY 70

1

LIST OF TABLES

TABLE

NOTITLE PAGENO

3.1.1 GENDER OF THE RESPONDENTS 14

3.1.2 THE AGE LEVEL OF THE RESPONDENTS 16

3.1.3

EDUCATIONAL QUALIFICATION OF THE

RESPONDENTS18

3.1.4 MONTHLY INCOME OF THE RESPONDENTS 20

3.1.5 MARTIAL STATUS OF THE RESPONDENTS 22

3.1.6 OCCUPATION OF THE RESPONDENTS 24

3.1.7THE TYPES OF INVESTMENT POSSED BY THE

INVESTOR26

3.1.8THE PERIED OF TRADING IN SECURITIES

MARKET28

3.1.9 FACTOR CONSIDERING BEFORE INVESTMENT 30

3.1.10

MODES OF AWARENESS ABOUT THE STOCK

TRADING32

3.1.11INVESTORS OPINION ABOUT THE TYPES OF

RISK MODE34

3.1.12

WHETHER THE RESPONDENTS KEENLY

OBSERVE THE CHANGING IN THE STOCK

MARKET

36

3.1.13REGULAR OBSERVATION ABOUT THE STOCK

MARKET38

3.1.14WHETHER SHARE TRADING AFFORTABLE TO

THE COMMEN PEOPLE40

2

3.1.15

INVESTORS AWARENESS ABOUT THE

FEATURES AND OPINION OF SECURITIES

MARKET

42

3.1.16 RESPONDENT’S OPINION ABOUT CUSTOMER

SERVICE

44

3.1.17 RESPONDENT’S OPINION ABOUT MARKET

INFORMATION

46

3.1.18 RESPONDENT’S OPINION ABOUT LOW

BROKERAGE

48

3.1.19RESPONDENT’S OPINION ABOUT GOOD WILL

50

3.1.20RESPONDENT’S OPINION ABOUT NEARNESS

52

3.1.21 THE INVESTOR OPINION ABOUT OVERALL

PERFORMANCE

54

3.2.1 THE RELATION BETWEEN AGE LEVEL & CUSTOMER

SERVICE OF MANGAL KESHAV56

3.2.2

RELATIONSHIB

BETWEEN RISK MODE AND INCOME OF

MANGAL KESHAV

58

3.3.1 OCCUPATION AND

OVERALL PERFORMANCE OF MANGAL KESHAV

60

LIST OF CHARTS

3

CHART

NOTITLE

PAGENO

3.1.1 GENDER OF THE RESPONDENTS 15

3.1.2 THE AGE LEVEL OF THE RESPONDENTS 17

3.1.3

EDUCATIONAL QUALIFICATION OF THE

RESPONDENTS19

3.1.4 MONTHLY INCOME OF THE RESPONDENTS 21

3.1.5 MARTIAL STATUS OF THE RESPONDENTS 23

3.1.6 OCCUPATION OF THE RESPONDENTS 25

3.1.7THE TYPES OF INVESTMENT POSSED BY THE

INVESTOR27

3.1.8THE PERIED OF TRADING IN SECURITIES

MARKET29

3.1.9 FACTOR CONSIDERING BEFORE INVESTMENT 31

3.1.10

MODES OF AWARENESS ABOUT THE STOCK

TRADING33

3.1.11INVESTORS OPINION ABOUT THE TYPES OF

RISK MODE35

3.1.12

WHETHER THE RESPONDENTS KEENLY

OBSERVE THE CHANGING IN THE STOCK

MARKET

37

3.1.13REGULAR OBSERVATION ABOUT THE STOCK

MARKET39

3.1.14WHETHER SHARE TRADING AFFORTABLE TO

THE COMMEN PEOPLE41

3.1.15 INVESTORS AWARENESS ABOUT THE 43

4

FEATURES AND OPINION OF SECURITIES

MARKET

3.1.

16

RESPONDENT’S OPINION ABOUT CUSTOMER

SERVICE45

3.1.17RESPONDENT’S OPINION ABOUT MARKET

INFORMATION47

3.1.18RESPONDENT’S OPINION ABOUT LOW

BROKERAGE49

3.1.19 RESPONDENT’S OPINION ABOUT GOOD WILL 51

3.1.20 RESPONDENT’S OPINION ABOUT NEARNESS 53

3.1.21THE INVESTOR OPINION ABOUT OVERALL

PERFORMANCE55

5

ABSTRACT

“A study on Investor Attitude towards MangalKeshav Securities

Limited.,” is the project title. The main objective of the research was to

ascertain the level of Investor Attitude towards MangalKeshav Securities

Limited.

The research study conducted is descriptive in nature and the sample

size used for this study is 120. The method used for this study is Primary data

collection method. For colleting the data structured questionnaire was used in

this study.

Percentage analysis chi square were used for analyzing and

interpretation. This research mainly focuses on Investor feedback and

suggestions that would be useful to MangalKeshav Securities Limited., to

take necessary actions to solve them in a better manner.

