INTRODUCTION

One of America's most admired companies, “Johnson & Johnson” (J & J) is one of the largest

healthcare firms in the world and one of the most diversified. Its operations are organized into

three business segments: pharmaceutical, which generates 39 percent of revenues and 61 percent

of operating income; professional, which accounts for 36 percent of revenues and 27 percent of

operating income; and consumer, which contributes 25 percent of revenues and 12 percent of

operating income. J & J's pharmaceutical products--which are sold under such brands as Janssen

Pharmaceutica, Ortho-McNeil Pharmaceutical, and Centocor--include drugs for family planning,

mental illness, gastroenterology, oncology, pain management, and other areas. The professional

segment includes surgical and patient care equipment and devices, diagnostic products, joint

replacements, and disposable contact lenses. The company's well-known line of consumer

products includes the Johnson's baby care line, the Neutrogena skin and hair care line, Tylenol

and Motrin pain relievers, o.b. and Stayfree feminine hygiene products, the Reach oral care line,

Band-Aid brand adhesive bandages, Imodium A-D diarrhea treatment, Mylanta gastrointestinal

products, and Pepcid AC acid controller. J & J generates about half of its revenues outside the

United States, through its network of 190 operating companies in 51 countries and its marketing

organization that sells in more than 175 countries.

Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and

nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then,

the company brought the world new ideas and products that have transformed human health and

well-being. Every invention, every product, every breakthrough has been powered by

generations of employees who are inspired to make a difference.

Explore the rich history as well as the recent advances from the company:

Since the founding in 1886, the company has grown to meet the health care needs of people

worldwide. Through mergers, acquisitions and the formation of new companies, they have

become the world’s largest and most broadly based health care company. Here are some

highlights of the historical growth

1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care Products

In 1886, the founders – Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson

– started a small medical products company in New Brunswick, New Jersey. They made the

first-ever commercial sterile surgical dressings, which helped save the lives of patients.

Headquarters

Johnson & Johnson has historically been located on the Delaware and Raritan Canal, in New

Brunswick. The company considered moving its headquarters out of New Brunswick in the

1960s, but decided to stay in town after city officials promised to gentrify downtown New

Brunswick by demolishing old buildings and constructing new ones. While New Brunswick lost

at least one historic edifice (the inn where Rutgers University began) to the redevelopment, the

gentrification did attract people back to New Brunswick. Johnson & Johnson hired Henry N.

Cobb from Pei Cobb Freed & Partners to design an addition to its headquarters, which took the

form of a white tower in a park across the Northeast Corridor railroad tracks from the older

portion of the headquarters. The stretch of Delaware and Raritan canal by the company's

headquarters was replaced by a stretch of New Jersey Route 18 in the late 1970s after a lengthy

dispute.

Product Background

Every day, millions of people around the world enjoy the benefits of products from the “Johnson

& Johnson” Family of Companies. Very likely, someone in our family is one of them.

According to company’s saying -“Your family’s health and well-being is our passion”, that’s

why the Johnson & Johnson companies offer the world’s broadest range of health care products.

Whether we have a skin blemish or sniffles or a serious medical condition, the health

professionals we trust can turn to Johnson & Johnson companies’ products for comfort and care.

VISION STATEMENT

Johnson & Johnson, a global company, posts that "The fundamental objective of Johnson &

Johnson is to provide scientifically sound, high quality products and services to help heal, cure

disease and improve the quality of life."

They believe their first responsibility is to the doctors, nurses and patients, to mothers and fathers

and all others who use our products and services. In meeting their needs everything we do must

be of high quality.

Their vision is to deliver solid results, which make the India unit stand out. Build an outstanding

bench strength, which is sought after across the world. And contribute back to our country.

Johnson & Johnson comes into the lives of many consumers at the most delicate and joyful

moments in their lives—when they give a birth. Unfortunately in India, many of these moments

turn into tragic moments. Our Infant Mortality Rate is one of the highest for the level of

technological and economical development of our country. Swami Raote, MD, Johnson &

Johnson Consumer, India

Says he would like their company to work with medical professionals and Government

infrastructure to upskill the health care workers and reduce infant mortality. That would be the

best way of thanking consumers for placing trust in the company for over 50 year

COMPANY INITIATIVE

Johnson & Johnson is involved with many causes and advertising campaigns that encourage

healthy lifestyles and support those people who care for the health of others. A key initiative

includes:

‘The Johnson & Johnson Campaign for Nursing's Future’

This U.S. initiative has championed the nursing profession and helped recruit and retain nurses.

