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Introduction

Indian automobile industry

The automobile industry in India happens to be the ninth largest in the world with an annual

production of over 3.4 million units in 2009. In 2010, India emerged as Asia's fourth largest

exporter of automobiles, behind Japan, South Korea and Thailand. Several Indian automobile

manufacturers have spread their operations globally as well, asking for more investments in

the Indian automobile sector by the MNC’s. Indian auto industry is currently growing at the

pace of around 18 percent per annum, has become a hot destination for global auto players

like Volvo, General Motors, and Ford. The Indian automobile industry is going through a

phase of rapid change and high growth. The major players are expanding their plants and

focusing on mass customization, mass production, etc.

India’s automobile sector consists of the passenger cars and utility vehicles, commercial

vehicle, two wheelers and tractors segment. The total market size of the auto sector in India is

approximately Rs 540 billion and has been growing at around 18 percent per annum for the

last few years. Since the last four to five years, the two wheelers segment has driven the

overall volume growth on account of the spurt in the sales of motorcycles. However, lately

the passenger cars and commercial vehicles segment has also seen a good growth due to high

discounts, lower financing rates and a pickup in industrial activity respectively.

Major automobile manufacturers in India include Maruti Udyog Ltd., General Motors India,

Ford India Ltd., Eicher Motors, Bajaj Auto, Daewoo Motors India, Hero Honda Motors,

Hindustan Motors, Hyundai Motor India Ltd., Royal Enfield Motors, TVS Motors and Swaraj

Mazda Ltd. With the economy growing at 19 percent per annum and increasing purchasing

power there has been a continuous increase in demand for automobiles. This, along with

being the second largest populated country, makes the automobile industry in India a very

promising one.

Automobile Industry in India – Two-wheelers

Two wheelers have a special place on the Indian roads. India is ranked as the second largest

two-wheeler market in the world. They are extremely popular and versatile not only as

passenger carriers but also as good

carriers.

The graphic above shows the

breakup of production of

automobile in India. In 2010-

2011, more than 76 million two

wheelers were manufactured in

India. Domestic sales of two-

wheelers form a major chunk at

76% of total sales. Hero Honda

and Bajaj Auto are the leaders in

the two wheeler market in India.

In India, the two wheeler segment was the first to secure export orders.

Indian two wheeler market

Ever since the old Lambretta scooter was replaced with the flurry of vibrant two wheeler

models, Indian two wheeler industry has seen a phenomenal change in the way they perceive

the Indian market. Two wheeler manufacturers are now competing in an ever growing

consumer market by bringing out new products and features. The country has now grown into

the second largest producer of two wheelers in the world. Currently there are more than ten

two-wheeler manufacturers in the country, and they are Bajaj, Hero, Hero Honda, Honda,

Mahindra/Kinetic, Royal Enfield, Suzuki, TVS, and Yamaha.

There have been various reasons behind this growth. Because of poor public transport

system, the citizens found convenience in two wheelers. Added to this is the fact that the

average Indian still does not have the purchasing capacity for a more expensive, four wheeler.

The story of Mr. Ratan Tata inspired by a family of four members travelling in Indian roads,

not concerned about safety and the evolution of the idea of TATA Nano has been quite

famous globally.

The Indian two wheeler industries can be divided into motorcycles, scooters and mopeds. The

consumer has changed his preference from mopeds to scooters and then to motorcycles. The

trends seen in the past few years include females increasingly using two-wheelers for their

personal commutation and various two wheeler manufacturers designing vehicles specially to

cater to needs of this segment. One of the earliest revolutions in this industry was Kinetic’s

introduction of the concept of electronic/self-start and automatic gears which made two

wheelers comfortable and useable by women, when compared to old Bajaj Chetak

advertisements which showed middle aged females riding a Bajaj Chetak scooter. A recent

trend in the industry has been electric vehicles, which mostly leverage on their eco-

friendliness and low operating costs, but is still not accepted well due to the lack of reputation

of the manufacturers and lack of trust on technology, which is still being perceived in the

nascent stages, especially battery and inverters which prove to be very expensive

components. TVS recently leveraged this opportunity by launching a hybrid model of their

non geared scooter – TVS Scooty. The end of the last decade saw Bajaj taking a radical

decision to do away with the Scooter range and completely concentrate on motorcycles,

especially stating change in customer’s preference as the main reason. The customers are left

without a choice in most cases than to migrate from the traditional scooters of the Indian

family to the all youthful bikes that one’s son rides to college.

