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International Research & Outsourcing Services (IROS)
- Presentation of Credentials -
Prepared by -
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Firm Profile
International Research & Outsourcing Services (IROS) set up in early 2006 to provide highly effective market research in the Middle East, North Africa, Levant, Iran & the Indian Sub-continent.
Market research an essential business tool in today's fiercely competitive environment. However, research findings as good or as bad as the data on which they are based.
At IROS, we firmly believe that our success hinges on providing actionable market insights based on robust data. Our field management procedures ensure that the data collected is reliable and enables the clients who pay for it to take better business decisions.
Our team of researchers, data analysts & field management personnel have worked with and gained hands-on experience from some of the most reputed global research suppliers, across a range of industries.
Cumulative experience of over 50 years across team members, spanning a broad spectrum of research approaches & methodologies.
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Vision & Mission
OUR VISION To be a leader in the delivery of timely, comprehensive, cost-effective and
innovative business solutions that empower our clients to take optimal business decisions.
OUR MISSION To be a partner of choice for clients with market information needs from the
MENALII (Middle East, North Africa, Levant, Iran & Indian Sub-continent) region. To be a virtual Back Office partner for the Data Processing, Analysis and
Reporting needs of global Market Research enterprises.
We are guided by our Vision & Mission, which underpin all our actions and our interactions with both, our internal and external clients.
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Research Offer IROS is a full service market research agency. We offer a comprehensive range
of services including Desk research, B2B, Healthcare and Ad Hoc consumer research. Our expertise spans both qualitative and quantitative techniques and we offer:
Idea Generation Packaging
Evaluation/ Shelf Stand-Out
Advertising Recall Studies
Usage & Attitude Studies
Concept Evaluation Communication
Pre-testing Post-Ad Tracking
Need-gap Analysis Advertising
Development Full Mix Evaluation Retailer/ Dealer
Studies Ethnographic
Studies Customer
Satisfaction Mystery Shopping
Market & Consumer Segmentation
Concept Screening Concept- Product
Testing Brand Health
Assessment Needs Assessment Product Testing Pricing Research In-Store Shopper
Evaluation
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Product Repertoire We have a range of products that have been designed keeping in mind the needs
of clients in the region. These include:
Ideation
NPD
Launch
In-Market
• ConSort SM
• ConSieve SM
• AdVent SM
• Full Mix Test• Ad Pre-Test
• Post-launch
Track
• Pdt. Test
• ICE SM
• ShopRpulse SM• POPTrac SM
• D-Sat SM
• Concept Test
• Std. Methodologies• IROS Techniques
• E-Sat SM
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Sector Coverage
We are proud of the fact that at IROS, we have a multi-faceted team whose experience covers a broad spectrum of industries. We have the expertise to offer our services in the foll. sectors:
Automotive IT & Telecom Healthcare
We use both traditional & advanced data collection methods to suit almost any research requirement and conduct:
Focus Groups/ Mini groups Mall Intercepts Observation Studies Depth Interviews Central Location Tests
Consumer goods & Services Financial Services Travel & Tourism
Telephone Interviews In-home Interviews In-store Studies Web-based Interviews
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KPO Services We also offer a comprehensive range of outsourced services for the MR
industry, at a fraction of the original costs. We have the expertise to handle a number of tasks in the realm of Analytics such as:
Data Cleaning & Processing - We have a team of experienced & qualified programmers who can handle complex data cleaning & tabulation for ad-hoc projects as well as large Customer Satisfaction or tracking studies, whether single country or multi-country. We work with multiple formats such as Excel, fixed-width ASCII, card-column, column binary, SPSS etc. and can provide tabbed output in any format - including Quantum tabs, Word, Excel, PDF, CSV.
Statistical Analysis - We undertake statistical analyses of data from basic functions such as weighting, data normalization and significance testing to Factor Analysis, Regression & Correlation analysis, Correspondence Mapping etc using SPSS
Transcription Services - We offer English transcription of focus groups and Depth Interviews involving people with localized accents.