‘Strength for Caring’

This is a comprehensive online resource and community developed to help family caregivers

care for their loved ones and themselves.

‘Safe Kids Worldwide’

Children die from accidents more than any other cause. They work to put an end to childhood

injury and death.

‘Because We Care, We Act’

This advertising campaign currently running in China celebrates the unsung heroes who dedicate

themselves to caring for others.

‘Having a Baby Changes Everything’

This campaign uses real moms and dads in real situations to celebrate the joys of parenthood.

HISTORY

Since its inception, Johnson & Johnson India has stayed ahead thanks to it constant marketing

initiatives that have at all points in time understood the needs of and opportunities in a changing

nation.

Johnson & Johnson spread its roots to the world’s largest democracy, India, during the endemic

post-independence turmoil of 1947. It was Mr. Patrick Whaley who set about with confidence

and determination during this period of turbulence to begin the work of establishing Johnson &

Johnson in the subcontinent. Things progressed quickly and by 1948, Johnson’s Baby Powder

was being manufactured by British Drug House in Prabhadevi, Bombay, and marketed by the

company.  

Other consumer products like TEK toothbrushes, Johnson’s Baby Cream and Prickly Heat

Powder followed suit. However, highly specialized products like Belladonna plasters,

pharmaceuticals and Permacel Tapes were imported from the parent company. It was only ten

years later that the company began to manufacture its own products. 

In September 1957, a new company, Johnson & Johnson India Ltd. was created and registered

with twelve employees on its rolls.

In the 50 years since its establishment as a modest 12-employee outfit, Johnson & Johnson Ltd.

has gained a reputation for delivering high-quality products at competitive prices. Our success,

we believe, stems from our staunch commitment to caring for and catering to the needs of our

customers and employees.

If we explore the rich history as well as the recent advances from the company we can find the

following:

Since the founding in 1886, the company has grown to meet the health care needs of people

worldwide. Through mergers, acquisitions and the formation of new companies, they have

become the world’s largest and most broadly based health care company. Here are some

highlights of the historical growth.

1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care Products

In 1886, the founders – Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson

– started a small medical products company in New Brunswick, New Jersey. They made the

first-ever commercial sterile surgical dressings, which helped save the lives of patients.

To be clean and clear, I undertake that all the findings and research process was conducted by me

and any fallacies one may find in the report is mine and no one else.

To sum up I can say, “The only way to attract the consumer towards its products is to provide

them scientifically sound, high quality products and services to help heal, cure disease and

improve the quality of life."

OVERVIEW

Johnson & Johnson has interests in a broad spectrum of the health care market, and takes a

decentralized approach to managing its 250 operating companies and franchises. In the

company's continuing effort to diversify its business and increase profits, Johnson & Johnson is

constantly acquiring new companies, including 8 in the last year alone. In 2009, worldwide sales

totalled $61.9 billion, making Johnson & Johnson the second largest manufacturer of health care

products, behind Pfizer.

Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion compared to

$3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24 billion, down from $16.45

billion the year before but above expectations of $15 billion. The decline is partially attributable

to two major patent expiries (Risperdal and Topamax), as well as a decline 4.5% in consumer

products revenue. [1]

Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion) decreased 5.3%

from Q3 2008.[2] J&J's poor domestic performance (8.1% sales decline) was the reason for the

sales decline, as the firm is still trying to handle "tough economic conditions." [2]. JNJ is

optimistic for the rest of it's fiscal year, however, as it made two acquisitions and had four new

drugs become FDA approved.[2]

In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of 9% over the

same quarter of 2008. Net earnings, however, only amounted to $2.2 billion, a decrease of

18.8%. The profits decrease was largely due to a $850 million restructuring charge that the

company took. Earnings generally beat analyst estimates for the quarter. J&J also announced its

2010 projections, which forecast earnings growth of 7%, a modest projection relative to analyst

estimates.

JOHNSON AND JOHNSON: As a brand

Any brand is a set of perceptions and images that represent a company, product or service. While

many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A

brand is the essence or promise of what will be delivered or experienced.

Importantly, brands enable a buyer to easily identify the offerings of a particular company.