With rising incomes and purchasing capacity of the average Indian, the demand for two

wheelers in the power segment has increased considerably. There also have been constant

signs of maturing of the market when the manufacturers reacted by coming up with

innovations, catching attention of potential buyers and sometimes creating a new class of

customers or altering the preferences and attitudes of existing consumers

History of Motorcycle

The automobile was the answer to the 19th century dream of self-propelling the horse drawn

carriage, the invention of the motorcycle created the self-propelled bicycle. Motorcycles are

the descendents of the “safety” bicycle, bicycle with the front and rear wheels of the same

size, and with a pedal crank mechanism to drive the rear wheels. Those bicycles, in turn, were

descended from high-wheels bicycles. The wheelers were descended from an early type of

pushbike, without pedal, propelled by the rider’s feet pushing against the ground. These

appeared around 1800. Used iron branded wagon wheels were called “bone crushers”, both

for their jarring ride and their tendency to toss their riders.

The first commercial design was a three – wheeler built by Edward Buttler in Great Britain,

in the year 1884. It employed a horizontal single cylinder gasoline engine mounted between

two steer’s able front wheels and connected by a drive chain to the rear wheel. However, it

would perhaps be incorrect to call it a precursor of the – wheeled genre of vehicles.

Profile of the Organization

Royal Enfield is the makers of the famous Bullet brand

in India. Established in 1955, Royal Enfield (India) is

among the oldest bike companies. It stems

from the British manufacturer, Royal

Enfield at Redditch. Royal Enfield has its

headquarters at Chennai in India. Bullet bikes are

famous for their power, stability and rugged looks.

It started in India for the Indian Army 350cc bikes were imported in kits from the UK and

assembled in Chennai. After a few years, on the insistence of Pandit Jawaharlal Nehru, the

company started producing the bikes in India and added the 500cc Bullet to its line. Within

no time, Bullet became popular in India.

Bullet became known for sheer power, matchless

stability, and rugged looks. It looked tailor-made

for Indian roads. Motorcyclists in the country

dreamt to drive it. It was particularly a favorite of

the Army and Police personnel.

In 1990, Royal Enfield ventured into collaboration with the Eicher Group, a leading

automotive group in India, in 1990, and merged with it in 1994. Apart from bikes, Eicher

Group is involved in the production and sales of Tractors, Commercial Vehicles, and

Automotive Gears.

Royal Enfield made continuously incorporating new technology and systems in its bikes. In

1996, when the Government of India imposed stringent norms for emission, Royal Enfield

was the first motorcycle manufacturer to comply. It was among the few companies in India to

obtain the WVTA (Whole Vehicle Type Approval) for meeting the European Community

norms.

In 2005 Royal Enfield India Celebrates 50 glorious

years of motorcycling and unveils a blueprint for the

future. Today, Royal Enfield is considered the oldest

motorcycle model in the world still in production

and Bullet is the longest production run model.

Infrastructure and Technology Collaborations

To manufacture quality bikes that are well known worldwide for their reliability and

toughness state-of-the-art infrastructure is required, and that is just what Royal Enfield has

done at their Chennai manufacturing facility.

An active in-house Research & Development wing is constantly at work to meet changing

customer preferences and the challenges of Indian and International environment standards.

When introducing a new product, this team undertakes all related planning which includes a

rigorous customer contact program, design, concurrent engineering and testing processes.

The bike Design team at Royal Enfield is well equipped with high-end CAD/CAM

workstations and the latest modeling software. Top-notch designers work continuously to

come up with innovative bikes designs to meet the market’s expectations.

Royal Enfield was also amongst the first Indian companies to introduce Enterprise Resource

Planning (ERP) systems to manage its operations. It also has an online supply chain

management system in operation.

Collaborations

Royal Enfield has technology tie-ups with:

AVL of Austria.

Fritz Egli of Switzerland.

Cranfield University, UK.

Criterion Engineers, UK. 

Manufacturing

Royal Enfield's manufacturing operations go through a series of modernization and

improvement efforts, with a number of automated processes. The Company has put in place

modern manufacturing practices like Cellular layouts, Statistical process controls and

Flexible manufacturing systems. The Chennai manufacturing facility has received the ISO

9001 certification and for managing its operations in a clean and safe environment, it has

obtained the ISO 14001-quality certification.

