Internal Branding

MR.Boonyakiat Meteethussanee

Group Director - Corporate Human Resources

Boonrawd Brewery Co., Ltd. 14 July 2017

Building the employee experience

Our Business

Beer Water Soda

Boon Rawd Brewery, Thailand’s first brewery, was founded in 1933 by Phraya Bhirom Bhakdi. For over 84 years, the privately owned company has become a renowned beer and beverage producer, managed by 3rd and 4th generations of the descendants of the founder together with professionals from different fields.

Our Global Expansion

Europe America

CLMV

Oceania

Asia-Pacific

Our Business Diversification

สรา้งโรงงานไฟฟ้า โรงสขีา้ว และโรงงานผลติน ้ามันร าขา้ว จ านวน 800 ลา้นบาท และสรา้งนคิมอตุสาหกรรมอาหารครบวงจร

“World Food Valley Thailand” 4,000 ลา้นบาท

Key Challenge of our Business Diversification

Business Diversification

Real Estate Packaging

Life Style & Entertainment

Food & Beverage (Non - Core)

Others Business

Core Business

Our Key Challenge

Key Success Factors

Vision / Strategy System / Process

People Readiness / Engagement

Corporate Culture

The Impact of Digitalization

What do you think about this scenario ?

Employee play their FB in the office Employee still working on their bed

Employee Engagement and Employee Experience in Digital Age

Today Workplace Digitalization

Work Personal Life Work Personal

Life Integrate

Mindset Change

Employee Engagement and Employee Experience in Digital Age

Office

for Work

Today Workplace

Employee Engagement and Employee Experience in Digital Age

Everywhere

Digitalization

Every

tim

e

How the digitalization has change Things ?

Communicate

Connect

Collaborate

Employee Work life

Organization Speed & Accuracy

Creativity & Innovation

Productivity

Fo

rma

l S

em

i -F

orm

al

From basic intranet to the Digital Workplace

News Information library Employee self-service Simple applications

Basic Social Media & Collaboration

Generic process support Extended people profiles Enhanced applications &

Integration Personalization

Advanced Social Collaboration

Advanced integration & applications

Strong people profiles Advanced and more

specific process support, e.g. project, innovation and front-line management

Enterprise search Support any kind of

information

Holistic process support throughout and beyond the organization

“Meta functionality” (e.g. Social, Collaboration) integrated in all components

Context and intelligent filtering

Near seamless integration

Universal Inbox Continual reshaping of

the organization Change, Culture &

Engagement driver

Business Value

Ma

turi

ty

Stage 1 : Basic Intranet

Stage 2 : Extended Intranet

Stage 3 : Basic Digital Workspace

Stage 4 and beyond : Fully Digital Workplace

Industry Average

Innovator

Future Vision

Providing Information Enabling Generic Interaction

Specific Work Support Business

Transformation

Source : Infocentric Research, 2013

The mainstream of digital integration in the workplace

Core System

Basic Application

Specific Application

Enterprise Social Platform

Workplace by Facebook

Yammer

Specific Work Support

Application Basic Application

Core Business System

Boonrawd : Sales Hub

Work Process

Working Toolkit

News & Update

Knowledge Sharing

Boonrawd : Sales Hub

Product Knowledge

Motivate

Boonrawd : My Club

Boonrawd : My Club News & Update

Employee Self

Services

Phone book & Contact list

Boonrawd : Use Basic Application for support HR Task Est.

Company

Food Retail

Focus on Speed for fill in

position

Easy to connect

with target

Boonrawd : Use Basic Application for support HR Task

Basic E-Application

Form

2 Way Communication

Boonrawd : Use Basic Application for support HR Task

Training QR Code Training Evaluation

Engaging our People

Boonrawd Group Employee Engagement

Our Strong Business Philosophy

“Give it Forward”

“Singha Way” our Principle of Action

Engaging Leaders

Organization Practice that focus on

“Valuing Our People”

Engagement Score

Source : Aon Hewitt Engagement Survey 2014

Boonrawd Group Business Philosophy

ทกุคนควรมสีว่นรว่ม

ในการชว่ยเหลอืสงัคม พระยาภริมยภ์ักด ี

Boonrawd Group Business Philosophy

Singha Way our Principle of Action

We have an Engaging Leaders

Organization Practice that focus on “Valuing People”

Organization Practice that focus on “Valuing People”

Organization Practice that focus on “Valuing People”