How to Amplify Your Brand on Instagram - Template ?· How to Amplify Your Brand on Instagram. 2 ...…

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  • How to Amplify Your Brand on Instagram

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    Table of Contents

    PAGE 3 Intro: Instagram Stats to ConsiderPAGE 4 Before You Start: Planning of Your Instagram StrategyPAGE 6 Part 1. Setting up your accountPAGE 6 Create your business usernamePAGE 6 Add a profile picturePAGE 6 Dont underestimate your short bioPAGE 7 Link your account to the other social networks, Facebook in particularPAGE 7 Use a business profilePAGE 8 Part 2. Posting on InstagramPAGE 8 Dealing with visualsPAGE 10 VideosPAGE 11 Post descriptionPAGE 11 #hashtagsPAGE 13 Part 3. Working on Your Image as a CompanyPAGE 13 How often should you post?PAGE 14 User generated contentPAGE 18 Part 4. Instagram adsPAGE 18 Photo ad with a call-to-action buttonPAGE 18 Carousel adPAGE 18 Video adPAGE 19 Part 5. AnalyticsPAGE 21 ConclusionPAGE 21 Going to Start a Website? Use a Readymade Design From TemplateMonsterPAGE 22 SourcesPAGE 22 Images

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    Image source: ClickZ

    They say a picture is worth a thousand words... In fact, a picture is worth a thousand dollars if we speak about todays Instagram marketing. The photo-sharing app has evolved through the years to turn into some of the most powerful tools for businesses of all kinds.

    Have a look at this compilation of Instagram stats from Search Engine Watch and Statista, and you will see that Instagram has a huge potential for your business. Namely, here are a couple of reasons to make Instagram a part of your business strategy:

    While other social media platforms mostly rely on written content, Instagram grants us with the priceless opportunity of conveying the message through visuals. Visual contents strongest advantage is the ability to overcome all kinds of barriers language, cross-culture and socio-psychological ones.

    This results in high engagement rate: Instagram can boast 4% engagement compared to less than 0.1% on Facebook and Twitter. This means Instagram users are far more likely to comment, like, or share your content.

    As a matter of fact, Instagram users want to connect with brands. Recent surveys by Iconosquare show that 70% of users have looked up a brand on Instagram, and 62% of users follow brands. People follow brands on Instagram for three main reasons:

    As you can see, Instagram is an amazing platform that offers you a chance to get a deeper connection with your audience and literally create a positive image of your business. A multi-million international audience truly interested in your brand is waiting for you! The only thing you have to do is create and follow a right strategy read on, and you will learn how you can do this.

    Intro: Instagram Stats to Consider

    An average Instagram user spends 21 minutes a day with the platform, In total, Instagram sees over 3.5 billion likes on a daily basis, The platform has a non-US audience of about 300 million people, The platform is expected to exceed 110 million monthly visitors by 2019.

    Because they like the brand, They search for special offers, promotions and giveaways, They want to keep up with the latest news about the brand.

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    Like any other tool for social media marketing, Instagram requires an elaborate strategy. First things first, estimate your goals: what do you expect from your brands presence on Instagram? According to this Instagram review, the three key needs of businesses on the platform are to:

    The key to your success on Instagram is approaching your target audience in the right manner and with the right message. Still, you first step is actually targeting your prospects and defining your audience. Who are these people? What do they like? What inspires them? These are the questions that you need to start with.

    A clear understanding of your clients needs takes a lions share of your success. Consider using some professional tools like Demographics Pro for thorough research. You can also use this template from Hubspot to define your buyer personas.

    Defining your customer personas will provide you with the kind of insights that you will need to consider when working on your next steps. This includes deciding on the main theme of your Instagram profile, as well as the content that youre going to post.

    As far as content is concerned, you can put an emphasis on your products, let your happy clients be in the spotlight, or enhance your brand by showing off your brand personality. Whatever you choose, ensure that your profiles concept perfectly conveys your message. On the next page, you will find a couple of examples of companies using these strategies:

    Product-centric content: Califia Farms uses its highly photogenic product to promote the brand:

    Before You Start: Planning of Your Instagram Strategy

    stand out, get insights, get more customers.

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    Customer-focused profile: GoPro applies customer-centric approach showing how people all over the world use their cameras to capture the best moments of their lives:

    Brand personality: Saturday Night Live posts fun photos and videos of whats happening behind the scenes:

    Finally, you should decide how much time and money youre going to invest in your Instagram profile. Remember that visual contents quality is extremely relevant to your Instagram success. However, creativity and awe-inspiring concepts still take the first place. Just dont forget to balance your objectives with your resources.

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    Part 1. Setting up your account

    Your Instagram profile allows you to share some information about your brand and drive traffic to your website, so make the most out of it. Setting up your profile on Instagram is easy! Just follow these recommendations:

    Create your business username

    Obviously, your company name works best. Keep it simple and recognizable as far as possible. If your company name is taken, choose one that is instantly associated with your brand.

    Add a profile picture

    Keep in mind that its relatively small (150x150 px) and cropped in a circle. The best solution will be to use your logo or a graphic symbol. If your logo has text in it, better use a logomark in most cases, the text in your profile pic just wont be readable.

    Dont underestimate your short bio

    So, youve got three fields at your disposal: name, website and bio. Take a closer look at the name field. In case your desired username has been taken, you can still write your company name in this field and your profile will appear in search results. Add a link to your website to drive traffic to it.

    Now, pay attention to the bio: it is limited to 150 characters, so keep it short, fun, and memorable. You can include your brand slogan or an outline of who you are and what you do as a company. Many businesses tend to drop a unique hashtag to their bio or turn to users with a call to action.

    Heres how big brands do it:

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    Image credit: Nike, LOral

    Link your account to the oth