Royal Enfield ensures that all the components used in the bikes are sourced from the best

vendors in the Indian automotive industry, who are geared to supply according to the

companies stringent quality standards. The company works closely with all of its suppliers,

giving them technical and managerial support while maintaining practices like Direct-On-

Line and Vendor Self-Certification.

Marketing Network

Royal Enfield has a wide network of 13 marketing offices, 223 dealers in all major cities and

towns, 25 spare parts distributors and stockiest and 150 Authorized Service Centers. The

Company also exports motorcycles to over 30 countries like the USA, Japan, Bahrain, UK,

Germany and many European countries through 5 international offices, 25 importers and over

200 dealers across the globe.

Royal Enfield - Revving up

With the finest and brightest of teams in the country, comprising of management

professionals and a skillful, committed workforce, the Company has a unique and open

culture, making Royal Enfield a vibrant and responsive company. To its customers in India

and elsewhere in the world, Royal Enfield means more than just motorcycles; it's a sense of

belonging to an exclusive community with unfading passion, emotion and interest. The

Company is all set to augment its leadership position, be it in the power and leisure bike

segment in India or the classic bike segment elsewhere in the world, by introducing

distinctively styled and higher-powered motorcycles, strengthening existing communities

around its products, expanding its network, and delivering a unique motorcycling experience.

Company Profile

GG Motors group of company is a chain of automobile dealerships based in Tamilnadu with

a presence spread across the state. GG Motors head office is located at Madurai and chain of

dealerships command an excellent goodwill based on customer service that has remained a

forerunner for the industry, steadfast over the seven years.

GG Motors head office located in Madurai handles logistics and distribution to the southern

half of Tamil Nadu. GG Motors performance in the field of service speaks for itself as they

received second rank for the “BEST SERVICE” for the year 2006. Also they have received

“BEST STALL” award from Chamber Of Commerce in the year 2007.

GG Motors have consistently shown growth in performance and take pride in network of

dealerships and service business that has provided them a fantastic growth opportunity. GG

Motors currently have Office located in Madurai [Simmakkal]. GG Motors have Service

centers in

Ramnad

Theni

Sivagangai

Tuticorin

Sivakasi.

GG Motors Private Limited currently distribute five various types of product. They are

Bullet UCE

Bullet Electra

Classic 350

Classic 500

Thunderbird

GG Motors are firmly committed towards customer service and motto is to always be the

forerunner in providing the best customer service. GG Motors also the dealer and distributors

for the following spares,

Shock Absorbers & Fork Items.

Silencer.

Chain Cover.

Handle Bar.

Indicator Light.

Rear View Mirror.

Helmets.

Lumax Lights & Glasses.

Profile of the Products

Royal Enfield Bullet 350 UCE

One can be a part of classical prominence by having a ride on the legendary Royal Enfield

Bullet 350, a macho bike which is stylish as well. The brawny is laden with plenty of

attention grabbing features like traditional designing, astonishing power of 18 bhp from air

cooled 4 stroke engine, large wheels, and better sitting for superior riding. This classic

machine has kept place with advances in engineering and ergonomics without diluting its

impeccable pedigree. A long

wheel base and bigger tyres

provide increased stability

and road grip, making it ideal

for long distance travel. It

also features a neutral fider

for easy shifting to neutral. Its

aristocratic black & gold

livery and thumping engine

beat remind passersby that

they are in the presence of

automotive royalty. This has

been the classical offering

from Royal Enfield and the engineering and the design has remained unchanged over the

years. It has remained the flagship product with the other products being perceived more as

derivatives of this motorcycle rather than standalone products.

Royal Enfield Bullet Electra

Royal Enfield decided to add a few more features to align with Electra 4S receiving quite a

lot of acceptance themselves with the more contemporary manufacturers. Royal Enfield

Bullet Electra has been one of the most successful models from Royal Enfield and was to a

large extent responsible for the revival of the brand during the turn of the millennium. The

Electra now comes packed with the power and reliability of Royal Enfield latest Twin Spark

UCE engine. The Electra is fitted with a host of user-friendly features including the

revolutionary left side, 5 speed gear shift. Disc brakes also made an entry, with the 280mm

disc being the largest in the country. A Push button start and a Digital transistor coil ignition

ensure quick take-offs.

