DEMAND AND SUPPLY ANALYSIS

OF HYUNDAI MOTORS

Existence of 40 years.Existence of 40 years.

One of the largest and most diversified business One of the largest and most diversified business organization.organization.

45 affiliated domestic companies and 254 overseas 45 affiliated domestic companies and 254 overseas companies in nearly 200 countries.companies in nearly 200 countries.

This group is active in sectors such as shipbuilding, steel, This group is active in sectors such as shipbuilding, steel, petrochemicals, heavy machinery, aerospace, electronics and petrochemicals, heavy machinery, aerospace, electronics and financial services.financial services.

Introduction to Hyundai GroupIntroduction to Hyundai Group

About Chung Ju-Yung

He is founder of Hyundai GroupWas born to a poor peasant farming family Ran away from his home at the age 16 to SeoulOpened his own rice shopBecame a truck driver and then owner of his own delivery service

VISIONVISION

Our Team provides value for your future.

MISSION

To create exceptional automotive value for our customers by harmoniously blending safety, quality

and efficiency. With our diverse team, we will provide responsible stewardship to our community and

environment while achieving stability and security now and for future generations.

HYUNDAI INDIA

Hyundai Motor India Ltd. was established in 1996Example of a profitable partnership where Indian skills and workmanship combine with Korean design and technologyManufacturing takes place at Irrungattukatoi near Chennai (ISO 14001)Co. started it's operations in India in 1998 with the Santro which went on to become one of the largest selling cars in the country.

PRODUCTS OFFERED BY COMPANY

Hyundai Santro Hyundai Accent Hyundai Verna Hyundai Elantra Hyundai Sonata Hyundai Getz Hyundai Getz Prime Hyundai Terracan Hyundai Tucson Hyundai i10

About About ii1010

i10 was launched on 31st October 2007.Which is an A-Segment car.It is exclusively manufactured in India at

Hyundai's Chennai Plant.Is exported to 70 countries across the globe.A replacement for the decade-old Hyundai

Santro.

VariantsVariants Of i10

Hyundai i10 D-LiteHyundai i10 Era Hyundai i10 Magna Hyundai i10 Magna 1.2Hyundai i10 AstaHyundai i10 Asta 1.2 Hyundai i10 Sportz 1.2 Hyundai i10 Asta 1.2 with Sunroof.

Available colors of Hyundai I10

Crystal White Stone Black Oyster Gray Virtual Yellow Electric Red Deep Ocean Blue Champagne Gold Blushing Red Sleek WhiteAlpine Blue

Different versions & PriceVersion Price

(Ex-Showroom)

Hundai i10 D Lite1086 cc, Petrol, Manual transmission, 5 seate

Rs.3,53,018

Hyundai i10 Era1086 cc, Petrol, Manual transmission, 5 seater

Rs. 3,90,445

Hyundai i10 Magna1086 cc, Petrol, Manual transmission, 5 seater

Rs. 4,15,739

Hyundai i10 Magna 1.21197 cc, Petrol, 5 seater

Rs. 4,22,017 (Manual transmission) Rs. 4,66,772 (Automatic transmission)

Hyundai i10 Sportz 1.2 1197 cc, Petrol, 5 seater

Rs. 4,47,842 (Manual transmission) Rs. 4,92,526 (Automatic transmission)

Hyundai i10 Asta 1.2 1197 cc, Petrol, Manual transmission, 5 seater

Rs. 5,09,409

Hyundai i10 Asta 1.2 with sunroof1197 cc, Petrol, 5 seater

Rs. 5,25,380 (Manual transmission)Rs. 5,70,095 (Automatic transmission)

DIMENSION & WEIGHT

Overall Length (mm) 3565

Overall Width (mm) 1595

Overall Height (mm) 1550

Wheelbase (mm) 2380

Ground Clearance (mm) 165

Front Track (mm) 1400

Rear Track (mm) 1385

Kerb Weight (Kg) 860-952(M/T)

Fuel Tank capacity (l) 35

ENGINE

Configuration In-line, 4 cylinder

Displacement (cc) 1086

Maximum Power (ps/rpm) 66.7/5500

Maximum Torque (Kgm/rpm) 10.1/2800

Technical specifications

SUSPENSIONS

Front SuspensionMcPherson Strut with Stabilizer Bar and "I" type

subframe

Rear Suspension CTBA with coil spring

Rear Shock Absorbers Hydraulic

BRAKES

Front Disc

Rear Drum

TYRE

Size 155/80 R13

Type Tubeless

FEATURES OF i10

i10 comes in both manual and automatic transmissions.

Effective ABS (Anti Lock Braking System).

It also offer an optional sunroof, making it the first small car to have this feature.

