How a brand should leverage Instagram?

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  1. 1. Instagramisavisualplatformwhereinteractionwithabrandcanbemuchintimate informofphotosandvideos.Ithasamuchbetterreachtoyoungeraudiences andpeoplewholikefashion,food,travel.So,getcrackingonInstagram! Beinganiphoneonlyappintheinitialdays,itwas slowonnumberstilltheworldofAndroidcamein. Facebook'sacquisitionofInstagramhasunleashed highlevelsofengagementanyapphaseverwitnessed before. HOW ABRANDSHOULDLEVERAGE INSTAGRAM? HISTORY INSTAGRAM FACEBOOK VS 3millionInstagramfollowersworldwide. -WHOSHOULDYOUPICK?- 3 PeoplelovetotalkonInternet&lovetoclickthingsthatfancythem.Starta cool#hashtagandaskpeopletouseitwhentheyinteractwithyourbrand. Instagrampostshave58timeshigherper-follower engagementthanFacebook.Itsurvivesonorganicreach. Ontheotherhand,Facebookreachforbrandshascome downtoNILwithstricteralgorithms. Instagram istheonlyvisualrideyoucangive youraudienceforfreesomakeitworththeir timeandlove! THINGSBRANDSCANNOTAFFORDTOMISSDOINGONINSTAGRAM 1.LOOK WHO'STALKING Everybrandhaspeoplewhobuildandpreserveit.Takeyourfollowersbehind thescenestoshowthelovethatyourpeopleputintothebrandtoserve them. 2.MEETTHEFOCKERS Keeptrackofyourmostpassionatefollowersandchooseafewasyour brandambassadors.Givethemyourproductforfreetouseandaunton Instagram. 3.IKNOW WHATYOU DIDLASTSUMMER