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8 Ways to Improve Your Facebook Engagement
By Krista BunskoekPublished September 18, 2013
Are you looking f or f un ways to get your Facebook f ans engaged?
Wondering how other pages are developing their posts to increase likes,
shares and comments?
In this article Ill show you eight examples of how to create Facebook
posts that drive more e ngagement on your Facebook page.
#1: Solve Problems With Photos
Posts with a s imple image and a caption that shows f ans the solution to a
problem or a way to improve their daily lives receive marked engagement.
Whole Foo dsuses this pos t tactic to encourage f an discussions about product- related solutions to common
problems.
http://www.facebook.com/wholefoodshttp://www.socialmediaexaminer.com/author/kristabunskoek/http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/?utm_source=hs_email&utm_medium=email&utm_content=10356528&_hsenc=p2ANqtz--mAwZKcJls7I4e1VcBtwxVbnR-BG2GCNUW64nSKtEDLYj0VJtkbGvYbzjPvAd5RqZ7kN4Tj8fK1uZVVLpxp673pFVcgW_3_u2m8pdWBy0L7m8qnR4&_hsmi=10356528http://www.socialmediaexaminer.com/7/29/2019 Improve Your Facebook Engagement
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Whole Food s bo osts engag eme nt by sharing lifestyle tips.
Starbucks uses custome rs' art in their co ver photo.
Tips f or post ing images to Facebook:
Largerimages tend to get more likes,
shares and comments. Use the Upload
Photos/Video f unction to publish photo
files direct ly into your postinstead of
posting a link that shows a t humbnail.
Optimize images for t he 403 x 403
pixel display in the timeline . Largerimages display from the center of the
image, and some of the edges may not
appear in the news f eed unless a user
clicks through.
Find a great selection o f socially
recommended how-tos on Snapguideor
Reddits Life Pro Tips.
#2: Give a Shout-out t o Your
Customers
People love to see their content and their
f riends content shared by brands.
Use your fans content instead of your
ownto give your post a viral push through
specif ic communities that are close to the
content creator.
Starbucksshowcased a talented customers drawing as their cover photo , then provided a shout- out to this
dedicated customer by including a link to the art ists Instagram prof ile in the image description.
Every f ew weeks, Walmartcreates a new
seasonal cover image with photos o f real
people from their fan base.
Check out a recent one below:
Tips f or customer shout-outs:
Cross-promote your Facebook shout-
outs with Instagramand Twitterto
extend your reach and impact.
Call attention to f ans who show off
your productsor promote your brand.
Capitalize on brand-re lated content
from clubs and teamswith many
members to boost your shout- out
exposure.
http://www.reddit.com/r/lifeprotipshttp://snapguide.com/https://www.facebook.com/help/118731871603814/https://www.facebook.com/help/118731871603814/http://help.instagram.com/372819389498306http://www.facebook.com/walmarthttp://www.facebook.com/Starbuckshttp://www.reddit.com/r/lifeprotipshttp://snapguide.com/https://www.facebook.com/help/118731871603814/7/29/2019 Improve Your Facebook Engagement
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Walmart using fan photos fo r its cover photo .
Skittles asks que stions to e ngage their Faceb oo k fans.
Londo n Drugs' " Crafty or Tacky" pho to.
#3: Involve Customers
With a Quest ion
Every customer wants t o be
heard and questions let them
use their voice in the form of
comments.
Ask your fans toshareabout consumer
preferences, help you name a
product or describe memories
and moments asso ciated with your brand.
When Skittlesasked fans to describe the moment they opened a pack of the candy, the pos t received over
5,000 interactions.
London Drugsasks their fans t o weigh in on
either/or questions.
Tips f or asking questions on Facebook:
Keep your quest ions simple.
Relate quest ions to specific
consumer lifestyles, such as where or
how they use your product.
Monitor your customer feedbackon
Facebook posts and comments, Twitter
mentions and emails to f ind question
topic ideas.
#4: Let Them Fill in the
Blank
Use a short sentence with
one word missingto generate
a signif icant amount o f
comments, likes and shares.
Pringlesused a f ill-in-the-blank
post to connect their chips witha relaxing summer holiday. A
bonus of this tactic is that
Pringles got a snapshot o f their
f ans product pref erences by monitoring the comments.
http://www.facebook.com/Pringleshttp://www.facebook.com/LondonDrugshttp://www.facebook.com/skittles7/29/2019 Improve Your Facebook Engagement
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Pringles markets using fill-in-the-blank posts.