Brands are generally developed over time through:

Advertisements containing consistent messaging

Recommendations from friends, family members or colleagues

Interactions with a company and its representatives

Real-life experiences using a product or service (generally considered the most important

element of establishing a brand)

Once developed, brands provide an umbrella under which many different products can be

offered--providing a company tremendous economic leverage and strategic advantage in

generating awareness of their offerings in the marketplace.

Johnson & Johnson Brand is the world's most comprehensive and broadly-based manufacturer

of health care products as well as a provider of related services for the consumer. Thousands of

products across a wide range of categories are constantly innovated, manufactured and marketed

to help families all over the world lead healthy, happy lives.

OBJECTIVE

To find out market strategy regarding product and service.

Knowledge about the competitive market.

To know the goodwill as demand of the product in world

Information related to consumer satisfaction and his use.

RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper well-

organized research plan, it is impossible to complete the project and reach to any

conclusion. The project was based on the survey plan. The main objective of survey was

to collect appropriate data, which work as a base for drawing conclusion and getting

result. Therefore, research methodology is the way to systematically solve the research

problem. Research methodology not only talks of the methods but also logic behind the

methods used in the context of a research study and it explains why a particular method

has been used in the preference of the other methods 

Research design 

Research design is important primarily because of the increased complexity in the market

as well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to

study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A

research design specifies the methods and procedures for conducting a particular study.

According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control

variance. 

Research design specifies methods and procedures for study. In this study the company

was interested to know the demand of different consumer durable product, about

competitors, and potential for Mixer Grinder procedures to be used for the study among

retailers/dealer and. However it was exclusively personal interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was

arranged from the various studies conducted in last few years and various other records of

company. 

Primary Data:

These data were collected by personal interview with retailers/ dealer. For this purpose

questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:

Information regarding the project, secondary data was also required. These data were

collected from various past studies and other sources of the company.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

100 Customers

Research tools:

Questionnaires

RESEARCH AREA

 SAGAR DISTRICT

JOHNSON AND JOHNSON

BABY CARE PRODUCTS

Johnson & Johnson Baby: The gentleness found in JOHNSON’ Baby Care

Products come in many forms. Here is the portfolio of the company for baby product types.

Baby Bath Products :

Watch out, here comes rubber ducky! Bath time offers a wonderful opportunity for bonding with

your baby, and the right baby washes can make baby bathtime even more special.

JOHNSON'S offers mild, gentle baby products containing ‘NO MORE TEARS’ formula just for

babies, which are mild to the skin and as gentle to the eyes as pure water.

1) Gentlest Baby Care Cleansers Are:

JOHNSON'S   HEAD-TO-TOE   Baby   Wash

An ultra-mild cleanser for baby's entire body and hair. Soap-free, dye-free, hypoallergenic,

pH balanced and dermatologist-tested. The #1 choice of hospitals.

JOHNSON'S   Baby   Bubble   Bath   &   Wash

The first and only bubble bath mild enough for baby girls and boys. Dermatologist and

paediatrician-tested ‘NO MORE TEARS’ formula is gentle enough to use every day.

JOHNSON'S   Baby   BEDTIME   Bubble   Bath   &   Wash

Combines ‘NATURALCALM’ essences with lots of bubbles and our ‘NO MORE TEARS’

formula, extra gentle baby wash.

JOHNSON'S   Vanilla   Oatmeal   Baby   Wash

This gentle cleanser combines oatmeal, an ingredient long known to help moisturize, with an

essence of vanilla for baby soft skin.

JOHNSON'S   Cucumber   Melon   Baby   Wash

This creamy formula gently cleanses while helping to nourish, soften and protect skin from

dryness. Enriched with cucumber and melon extracts.

JOHNSON'S   Baby   Bar

Form-fitting easy-to-grip bar makes it even easier to bathe babies. Cleanses baby's face and

body.

2) To gently moisturize baby's skin while cleansing:

JOHNSON'S   Moisture   Care   Baby   Wash

Everything which is needed to make bath time magical and create memories that will last

forever.

3) To provide soothing comfort when babies catch cold:

JOHNSON'S   Soothing   Vapor   Baby   Bath

A gentle cleanser enriched with rosemary, eucalyptus and menthol, natural ingredients

known for their aromatherapy benefits.

4) To help calm babies before bed:

JOHNSON'S   BEDTIME   BATH

A nightly 3-step routine, including a warm bath with JOHNSON'S BEDTIME BATH, is

clinically proven to help babies fall asleep easier and sleep through the night better.

