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INSTAGRAM BRAND WORKSHEET
Instagram is a great opportunity for your business to show its personality. A well developed “brand identity” will resonate with your audience and make them more likely to become customers. It also turns one-time customers into regulars, by creating an emotional connection with your brand.
But building a brand identity for Instagram requires consistency, research, and a bit of creativity. Fill out this worksheet to help you visualise your brand identity for Instagram.
Let us know your worksheet goes. Connect with us on Facebook, lnstagram and Twitter at @altitudemedianz
Welcome
INSTAGRAM BRAND WORKSHEET
[email protected] // altitudemedia.co.nz
Brand Name
Instagram Username @
Official Hashtag #
A strong brand identity is all about consistency and confidence. Figuring out which words, colours, and pictures best represent your brand is a great way to start hashing out how you want your business to be perceived on Instagram
Finding your voice
INSTAGRAM BRAND WORKSHEET
What three adjectives best describe your brand? (E.g. bright, happy, brave).
What three symbols or emoji go well with your brand?
(E.g. if you’re in the beauty business, you might use 💅 💄 ❤ )
What three colours best represent your brand? (You could use colour names or get specific with hex codes)
INSTAGRAM BRAND WORKSHEET
How will I help my followers? (E.g. if you’re in the beauty business, you might provide makeup tutorials)
What makes my brand unique? What will make your content stand out from the crowd?
Once you figure out who your ideal follower is, you’ll have a better chance of attracting them. Start by thinking about who your ideal audience would be and who you most want as customers for your business.
Designing your audience
INSTAGRAM BRAND WORKSHEET
How old is my ideal follower?
Where does my ideal follower live?
What gender is my ideal follower?
How old is my ideal follower?
What is my ideal follower interested in?
What other Instagram accounts does my ideal follower interact with?
What Instagram hashtags does my ideal follower interact with?
What does my ideal follower do for a job?
A great way to get inspiration for your Instagram brand is by looking at how your competitors and partners use it.
Checking out the competition
INSTAGRAM BRAND WORKSHEET
What kind of pictures do they post? E.g. they might be landscapes, flat lays, or team photos.
What kind of things do they say? E.g. the key messages and themes that they post about. Do they work?
What hashtags are they using?
Who are they interacting with? Find out who they are following and who is following them. You may get an idea of key influencers in your industry.