It has a Rotary type AC Vents that can give you a cooling comfort in summers and i-shift that makes the changing of gears an easy task.

Sporty look and luxurious interiors.

It has new-age 1.1 L iRDE engine with electric control unit.

i10 is also equipped with features like - Multireflector fog lamp and clear rear lamps for better visibility, with alloy wheels and rear wiper.

Has fully motor driven power steering.

Centre console mounted gear shift.

i10 comes equipped with warning lamps at the console. Gate ajar warning lamp, low fuel warning lamp, seat belt warning lamp, ABS warning lamp and air bag warning lamp.

It comes with 12v outlet which is mounted in the centre console, convenient for charging phones, running laptops or personal sound systems.

Contd…..

Exterior Dual tone beige interior

color Roof antenna

Silver paint radiator grille Wheel cover (hub)

InteriorInterior

12V power outlet

B & C pillar trims

Deluxe front room lamp

Floor console – std

Moulded door trims w/Speaker provision

Sturdy and deep glove box

Safety FeaturesSafety Features

The dual air bags

The anti-lock braking system (ABS)

The multi-reflector clear glass fog lamp

The clear rear combination lamp Contains an electronically controlled

retractor called pretensioner

Place

The Company has set up more than 70 dealer workshops that are equipped with the latest technology, machinery, and international quality press, body and paint shops, across the country, thereby providing a one-stop shop for a Hyundai customer.

Hyundai also has a fleet of 78 emergency road service cars - that can provide emergency service to all its customers anytime, anywhere.

There are total 7 outlets in Mumbai out of which one is in Navi Mumbai that is Sharayu Motors in Turbhe.

Promotion They are using. Shahrukh Khan as their Brand Ambassador since the launch of i10 in the market. They are using Satellite Media, Print Media, Road Shows for promotion. They also advertise in various malls around the country by educating the people about the new launched car.

The dealer like SHARAYU MOTORS use local print media that is newspaper and they also take the help of hoardings at various places. The after sales service is one of the important promotion strategy of sharayu motors as they provide 2 years warranty for unlimited run of kilometer which no other automobile company offers today.

Target Customer (segmentation)

The target customers of this model particularly are Executive class people whose age group lies between 25-35 years.

According to the income level they are targeting middle and upper middle class people. They also attract the college going population to some extent.

Competitors

Chevrolet spark

Maruti Suzuki Swift, zen estilo,

Maruti Suzuki wagonR and

Tata Indica xeta.

DEMAND AND SUPPLY ANALYSIS

Demand: The amount of particular good or service that a consumer or group of consumers will want to purchase at a given price.

Supply: The total amount of good or service available for purchase; along with demand, one of the two key determinants of price.

Showrooms

Months

SHARAYUMOTORS

STARMOTORS

TOTAL CAR MALL

NOV 07 163 26 22

DEC 07 92 21 18

JAN 08 102 24 19

FEB 08 90 15 13

MAR 08 74 14 08

APR 08 62 18 11

MAY 08 44 13 09

JUN 08 26 08 06

JUL 08 22 04 03

AUG 08 21 02 03

Sales Per Month

Sharayu Motors

020406080

100120140160180

Demand Supply

NOV O7

DEC O7

JAN O8

feb O8

MAR O8

APR O8

MAY O8

JUN O8

JUL O8

AUG O8

0

5

10

15

20

25

Demand Supply

NOV O7DEC O7JAN O8feb O8MAR O8APR O8MAY O8JUN O8JUL O8AUG O8

Star Motors

Total Car Mall

0

5

10

15

20

25

30

Demand Supply

07-NovDEC O7JAN O8feb O8MAR O8APR O8MAY O8JUN O8JUL O8AUG O8

Demand Forecasting

Estimate of expected demand over a specified future period is called as forecast demand.

The expected demand of i10 in coming six months is between 500-600 units considering the festivals during these time period like dassera, diwali and new year.

Newly Launched Model

Upcoming Developments

As the demand for i10 from the day of launching is increasing tremendously the Hyundai motor company is planning to launch new versions with various features. As Per the need of the customer. Also they are planning to launch there Diesel version of I10 by end of this year. Hyundai will be manufacturing all small cars in India and these would be sold globally. They are launching the new model i20 by the end of this year.

Front resembles Maruti Suzuki SX4

A little expensive as compared to its size and features.

Similar to the popular Fiat 500, i10 has dashboard integrated center console instead of conventional floor shift pattern

Rear is like Honda jazz.

Fuel capacity is 35 Ltrs., which is comparatively less.

Negatives Of i10

Conclusion

After the survey conducted by our group we conclude that light moving vehicle have booming business in India as well as all over the world. As the need of the small cars is more in country like India companies today give more emphasis on the manufacturing of small cars.

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