Interpretation & Reporting – Our team of researchers can work with survey data to provide reports (in Word or PowerPoint), with insightful interpretation of findings presented in a lucid & succinct manner. Reporting is offered for both qualitative and quantitative studies and can be undertaken using templates or our own formats
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Saudi Arabia UAE Kuwait Bahrain Oman Qatar Morocco Algeria Congo (DRC) SenegalTunisia Yemen Iraq
Angola Djibouti Egypt Eritrea Ethiopia Kenya Nigeria Somalia Seychelles Somalia South Africa North Sudan South Sudan
India Pakistan Afghanistan Malaysia Indonesia Kazakhstan Kyrgyzstan Russia Tajikistan Azerbaijan Turkmenistan Uzbekistan Vietnam
Jordan Syria Lebanon Palestine Iran Turkey Israel Thailand Guinea
Republic Liberia Congo
Brazzaville
Experience thus far…
Geographic CoverageSince start of operations in May 2006, projects conducted …..
Quantitative – 205,770 interviews and counting! Qualitative - 401 focus group discussions & In-Depth interviews and counting!
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Experience thus far…
Industry Verticals covered in 2011….. Industry Verticals covered in 2012…..
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Our Niche
We are an independent set-up comprising high caliber, dedicated professionals. We adapt flexibly to the specific requirements of each project and are not limited by set protocols or rigid methodologies.
We believe strongly in the value of Customer Loyalty & Retention, which can only be attained through Customer Delight. We aim for this by offering:
An innovative & creative approach for each project Personalised client service Field & data management services that meet exacting quality standards Timely delivery
WE STRIVE FOR EXCELLENCE...TO INSPIRE TRUST !!
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Our Quality
The sanctity of any market research is contingent on the constituent data being of good quality. At IROS, we are avid believers of the QIQO (Quality In Quality Out) doctrine & devote a lot of time & resources in ensuring this.
Every project has the 100% commitment of the researcher involved, from start to finish The researcher is involved closely with the field - from explaining project objectives & detailed
briefing to close monitoring of fieldwork progress & random quality checks All questionnaires/ discussion guides are translated by skilled translators and then back-
translated to ensure that the original meaning/ intent of the questions being asked is not lost in translation
The same holds true when working with transcripts in local languages and open-ended coding, to ensure that the essence of consumer feedback is retained when converting the same from a local language to English.
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Account Director
Research Managers
Field Manager Field Controller
Field Teams (India)
Field Team (UAE)
Field Team (KSA)
Overall direction of the account Provide cross country/ category insights
Day-to-day client servicing Q’re/ DG design, analysis and reporting Coordination with field managers
Fieldwork Co-ordination Quota Control & Field
reporting Overseeing field teams
Project Management - Responsibilities
Country Field Managers
Independent Supervisor
Independent quality control by telephone callbacks
Conduct fieldwork Follow quota control Fieldwork Reporting
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Project Quality Control Process
ACCOMPANIMENTS 5% per Interviewer
Field Manager
& Superviso
rs
CALL BACKS.
• 20% of the total sample on a random basis by field manager, supervisors.
• 10% random call-ins by independent supervisor not known to field team
Field Manager,
Supervisors
LOGIC CHECKS 100% of the total sampleField
Manager & Supervisors; Data Entry
team
BRIEFING & TRAINING
• Project Briefing of field manager Project Director
Briefing / Fieldwork
Field Manager/
Field Supervisors
Independent
Supervisor
• Briefing sessions at all locations by field manager to ensure that the interviewers and supervisors have a thorough understanding of the questionnaire.
• Mock Sessions conducted amongst interviewers and with real respondents
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Geographic Coverage
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Geographic Coverage We have a wide footprint that spans numerous countries in Asia & Africa viz.
Indian Sub-continent Middle East Levant , Iraq & Iran Africa
India KSA Jordan Egypt
Pakistan Kuwait Lebanon Morocco
Bangladesh UAE Syria Tunisia
Sri Lanka Oman Palestine Algeria
Nepal Bahrain Iran Sudan
Maldives Qatar Iraq Libya
Afghanistan Turkey Israel Rest of Africa
Yemen SE Asia (Parts)
We cover most countries in Africa & can also organize fieldwork in Eastern Europe & CIS countries (such as Russia, Turkmenistan, Uzbekistan, Kazakhstan, Azerbaijan, Georgia, Kyrgistan and Ukraine) & SE Asia.
We have offices in Mumbai and field offices in Dubai (UAE) & Riyadh (KSA). We operate with our own set-up in India, UAE & Saudi Arabia. In others, we have field managers and independent teams as well as small, trusted field suppliers who are tried & tested (our working relationship with these suppliers spans a number of years, even before IROS was set up). We ensure that our stringent quality standards are maintained consistently at all times even with partners!!
Thank You