Tips f or f ill-in-the-blank posts on Facebook:
Use fill-in-the -blank posts as a two-
pronged engagement tactic: interact
with your online community and get to
know them better f or f uture marketing
campaigns.
Use the post tactic in conjunction with
a specific event , such as a summerholiday or a f amily ski trip.
Awkward o r f unny s ituat ions get people
to engage on a more personal level.
#5: Crowdsource Photo Captions
Photo caption posts combine the allure of
photos with peoples love of interacting with
brands they identify with.
Think about the emot ion you want to trigger
and choose an image that makes
participating irresistible. Upload your
image and write a short description that
invites fans to provide a caption.
In keeping with their core 125-year-old brand,
National Geographicpost s the worlds best
photos f rom experts and amateurs alike. They
interact with their Facebook fans by asking for
captions. This one post had over 250,000
interactions.
http://www.facebook.com/natgeo7/29/2019 Improve Your Facebook Engagement
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National Ge og raphic invites us to d o what we've always d reamed of
contribute to its photos .
Tips f or photo captions on Facebook:
#6: Share Quotes
Quotes are great f or engaging peoples Me,
too! f eelings. On Facebook this is especially
powerful as the Like button makes it easy for
f ans to express t hat f eeling. A quote can
associate your brand with good feelings and
create a deeper connection with your market on
Facebook.
Just like Apple used imagery of iconic 20th-
century personalities in its T hink Dif f erent
campaign, you can use quotes from icons to
reinforce your companys brand.
Disneyuses quotes f rom their feature f ilms to
inspire, relate t o and create f unny moments
with their audience. Each quote is posted with af ull image to increase engagement.
Tips f or quotes on Facebook:
Tie your brand to quotes that support
your campaign goals.
Use visuals and memes with your
quotesto increase shareabilitya f ew
good sites t o create memes are
Quickmeme, Imgf lipand Memecrunch.
Find quotes on Bartleby.comand The
Quotations Page, or use a #quote hashtag
search on Facebook or Twitter.
http://www.quotationspage.com/http://www.bartleby.com/quotations/http://memecrunch.com/http://imgflip.com/memegeneratorhttp://www.quickmeme.com/https://www.facebook.com/Disney7/29/2019 Improve Your Facebook Engagement
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Disney shares a classic quote to co nnect emo tionally with their
audience.
#7: Gather Votes With Like vs. Share
Ask your fans to like a post to vote f or
option A, or share the post to vote for
option B. Because vote counts are visible,
f ans are mot ivated to participate.
Walmart f requently uses the like vs. share post
with a mashup of two competing images and a
small graphic overlay of a like vs. share icon.
They post the f ull image with a brief
description that tells f ans how to participate.
Tips for like vs. share posts on Facebook:
Use controversial choicesthat evoke
st rong emot ions within your community.
Integrate your product or brand in the
posts.
Use digital image editing
applicationslike Photoshop, Photofiltreor
Paint.net to create your image with a
graphic overlay that shares simple
participation instructions.
#8: Use Hashtags
https://www.facebook.com/help/587836257914341http://www.getpaint.net/http://photofiltre.free.fr/frames_en.htmhttp://www.photoshop.com/7/29/2019 Improve Your Facebook Engagement
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Walmart dire ctly asks for like s and share s by gi ving their fans a face -off.
.
Sephorauses the hashtag
#OneQuickQuest ion to open up engagement
f or a campaign beyond the reach of their
current f ans.
Tips f or #hashtags on Facebook:
Use t ags to create awareness andengagementf or specif ic marketing
campaigns such as contests or product
sales.
Use common termssuch as #socialmedia
in your hashtags to increase post dialogue
and visibility.
Search for hashtags being usedby your
customers, competitors and partners to
find keywords and conversations you
can participate in.
Your Turn
These are just a f ew examples of post s that
can be adapted to help you connect with
your customers and drive engagement on
your Facebook page . Incorporate them to
help you build long-lasting relationships,
extend your post visibilityand learn more
about your customers preferences.
https://www.facebook.com/help/134343280099148?q=hashtags&sid=06QLN7ba5z6XZyFJIhttps://www.facebook.com/Sephora7/29/2019 Improve Your Facebook Engagement
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Sepho ra spre ads its re ach with #hashtags.
your Facebook page? What successes
have you had?Share your thoughts in the
comments section below.
Tags: engagement , facebook, f acebook engagement ,
f acebook page, facebook post , fan content , hashtag, krista
bunskoek, post engagement
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