Gas filled shockers

enable the Electra to

glide deftly over potholes

and speed-breakers while

the glass wool silencer

absorbs high frequency

noises. Along with the

UCE engine come the

double benefits of more

power, and better fuel

economy, more reliability

and lesser maintenance. In terms of styling the latest Electra still keeps it simple following

the lines of the traditional Bullet but still adding its unmistakably distinctive style to it.

Everybody still makes way for the Electra Twin Spark.

Royal Enfield Classic

In 2008, Royal Enfield unveiled its latest offerings – the Classic 350 and the Classic 500.

Styled in the vintage 50’s look, they came with 18 inch tyres, Unit Construction engines and

the look and feel of a vintage. Priced at 1.3 lakhs and 1.7 lakhs respectively, the 350cc and

the 500cc variants are slowly gaining popularity amongst users for the lower ride height, the

greater power and above all, the vintage feel of the bike.

Royal Enfield Classic 350

The Classic 350 will hold its

own against any other

motorcycle and then pull

some more. The Classic 350

shares its power plant with

the Legendary Thunderbird.

The torque to flatten

mountains and the fuel

efficiency to cross entire

ranges comes in the same

understated yet charming styling. This is a motorcycle that does not need to shout to be heard.

Born of a rich heritage and bred with Royal Elegance this 350cc thumper has all the qualities

of a typical Royal Enfield.

Royal Enfield Classic 500

The Classic 500 armed with a potent fuel injected 500cc engine and clothed in a disarmingly

appealing post war styling, this promises to be the most coveted Royal Enfield in history. For

those who want it all. The

power, the fuel efficiency,

the reliability and simple,

yet drop dead gorgeous

classic styling. The classic

turns heads not because it

wants to but because it can’t

help it. Customers will

appreciate the beat not just

for the music it creates but

also for the muted feeling of

strength and power that it

signifies.

Royal Enfield Thunderbird Twinspark

The Thunderbird Twinspark

will be the first model to

feature Royal Enfield’s

revolutionary Unit

Construction Engine. Royal

Enfield Thunderbird is a

powerful bike which for the

first time broke off from the

‘Bullet’ look. They were

modeled similar to the

cruisers available worldwide.

All the well loved features of the Thunderbird have been retained and enhanced in some

cases. Also, the twin benefit of improved performance and engine efficiency makes this

motorcycle hard to beat in terms of pure riding pleasure and visual delight. The evolutionary

mix of old and new features in this motorcycle will surely delight its owners. It has developed

into a strong marquee itself and continues to remain a brand name despite engineering

changes that went into it. It started as a 350cc AVL Single-Spark Engine. Today the

Thunderbird Twinspark is a 350cc Unit Construction Twinspark Engine with about 20 bhp

output.

 

OBJECTIVES

Primary objective:

To know the customer’s preference towards Royal Enfield two wheelers.

Secondary objective:

To find out the socio economic profile of the customers of Royal Enfield two

wheelers.

To identify the various factor that influence to purchase of Royal Enfield.

To find out the satisfaction level of the respondents towards various aspects of Royal

Enfield two wheelers.

To know the satisfaction level of respondents towards the service offered by GG

Motors.

Scope of the Study:

The study covers the respondents who bought Royal Enfield two wheelers from GG motors,

Madurai. The study has been conducted in Madurai for a period of 60 days. The study

regarding an iconic brand that is more than 100 years old opens up boundless possibilities.

Given the magnitude of the project and resource limitations, we have defined the scope of the

study to include

1. Psychographic and Demographic profile of Bullet riders.

2. Factor analysis of the parameters on which the purchase decision has been based.

3. Locating the barriers to purchasing a Bullet for a prospective customer.

4. Finding out the perception of After Sales Service and Spares amongst users.

The purpose of this study on customer preference will help us understand the wants & need

of the customers towards Royal Enfield on GG Motors. The study could provide appropriate

and timely information about the position of preference level of customer towards Royal

Enfield.

This study which is regularly conducted by the companies will help them in knowing the

market position and it will also help them to take counter measures against their competitors

and altering the areas where ever necessary.

This study also investigate the services and factors which influence the customers to purchase

the Royal Enfield bikes and also identify what customers are expecting from the Royal

Enfield. This study also helps to find out the satisfaction level of customers of GG Motors.

Limitations of the Study:

The project deals with “CONSUMER PREFERENCE TOWARDS ROYAL ENFIELD ON

GG MOTORS”.