The findings revealed that most of the respondents are satisfied with

the Investor Attitude towards MangalKeshav Securities Limited. The research

would surely help to forecasts the Investor needs and help the company to

take the necessary

6

REVIEW OF LITERATURE

It is suddenly that business managers have realized that the customer is

supreme or the need to render personalized service. However, it was not

possible to address the preferences of a massive group of widely dispersed

individuals. Neither the tools nor the technology was available. The smart

business managers did the next best thing, which was to conduct a market

research and classify the market into broad segment with different

preferences. The product managers would (and still do) then position their

product catering broadly to these segments.

The information systems have evolved tremendously over the last three

decades and so have the communication system. While Enterprise Resource

Planning the management mantra of nineties offered the means to optimize

resource planning at the enterprise level encompassing every area of the

enterprise on a real time basis, there was still no means to connect to the

customer. The customer had just too many locations.

The commercial penetration of internet into homes changed everything. Tit

provided the means to take the integrated enterprise information system to

the customer’s living room. He could buy, sell or bank sitting there while

uniquely identifying himself.

This led to the evolution of customer relationship, which uses the Net to

integrate the customer contact points directly with the enterprise. It provides

the means to interact with every customer individually. The interacting over a

period of time creates history that is available to the field sales/support

personnel at the touch of a button.

7

I.INTRODUCTION

1.1.ABOUT THE STUDY

The scope of share trading is increasing day by day, according to the

economy growth. The growth any country is depending on the growth of the

share market of that country. Themarkets have reached dizzying heights.

Risk-aware investors are rethinking their investment strategy. Interest rates

are increasing and they generally have a negative attitude impact on the

stock markets

The days of getting more than 50% returns from the stock markets are

over seems to be the unanimous opinion amongst India’s leading brokerage

houses. Even if one were to get less than 50% returns in today’s stock

markets the path will be strewn with lot of volatility they believe. In such a

scenario, we all would want to look at safe but decent on our investments.

And it is an added advantage if these investments help us to save on tax.

For my study, I have chosenmangalkeshav securities ltd.,

Gobichettipalayam. The main objective of the firm is the share broking. The

study aims to understand the investor’s awareness regarding the share

trading. The data mostly collected by the way of questionnaires and through

some published documents like annual reports etc.Through the study got

information regarding how investors perceive share trading and thus I arrived

at the point I intent to study.

8

1.2. ABOUT THE INDUSTRY

India Share market enables the buying and selling of the collective

shares of the various companies as well as other securities and derivatives.

The shares of the Indian market are expressed as a company's sales revenue

from Indian Share Market divided by the total sales revenue available in the

share market of India. The Indian share market is thus one of the most

important sources of the companies for raising money.

The Indian economy is among the fastest growing in the world, with

GDP growth rate being 9.4% in 2006-07 from 7% in the last financial year

2005-06, indicating that the Indian market economy has a steady growth rate

over the last two decades. The shares of the companies belonging to leading

industries like automobiles, cement, chemicals, consumer electronics, food

processing, fuel, machinery, mining, pharmaceuticals, steel, transportation

equipments and textiles are those which dominate the India Share Market.

Of the leading stock exchanges that deal with the share trading in the

Indian stock market the National Stock Exchange of India NSE is the largest

stock exchange in India while the Bombay stock exchange BSE is the oldest.

Some others are:

Calcutta Stock Exchange Association Limited

Delhi Stock Exchange Association

Inter-connected Stock Exchange of India

Securities and Exchange Board of India (SEBI)

Some vital organs which regulate functioning of the movements of the

prices in the India Share Market are:

9

Stock Market Indices - The BSE SENSEX or the BSE 30, BSE 500,

BSE MIDCAP, BSE SMLCAP, S&P CNX Nifty

Derivatives - Financial Contracts, Forward Contracts, Future Contracts,

Index Future Contract, Option Contract Index, Option Contract, Money

Option Contract

Initial Public Offering IPO - Primary Market ,Underwriting, Book

Building, Over Subscription ,Green Shoe Option, Listing

Stock Brokers - Risk Disclosure Document, Broker Research on India

Share Market

Mutual Funds - Open ended fund, Closed ended fund, Entry load, Exit

load

Depositories and Depository Participant - National Securities

Depository Limited (NSDL) and Central Depository Services Limited

(CDSL) registered with SEBI, Beneficiary Owner(BO) Account,

Delivery Instruction Slips(DIS)

To increase the market share is one of the primary objectives of the India

Share market. Other objectives being, ROI or Return on Investment, ROA or

Return on Assets and to reach TRP or Target Rate of Profit.

