8/8/2019 Karthik _BKB0909007

1/22

Karthik H JBKB0909007

8/8/2019 Karthik _BKB0909007

2/22

The Reliance Group, founded by Dhirubhai H. Ambani

(1932-2002), is India's largest private sector enterprise,with businesses in the energy and materials valuechain.

Group's annual revenues are in excess of US$ 44

billion.T

he flagship company, Reliance IndustriesLimited, is a Fortune Global 500 company and is thelargest private sector company in India.

8/8/2019 Karthik _BKB0909007

3/22

Reliance was founded by the Indian industrialistDhirubhai Ambani in 1966.

Ambani has been a pioneer in introducing financialinstruments like fully convertible debentures to theIndian stock markets.

Ambani was one of the first entrepreneurs to draw

retail investors to the stock markets. Though the company's oil-related operations form the

core of its business, it has diversified its operations inrecent years. After severe differences between the

founder's two sons, Mukesh Ambani and Anil Ambani,the group was divided between them in 2006.

In September 2008, Reliance Industries was the onlyIndian firm featured in the Forbes's list of "world's 100most respected companies

8/8/2019 Karthik _BKB0909007

4/22

"Growth has no limit at Reliance. I keep

revising my vision.Only when you can dream it, you can do it."

8/8/2019 Karthik _BKB0909007

5/22

Reliance Mobiles Reliance Communications

Reliance Jewelry

Reliance Broadband Reliance Petroleum

Reliance Fresh Food

Reliance Foot Wears

Reliance Cosmetics

Reliance wooden toys

Reliance DTH service

8/8/2019 Karthik _BKB0909007

6/22

8/8/2019 Karthik _BKB0909007

7/22

8/8/2019 Karthik _BKB0909007

8/22

Reliance BIG TV is a DTH satellite televisionprovider in India based in Navi Mumbai, usingMPEG-4 digital compression technology,transmitting using MEASAT-3 91.5east.

It is the 5th DTH service launched in India. BIG TV started operations from 19 August 2008

with the slogan "TV ho Tho BIG Ho" ("If youhave a TV, make it BIG").

It currently offers close to 200 channelsandmany interactive ones, 32 cinema halls (i.e. PayPer View Cinema Channels) as well as many

Radio channels.

8/8/2019 Karthik _BKB0909007

9/22

The company plans to increase the number ofchannels in the near future to 400 and beginHigh Definition (HD) broadcast

It is the first Pan-India DTH provider that usesMPEG-4 for broadcasting.

Reliance BIG TV's retailer network is spreadacross 100,000 outlets in 6,500 towns in India.

8/8/2019 Karthik _BKB0909007

10/22

Dish TV

Tata Sky

Sun Direct

Airtel Digital Tv

Videocon d2h

8/8/2019 Karthik _BKB0909007

11/22

Dish TV

Dish TV is the first private DTH satellite television providerin India, using MPEG-2 digital compression technology,transmitting using NSS Satellite at 95.0.

Dish TV is a division of Zee Network Enterprise (Essel GroupVenture).

EGV has national and global presence with business interests inmedia programming, broadcasting & distribution, specialitypackaging and entertainment.

8/8/2019 Karthik _BKB0909007

12/22

Tata Sky

Tata Sky is a DTH satellite television provider in India, usingMPEG-2 digital compression technology, transmitting using

INSAT 4A at 83.0. Tata Sky is a JV between the TATA Group and STAR.

The TATA Group is one of India's largest and most respectedbusiness conglomerates. It comprises 93 operating companies inseven business sectors and diversified group: information systems

and communications, engineering, materials, services, energy,consumer products and chemicals.

Tata Sky was selected as a SUPER BRAND for the year 2009-2010by an independent and voluntary council of experts known asSuper brands Council. It is the only Indian DTH to have won thisdistinction.

8/8/2019 Karthik _BKB0909007

13/22

Sun Direct

Sun Direct is a DTH satellite television provider in India, usingMPEG-4 digital compression technology, transmitting using

INSAT 4B at 93.5E. It is the country's first MPEG 4 technology DTH service provider.

Sun Direct uses the latest MPEG-4 based technology to increasebroadcast capacity.

Sun Direct provide next-generation services in fast-growing and

emerging markets quickly and efficiently.

8/8/2019 Karthik _BKB0909007

14/22

Airtel Digital TV

Airtel Digital TV is a DTH (Direct to Home) service from BhartiAirtel. It uses MPEG-4 digital compression with DVB-S2technology, transmitting using INSAT 4CR 74E

Airtel digital TV is now amongst the fastest growing DTH brandsin the country and is available across 5000+ towns in India.

It has also been ranked as the best DTH service by LivingDigital magazine.

8/8/2019 Karthik _BKB0909007

15/22

Strengths Leads in introducing new packages and services

Customer service Innovative product offering different offers Innovative technology has implementedWeakness Litigation due to issues related to sports channel which is lost Does not offer free set top box like Dish TV

Does not have more distribution shops in citiesOpportunities Increasing in the geographical boundaries with rural market

untapped Expansion of distribution network through exclusive stores Interactive advertising

Value added services are gaining steamThreats Cap on foreign investments Other entry of DTH service with its own set top box Dependency on CPE suppliers to some extent

8/8/2019 Karthik _BKB0909007

16/22

Strengths

Dish TV was the first private entrant in the DTH which gave themadvantage of higher market share

Dish TV has a strong presence all across the geography of indiawith consumers and pocket friendly gamut of services

Weakness

The subscriber acquisition cost is still very high

Confusing channel packaging for beginner users

Opportunities

Growing demand for quality of service in the form of DTH overcable

Threats Cap on investment

Other companies may enter DTH by building its own set top box

8/8/2019 Karthik _BKB0909007

17/22

Strengths

Leveraging on brandT

AT

A and high brand recall Technological expertise with newscorps DTH arm sky

Superior picture quality

Customer service

Weakness

Second mover after dishT

v who captured market share Cannot match free service like DD

Opportunities

Larger disposable incomes with india

Increase in number of TV sold

Interactive advertising-tie up of with samsungThreats

Increasing competition internally

IPTV provides superior technology if implemented

High dependence for transponders on ISRO

8/8/2019 Karthik _BKB0909007

18/22

Strengths

First DTH provider to provide a universal remote

Offers hosts of interactive services

Highest set top box memory-meaning more interactive application

Weakness

Late entrant most of the market has already been captured by otherplayers

The price is comparatively higher than any other DTH playersOpportunities

3G service

Only service provider to support black berry wireless solutions, iphone

Threats

Competition Technological constraints

Vulnerable to recession

8/8/2019 Karthik _BKB0909007

19/22

Reliance Big TV More Focuses On Their Product Promotion And

Innovation In The Technology For Their Product. So, They ShouldAlso Deliberate On The Services Like, TATA Sky Provides TheInteractive And Active Service, Stock Ticker Etc.

They Should Also Concentrate On The Development Of MarketBy Their Distribution Channel Or The Sales After Service.

They Should Focus On The Development Of Rural Market AsThey Have Strong Back Up Of Parents Company

India Is Having Tremendous Opportunity As More And MoreDiversify Population Is Having. There Is Untapped Market InUrban As Well As Rural Area. This helps to attract the more

consumers.

8/8/2019 Karthik _BKB0909007

20/22

8/8/2019 Karthik _BKB0909007

21/22

8/8/2019 Karthik _BKB0909007

22/22