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    PRESENTATORS

    ASFANDYAR KHAN

    FARHAN NIZAMIFAIZAN SHEIKH

    FAIZ-UD-DIN

    SANAULLAH KHAN

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    Overview of Johnson & JohnsonA Broadly Based Health Care

    CompanyJohnson & Johnson is the worlds mostcomprehensiveandbroadly basedmanufacturer of health care products and

    services for theconsumer, pharmaceutical,and medical & diagnosticsmarkets.

    The Corporation achieved this leadership byconcentrating on a unique form ofdecentralized management, following theethical principles embodied in our Credoandmanaging the business for thelong term.

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    Overview

    Headquartered in New Brunswick, NJ

    Companies in 57 countries, selling products inmore than 175 countries

    2011 sales were US$ 65 billion

    Over 110,600 employees worldwide

    Extensive worldwide research and supply

    chain capabilities

    More than US$280 million pa philanthropy

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    Founded in 1886.

    Founded by :

    ROBERT WOOD-1

    JAMES WOOD JOHNSONEDWARD MEAD JPHNSON

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    This is the illustration of the fist building of johnson &johnson company

    This factory was been set up beside the railroad

    By 1907 , J&J expanded from a single building to 35 buildings .

    By the same year 2500 employees were working .

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    Robert Wood Johnson-1 :1887-1910

    James Wood Johnson :1910-1932

    Robert Wood Johnson-2 :1932-1963

    Philip B. Hofmann :1963-1973Richard B. Sellars :1973-1976

    James E. Burke :1976-1989

    Ralph S. Larsen :1989-2002William C. Weldon :2002-

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    Mission/Vision StatementJohnson & Johnson, a global

    company, posts that "The fundamentalobjective of Johnson & Johnson is to

    provide scientifically sound, highquality products and services to helpheal, cure disease and improve the

    quality of life."

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    Sales Results By Segment

    35% 17

    %

    47%Medical

    Devices &Diagnostic

    Consumer

    Pharmaceutical

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    Consumer Health Care

    Skin care Baby care

    Wound care

    Oral care Over-the-

    Counter-Drugs

    and Vitamins

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    Medical Devices & Diagnostics

    Diabetes

    Ortho-clinical

    Chordis

    Depuy Vision care

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    Pharmaceuticals

    Duragesic

    Risperdal 1

    Risperdal 2

    Concerta Topamax

    Procrit

    Aciphex

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    RoC BRILLIANCE

    Starts working immediately to

    reduce the appearance of dark

    circles and puffiness and is

    clinically proven to smooth andtighten the look of delicate skin

    around the eyes.

    NEUTROGENA Rapid Clear SorePimple Gel

    Instantly cools to soothe sore

    pimples and clinically proven to

    reduce the size, redness and

    swelling of sore pimples in just 8

    hours.

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    Competitors

    Abbott Laboratories:Abbott laboratories is engaged in discovery,development, manufacture and sale of avariety of health care products through fourbusiness segments: Pharmaceutical,Diagnostics, Nutritional and Vascular products.

    Merck & Co. Inc.:A top competitor is Merck & Co. which offerstreatment and medication four adults andchildren over a wide range of application.Merck has a strong position in the world ofpharmaceutical with such advancements as

    Gardasil, the world first anticancer vaccine,Diabetes medication eye disease treatmentand multiple Cardio Vascular drugs such asCozaar and Hyzaar.

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    Novartis:Novartis offer over 60 pharmaceutical products

    including one of the most well known drugs,ritalin, and has received more approvals thanany other pharmaceutical company in theindustry since 2000

    Pfizer:Pfizer has tow segments: Pharmaceutical, which

    develops and produces products that treatcardio vasular and metabolic diseases, centralnervous system disorders, cancer, eye diseaseetc. and Animal Health, which disvovers,develops and sells products for the prevention

    and treatment of diseases in livestock andcompanion animals.

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    STRATEGIES

    Strategic AcquisitionsJohnson & Johnson has maintained a stable

    financial position by utilizing cash reserves tofinance timely corporate acquisitions. Its Triple

    A Credit Rating represents a company able to

    take advantage of opportunities that arisewithout being limited by burdensome levels ofdebt.

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    Product Diversification

    The Johnson & Johnson pharmaceutical portfolio,and ts large Medical Devices & Diagnostics (M,D&D) and Consumer Health divisions serves toreduce dependence upon any one area. The

    company plans to continue this broadeningthrough 2008-14. This diversification allows awider range of choice when pursuing opportunitieswith the greatest growth prospects.

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    Positive RevenueGrowth Projections

    The potential of an impressive number of new productlaunches and the promise of achieving forecastsales is said to bode well for Johnson & Johnson,helping it weather the recent decline in prescriptionpharmaceuticals and projecting a turn-around

    through 2010. An increase at 1.8% CAGR across200814 is believed to be achievable.

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    Distribution Strategy

    Currently all productpurchasing is online and

    delivery is directly made to useraddress

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    SWOT Analysis Strengths:

    Broad diversity of products. Not reliant on a soleproduct line for majority of revenue.

    Repeat customers. People tend to be brand-loyal.If they buy Tylenol for their headaches, they tendto repeatedly buy Tylenol.

    Strong brands. "No more tears" shampoo, Band-

    Aid, Tylenol, Visine, etc. Generally smart purchasing of companies. For

    instance, it didn't purchase

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    WEAKNESS A conglomerate of relatively independent

    companies. Sometimes they can go off thereservation, such as what appears to havehappened with McNeil Consumer Healthcare andthe making of the children's medicine now beingrecalled.

    Several of its big drugs have lost or will soon losepatent protection.

    Many of its products are commodities. Forinstance, other adhesive bandages exist, not justBand-Aid.

    OPPORTUNITIES Development of personalized drugs that work best

    on specific genetic profiles, such as Gleevecfrom Novartis

    Continued smart purchasing of companies withcomplementary products.

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    THREATS

    Increasing pressure to move to generic drugs.

    Stiff competition instants, especially from AbbottLabs , Boston Scientific, and Medtronic , andhaving to keep one step ahead of everyone else.

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    Environmental Analysis

    Political factor

    Economic factor

    Socio-cultural factor

    Technological factor

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    Future

    Over the past two decades, Johnson & Johnsonhas continued to set and meet a series of long-term targets across a range of environmentalimpacts including Pollution Prevention Goals,Next Generation Goals, and its most recently

    completed Healthy Planet 2010 Goals.. The nextstep in its evolution was to go bolder and broaderwith Healthy Planet 2015 Goals..

    At the heart ofHealthy Planet 2015 Goalsare 15of the boldest and broadest sustainability goals wehave set to date and extend well beyondenvironmental stewardship to include an emphasison improving peoples health, increasing corporate

    transparency and encouraging collaborativepartnerships.

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