1.3. ABOUT THE COMPANY

Company Profile

MangalKeshav Securities Limited (MKSL), the flagship company of the

MangalKeshav Group, is one of the pioneer members of Bombay Stock

Exchange Ltd. (BSE) since 1939 and a member of The National Stock

Exchange of India Limited (NSE) since 1995

10

Management & Group

MangaldasKeshav was incorporated in 1939 as for doing Stock Broking

activities on Bombay Stock Exchange. Today, the Group has a base of

around 10000 retail clients and presence in 50 cities across India.

Infrastructure

The Company have qualified and experienced manpower to handle

the operations at Head office and at 50 well equipped Branches spread

throughout the Country.

The MangalKeshav Advantage

We, at MangalKeshav believe that in the years ahead, Organized

Wealth Management, Hedge Funds, Mutual Funds, Derivatives and

Commodities trading shall be the key drivers for growth in the Financial

Intermediation Sector. Ethical and Professional Conduct, Holistic Approach

and Seamless Processes shall be the key differentiators between “men and

boys”ofthissector. The Group is strategically placed to make the most out of

these emerging opportunities in Financial Intermediation. The company is a

one-stop shop for all investment and trading avenues in the financial

intermediation services. The synergies are obvious and the market demands

an all round approach in treating financial investments. We, at

MangalKeshav, believe that it is necessary to integrate the various services of

the Group to provide complete solutions to our clients.

Services

At MangalKeshav, we have made arrangements for almost all services

related to financial intermediation. We are members of NSDL and CDSL and

provide Depository Services to our clients. Arbitrage opportunities between

11

BSE and NSE can also be provided on request. Active Research for the

getting right perspective on investment and advising on personal tax

management are also available for our clients

Our mission is to implement a process driven approach to cater to the

need of leading corporate houses and institutions The Institutional equity

division is an investment gateway and knowledge repository for its clients,

serving all their needs. Our Institutional Equities Division combines the efforts

of our Research, Sales & Trading departments to serve clients' needs in the

best possiblemanner.We have a dedicated research team, which is engaged

in analyzing the Indian economy and corporate sectors to identify equity

investment ideas. We indicate both “Top-down” and “Bottom-up” stock ideas.

We practice the value-investing philosophy and advise investors to take a

long-term view of equity investments. Consistent delivery of high quality

advice on individual stocks, sector trends and investment strategy has

established us as a reliable research unit amongst leading Indian as well as

internationalinvestors.Our sales & trading team, comprising of top equity

professionals, translates the research findings into actionable advice for

clients, based on their specific needs.

Guiding Principles

Ethical and transparent business practices

Respect for professionals, associates and business

partners

Research based value investing

12

The key highlights of our service platter are:

Highly skilled, dedicated dealing, research and sales

teams

Dealing capabilities on the NSE, BSE and in cash and

derivatives segment

In-depth, detailed and insightful coverage of more than 60 stocks

across diverse sectors.MangalKeshav is one of the premier brokers in the

equities and derivatives market for Retail and Institutional customers in India.

The group is also engaged in distribution of Mutual Fund, Insurance and

IPO’s, thereby offering a bouquet of financial products across all risk profiles.

MangalKeshav has the solutions for wealth management and wealth

enhancement. Today, MangalKeshav is providing comprehensive advisory

services to its valuable clients under one umbrella.

Contact Details:

Company Name:MangalKeshav Group.

Website: http://www.mangalkeshavgroup.com

Executive Name: Ms. KausarKhatri

Address:

MangalKeshav Group

501 Heritage Plazas

Opp Indian Oil Colony, J.P.Road

Andheri - West,

Mumbai - Maharashtra ,IND 400053

Email Address:[email protected]

Telephone:91-022-30687992,30687993

Fax:66790535

13

II.MAIN THEME OF THE PROJECT

2.1 OBJECTIVE OF THE STUDY

Primary Objective

To study the investor’s attitudes towards MangalKeshav securities

limited , gobichettipalayam

Secondary Objective

To know about the awareness level of MangalKeshav

To evaluate the satisfaction level of the investors.

To analyze the services offered by MangalKeshav

To give out suggestions for improving their quality of services

2.2 SCOPE & LIMITATIONS

Scope of The Study

The present study is confined to Gobichettipalayam Town and

considers share market in mangalkeshav securities limited, Though the main

objective of the study is to analyze customer attitude in share market and the

factors influencing them to purchase a particular share, the scope of the study

extends to the following related aspect , the characteristics of the

respondents, the awareness of share market Level of satisfaction towards

mangalkeshav.

14

Limitation of the Study

The study is limited with MangalKeshav Securities Limited at

Gobi.

Sample size has been limited to 120 due the lack of time.

The study is limited for a specific period.

The analysis is only based on the response received.

2.3. METHODOLOGY

Research can be defined as a scientific and systematic search for pertinent

information on a specific Topic.

“It is a systemized effort to gain new knowledge”

- Redman &mery

“ Research comprises defining & refining problems suggesting

solutions, collecting, organizing and evaluating data making deductions and

researching conclusion”.

