How to Amplify Your Brand on Instagram - Template ?· How to Amplify Your Brand on Instagram. 2 ...…

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<ul><li><p>How to Amplify Your Brand on Instagram</p><p></p></li><li><p>2</p><p>Table of Contents</p><p>PAGE 3 Intro: Instagram Stats to ConsiderPAGE 4 Before You Start: Planning of Your Instagram StrategyPAGE 6 Part 1. Setting up your accountPAGE 6 Create your business usernamePAGE 6 Add a profile picturePAGE 6 Dont underestimate your short bioPAGE 7 Link your account to the other social networks, Facebook in particularPAGE 7 Use a business profilePAGE 8 Part 2. Posting on InstagramPAGE 8 Dealing with visualsPAGE 10 VideosPAGE 11 Post descriptionPAGE 11 #hashtagsPAGE 13 Part 3. Working on Your Image as a CompanyPAGE 13 How often should you post?PAGE 14 User generated contentPAGE 18 Part 4. Instagram adsPAGE 18 Photo ad with a call-to-action buttonPAGE 18 Carousel adPAGE 18 Video adPAGE 19 Part 5. AnalyticsPAGE 21 ConclusionPAGE 21 Going to Start a Website? Use a Readymade Design From TemplateMonsterPAGE 22 SourcesPAGE 22 Images</p><p>;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>3</p><p>Image source: ClickZ</p><p>They say a picture is worth a thousand words... In fact, a picture is worth a thousand dollars if we speak about todays Instagram marketing. The photo-sharing app has evolved through the years to turn into some of the most powerful tools for businesses of all kinds.</p><p>Have a look at this compilation of Instagram stats from Search Engine Watch and Statista, and you will see that Instagram has a huge potential for your business. Namely, here are a couple of reasons to make Instagram a part of your business strategy:</p><p>While other social media platforms mostly rely on written content, Instagram grants us with the priceless opportunity of conveying the message through visuals. Visual contents strongest advantage is the ability to overcome all kinds of barriers language, cross-culture and socio-psychological ones.</p><p>This results in high engagement rate: Instagram can boast 4% engagement compared to less than 0.1% on Facebook and Twitter. This means Instagram users are far more likely to comment, like, or share your content.</p><p>As a matter of fact, Instagram users want to connect with brands. Recent surveys by Iconosquare show that 70% of users have looked up a brand on Instagram, and 62% of users follow brands. People follow brands on Instagram for three main reasons:</p><p>As you can see, Instagram is an amazing platform that offers you a chance to get a deeper connection with your audience and literally create a positive image of your business. A multi-million international audience truly interested in your brand is waiting for you! The only thing you have to do is create and follow a right strategy read on, and you will learn how you can do this.</p><p>Intro: Instagram Stats to Consider</p><p> An average Instagram user spends 21 minutes a day with the platform, In total, Instagram sees over 3.5 billion likes on a daily basis, The platform has a non-US audience of about 300 million people, The platform is expected to exceed 110 million monthly visitors by 2019.</p><p> Because they like the brand, They search for special offers, promotions and giveaways, They want to keep up with the latest news about the brand.</p><p>;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>4</p><p>Like any other tool for social media marketing, Instagram requires an elaborate strategy. First things first, estimate your goals: what do you expect from your brands presence on Instagram? According to this Instagram review, the three key needs of businesses on the platform are to:</p><p>The key to your success on Instagram is approaching your target audience in the right manner and with the right message. Still, you first step is actually targeting your prospects and defining your audience. Who are these people? What do they like? What inspires them? These are the questions that you need to start with.</p><p>A clear understanding of your clients needs takes a lions share of your success. Consider using some professional tools like Demographics Pro for thorough research. You can also use this template from Hubspot to define your buyer personas.</p><p>Defining your customer personas will provide you with the kind of insights that you will need to consider when working on your next steps. This includes deciding on the main theme of your Instagram profile, as well as the content that youre going to post. </p><p>As far as content is concerned, you can put an emphasis on your products, let your happy clients be in the spotlight, or enhance your brand by showing off your brand personality. Whatever you choose, ensure that your profiles concept perfectly conveys your message. On the next page, you will find a couple of examples of companies using these strategies:</p><p>Product-centric content: Califia Farms uses its highly photogenic product to promote the brand:</p><p>Before You Start: Planning of Your Instagram Strategy</p><p> stand out, get insights, get more customers.</p><p>;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>5</p><p>Customer-focused profile: GoPro applies customer-centric approach showing how people all over the world use their cameras to capture the best moments of their lives:</p><p>Brand personality: Saturday Night Live posts fun photos and videos of whats happening behind the scenes:</p><p>Finally, you should decide how much time and money youre going to invest in your Instagram profile. Remember that visual contents quality is extremely relevant to your Instagram success. However, creativity and awe-inspiring concepts still take the first place. Just dont forget to balance your objectives with your resources.