hyundai motors india

8/19/2019 hyundai motors india

1/31

HYUNDAI MOTOR

INDIA LTD.

GROUP 3

SECTION


2/31

Arenas - ProductCategories:

Passenger Cars - Channels: 451deaers!"#s and $4%&

Authorized Service Center s"n 34' (")"es a(r*ss Ind"a.

Hyundai Motor Plazas "narge +e)r*s.

- MarketSegments, M"d-s"ed se+"-/0/r2 !a)(!a(s2SUs and sedans

- GeographicAreas, E0#*r)s 6e!"(es)* +*re )!an 11' (*/n)r"esa(r*ss E/r*#e2 A7r"(a2M"dde Eas)2 La)"n A+er"(aand As"a

- Coretechnologies , TheHyundai ix3 !uel Cell

- #alue CreationStrategies, e!"(esare (er)"8ed H/nda"Eng"neers /s"ng 14% (!e(#*"n)s

e!"(es

- $ealership,

9"de n/+er *7deaers!"#s anda/)!*r"ed ser6"(e(en)ers )!r*/g!*/))!e (*/n)r. HMIL !as415 deaers and *6er121'' ser6"(e #*"n)sand 3:% r/ra saes*/)e)s ;RSOs< a(r*ss

Ind"a. - Ac%uisitions,

A(=/"red >"a M*)*rsand a)er d"6es)edaga"n as a#ar) *7 ")s#an )* a(=/"re eng"nedes"gn )e(!n**g"es2re+a"ns as )!e arges)s)ae!*der *7 >"a

D"?eren)"a)*rs

- La/n(!"ng ne@+*des )a"ngad6an)age *7 )!e RDde#ar)+en)2 H/nda"Eng"neer"ng Ind"a )d.

- Larges) e0#*r)er *7#assenger (ars

- H"g! rand e=/") -

>*rean +an/7a()/rer!as e(*+e an Ind"anrand d/e )* ")s a""))* "den)"7 (a)er )*)!e #re7eren(es *7Ind"an (*ns/+ers

- *(/s *n s)"ng )e(!n**g

S)ag"ng - H/nda" M*)*rsrea"ed )!a) ne0)+"enn"/+ @as g*"ng)* g"6e a **s) )*#assenger (ars(a)eg*r2 ") **s)ed /#")s res*/r(es and7*(/sed *n ne@ #r*d/()de6e*#+en) and /")/# an e0)ens"6e s/##(!a"n ne)@*r. - I) rea"ed )!e#*)en)"a *7 Ind"an+are) and en)ered ")a) a 6er ear s)age@!ere )!ere @ere *n86e +aB*r a/)*+*"e+an/7a()/rers "n Ind"a2Mar/)"2 H"nd/s)an2Pre+"er2 Ta)a andMa!"ndra


3/31

HMILS STRATEGY >EY CHANGES


4/31



5/31



6/31



7/31

HMIL ITS COMPETITORS

RETAINED EARNINGS PLANT MACHINERY

:''$ :''% :''F :'' :'1' :'11 :'1: :'13 :'14

-52'''.''

'.''

52'''.''

1'2'''.''

152'''.''

:'2'''.''

Re)a"ned Earn"ngs ;"n (r*res<

H/nda" Mar/)" *rd T**)a

Year

Re)a"ned Earn"ngs

:''$ :''% :''F :'''.''

:2'''.''

42'''.''

$2'''.''F2'''.''

1'2'''.''

1:2'''.''

142'''.''

1$2'''.''

1F2'''.''

:'2'''.''

Pan) Ma(!"ner;IN C

H/nda"

T**)a >"r*sar M*)*r L)d

Ye

Pan) Ma(!"ner


8/31


CASH RESERES

:''$ :''% :''F :'' :'1' :'11 :'1: :'13 :'14'

5''

1'''

15''

:'''

:5''

3'''

Cas! RESERES;"n (r*res<

H/nda" Mar/)" S//" T**)a *rd Ind"a

Year

Cas! a;Rs Cr<

-5''.''

'.''

5''.''

12'''.''

125''.''

:2'''.''

:25''.''

32'''.''

325''.''

42'''.''

425''.''