- C.Lifford woody

Research Design

Research design is the conceptual structure with in which research is

conducted.

“A Research design is the arrangement of conditions for collecting & analysis

of data in a manner that aim to combine relevance to the research purpose,

with economy in procedure”.

Descriptive research design which includes surveys & fact – finding inquiries

of different kinds. The major purpose of the descriptive research is the

description of the state of affairs as its exits at present.

15

Sample Design

The sample design means a definite plan for obtaining a sample from a

given population. The sampling design used for the study is simple random

sampling. (Probability)

Sample Size

The sample size for the study conducted is 120.

Methods Of Data Collection

Methods to find out two sources, there are as follows.

Primary data

Secondary data

Primary data:

The primary data has been collected by conducting direct interview using

structured questionnaires. All the respondents were asked the same

Questions in the same fashion as predetermined for the purpose of study.

Sources of primary data:

Primary data are collected through,

Questionnaire method

Personal interview method

Questionnaire method:

A structured questionnaire was prepared and distributed to the

respondents and information was collected. The questionnaire consists of a

number of questions printed in a definite order on a form or set of forms.

Personal interview method:

In addition to the questionnaire information was also collected by

interviewing the customers.

16

Secondary data:

The secondary data has been collected from the company’s Records,

Report and magazine.

Sources of secondary data:

This study secondary data are collected through,

Reports

Company Profile

Magazines,website

Tools Used For Analysis

To analyze the data and to interpret the result the following statistical tools

are applied.

They include:

Simple percentage analysis

1. Simple Percentage Analysis:

Here the various factors and industrial relation are analyzed on the

basis of the percentage of satisfied. Among the sample size 120, 500 are

customers and 30 of staff members from these samples the percentage of

customer attitudes found to give a conclusion.

Simple percentage = no. of respondents

________________ X 100

Population

17

III. ANALYSIS & INTERPRETATION

Analysis is the process of critically examining the detailed information.

For the purpose of analysis, individual terms are studied, their inter

relationships with other related figure established, the data is sometimes

rearranged to have better understanding of the information with the help of

different techniques or tools for the purpose. On analyzing the data, which is

collected from the respondents, the following observations were obtained.

Analysis & interpretation are closely related. Interpretation is closely

related. Interpretation is not possible without analysis and without

interpretation, analysis has no value. Interpretation is thus drawing of

inference and stating what the figure in the data

18

1. SIMPLE PERCENTAGE ANALYSIS

TABLE NO 3.1.1 GENDER OF THE RESPONDENTS

Source: Primary data

Sample Size: 120

INTERPRETATION:

The above table shows that is 79.16% of the respondents were male

respondent and 20.84 % of the respondents were female.Majority is,

79.16%of the respondent was male gender.

19

Gender No of Respondent Percentage (%)

Male 95 79.16%

Female 25 20.84%

Total 120 100%

CHART NO 3.1.1 GENDER OF THE RESPONDENTS

Male Female0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

79.16%

20.84%

20

TABLE NO 3.1.2 THE AGE LEVEL OF THE RESPONDENTS


Sample Size: 120

INTERPRETATION:

The above table shows that 8.33% of the respondents are under the

age group below 25 years, 20.83% of the respondents are under the age

group 26-30 years, 25% of the respondents are under the age group 31-35

years, 29.16% of the respondents are under the age group 36-40 years and

16.66% of the respondents are above 40 years.

21

Age (years) No. Of Respondents Percentage (%)

Below 25 10 8.33%

26-30 25 20.83%

31-35 30 25%

36- 40 35 29.16%

Above40 20 16.66%

TOTAL 120 100

CHART NO 3.1.2 THE AGE LEVEL OF THE RESPONDENTS

8.33%

20.83%

25.00%

29.16%

16.66%

Below 2526-3031-3536- 40Above40

22

TABLE NO: 3.1.3 EDUCATIONAL QUALIFICATION OF THE

RESPONDENTS


Sample Size: 120

INTERPRETATION:

It is noted that, 20.83% of the respondents are post graduate, 29.16 %

are under graduate, 20.83% of the respondents were studied diploma/ ITI,

and 8.33% of the respondent are others,16.66% of the respondent were

studied HSC/SSLC.

23

Educational

qualification No of Respondent Percentage (%)

HSC/SSLC 20 16.66%

Diploma/ITI 25 20.83%

Under graduation 35 29.16%

Post graduation 25 20.83%

Others 10 8.33%

Total 120 100%

CHART NO 3.1.3 EDUCATIONAL QUALIFICATION OF THE

RESPONDENTS

HSC/SSLC Diploma Undergraduation Post graduation Others0

5

10

15

20

25

30

35

16.66

20.83

29.16

20.83

8.33

Percentage

24

TABLE NO 3.1.4 MONTHLY INCOME OF THE RESPONDENTS


Sample Size: 120

INTERPRETATION:

The above table shows that 10% of the respondents are up to 10000

income level,12.5% are up to 10001 to 15000.25% are up to 15001 to 20000

& 31.66% are above 25000. Majority 31.66% respondents are above 25000.

