Mgf Hyundai Motors Ltd

7/31/2019 Mgf Hyundai Motors Ltd

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INTRODUCTION TO THE

INDUSTRY

Indian Automobile Industry manufactures over 11million vehicles and exports about 1.5 million

each year.

75%

16%9%

Market Share

Two Wheelers

Passenger Cars

Commercialvehicles andThree Wheelers


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INTRODUCTION TO THE

COMPANY

MGF group of companies, which was established in 1930

by its promoter, the late Mr. Ved Prakash Gupta, through

its flagship company Motor & General Finance Ltd.

Keralas leading Hyundai dealer.

It started the car retailing operations in 1998 at Willington

Island , Kochi.

First Hyundai dealer in the state to deliver more than

15000 cars.

More than 20 outlets across Central Kerala.

Offers instant , efficient and personalized customer

service.


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Associates of MGF Hyundai are:

Kerala Cars Pvt. Ltd.

Emmar MGF Ltd.

Omega Motors Pvt. Ltd.

MGF Motors Ltd.

About Kochi Workshop

Infrastructure

Equipments

Helpline service


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VISION AND MISSION

VISIONAt MGF group, their vision is to improve the quality of

the life of the communities they serve. This requiresthem to grow aggressively in focussed area ofbusiness. Leveraging this asset to enhance group

synergy and becoming globally competitive is theroute to sustain growth and long term success.

MISSION

At MGF Hyundai, we are committed to provide worldclass customer care through friendly and transparent

practices. We strive to be best in quality, value andcomfort, thereby raising the bar in customer delight.Our abiding objective will be to remain the mosttrusted, loved and respected organisation inautomotive area.


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BUSINESS PERFORMANCE

Profit after tax (PAT) of Rs.21.7 million

Net sales of Rs.2.20 billion

2010-2011

PAT of Rs.13.4 million

2009-2010

Net sales of Rs.2.18 billion

Annual turnover>1600 crores


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ORGANISATION STRUCTUREBoard of Directors

ExecutiveDirectors

Chief Operating

Officer

FinanceManager

Dy. Manager

Assist. Manager

Accounts Officers

Sales Manager

Senior Sales

Officer

Sales Officers

HR Manager

Senior HR Officers

HR Officers

MarketingManager

Marketing

Assistants

Customer careManager

CustomerRelations

Executives


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DEPARTMENTAL STUDY

Marketing and Sales

Service

HR

Finance Customer care


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Marketing and Sales

Chiefoperating

Officer

MarketingManager

MarketingAssistant

Chief OperatingOfficer

Senior SalesManager

Dy. SalesManager

Asst. Managers

Senior SalesOfficers


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Activities include:

Advertisements

Displays

Outdoor activities

Showrooms

Exhibitions


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Service Department

Chief OperatingOfficer

Dy. Manager

Service

Asst. ManagerService

Senior ServiceAdvisor

Regular/routinemaintenance

Accidents

repairs/body

work/painting

Customer

management


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Customer care Department

Customer follow-up

Complaint follow-up

and rectification

Post service follow-up

and service reminders

ChiefOperating

Officer

Head(Sales &Service)

CustomerRelations

Executives


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SWOT AnalysisStrengths

Hyundai Autoplex

Hyundai Advantage

24-hour emergency customer

service cell

Computerised departments

Weakness

No innovations

Cars are delivered late to the

customers

Some vehicles have a lower

mileage

After sales service not upto the

mark

Opportunities

Showrooms can be extended

More test drives

Innovations and introduction of

Threats

Changing attitudes and preferences

of customers

Increased competition


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THANK YOU!

Documents

Mgf Hyundai Motors Ltd