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INDOSATnet
eBusiness: The Introduction
Change The Way You Compete
Ezekiel A. SetiawanApril 15, 1999 - Thur.
INDOSATnet
Opportunities
• FedEx : 54 million transaction /day (2.5m packager over 211 countries daily)
• Amazon.com (Internet bookstore): $148m revenue in 1997 (825% from 1996)
• DELL: 400k visitors/week - $5m/day revenue
• Yahoo: 30m visitors/week on Yahoo
INDOSATnet
• E-Commerce : Global - Business to Business : US$ 600M (96) -- US$ 62 -160B (2000)- Business to Consumer: US$ 530M (96) -- US$ 7B (2000)
(source: Forrester)
Opportunities
• E-Commerce : Asia Pasific : 15% Global Market
INDOSATnet
Opportunities
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
PC Dial Up PC Dedicated
PC Dedicated 20,480 30,188 37,950 59,771 113,964 170,124 257,076 385,584 549,042
PC Dial Up 70,000 90,563 113,850 139,466 170,946 207,929 257,076 315,478 366,028
1997 1998 1999 2000 2001 2002 2003 2004 2005
Internet Connection - Indonesia
INDOSATnet
World Wide Business Methods
80s - NowTelephone & Fax
Pre-80sLetters & Telex
Next: Present and FutureThe PC & Internet (eBusiness)
INDOSATnet
eBusiness: What Does It Really Mean ?
“Conducting business over Internet”
> Removal of time and geographic barriers.> Reduced costs and time saving.> Increase services> Competitive edge
INDOSATnet
eMarketing (Internet Marketing)
1. Brand building.2. Direct marketing.3. Online sales.4. Customer support.5. Market research.6. Content publishing/service.
The Six Online ROI Models, Bob Heyman & Keith SchaeferNet Result: Web Marketing That Works: Return On Investment,Hayden Books, http://www.usweb.com
INDOSATnet
Using the Web for Business
0 10 20 30 40 50 60 70
Sales
Vendor Support
Internal Communication
Research
Gathering Info
% Using Web for That Function
Customer Service
Purchasing
Publishing
Collaboration
Source: US Department of Commerce
INDOSATnet
Hits on www.intel.com
Purpose Hits
Brand & Product 14M Hits/Month
Press Relations 900K H/M
Developers 5.6M H/M
Channel 600K H/M
Support 1.4M H/M
INDOSATnet
4 Stages of eBusiness
Stage 1 Stage 2 Stage 3 Stage 4
Buy PC
GetConnected
BuildWebsite eCommerce
INDOSATnet
Stage 1
Buy a PC
Stage 1 of eBusiness
Benefits;• Save time• Save money• Be more productive• Compete more effectively
Activities;• Manage finances• Manage inventory• Create marketing materials
• Word Processing• Accounting• Presentation• Desktop Publishing• Design & Authoring
INDOSATnet
Stage 2
GetConnected
Stage 2 of eBusinessBenefits;• Improve coordination• Improve communication• Improve productivity
Internal Activities;• File sharing• Print sharing
External Activities;• eMail• Internet Access
ISP;• Dial Up• Dedicated
ModemPhone LinePC
INDOSATnet
Stage 3
BuildWebsite
Stage 3 of eBusiness
Benefits;• Share info with existing customers• Attract new customers• Provide information 24x7
Activities;• Build a web site• Link to other sites• On-line advertising
• Web Space/ Hosting
• Web Design & Production
• Web Advertising
INDOSATnet
Stage 4
eCommerce
Stage 4 of eBusiness
Benefits;• Save time• Save money• Conduct business globally• Compete more effectively
Activities;• Conduct e-transaction with customers• Conduct e-transaction with suppliers
Mall i-2(IndonesiaInteractive)
www.i-2.co.id
INDOSATnet
Why eBusiness ?
• Save time• Save money• Compete more effectively
– attract new customers– better serve existing customer