Year

In Cr*res

Pr*8)a"") *7 H/nda" 6s M


9/31


:''$ :''% :''F :'' :'1' :'

-5'''

'

5'''

1''''

15'''

:''''

:5'''

TOTAL RESERES ;IN CR

H/nda" Mar/)" T**

:''$ :''% :''F :'' :'1' :'11 :'1: :'13 :'14'

:'

4'

$'

F'

1''

1:'

14'

1$'

SALESADERTISING EPENSES RATIO

H/nda" Mar/)" S//" T**)a *rd Ind"a

TOTAL RESERESSALESADERTISING EPENSES RATIO


10/31


%''

%:'

%4'

%$'

%F'

F''

F:'

F4'

F$'

FF'

D''

C/s)*+er Ser6"(e Ra)"ng'

5''

1'''

15''

:'''

:5''

3'''

ser6"(e (en)e

N/+er *7 ser6"(e (en)ers

Mar/)" s//" J (/s)*

Company Cred

H/nda" A1&

Ta)a M*)*rs A1&

Mar/)" S//" AAA

Ma!"ndra AAA

H*nda A1&

Cred") Ra)"ng


11/31


Mar/)" s//" !/nda"'

5

1'

15

:'

:5

3'

35

4'

45

5'

Mare) S!a

Mare) S!are

'

5'

1''

15'

:''

:5'

3''

35'

4''

45'

H/nda"Mar/)" s//"

Year

RD e0#end")/re

RD E0#end")/re


12/31

DRIERS O COMPETET

ADANTAGE


13/31

INTERNAL ACTORS- RESOURCES

&esource #alua'le &are (mper)ectly(mita'le

*rgani+ationallyexploita'le

Inn*6a)"*n YES YES YES YES

H"g! rand E=/") YES YES YES YES

M*dern eng"ne

s!*#s

YES YES YES YES

H"g! Ca#a(")U)""a)"*n

YES YES NO YES

H"g! arga"n"ng#*@er

YES YES NO YES

In)ee()/a r"g!)s YES YES YES YES


14/31

INTERNAL ACTORS- ALUE CHAIN ACTIITDRIING COMPETITIE ADANTAGE

Infrastructure - Computer controlled line that converts sheet metal to body panels in the press shop, Automated

robotic arms in body shop, environment friendly water based process equipment in paint shop, biggest engineshops in the country equipped with modern tooling and testing facilities

Human Resource Management: Right mix of fresh & experienced people

Healthy relationships with labour union, Strong management with continuous evaluation owerful whistle blower policy

Technology Development: High!tech information technology to integrate suppliers, Automated robotic arms are used for intricate wel

operations, biggest engine shops in "ndia with modern tooling & testing facilities, #$$,$$$ square!foot facility R&% Centre at Hyderab

Procurement: inimi'e dependence on a single supplier, (everaged strong buyer power into procurement of raw materia

Strong long lasting relationships with suppliers, )fficient inventory management

InboundLogistics

*uality inspection

at supplier level,

+sing "- to

achieve efficient

inbound logistics,

)fficient inbound

warehousing

system

perations

inimi'ed costs by

outsourcing of

commodities,

../ of components by

001 suppliers,

"n!house production of

engines preserves

their core competency

utboundLogistics

Reduced delivery

time, "ncreased

efficiency of finished

product warehousing

Mar!eting" #ales

artnerships with

2CC" to reach a wide

customer base,

efficiently read3usting

its product mix

according to consumer

demand

#ervice4Hyundai care5

mobile app, %igital

showrooms with

realistic 6%

screens, 778

dealers and more

than 0,0$$ service

points across "ndia


15/31

ETERNAL ACTORS J ALUE NETPARTIES

HYUNDAI

MOTORINDIA

C*ns/+ers

C*+#e+

S/##"ers

S/s)")/)es

- S#e("a"ed #r*d/()s #r*d/(ed "n-!*/se - C*++*d")"es are */)-s*/r(ed - H/nda" , 11 s/##"ers ;$$ (*+#*nen)s


16/31

RECOMMENDATIONS


17/31

LAUNCH O HYRID CARS IN INDIA ;MAR>ET

DEELOPMENT

MAR>ETPENETRATIO

N

DRIERS

Pr*d/

M a r 4 e ) S ( * # e

E0"s)"ng

E 0 " s ) " n g

N e @

- AME Ind"a s(!e+e

- La/n(! *7 Na)"*na Ee()r"( M*"") M"ss"*n Pan :':' "n Ind"a )*#r*+*)e !r"d and ee()r"( 6e!"(es "n )!e (*/n)r

- /()/a)"ng 7/e #r"(es and )"g!)en"ng e+"ss"*n reg/a)"*ns are(rea)"ng *##*r)/n")"es 7*r !r"d and ee()r"( 6e!"(es.