</p><p>;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>6</p><p>Part 1. Setting up your account</p><p>Your Instagram profile allows you to share some information about your brand and drive traffic to your website, so make the most out of it. Setting up your profile on Instagram is easy! Just follow these recommendations:</p><p>Create your business username</p><p>Obviously, your company name works best. Keep it simple and recognizable as far as possible. If your company name is taken, choose one that is instantly associated with your brand.</p><p>Add a profile picture</p><p>Keep in mind that its relatively small (150x150 px) and cropped in a circle. The best solution will be to use your logo or a graphic symbol. If your logo has text in it, better use a logomark in most cases, the text in your profile pic just wont be readable.</p><p>Dont underestimate your short bio</p><p>So, youve got three fields at your disposal: name, website and bio. Take a closer look at the name field. In case your desired username has been taken, you can still write your company name in this field and your profile will appear in search results. Add a link to your website to drive traffic to it.</p><p>Now, pay attention to the bio: it is limited to 150 characters, so keep it short, fun, and memorable. You can include your brand slogan or an outline of who you are and what you do as a company. Many businesses tend to drop a unique hashtag to their bio or turn to users with a call to action.</p><p>Heres how big brands do it:</p><p>;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>7</p><p>Image credit: Nike, LOral</p><p>Link your account to the other social networks, Facebook in particular</p><p>Make an Instagram tab on your Facebook page to instantly share your Instagram photos with your Facebook audience. And invite your Facebook followers to your Instagram page :)</p><p>Use a business profile</p><p>Good news: the times when businesses on Instagram had basically no insight on how their content was performing are over. The platform has recently introduced a set of tools for businesses that you can use right away! </p><p>When youve created your account, switch it to a business profile and gain access to the awesome business tools. To do it, go to settings and choose the switch to business profile option. Note that youll need a Facebook business page for that. Such functions will become available within your business profile:</p><p>Well have a closer look at insights and ads a bit later. Now, lets move on to the most relevant matter: your content.</p><p> Connect with your Facebook page, Add your phone number, email and location so that customers can reach you directly from your Instagram profile, Mention the type of your organization for a better reach, Get insights about your contents performance and user engagement, Work with Instagram ads.</p><p>;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>8</p><p>Part 2. Posting on Instagram</p><p>Strategic approach to your Instagram content is key to building a successful profile. </p><p>Instagram focuses on the visual representation of whats happening here and now, so you should always keep in mind what your audience is interested in at the moment. Focus on the overall impression you want to create. </p><p>Do you want your content to inspire, entertain, or inform? What image would you like to create for your brand? Build up your content strategy according to your audiences needs. </p><p>Dealing with visuals</p><p>As Instagram is primarily a photo (and video) sharing platform, one of the main objectives is making your visual style easily recognizable and engaging. Hiring a pro photographer for this purpose helps a lot, but its not necessary. Having a clear vision of your company style, you can create awe-inspiring content yourself! Here are some tips to give you a hand with it:</p><p>Choose a perfect color scheme and stick to it. Coolors is an awesome tool that you can use to pick a color scheme for your Instagram. Note that single dominant colors generate more likes.</p><p>Tiffany and LOral know something about colors.</p><p>;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>9</p><p>Same as colors, composition is crucial to your photos success. Dont forget about the Rule of Thirds and make sure that the key elements stand out. If you are planning to add texts to your photos, ensure that there is enough space for them. Also, choose the fonts that are consistent with your brand. The ones you use at your companys website will work great. </p><p>To put it all together, try out Canva, a beginner-friendly yet efficient design tool. </p><p>Although not a business profile, Quotes uses fonts right, which results in 2M followers. And LOral is a composition guru. </p><p>However, even the most beautiful photo can be ruined by poor quality. Take care of it! Use professional photo equipment as far as possible and dont rely too much on Instagrams built-in photo editing tools use more advanced ones, like Photoshop or VSCO. </p><p>;ttsrccat=sem-ww-di-ps-brand&amp;mv=search&amp;s_kwcid=AL!3085!3!118548808644!e!!g!!adobephotoshop&amp;ef_id=V7bYgAAAAES-jq88:20160819095928:s;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1452637%2Cidx%3A3-1-3%2CtarId%3A1450960115968%2Ctas%3Atemplatemon</p></li><li><p>10</p><p>Photo processing tools help you create high quality images that really stand out. Image credits: Shore projects and Coca Cola Argentina </p><p>Videos</p><p>Post videos to your account as well. Their duration is limited to 1 minute not much, but enough to share some info or just make a little fun. Always remember about the quality, lighting and sound. When youre uploa...</p></li></ul>