CHART NO 3.1.4 MONTHLY INCOME OF THE RESPONDENTS

25

Income level No of Respondent Percentage (%)

Below Rs.10,000 12 10%

Rs.10,001 to Rs.15000 15 12.50%

Rs.15,001 to Rs.20.000 25 20.83%

Rs.20,001 to Rs.25000 30 25%

Above Rs. 25,000 38 31.66%

Total 120 100%

10.00%

12.50%

20.83%

25.00%

31.66%

Below Rs.10,000Rs.10,001 to Rs.15000Rs.15,001 to Rs.20.000Rs.20,001 to Rs.25000Above Rs. 25,000

TABLE NO 3.1.5 MARITAL STATUS OF THE RESPONDENTS

26


Sample Size: 120

INTERPRETATION:

The above table shows that 81.66% respondents are married and 18.33% respondents are unmarried.

CHART NO 3.1.5 MARITAL STATUS OF THE RESPONDENCE

27

Marital Status No of Respondents Percentage (%)

Unmarried 98 81.66%

Married 22 18.33%

Total 120 100%

81.66%

18.33%

UnmarriedMarried

TABLE NO 3.1.6 OCCUPATION OF THE RESPONDENTS

28

Source:Primary data

Sample Size: 120

INTERPRETATION:

The above table shows that 37.5% of the respondents are doing business,

26.67% of the respondents are doing professionals work, 16.66% are

employees, 19.16% are other occupation.

CHART NO 3.1.6 OCCUPATION OF THE RESPONDENTS

29

Occupation No. Of Respondents Percentage (%)

a) Business 45 37.50%

b) Professionals 32 26.67%

c) Employees 20 16.66%

d) Others 23 19.16%

TOTAL 120 100%

37.50%

26.67%

16.66%

19.16%

a) Businessb) Professionalsc) Employeesd) Others

TABLE NO 3.1.7 THE TYPES OF INVESTMENT POSSED BY THE

INVESTOR

30


Sample Size: 120

INTERPRETATION:

In the chart prefer the equity share mostly attract the people at 54.2%

and the currencies the share at 13.33% and commodities are purchase of

people are 6.66% and the mutual fund purchase of people are 20.8% and

others are not familiar of the people at 5%.

CHART NO 3.1.7 THE TYPES OF INVESTMENT POSSED BY THE

INVESTOR

31

Types of

investmentNo of Respondent Percentage (%)

Equity 65 54.2%

Commodities 8 6.66%

Currencies 16 13.33%

Mutual fund 25 20.8%

Others 6 5%

Total 120 100%

Equity Commodities Currencies Mutual fund Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%54.20%

6.66%

13.33%

20.80%

5.00%

Percentage (%)

TABLE NO 3.1.8 THE PERIED OF TRADING IN SECURITIES MARKET

32

Source:Primary data

Sample Size: 120

INTERPRETATION:

In the above the period of buying shares are mostly high in the period

of 1-3year at 46.67% respondents and low in the period is 2.5% respondents

at above 9 years. In the middle of the period the respondents are 25.83% at 4

to 6 years.

CHART NO 3.1.8 THE PERIED OF TRADING IN SECURITIES MARKET

33

Particulars No of Respondent Percentage (%)

Below 1 year 17 17.16%

1-3 years 56 46.67%

4-6 years 31 25.83%

7-9 years 13 10.83%

Above 9 years 3 2.5%

Total 120 100%

Below 1 year 1-3 years 4-6 years 7-9 years Above 9 years0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

17.16%

46.67%

25.83%

10.83%

2.50%

Percentage (%)

TABLE NO 3.1.9 FACTORS CONSIDERING BEFORE INVESTMENT

34


Sample Size: 120

INTERPRETATION:

The above the table shows that 41.66% considering return 12.5% are

tax benefit and for risk 15% are considering safety and regular income, others

only 3.3%.

CHART NO 3.1.9 FACTORS CONSIDERING BEFORE INVESTMENT

35


Risk 15 12.5%

Tax benefit 15 12.5%

Regular income 18 15%

Safety 18 15%

Return 50 41.66%

Others 4 3.3%

Total 120 100%

12.50%

12.50%

15.00%

15.00%

41.66%

3.30%

RiskTax benefitRegular incomeSafetyReturnOthers

36

TABLE NO 3.1.10 MODES OF AWARENESS ABOUT THE STOCK

TRADING


Sample Size: 120

INTERPRETATION:

The above tables shows that 16.66% from Friends& colleagues

20.8%from news & info: media, 16.6%from advt& promotion, 41.6% from

sales professionals and 4.16% only from others sources.