Since I am doing a study on Customer preference on Royal Enfield in madurai city

which needs large sample size. A large sample gives more results rather than small

but my sample size is only 120, which is a limitation to my project.

As we know a good marketing research takes time and money but time and money

are again the limitation of my project.

Some respondents show unwillingness to fill the questionnaire.

Some respondents give the biased information in case of close-ended questions &

multiple choices.

Research Methodology of the Study

Marketing Research

“The systematic design, collection analysis and report of data and finding relevant to a

specific marketing situation facing the company”

According to American Management Association (AMA) Marketing Research can be

defined as “The systematic gathering recording and analysis of data about problems relating

to the marketing of goals & services.”

Actually market is a set of actual and potential buyers of a product. This market is full of

risks and opportunities because the external environment is dynamic and constantly

changing. Market should be carefully examined and thoroughly examined before plunging

into a market. Market Research is a tool or techniques through which we try to find out

existing risks opportunities. The hastily started ventures can turn out to be a failure. Thus

before launching any product it is necessary to understand the market, target customers, their

needs and wants and find out actual potential market i.e. finding out whether the need or

potential product is there or not. Once the automobile products were known as Luxury

products but now a day these products have become the necessity. Earlier niche segment

included me/boys having small base since how target segment includes women & youngster

also, the base has became wider leading to a multiple segments. Thus marketing research is

indispensable for finding out the potential among the target Segments.

Steps of Marketing Research

1. Defining the problem and research objectives

2. Identifying the data sources

3. Developing the research design/research plan

4. Preparation of questionnaire

5. Collection of data

6. Analysis & interpretation

7. Presentation of data

Research Design of the Study

A detailed plan of research indicating the methods and procedures to be used for collecting

and analyzing data on a giving subject and reporting results is termed as “Research Design.”

According to Green & Tull, “A research design is the specification of methods &

procedures for acquiring the information needed. It is the overall operational pattern or frame

work of the project that stipulates what information is to be collected from which sources by

what procedures.”

Exploratory Research is used while investigating a potential opportunity or problem &

conclusive research is used when research findings are expected to result in specific

decision/actions. My research is an exploratory one because it deals with the consumer

preference i.e. consumer preference regarding the Royal Enfield motorcycle in Madurai.

Research is a procedure of local and systematic application of the fundamentals of science to

general in overall questions of a study and scientific technique, which provide precision

tools, specific procedure’s and technical rather than philosophical means for getting and

ordering, the data prior to their logical and manipulation. It represents a systematic method of

exploring actual people and groups focused primarily on their social works.

Marketing research activities are carried out in connections with the management for

marketing work. A research design is a plan, the structure and strategy of investigating

process, which sets out to obtain answers to research questions. Different types of research

designs are available depending upon the nature of the research projects, availability of time-

trained manpower and the circumstances.

The preparation of a research plan for a study aid in establishing direction to the study and

knowing exactly what has to be done and when it has to be done at every stage. The survey

research method while observation and focus groups are best suited for exploratory research

surveys are best suited for description research.

A company under takes surveys to learn about people’s knowledge, belief, preference, and

satisfaction and so on to measure these magnitudes in the general population.

The overall research design is generally considered as under.

1. The sampling design

2. The observation survey design

3. The statistical plan

4. The operational designs.

Types of Research

1. Analytical research

2. Applied research

3. Fundamental research

4. Conception research

5. Empirical research

6. Exploratory research

7. Conclusive research

Historical research technique

Descriptive research technique

Experimental research technique.

The survey research method is the method for collecting data in studying the consumer

preferences of cruiser in Bangalore.

Research Plan

Designing a research plan calls for decisions on data sources, research instruments, gambling

plan & contact methods.

Data Sources Primary data, Secondary data,

Research Approaches Observation, Focus groups, Survey, Experiment

Research Instruments Questionnaire, Mechanical instruments.

Sampling Plan Sampling unit, Sample size, Sampling procedure.

Contact Methods Telephone, Personal.

Sources of Data

Since I am suppose to find out the consumer preference of Royal Enfield Motorcycle. My

research is totally based on primary data but usually investigation is start by examining

secondary data to see whether the problem can be partly or wholly solved without collecting

costly primary data.

Primary data consists of original information gathered for the specific purpose whereas

Secondary data consists of information that already exist somewhere, having been collected

for another.

