HYUNDAI MOTORS

Presented byHONEY KAJLA

Lets drivE

Automobile Industry In India there are 100 people per vehicle,while this

figure is 82 in china.It is expected that india automobile industry will achieve mass motorization status by 2014.

India is the fourth largest car market in asia recently crossed the 1 million mark.

Unlike the USA,the indian passenger vehicle market is dominated by cars(79%).

The first automobile in india rolled in 1987 in Bombay.

Hyundai motorsThe second largest car manufacturer and the

largest passenger car exporter from India.HMIL presently markets 33 variants of

passenger cars across segments.Hyundai has one of the most advanced

research and development facilities that focus on state of the art product and design engineering and rigorous quality enhancement.

Hyundai motorsHyundai motor company(HMC),which came

into being in 1967,is a division of Hyundai kia automotive group,Headquartered at’seoul’,the capital of south korea.

The company operates the world’s largest integrated automobiles manufactures facility at ULNAS in south korea.

awards• Hyundai wins the DHL-CNBC TV18 international trade

awards 2008-09.• Hyundai motors wins the manufacturer of the year

award at the NDTV profit car and bike awards 2009.• Indian car of the year.• Compact car of the year.• Car of the year 2008.• Small car of the year.• Aaj tak viewer choice awards.

objectivesThe objective of this trust is to address the expectations of the society and to indicate the concrete steps to extend support in the field of healthcare,educational and vocational training,environment,road safety,art,science and technology and muchmore.

Models of hyundaiHyundai sonata

Hyundai equus

Hyundai tucson

Hyundai h-100

Swot analysisStrengthUnderstanding of indianmarket,ability to designproduct with differntiatingfeatures,brand image andexperience.

WeaknessHeavy import tariffs,unaffordable for middle class.

Swot analysisOppurtunityLoan facilities,Indian ruralmarket,foreign collaboration.

TheardsTheards from chinese andJapan manufacturers,Domestic compititors.

New insightsAfter making a foothold in the urban and semi-urban

areas ,hyundai motors now desires to grasp india’s rural markets which are untapped by small car manufacturers so far.

HMIL has entered in to retail parternship with several Indian financial institutions like Hdfc Bank,ICICI Bank,Mahindra Bank,Punjab National Bank and Sundaram Bank.

HMIL has strategic tie ups with Syndicate Bank,Bank of India,Punjab National Bank,Bank of Baroda and Corporation Bank.