37


Friends& colleagues 20 16.6%

News & info: media 25 20.8%

Advt& promotion 20 16.6%

Sales professionals 150 41.6%

Others 5 4.16%

Total 120 100%

CHART NO 3.1.10 MODES OF AWARENESS ABOUT THE STOCK

TRADING

16.60%

20.80%

16.60%

41.60%

4.16%

Friends& colleaguesNews & info: mediaAdvt & promotionSales professionalsOthers

38

TABLE NO 3.1.11 INVESTORS OPINION ABOUT THE TYPES OF RISK

MODE

Source:Primary data

Sample Size: 120

INTERPRETATION:

The above tables shows that 33.3% are like to invest in high risk funds, 50%

are chosen moderate risk and16.6% are like to invest in low risk securities

39

Options No of Respondent Percentage (%)

High risk 60 33.3%

Moderate risk 40 50%

Low risk 20 16.6%

Total 120 100%

CHART NO 3.1.11 INVESTORS OPINION ABOUT THE TYPES OF RISK

MODE

High risk Moderate risk Low risk0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

33%

50%

17%

Percentage (%)

40

TABLE NO 3.1.12 WHETHER THE RESPONDENTS KEEN LY OBSERVE

THE CHANGES IN THE STOCK MARKET


Yes 70 58.3%

No 50 41.6%

Total 120 100%


Sample Size: 120

INTERPRETATION:

The above table shows that 58.3%are keenly observing the market changes

and 41.6% are not.

41

TABLE NO 3.1.12 WHETHER THE RESPONDENTS KEEN LY OBSERVE

THE CHANGES IN THE STOCK MARKET

58.30%

41.60%

YesNo

42

TABLE NO 3.1.13 REGULAR OBSERVATION ABOUT THE STOCK

MARKET


Daily 20 16.6%

Once in a week 25 20.83%

Twice in a week 25 20.83%

monthly once 20 16.6%

Twice in a month 30 25%

Total 120 100%

43


Sample Size: 120

INTERPRETATION:

The above table shows that 20.83%are keenly observing the market changes

twice in week & once in a week, 16.6% are monthly once & daily and 25% are

monthly twice.

CHART NO 3.1.13 REGULAR OBSERVATION ABOUT THE STOCK

MARKET

Daily Once in a week

Twice in a week

monthly once Twice in a month

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

16.60%

20.83% 20.83%

16.60%

25.00%Percentage (%)

44

TABLE NO 3.1.14 WHETHER SHARE TRADING AFFORTABLE TO THE

COMMON PEOPLE


Sample Size: 120

INTERPRETATION:

45


Yes 50 41.6%

No 70 58.3%

Total 120 100%

The above table shows that 58.3%are thinking share trading is affordable to

the common people.41.6% are not.

CHART NO 3.1.14 WHETHER SHARE TRADING AFFORTABLE TO

THECOMMON PEOPLE

46

Yes No0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

41.60%

58.30%

Percentage (%)

TABLE NO 3.1.15 INVESTORS AWARENESS ABOUT THE FEATURES

AND OPTIONS OF SECURITIES MARKET


Sample Size: 120

INTERPRETATION:

47


Yes 53 44.16%

No 67 55.83%

Total 120 100%

The above table shows that 44.16%are aware about the features and options

of securities market and 55.83% are not aware.

CHART NO 3.1.15 INVESTORS AWARENESS ABOUT THE FEATURES

AND OPTIONS OF SECURITIES MARKET

Yes

No

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

44.16%

55.83%

Percentage (%)

48

TABLE NO 3.1.16 RESPONDENT’S OPINION ABOUT CUSTOMER

SERVICE


Sample Size: 120

49

Opinion No of Respondents Percentage (%)

Highly satisfied 25 20.83%

Satisfied 35 29.16%

Neutral 40 33.33%

Dissatisfied 14 11.6%

Highly dissatisfied 6 5%

TOTAL 120 100%

INTERPRETATION:

Above the table shows 33.33% of people are neutral level in customer

service, 29.16% are satisfied, 20.83% are highly satisfied, 11.6% are

dissatisfied,5% are highly dissatisfied

CHART NO 3.1.16 RESPONDENT’S OPINION ABOUT CUSTOMER

SERVICE

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

20.83%

29.16%

33.33%

11.60%

5.00%

Percentage (%)

50

TABLE NO 3.1.17 RESPONDENT’S OPINION ABOUT MARKET

INFORMATION


Sample Size: 120

51



Satisfied 30 25%

Neutral 20 16.66%


Highly dissatisfied 10 8.33%

TOTAL 120 100%

INTERPRETATION:

Above the table shows 33.33% of people are dissatisfied in market

information, 25% are satisfied, 16.66% are highly satisfied and neutral and

8.33% are highly dissatisfied.

