How to set up a Facebook Fan Page for a Department or Program

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    01-Jan-2017

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<ul><li><p>HowtosetupaFacebook Fan Pagefora Departmentor Program</p><p>AFacebookfanpagecanbeagreatwaytopromotetheactivitiesofyourdepartmentorprogram,showcaseaccomplishmentsandevents,engagewithstudents,faculty,staff,alumniandthecommunity,andcreateaforumforconversationanddiscussion.</p><p>FacebookFanPagevs.FacebookGroupItsusuallybettertocreateafanpageratherthanagroupforyourdepartmentorprogram.Thechart,below,comparesthefeaturesofferedbyfanpagesandbygroups.</p><p>Feature FanPage Group AllowsdistinctURLs Yes No IndexedbysearchengineslikeGoogle Yes No Admincanaccessvisitorstatistics Yes No Discussionfeaturesandforums Yes Yes Canbecrosspromotedonotherfanpages Yes Yes Abilitytocreateeventsandinvitations Yes Yes Twitterorblogfeeds Yes No Visibletounregisteredpeople Yes No Fanscanleavecommentsandlikes Yes No Cansendoutbulkemailstoyourmembers No Yes Informationpostedonyourwallwillappear</p><p>onyourfanswalls Yes No TheadministratorspersonalinformationisntlistedYesNo</p><p>HowtocreateaFacebookFanPage:</p><p>1.TosetupaFacebookfanpageforyour CalStateFullerton departmentorprogram,firstsecuretheapprovalofyourdepartmentorprogrammanager.UnlikeonyourpersonalFacebookpage,onthispageyouwillbespeakingfortheuniversity.Includeastatementonthepagethatstatesyoureservetherighttoremoveanyinappropriatecontent.</p><p>3.Tocreateafanpage,youllneedtohaveaFacebookaccount.Youcansetupthisaccountwithyourpersonal CalStateFullerton emailaccount(fanpageskeepyourpersonalaccountinformationprivate).Goto www.facebook.com andfillouttheformonthehomepagetosetupanew account.</p><p>4.Onceyouvesetupyour Facebookaccount,goto www.facebook.com andloginwithyourusernameandpassword.</p></li><li><p>5.Thengoto C:\Documents and Settings\eamani\Local Settings\Temporary Internet Files\Content.Outlook\5B345GZ6\www.facebook.com\pages\create.phphttps://www.facebook.com/pages/create.php</p><p>6.Youmaywanttousethecategory Company,Organization,orInstitutionoryoumayprefertouse Company,Organization,orInstitution.</p><p>7.ForNameofPage,choosesomethingthatwillclearlyidentifyyourorganization.</p><p>8.ThenclickontheCreatePagebutton.</p><p>9.Nowyourereadytostartaddingitemstoyourfanpage.HerearesomeideastohelpyoubuildyourFanPage: Avoidsendingtoomanyupdatestoyourfans. HighlightnewFacebookfeatureswhenandiftheyareadded.Talkspecificallyabouthowtousenewfeaturesandaskotherstosharetheirexperienceswithnewfeatures. MentionwhenyourWebsiteisupdated,whetheritsnewphotos,anupcomingevent,etc. AddlinkstodrivetraffictoyourdepartmentororganizationsWebsite. FavoriteotherFacebookpagesthathavetopicssimilartoyourFacebookpage. MonitorcommentsonyourFacebookwalldailyandrespondtothosethatwarrantit.Encouragetwowaycommunication.Deletethosecommentsthatincludepersonalattacks,vulgarityorracial/otherslurs.However,donotdeletecommentssimplybecausetheyarecritical rather,respondonthewallordirectlytotheindividualwithadditionalinformation. AskstaffandcoworkerstoShareorPosttoyourFacebookpage.Ensuretheircommentsalsofollowtheguidelinesaboveforprofessionaluniversitycommunications. IncludealinktoyourFacebookpageinyouremailsignature. Includeyoursocialmediainformationinpromotionalmaterials.</p></li><li><p>AdaptedfromVanderbiltUniversity socialmediahandbook withpermission 5/20/2011</p></li></ul>