Improve Your Facebook Engagement

7/29/2019 Improve Your Facebook Engagement

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8 Ways to Improve Your Facebook Engagement

By Krista BunskoekPublished September 18, 2013

Are you looking f or f un ways to get your Facebook f ans engaged?

Wondering how other pages are developing their posts to increase likes,

shares and comments?

In this article Ill show you eight examples of how to create Facebook

posts that drive more e ngagement on your Facebook page.

#1: Solve Problems With Photos

Posts with a s imple image and a caption that shows f ans the solution to a

problem or a way to improve their daily lives receive marked engagement.

Whole Foo dsuses this pos t tactic to encourage f an discussions about product- related solutions to common

problems.
http://www.facebook.com/wholefoodshttp://www.socialmediaexaminer.com/author/kristabunskoek/http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/?utm_source=hs_email&utm_medium=email&utm_content=10356528&_hsenc=p2ANqtz--mAwZKcJls7I4e1VcBtwxVbnR-BG2GCNUW64nSKtEDLYj0VJtkbGvYbzjPvAd5RqZ7kN4Tj8fK1uZVVLpxp673pFVcgW_3_u2m8pdWBy0L7m8qnR4&_hsmi=10356528http://www.socialmediaexaminer.com/


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Whole Food s bo osts engag eme nt by sharing lifestyle tips.

Starbucks uses custome rs' art in their co ver photo.

Tips f or post ing images to Facebook:

Largerimages tend to get more likes,

shares and comments. Use the Upload

Photos/Video f unction to publish photo

files direct ly into your postinstead of

posting a link that shows a t humbnail.

Optimize images for t he 403 x 403

pixel display in the timeline . Largerimages display from the center of the

image, and some of the edges may not

appear in the news f eed unless a user

clicks through.

Find a great selection o f socially

recommended how-tos on Snapguideor

Reddits Life Pro Tips.

#2: Give a Shout-out t o Your

Customers

People love to see their content and their

f riends content shared by brands.

Use your fans content instead of your

ownto give your post a viral push through

specif ic communities that are close to the

content creator.

Starbucksshowcased a talented customers drawing as their cover photo , then provided a shout- out to this

dedicated customer by including a link to the art ists Instagram prof ile in the image description.

Every f ew weeks, Walmartcreates a new

seasonal cover image with photos o f real

people from their fan base.

Check out a recent one below:

Tips f or customer shout-outs:

Cross-promote your Facebook shout-

outs with Instagramand Twitterto

extend your reach and impact.

Call attention to f ans who show off

your productsor promote your brand.

Capitalize on brand-re lated content

from clubs and teamswith many

members to boost your shout- out

exposure.
http://www.reddit.com/r/lifeprotipshttp://snapguide.com/https://www.facebook.com/help/118731871603814/https://www.facebook.com/help/118731871603814/http://help.instagram.com/372819389498306http://www.facebook.com/walmarthttp://www.facebook.com/Starbuckshttp://www.reddit.com/r/lifeprotipshttp://snapguide.com/https://www.facebook.com/help/118731871603814/


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Walmart using fan photos fo r its cover photo .

Skittles asks que stions to e ngage their Faceb oo k fans.

Londo n Drugs' " Crafty or Tacky" pho to.

#3: Involve Customers

With a Quest ion

Every customer wants t o be

heard and questions let them

use their voice in the form of

comments.

Ask your fans toshareabout consumer

preferences, help you name a

product or describe memories

and moments asso ciated with your brand.

When Skittlesasked fans to describe the moment they opened a pack of the candy, the pos t received over

5,000 interactions.

London Drugsasks their fans t o weigh in on

either/or questions.

Tips f or asking questions on Facebook:

Keep your quest ions simple.

Relate quest ions to specific

consumer lifestyles, such as where or

how they use your product.

Monitor your customer feedbackon

Facebook posts and comments, Twitter

mentions and emails to f ind question

topic ideas.

#4: Let Them Fill in the

Blank

Use a short sentence with

one word missingto generate

a signif icant amount o f

comments, likes and shares.

Pringlesused a f ill-in-the-blank

post to connect their chips witha relaxing summer holiday. A

bonus of this tactic is that

Pringles got a snapshot o f their

f ans product pref erences by monitoring the comments.
http://www.facebook.com/Pringleshttp://www.facebook.com/LondonDrugshttp://www.facebook.com/skittles


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Pringles markets using fill-in-the-blank posts.