CHART NO 3.1.17 RESPONDENT’S OPINION ABOUT MARKET

INFORMATION


5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

17%

25%

17%

33%

8%

Percentage (%)

52

TABLE NO 3.1.18 RESPONDENT’S OPINION ABOUT LOW BROKERAGE


Sample Size: 120

INTERPRETATION:

53



Satisfied 29 24.16%

Neutral 40 33.33%



TOTAL 120 100%

Above the table shows 33.33% of people are neutral level in low

brokerage, 24.16% are satisfied, 16.6% are highly satisfied,17.5% are

dissatisfied,8.33% are highly dissatisfied.

CHART NO 3.1.18 RESPONDENT’S OPINION ABOUT LOW BROKERAGE

16.60%

24.16%

33.33%

17.50%8.33%

Highly satisfiedSatisfiedNeutralDissatisfiedHighly dissatisfied

54

TABLE NO 3.1.19 RESPONDENT’S OPINION ABOUT GOOD WILL


Sample Size: 120

INTERPRETATION:

55



Satisfied 32 26.6%

Neutral 32 26.6%


Highly dissatisfied 1 .83%

TOTAL 120 100%

Above the table shows 26.66% of people are satisfied & neutral level in

company goodwill, 29.16% are highly satisfied,8.33% are dissatisfied,.83%

are highly dissatisfied.

CHART NO 3.1.19 RESPONDENT’S OPINION ABOUT GOOD WILL

29.16%

26.60%

26.60%

8.33%

0.83%


56

TABLE NO 3.1.20 RESPONDENT’S OPINION ABOUT NEARNESS


Sample Size: 120

INTERPRETATION:

Above the table shows 41.66% of people are highly satisfied in

company good will, 20.83% are satisfied, 23.33% are neutral,10% are


57



Satisfied 25 20.83%

Neutral 28 23.33%

Dissatisfied 12 10%


TOTAL 120 100%

CHART NO 3.1.20 RESPONDENT’S OPINION ABOUT NEARNESS

41.66%

20.83%

23.33%

10.00%

8.33%


58

TABLE NO 3.1.21 THE INVESTOR OPINION ABOUT OVERALL

PERFORMANCE


Sample Size: 120

INTERPRETATION:

Above the table shows 37.5% of people are satisfied in overall

performance, 20.83% are highly satisfied, 26.66% are neutral,8.33% are


59



Satisfied 45 37.5%

Neutral 32 26.66%



TOTAL 120 100%

CHART NO 3.1.21 THE INVESTOR OPINION ABOUT OVERALL

PERFORMANCE


5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

20.83%

37.50%

26.66%

8.33%6.66%

Percentage (%)

60

IV.FINDINGS RECOMMENTATIONS & CONCLUSION

4.1. FINDINGS

From the percentage analysis 79.16% of the respondents were male

respondent and 20.84 % of the respondents were female.

On the basis of percentage analysis8.33% of the respondents are

under the age group below 25 years, 20.83% of the respondents are

under the age group 26-30 years, 25% of the respondents are under

the age group 31-35 years, 29.16% of the respondents are under the

age group 36-40 years and 16.66% of the respondents are above 40

years.

The percentage analysis shows that, 20.83% of the respondents are

post graduate, 29.16 % of the respondent are under graduate, 20.83%

of the respondents were studied diploma/ ITI, and 8.33% of the

respondent are others,16.66% of the respondent were studied

HSC/SSLC. Majority (29.16%) of the respondents are under graduate

respondents.

The percentage analysis shows that 10% of the respondents are up to

10000 income level,12.5% are up to 10001 to 15000.25% are up to

15001 to 20000 & 31.66% are above 25000. Majority 31.66%

respondents are above 25000.

61

On the basis of percentage analysis 81.66% respondents are married

and 18.33% respondents are unmarried.

The above table shows that 37.5% of the respondents are doing

business, 26.67% of the respondents are doing professionals work,

16.66% are employees, 19.16% are other occupation.

In the percentage analysis prefer the equity share mostly attract the

people at 54.2% and the currencies the share at 13.33% and

commodities are purchase of people are 6.66% and the mutual fund

purchase of people are 20.8% and others are not familiar of the

people at 5%

Among the respondents the period of buying shares are mostly high in

the period of 1-3year at 46.67% respondents and low in the period is

2.5% respondents at above 9 years. In the middle of the period the

respondents are 25.83% at 4 to 6 years.

In the percentage analysis41.66% considering return 12.5% are tax

benefit and for risk 15% are considering safety and regular income,

others only 3.3%.

Among the respondents 16.66% from Friends& colleagues 20.8%from

news & info: media, 16.6%from advt& promotion, 41.6% from sales

professionals and 4.16% only from others sources.

The above tables shows that 33.3% are like to invest in high risk

funds, 50% are chosen moderate risk and16.6% are like to invest in

low risk securities

In the percentage analysis shows that 58.3%are keenly observing the

market changes and 41.6% are not.

In the respondents 20.83%are keenly observing the market changes

twice in week & once in a week, 16.6% are monthly once & daily and

25% are monthly twice.