JOHNSON'S   BEDTIME   WASHCLOTHS

Contains the JOHNSON'S BEDTIME BATH gentle cleaners easy to use cloth. A nightly 3-

step routine, including a warm bath with this disposable cloth, clinically proven to help

babies fall asleep easier and sleep through the night better. Each disposable cloth has a

unique textured pattern for improved, convenient cleansing.

5) Cleansers for growing toddler:

JOHNSON'S   BUDDIES   Easy-grip   Sudzing   Bar

Makes bath time mess-free and easy. Non-slip bar is designed for little hands and produces a

rich, easy-rinse lather.

JOHNSON'S   BUDDIES   Clean-you-can-see   Foam   Hand   Wash

Foams instantly and rubs easily into the hands or onto the face. Rinses away quickly.

JOHNSON'S   BUDDIES   clean-you-can   see   BODY   WASH

‘NO MORE TEARS’ body wash gently cleans with added skin moisturizers.

COTTON PRODUCTS :

Baby soft skin deserves baby soft cotton. JOHNSON'S cotton products are great for baby care

and applying ointments, cleansing around newborn's eyes, keeping your baby's ears clean,

keeping the umbilical cord area clean, and more. They're also great for grown ups.

JOHNSON'S cotton product is also used to apply makeup, astringents, and lotions, or to remove

makeup and nail polish. JOHNSON'S 100 percent pure, high-quality cotton has just the right

combination of softness and strength.

1) To gently clean your baby's ears:

JOHNSON'S   Safety   Swabs

Cotton swabs that are uniquely designed with the EAR SAFE BULB. Clinically proven to be

safer for children.

2) To gently clean all those little folds and creases:

JOHNSON'S   Cotton   Swabs

Great for umbilical cord care or for applying ointments.

3) To apply astringents, cleansers and more:

JOHNSON'S®   Pure   Cotton   Rounds

Great for applying ointments or cleaning gently around your baby's eyes.

JOHNSON'S®   Pure   Cotton   Balls

100 percent cotton. Great for applying ointments to your baby, and great for adults as it can

be used to apply make-up and astringents or for removing make-up and nail polish.

DIAPER RASH CARE :

DESITIN diaper rash treatments are the #1 choice of both pediatricians and moms, offering a

range of products to help meet your treatment and protection needs.

DESITIN   Rapid   Relief   Cream

This hypoallergenic, dermatologist-tested cream forms a protective layer on baby's skin to

soothe and relieve diaper rash discomfort, providing relief from the very first use. Over 88%

of moms agree that nothing works faster.

DESITIN   Maximum   Strength   Original   Paste

The only leading brand that contains the maximum level of zinc oxide, immediately forming

a protective barrier to help heal and soothe diaper rash discomfort. There's no stronger

treatment available without a prescription.

DESITIN   Multi-Purpose   Ointment

This hypoallergenic ointment forms a protective layer on skin to immediately soothe and

start to relieve minor skin irritations, such as dry, chapped skin and minor cuts and burns, and

rash discomfort.

BABY LOTIONS AND CREAMS :

Baby's skin is different from yours-it's thinner, more susceptible to irritants, and can lose

moisture more quickly. JOHNSON'S baby lotions and creams are specially made for baby's

unique skin, providing essential moisture to help keep skin soft, supple, and healthy.

1) Gentlest moisturizers:

JOHNSON'S   HEAD-TO-TOE®   Fragrance   Free   Baby   Lotion

Paraben free, dye free, and fragrance free, this ultra-mild lotion is designed gentle enough for

a newborn's skin.

JOHNSON'S   Baby   Lotion

Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect from dry skin,

keeping baby's skin feeling soft and smooth. Plus, it has that wonderful baby smell.

2) To gently nourish and relieve dry skin:

JOHNSON'S   Shea   &   Cocoa   Butter   Baby   Lotion

Rich, nourishing shea and cocoa butters, ingredients known to soothe and relieve dry skin,

combine with hydrating emollients to provide gentle moisture for baby

JOHNSON'S   Vanilla   Oatmeal   Baby   Lotion

Unique lotion combines skin-soothing properties of oatmeal with the comforting essence of

vanilla. Non-greasy and fast absorbing, it moisturizes for 24 hours.

JOHNSON'S   Cucumber   Melon   Baby   Lotion

Gentle formula is enriched with cool cucumber and melon extracts, long known to moisturize

and freshen the skin. Fast absorbing, gentle and mild.