- Ma!"ndra a(=/"red a +aB*r") s)ae "n Re6a )* #a(e ")se7 "n )!e

ee()r"( 6e!"(e seg+en) - Mar/)" S//" #ann"ng )* "n)r*d/(e S@"7) Hr"d "n Ind"a :'1%

- O##*r)/n") 7*r H/nda" )* e6erage ")s !r"d (ar )e(!n**g as/sed "n H/nda" S*na)a ;a/n(!ed "n US<


18/31

LAUNCH O HYRID CARS IN INDIA;::<

COST

LEADERSHIPDIERENTIATI

ON

OCUS COSTLEADERSHIP

OCUSDIERENTIATI

ON

1

:3


19/31

GRO9TH THROUGH AC>9ARDINTEGRATION ;1:<

SHOULD HYUNDAI GO OR ERTICAL INTEGRATIONK

-a"r #red"()ae de+and

-Red/(e de#enden(e *n s/##"ers "e M"(!e"n and Han**.

-H/nda"s (*+#e)en("es "n(/de )e(!n"(a n*@-!*@2 e0#er)"se "n eng"neer"ng2 "nn*6ae("en( e)(. !e# "n e0e(/)"ng )!e s)ra)eg"es.

-P*)en)"a #")7a +ae )!e !a+#er"ng *7 )!e rea)"*ns!"# @")! e0"s)"ng s)ae!*ders "

r"s *7 #r*d/()"*n *7 )res *7 *@ =/a").

ene.ts &isks

-Se(/re s*/r(e *7 ra@ +a)er"as-S"+#"8ed #r*(/re+en) andad+"n"s)ra)"6e #r*(ed/res

-In(reased Ca#")a e0#end")/res-L*ss *7 e0""")

ERTICAL INTEGRATION ;AC>9ARD<

T* +an/7a()/re )res 7*r H/nda".


20/31

GRO9TH THROUGH AC>9ARD INTEGRATION - PROIT POOL

Genera)"*n *7 !/ge re6en/es d*esn) +ean genera)"*n *7 !/ge #r*8)s. T!e +arg"ns *n )res "s +*re )!an *n (ars !"s)*r"(a.I7 H/nda" (an #r*d/(e a d"?eren)"a)ed #r*d/() /s"ng ")s RD2 ") (an (*++!"g!er +arg"n.

O#era)"ng +arg"ns J PassengerCars

O#era)"ng +arg"ns J Tr


21/31

AREAS O IMPROEMENT TO CATCH9ITH MARUTI

•C*ns"der"ng )!e +are)s!are2 I) "s e))er 7*r H/nda")* "n(rease )!e RDe0#end")/re and aggress"6e"nn*6a)e #r*d/()s @!"(! (an#r*6"de a s/#er"*r 6a/e(/r6e 6"s--6"s Mar/)" S//"

•

L*@ "n #r"(e a6a"a"")2 RDe0#end")/re andser6"(ea"")

•Can (rea)e #r*d/()s )* +ee))!"s #re7erred 6a/e (/r6e

'

:'

4'

$'

F'

1''

1:'

SCALE


22/31

SETTING UP O9N DEALERSHIP CENTRES ERTICAL INTEGRATION ;OR9ARD<

- T* se)/# and *#era)e )!e"r *@n deaers!"# (en)res

SHOULD HYUNDAI GO OR OR9ARD INTEGRATIONK

-a"r #red"()ae de+and

-Red/(e de#enden(e *n )!"rd #ar) deaers!"#s

-e"+"na)es )!e #*ss""") *7 +are) 7*re(*s/re *r /n7a"r #r"(es and "ns/a)es (*+#an"es 7r*+ s!*and de+and "+aan(es

-Can +*6e (*ser )* )!e"r (/s)*+ers

ene.ts &isks

-Se(/re d"s)r"/)"*n (!anne-C*s) e?e()"6e-S"+#"8ed #r*(/re+en) andad+"n"s)ra)"6e #r*(ed/res

-C**rd"na)"*n e?e()"6eness +age) !a+#ered-arr"ers )* e0") @" e !"g!