62

The percentage analysis explain that 58.3%are thinking share trading

is affordable to the common people.41.6% are not.

Among the respondents 44.16%are aware about the features and

options of securities market and 55.83% are not aware.

From the percentage analysis 33.33% of people are neutral level in

customer service, 29.16% are satisfied, 20.83% are highly satisfied,

11.6% are dissatisfied, and 5% are highly dissatisfied

Among the respondents 33.33% of people are satisfied in market

information, 25% are highly satisfied, satisfied, 15% are dissatisfied,

1.6% are highly dissatisfied.

Among the respondents 33.33% of people are neutral level in low

brokerage, 24.16% are satisfied, 16.6% are highly satisfied, 17.5% are

dissatisfied, 8.33% are highly dissatisfied.

Among the respondents 26.66% of people are satisfied & neutral level

in company goodwill, 29.16% are highly satisfied, 8.33% are

dissatisfied, and .83% is highly dissatisfied.

Among the respondents 41.66% of people are highly satisfied in

company good will, 20.83% are satisfied, 23.33% are neutral, 10% are

dissatisfied, and 8.33% are highly dissatisfied.

Among the respondents 37.5% of people are satisfied in overall

performance, 20.83% are highly satisfied, 26.66% are neutral, 8.33%

are dissatisfied, and 6.66% are highly dissatisfied.

4.2. RECOMMENTATIONS

Most of the investors prefer to invest in equities.

Most of the investors told the brokerage was very high.

Return Is the major factor which is consider before investment.

63

The company has lake of advertisement so that there is no

awareness about the company from the investors.

The firm does not issue the proper market information to

investors.

4.3.CONCLUSION

Making awareness to the public regarding new financial services is a

crucial thing for the success of broking firm. As a new of investment, with

amble opportunities, securities trading gain much importance in modern days.

Common people are also not having much awareness regarding share

trading. The proper market information should reach to the investors

As there are many number of competitors in the security market,

service adequacy is the crucial factor for the success of the firm. MANGAL

KESHAV serves their investors in such a way and they get a good response

from the investors.

64

APPENDIX

A STUDY ON INVESTORS ATTITUDE TOWARDS SECURITIES MARKET

(With Special Reference to MANGAL KESHAV SECURITY LTD, Gobi.)

INTERVIEW SCHEDULE

1. Name :

2. Age :

a. Below 25 b. 26-30 c. 31-35 d.

36-40

e. Above 40

3. Gender :

a. Male b. Female

4. Education Qualification :

a. HSC/SSLC b. Diploma/ITI c. Under

Graduation

d. Post Graduation e. Others

5. Monthly Income :

65

a. Below 10000 b. 10001-15000 c. 15001-20000

d. 20001-25000 e. Above 25001

6. Marital status:

a. Married b. Unmarried

7. Occupation:

a. Business b. Professionals c. Employees

d. Others

8. Where you like to invest?

a. Equity b. Commodities

c. Currencies d. Mutual Fund e. Others

9. How long you have been trading in securities market?

a. Below 1 year b. 1-3 year c. 4-6 years

d. 7-9 year e. above 9 years

10. What are the factors considering before investment?

a. Risk b. Tax benefit c. Regular income

d. Safety e. Return f. Other

11. How do you come to know about the stock trading?

a. Friends & Colleagues b. Advt& Promotion c. News & Info media

d. Sales professionals e. others

12. What type of risk mode would you like to invest?

66

a. High risk b. Moderate risk c. Low risk

13. Are you regularly observing the stock market?

a. Yes b. No

14. If yes:

a. Daily b. Once in a week c. Twice in a week

d. Monthly once e. Twice in a month

15. Do you thinking share trading is affordable to the common people:

a. Yes b. No

16. Are you aware about features and options in stock market:

a. Yes b. No

17. State your satisfaction level of mangalkeshav in the following aspects:

Reasons / Factors

Highly

Satisfi

ed

Satisfied Neutral DissatisfiedHighly

dissatisfied

1.Customer Service

2.Market Information

3.Low Brokerage

4. Goodwill

5.Nearness

18. What is your opinion about overall performance of MangalKeshav?

67

a. Highly Satisfied b. Satisfied c. Neutral

d. Dissatisfied e. Highly dissatisfied

19. If you have any other suggestions, please specify

……………………

……………………

BIBLIOGRAPHY

1. NSE News-National Stock Exchange of India Ltd jan-2004,

2. RESEARCH FOR MARKETING DECISION, Fifth edition,

Author: PAUL E.GREEN, DONALD S.TULL, GERALD ALBAUM.

3. SECURITIES ANALYSIS AND PORTFOLIO MANAGEMENT , Second edition,

Author: AVADHANI V.A,

4. The Journal “PORTFOLIO ORGANIZER” , First edition,

The ICFAI University.

5. BUSINESS RESEARCH METHOD, Sixth edition,

Author: DONALD R.COOPER, PAMELA S.SCHINDLER

68

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