JOHNSON'S   Baby   Lotion   with   Aloe   Vera   &   Vitamin   E

Unique formula is enriched with natural aloe vera, known for its soothing qualities, and

vitamin E, a natural skin conditioner. Keeps skin soft and moisturized.

JOHNSON'S   Baby   Cream

Enriched with a blend of essential emollients to help keep baby’s skin feeling softer, longer.

Provides 24-hour moisturization. Rich and creamy non-greasy formula.

3) To help protect baby's delicate skin from the sun:

JOHNSON'S   Baby   Daily   Face   &   Body   Lotion   SPF   40

With 100% naturally sourced sunscreen ingredients, our broad-spectrum, NO MORE

TEARS® formula sunscreen is fragrance, paraben and salicylate free.

4) To calm and relax before bed:

JOHNSON'S   BEDTIME   LOTION

Helps calm and relax your baby or toddler. A nightly routine that includes

JOHNSON'S BEDTIME BATH, JOHNSON'S BEDTIME LOTION, and quiet time, is

clinically proven to help babies fall asleep easier and sleep through the night better.

BABY OILS :

JOHNSON'S baby oils, with their clinically proven mild formulas, help lock in moisture with the

smooth, silky feel that only an oil can provide. Plus, these easy-to-spread moisturizers provide a

unique opportunity for you to bond with your baby when you use them for infant or baby

massage. JOHNSON'S® Baby Oil is also great for adult skin, locking in up to 10 times more

moisture on wet skin than an ordinary lotion can on dry skin, leaving skin feeling baby soft.

1) To gently nourish and relieve dry skin:

JOHNSON'S   Baby   Oil-   Baby   Skin   Care

Locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin.

Ideal for baby massage. Pure mineral oil forms a silky barrier to help prevent excess moisture

loss.

JOHNSON'S   Baby   Oil   with   Aloe   Vera   &   Vitamin   E  

Unique formula is enriched with natural aloe vera, known for skin soothing qualities, and

vitamin E, a natural skin conditioner. Ideal for infant massage.

2) For lasting protection:

JOHNSON'S   Baby   Oil   Gel

Provides extra moisturization to help nourish and protect skin from dryness. Dermatologist

and allergy-tested, this formula is clinically proven mild and gentle.

JOHNSON'S   Baby   Oil   Gel   with   Shea   and   Cocoa   Butter

This concentrated gel contains Cocoa Butter, known for its skin nourishing properties, as

well as Shea, known for its skin conditioning. Using it daily to help lock in moisture and

leave skin feeling soft and smooth.

JOHNSON'S   Baby   Oil   Gel   with   Aloe   Vera   &   Vitamin   E

With Aloe Vera and Vitamin E, this concentrated gel formula is a long-lasting way to help

nourish and protect skin.

BABY POWDERS :

JOHNSON'S baby powders help keep skin feeling soft and comfortable and dry while helping to

eliminate friction which can irritate skin. They have a classic scent of JOHNSON'S Baby

Powder, or the fresh scents of JOHNSON'S Baby Powder Comforting Vanilla & Jasmine.

1) Classic baby fresh scent:

JOHNSON'S   Baby   Powder

Keeps skin soft, fresh and comfortable while helping to eliminate friction. Clinically proven

gentle and mild. Allergy and dermatologist-tested.

2) Calming and comforting scent:

JOHNSON'S   Baby   Powder   Calming   Lavender   &   Chamomile

Calms and relaxes the senses while keeping skin dry and baby soft. Clinically proven gentle and

mild. Allergy and dermatologist-tested. Enjoy the fresh scents of lavender & chamomile.

BABY HAIR CARE:

1) Classic shampoo:

JOHNSON’S   Baby   Shampoo

NO MORE TEARS formula is as gentle to eyes as pure water.

2) To soothe, calm and relax:

JOHNSON’S   Baby   Shampoo

with   Natural   Lavender

Use in a warm bath to help calm and relax, with lavender and chamomile.

JOHNSON AND JOHNSON

Health Care Products

Johnson & Johnson Health: The gentleness found in JOHNSON’S products comes in many

forms. Here is the portfolio of the company for Health product types.

Wound Care:

Johnsonplast:

JOHNSONPLAST is a non-medicated adhesive tape plaster used to stick surgical dressings on

boils, burns and large wounds that cannot be covered by medicated dressings such as BAND-

AID. It is used in dispensaries, small hospitals and households.   