Primary Data

It is original data gathered specially for the project in hand. There are three widely used

methods for gathering primary data. They are,

1. Survey methods

2. Observation method

3. Experimentation method

In this project survey method is used. Survey method consists of gathering data by

interviewing limited number of people. Survey has the advantage of getting to the original

source of information. Personnel interviewing is the method used in the survey. When the

interviewing method is used, the researcher mostly prepares the standard forms to record the

interview. To assist in the survey, a questionnaire devised with all objectives in mind is

prepared.

Secondary Data

The secondary data is any data originally generated for some purpose, other than the present

research objectives, it includes the finding’s based research done by outside organization as

well as data generated in house for earlier studies, or even information collected by firm sales

or credit department.

Secondary data used for this project has been taken from company brochure, magazines,

journals, and books, web sites, web pages and by Interacting with company personnel.

Research Approach and Research Instrument

I used personal survey for collecting the primary data & research instrument was the

questionnaire. A Questionnaire consists of a set of Questions presented to respondents for

their answers. Personal surveys are those in which an interviewer obtained information from

respondents in face to face meeting.

My Questionnaire contains structured questions & consist opened, close-end, multiple choice

& dichotomous questions which the marketing researcher has decided to carry out a field

survey, he has to decide whether it is to be a census or sample survey. Sample survey is taken

to project.

Sampling Plan

Sampling – The required information of any scientific inquiry way is following either the

course’s method or the sampling method. Under the course’s method information is collected

for each and every element of the population. In sampling method, information is collected

about only a part of the population and on the basis of this information conclusion is drawn

for the own population.

The efforts, money and time required for conveying out complete enumeration will be

extremely large and hence the census method cannot be adopted.

Sampling Plan:

Sampling plan calls for three decisions:

Sampling Unit:

The marketing researcher must define the target population that will be sampled. In

my project, sampling units are five namely workingmen, college guys, and

youngsters, old & general people who are using Royal Enfield motorcycle.

Sampling Size:

Sample size is the number of units people surveyed. Large sample gives more reliable

results than small samples but because of unavailability of finance, personnel and

money it is impractical for me to collect data from all members. In present project the

sample size is 120.

Sampling Procedures

The object of sampling is to choose a sample, which will faithfully reproduce the

characteristics of the population or universe. In present project non-probability

sampling is used which include Convenience sampling.

Convenience Sampling

It means selecting sample units in a fast fashion e.g. interviewing people whom we meet.

Convenient sampling also means selecting whatever sampling units are conveniently

available which means it’s a non-probability sampling. This method is also known as

accidental sampling because the respondents whom the researcher meets accidentally are

included in the sample.

Choosing of sampling Units

Each sample unit was selected by the research according to the fact as to whether

respondents would be in a position to supply necessary data. The quota to be followed

was also born in mind while selecting sampling unit.

Data Collection Instruments

All the required primary data are obtained from owners of Royal Enfield motorcycle through

personal interview where a set of pre-arranged questions were asked and their responses were

noted down to analyze. The secondary data was obtained through review of all sources

mentioned above.

Field Work

The study involves fieldwork of 60 days where in the respondents were contacted

individually. A set of questions was asked and their answers were collected and the responses

were administrated to analyze. The schedules were restricted to the areas 5-10 minutes per

respondents. This study is conducted by taking 120 respondents from various parts of

Madurai areas.

Plan of Analysis:

Perhaps the most essential & gruesome task is the analysis of data. After the data was

collected from various sources, information was tabulated and was summarized in the form of

points and graph etc., On the basis of this analyzes, findings were noted and conclusion were

arrived and at studying the conclusion, suggestion are recommended and a suitable plans is

made on various function.

In the present project an attempt has been made to analyze the consumer preference of Royal

Enfield motorcycle in Madurai City by using the Questionnaire method. It was originally a

field-oriented task.

Methodological Assumption

Questionnaire was the only instrument used to conduct survey. The questionnaire was prepared by keeping in mind the following factors, such as:

1. Simplicity and completeness of data is the logical sequences of the questions.

2. Data have been collected by circulating questionnaire to select a few samples only.

3. All primary data collected is true and reflect the actual intentions of respondents.

4. The data collected has been coded, tabulated and analyzed into logical statements using simple statistical tools like tally, bar graph analysis.

5. Most of analyzed data is converted into percentage to facilitate easier interpretation of data of data so obtained.

6. All the information is through respondents; hence the result is mainly and largely dependent on primary data.