Resear(! De6e*#+

en)Pr*d/()"*n

Mare)"ng Saes


23/31

ENTER INTO COMMERCIAL EHICLESEGMENT ;13<

A T


24/31

ENTER INTO COMMERCIAL EHICLESEGMENT ;:3<

Mare) e) )* e )a##ed

MaB*r #aers - Ta)a M*)*rs2 As!* Leand

Parenting ad,antage J )!e #*s")"6e (*n)r"/)"*ns *7 )!e (*r#*ra)e *(e ne@ /s"ness as a res/) *7 e0#er)"se2 "ns"g!)s2 d"s#ass"*na)e re6"e@s2 ands/##*r) #r*6"ded

L*@ (*s) dr"6ers, e(*n*+"es *7 s(ae2 s/#er"*r )e(!n**g2 #r*6en #r*d/()

D"?eren)"a)"*n dr"6ers, Pre+"/+ rand "+age2 !"g! =/a")2 /n"=/e s)"ng


25/31

UNRELATED DIERSIICATION-PORTOLIO MANAGEMENT

Re(en) e0a+#e- Mer(edes-en2s)ar)ed /"d"ng s/-#re+"/+arge and +ed"/+ )r/(s "n :'1:/nder )!e !ara)en rand and!as )aen a 4.$ s!are "n )r/(

+are) H/nda" as* (an (*+#e)e "n

8nan("a e(*n*+"es e("en)+a"n)a"n"ng a #*r)7*"* *7/s"nesses "n Ind"a.

I)s (*++er("a 6e!"(e /s"ness"s aread a #r*6en s/((ess "n7*re"gn +are)s.

ENTER INTO COMMERCIAL EHICLESEGMENT ;33<


26/31

EPORTS SCENARIO

1 :''' :''1 :'': :''3 :''4 :''5 :''$ :''% :''F :'' :'1' :''

5''''

1'''''

15''''

:'''''

:5''''

3'''''

*/+e *7 E0#*r)s

S/s#ended e0#*r) *7 "1'and ":' +*des )* E/r*#e"n :'14

9an)ed +*re #r*d/()"*ns#a(e 7*r d*+es)"( /se

4' *7 e0#*r)s "n :'13@en) )* E/r*#e

C!enna" #an) U)""a)"*n

red/(ed 7r*+ $.F a!s )* $a! /n")s #r*d/()"*n

As )!ere "s n* (*+#e)e/)""a)"*n *7 #an) "n Ind"a2H/nda" (an (*n)"n/e ")s!a)ed e0#*r) /s"ness @")!E/r*#e

r"ng "n a ne@ #r*d/()"*n#an) "n )!e (*/n)r )*

+ee) )!e de+and *7


27/31

EON S ALTO ;13<

Hyundai /*0 Maruti Su+uki Alto

Pr"(e "s !"g!er ;:.F4 a!s-ase +*de< Pr"(e "s *@er ;:.4: a!s J

Less 7/e e("en) ;:1+#< H"g! 7/e e("en( ;:3

/a") "ss/es H"g! 6a/e

• H/nda" a))e+#)ed )* (!ange )!e s)ra)eg 7r*+ d"?eren)"a)"*n )* *@ (*s)• Res/)ed "n a d"sas)er• 1:2''' saes 6s 52''' saes;1'2''' saes )@"(e *n<• C*+#r*+"sed *n =/a") ;Eng"ne n*"se2 /ns)ae a) !"g! s#eeds<• *r "+#r*6"ng )!e s")/a)"*n2 )!e s)ra)eg needs )* e re6er)ed


28/31

SALES O EON S ALTO ;:3<


29/31

CHANGE IN STRATEGY ;33<

r*adSeg+en)

L*@ C*s)EON

Narr*@Seg+en)L*@ C*s)

Narr*@Seg+en)

D"?eren)"a)"*n


30/31

ENTRY INTO LUURY SEGMENT

H/nda" !as ")s (/s)*+er seg+en) "n )!e+*dera)e "n(*+e gr*/#. I) (an e0)end")s (/s)*+er ase "n )!e /0/r seg+en)as*. I) "s (/rren) "n )!e #!ase *7+an/7a()/r"ng s+ar) (ars e6erag"ng")s RD (a#a"")"es and )rans7*r+"ng)!e+ "n)* s+ar) )e(!n**g. T!"s @"genera)e a ne@ s*/r(e *7 #r*8) #** 7*r)!e (*+#an

T!"s "s a d"6ers"8(a)"*n s)ra)eg ;Ans*?+a)r"0< ;C*n(en)r"( d"6ers"8(a)"*n- )!e#r*d/() "s rea)ed )* )!e sa+e "nd/s)r<

Mare)De6e*#+e

n)

D"6ers"*n

;S+Car

Mare)Pene)ra)"*n

Pr*dDe6e

n

E0"s)"ngPr*d/()

Ne@Pr*d/

Ne@

Mar4e)

E0"s)"ngMar4

e)


31/31

THAN> YOU

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