Savlon:

SAVLON antiseptic helps heal without hurting. It contains a powerful combination of

chlorhexidine gluconate and cetrimide, which together not only kill germs but also prevent their

re-growth. 

Band-Aid:

BAND-AID is the world’s first medicated dressing. It contains Benzakonium Chloride, which

kills prevents re-growth of germs, acts as a cleansing agent and is gentle on the skin.   BAND-

AID is the only sterilized medicated dressing in India and has a delnet to prevent the medicated

pad from sticking to the wound. It is available in regular and wash proof forms.

Adult Toiletries:

SHOWER TO SHOWER PRICKLY HEAT POWDER:

Shower To Shower effectively absorbs sweat, keeping prickly heat at bay. The powder contains

Salicylic Acid and Boric Acid, which act against bacteria that cause prickly heat. Shower To

Shower comes in four fragrances - Cologne Cool, Morning Fresh, Sandal and Plain.

Skincare Products:

Clean & Clear:

 Clean & Clear includes a range of genuine face-care products that works on the skin.

MARKETING STRATEGIES AND MARKETING MIX OF

JHONSONS AND JHONSONS

Over the years Johnson & Johnson has grown substantially in part due to strategic acquisitions

ranging from large ones such as Neutrogena in 1994 and DePuy in 1998, to many smaller ones.

From 1989 to 1999, the company made 45 such acquisitions of companies and product lines.

Today the firm can boast of revenues exceeding $61,897 million during the financial year (FY)

ended December 2009.

PRODUCT

Johnson and Johnson products are basically in three main categories: Pharmaceuticals, Medical

Devices & Diagnostics, and Consumer Health care.

The following are examples of the Johnson & Johnson product inventory: Feminine hygiene,

Denture care, Contraceptives, Immunology, First aid, Family planning, Oncology, Nutritionals,

Diabetes care, Neurology, Vision care, Allergy cold and flu treatment, Women’s Health, Medical

devices and diagnostics.

PRICE

In the United States, Johnson and Johnson strives to keep their net price increases for health care

products within the Consumer Price Index (CPI).

Johnson and Johnson works with governments to develop differential pricing approaches to help

more people access their medical products. Johnson & Johnson companies have agreements with

the United Kingdom for VELCADE ® (bortezomib), a treatment for multiple myeloma, and with

France for RISPERDAL® CONSTA® (risperidone long-acting injection) a medication for the

symptoms of schizophrenia. Companies and government agencies are also entering other types

of risk-sharing agreements in order to help people gain access to new therapies sooner.

The following are examples of Johnson and Johnson consumer product prices: Bengay Pain

Relief $12.99, (at Amazon), Listerine Oral Care $7.49 (Next Tag), Splenda Sweetener $7

(Drusstore.com).Tylenol Rapid Release $12.95 ( Allegro Medical.com ).

PLACE

These are some companies that sell Johnson and Johnson products wholesale: Over the Counter

Wholesale.com, WUZ Group, ShopatHome.com

Johnson and Johnson products can be found at the following retail outlets: Target, Walgreens,

WalMart, Vons and Eversave, to name but a few.

PROMOTION

Johnson and Johnson offers special discount coupons on products such as baby care, and contact

lens.

Johnson and Johnson has run a “Beauty for All Ages” rebate promotion on Coupons.com and

some of the campaign products are available at Walgreens and may also include buy one get one

half off discount as well.

Johnson & Johnson is involved with many causes and advertising campaigns that encourage

healthy lifestyles. Key initiatives include: The Campaign for Nursing's Future, Having a Baby

Changes Things, and Because We Care We Act (China).

PROCESS

Johnson and Johnson employs what they call a “decentralized management approach”.

Employees are encouraged to be “entrepreneurial” with the understanding that they will benefit

from focusing on customer needs and providing solutions.

Johnson and Johnson seeks to turn insights into innovative new products and sometimes whole

new businesses. Their goal is to capitalize on scientific breakthroughs, marketing insights and

manufacturing expertise easily across the full range their businesses. With more than 250

operating companies have a local window into emerging customer needs, scientific

developments, and technologies throughout the world.

The Executive Committee of Johnson & Johnson is the principal management group responsible

for the operations and allocation of the resources of the Company. This Committee oversees and

coordinates the activities of the Consumer, Pharmaceuticals and Medical Devices and

Diagnostics business segments. Each subsidiary within the business segments is, with some

exceptions, managed by citizens of the country where it is located.