Tips f or f ill-in-the-blank posts on Facebook:

Use fill-in-the -blank posts as a two-

pronged engagement tactic: interact

with your online community and get to

know them better f or f uture marketing

campaigns.

Use the post tactic in conjunction with

a specific event , such as a summerholiday or a f amily ski trip.

Awkward o r f unny s ituat ions get people

to engage on a more personal level.

#5: Crowdsource Photo Captions

Photo caption posts combine the allure of

photos with peoples love of interacting with

brands they identify with.

Think about the emot ion you want to trigger

and choose an image that makes

participating irresistible. Upload your

image and write a short description that

invites fans to provide a caption.

In keeping with their core 125-year-old brand,

National Geographicpost s the worlds best

photos f rom experts and amateurs alike. They

interact with their Facebook fans by asking for

captions. This one post had over 250,000

interactions.
http://www.facebook.com/natgeo


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National Ge og raphic invites us to d o what we've always d reamed of

contribute to its photos .

Tips f or photo captions on Facebook:

#6: Share Quotes

Quotes are great f or engaging peoples Me,

too! f eelings. On Facebook this is especially

powerful as the Like button makes it easy for

f ans to express t hat f eeling. A quote can

associate your brand with good feelings and

create a deeper connection with your market on

Facebook.

Just like Apple used imagery of iconic 20th-

century personalities in its T hink Dif f erent

campaign, you can use quotes from icons to

reinforce your companys brand.

Disneyuses quotes f rom their feature f ilms to

inspire, relate t o and create f unny moments

with their audience. Each quote is posted with af ull image to increase engagement.

Tips f or quotes on Facebook:

Tie your brand to quotes that support

your campaign goals.

Use visuals and memes with your

quotesto increase shareabilitya f ew

good sites t o create memes are

Quickmeme, Imgf lipand Memecrunch.

Find quotes on Bartleby.comand The

Quotations Page, or use a #quote hashtag

search on Facebook or Twitter.
http://www.quotationspage.com/http://www.bartleby.com/quotations/http://memecrunch.com/http://imgflip.com/memegeneratorhttp://www.quickmeme.com/https://www.facebook.com/Disney


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Disney shares a classic quote to co nnect emo tionally with their

audience.

#7: Gather Votes With Like vs. Share

Ask your fans to like a post to vote f or

option A, or share the post to vote for

option B. Because vote counts are visible,

f ans are mot ivated to participate.

Walmart f requently uses the like vs. share post

with a mashup of two competing images and a

small graphic overlay of a like vs. share icon.

They post the f ull image with a brief

description that tells f ans how to participate.

Tips for like vs. share posts on Facebook:

Use controversial choicesthat evoke

st rong emot ions within your community.

Integrate your product or brand in the

posts.

Use digital image editing

applicationslike Photoshop, Photofiltreor

Paint.net to create your image with a

graphic overlay that shares simple

participation instructions.

#8: Use Hashtags
https://www.facebook.com/help/587836257914341http://www.getpaint.net/http://photofiltre.free.fr/frames_en.htmhttp://www.photoshop.com/


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Walmart dire ctly asks for like s and share s by gi ving their fans a face -off.

.

Sephorauses the hashtag

#OneQuickQuest ion to open up engagement

f or a campaign beyond the reach of their

current f ans.

Tips f or #hashtags on Facebook:

Use t ags to create awareness andengagementf or specif ic marketing

campaigns such as contests or product

sales.

Use common termssuch as #socialmedia

in your hashtags to increase post dialogue

and visibility.

Search for hashtags being usedby your

customers, competitors and partners to

find keywords and conversations you

can participate in.

Your Turn

These are just a f ew examples of post s that

can be adapted to help you connect with

your customers and drive engagement on

your Facebook page . Incorporate them to

help you build long-lasting relationships,

extend your post visibilityand learn more

about your customers preferences.
https://www.facebook.com/help/134343280099148?q=hashtags&sid=06QLN7ba5z6XZyFJIhttps://www.facebook.com/Sephora


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Sepho ra spre ads its re ach with #hashtags.

your Facebook page? What successes

have you had?Share your thoughts in the

comments section below.

Tags: engagement , facebook, f acebook engagement ,

f acebook page, facebook post , fan content , hashtag, krista

bunskoek, post engagement
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Improve Your Facebook Engagement