PHYSICAL EVIDENCE

The Johnson & Johnson Headquarters is located at One Johnson & Johnson Plaza, New

Brunswick, New Jersey.

The Johnson& Johnson Consumer Division is located at 199 Grandview Road, Skillman New

Jersey.

The Ortho-Biotech Division is located at 700 Route 202 Raritan, New Jersey.

The Lifescan Division is located at 1000 Gibralta Drive, Milpitas, California.

The VistaKon Division is located at 7500 Centurion Pkwy, Jacksonville, Florida.

The Endo Surgery Division is located at 4545 Creek Road Cincinnati, Ohio.

The Independence Technology Division is located at 40 technology Drive, Warren New Jersey.

Company Subsidiaries, Codman and Shurlett as well as De Puy Acromed are located at 325

Paramount Drive Raynham Massachusetts.

The Johnson and Johnson logo is based on the signature of James Wood Johnson, one of the two

brothers originally who founded the company.

Johnson & Johnson maintains a presence online via a number of websites

http://www.jnj.com/connect/others/sitemap/ which provide information on company values, and

management approach.

Another Johnson and Johnson website http://www.jnj.com , provides detailed information on

various consumer products such as Listerine or Tylenol.

PEOPLE

William C Weldon is Chairman & Chief Executive Officer of Johnson & Johnson.

Dominic J. Caruso is the Chief Financial Officer and Vice President of Finance.

Johnson and Johnson has a Global Diversity and Inclusion program with a goal of achieving a

skilled, high performance workforce that is reflective of the diverse global marketplace

(workforce).

Johnson & Johnson was ranked #2 among Diversity Inc. Magazines Top 50 Companies for

Diversity.

The company has ranked high Working Mother Magazines’ Top One Hundred Companies for

Working Mothers or 24 years.

Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and

nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then,

we’ve brought the world new ideas and products that have transformed human health and well-

being. Every invention, every product, every breakthrough has been powered by generations of

employees who are inspired to make a difference.

DATA ANALYSIS AND INTERPRETATION

Q.1 ARE YOU AWARE ABOUT JHONSONS & JHONSONS?

A. YES B. NO

YES 57%

NO 43%

57%

43%

YESNO

Q.2 DID YOU USE PRODUCTS OF JHONSONS & JHONSONS?

A. YES B. NO

YES 48%

NO 52%

48%52%

YESNO

Q.3. WHICH PRODUCT OF JHONSONS & JHONSONS DO YOU USE?

A. HOME CARE B. PERSONAL CARE C. BABY CARE D. HEALTH CARE

HOME CARE 18%

PERSONAL CARE 16%

BABY CARE 42%

HEALTH CARE 24%

18%

16%

42%

24%

HOME CARE PERSONAL CAREBABY CAREHEALTH CARE

Q.4. ARE YOU SATISFIED WITH THE PRICE AND PRODCUT OF JHONSONS &         JHONSONS?

A. YES B. NO

YES 63%

NO 37%

63%

37%

YESNO

Q.5. WHY WHICH SOURCE YOU COME TO KNOW ABOUT COMPANY?

A. TV B. NEWSPAPER C. HOARDINGS D. MAGAZINES

T.V 54%

NEWSPAPER 27%

HOARDINGS 12%

MAGAZINES 7%

54%

27%

12%

7%

T.VNEWSPAPERHOARDINGSMAGAZINES

QUESTIONNAIRE

NAME:- ADDRESS:-

AGE:- CONTACT NO:-

Q.1 ARE YOU AWARE ABOUT JHONSONS & JHONSONS?

A. YES B. NO

Q.2 DID YOU USE PRODUCTS OF JHONSONS & JHONSONS?

A. YES B. NO

Q.3. WHICH PRODUCT OF JHONSONS & JHONSONS DO YOU USE?

A.HOME CARE B. PERSONAL CARE C. BABY CARE

D. HEALTH CARE

Q.4. ARE YOU SATISFIED WITH THE PRICE AND PRODCUT OF JHONSONS &        

JHONSONS?

A. YES B. NO

Q.5. WHY WHICH SOURCE YOU COME TO KNOW ABOUT COMPANY?

A. TV B. NEWSPAPER C. HOARDINGS D. MAGAZINES