How To Set Up A Facebook Fan Page For Business

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Facebook 'how-to' for small business on the steps on setting up a business fan page. Originally presented at the UWF Small business Development Center in Pensacola January 2010. Updated March 2010

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  • 1.Steps to Setting Up a Business Fan Page how-to for business for uwf sbdcjay massey coco design

2. about me

  • Coco Design
    • Web design
    • Application development
    • Internet marketing
    • In Pensacola since 1994
    • 10 employees
  • Jay Massey
    • Founder / CVO
    • Internet marketing strategist
    • Not an expert

3.

  • Steps to setting up a business fan page

4. overview

  • Strategy
  • Getting started
  • Adding content
  • Updating
  • Promoting

5. strategy 6. strategy

  • Get one
    • Who X 2
      • Who is the target audience
      • Who is going to update the fan page
    • What is the purpose
    • When will you update
    • Where?
  • You are adding a social networking component to your current marketing / communications plan, plus

7. strategy

  • Engagement

8. getting started 9. sign up or log in 10. profile vs. page

  • Personal profile
  • Friends only
  • Personal
    • Family photos
    • Personal thoughts
    • Privacy issues
  • You have received a friend request from Acme Resort
  • Company fan page
  • Fans - anyone
  • Public
  • Its about business
    • Company overview
    • Company news & status
    • Website & contact info
    • Press releases
    • Photos & videos
    • Blog RSS feed
    • Twitter updates
    • Customer engagement

Personal Profiles aredifferentthan Facebook Pages vs 11. getting started

  • Log in toFacebook.com
  • Go tohttp://Facebook.com/Pages/
  • Click on

12. choose a organization category 13. choose type of company 14. Create Page (interactive tutorial) 15. adding content 16. add company info

  • Easy to update
    • Company logo
    • Company information
    • Images
    • Videos
    • Events
    • Blog feeds (RSS)
    • Proof your Page
    • Publish your Page

17. maximize branding

  • 200x600 pixels max

18. add applications

  • Some app ideas:
    • Static FBML (Facebook Markup Language) - allows you to include any of your own HTML.
    • Flash Player - upload your own Flash files for advanced customization.
    • YouTube Box - import videos youve already loaded to YouTube.
    • Kyte - create your own TV channel.
    • Simple RSS - import your various feeds.

19. fbml content (advanced)

  • Specialized content
    • Add a Custom Tab with Static FBML app
      • Advanced functionality using the Facebook Static FBML application. This application will add a box to your Page in which you can use HTML or FBML (Facebook Markup Language) for enhanced Page customization.
  • More info search static fbml or
  • http://www.facebook.com/apps/application.php?id=4949752878
  • May need to get professional help

20. customized sample 1 21. customized sample 2 22. updating 23. updating your page

  • Facebook (web)
  • Twitter
  • Smart phone
  • RSS feed
  • Selective Twitter Status application
    • http://apps.facebook.com/selectivetwitter/

24. promoting 25. basic promotion tips

  • Vanity URL
    • Once you have more than 100 fans on your page, set up your business fan page vanity URL.
    • Go to http: facebook.com /username/ and click on the link "Set a usernamefor your Pages."
  • Add Vanity URL to business card & email signature
  • Search engines can see you fan page
    • Add SEO friendly content just like your web site
  • Seek professional help
    • Im just sayin

26. getting some fans

  • Tell your Facebook friends
    • On the left side of you fan page (when logged in) you will see a link "Suggest toFriends". That is a way to suggest your fan page to your personalconnections
  • Send an email
    • Send a short email to your business contactsaskingthem to check out your company's Facebook page and give them a link.
  • Be compelling
    • You will have greater results in gaining fans if you give them a compelling reason to be a fan, e.g. tip of the week, special offers, etc.
  • Paid promotion
    • You can always try a paid promotion.Click on the Find New Fans tab athttp:// www.facebook.com /advertising/?pages

27. create buzz

  • Get a new domain and point it to fan page
  • Use Twitter
  • Create exclusive content
  • Hold drawings
  • Create a photo / video contest
  • Start engaging conversation on Discussion Board Call your Fan Page a Fan Club
  • Buy social ads
  • Acknowledge fans

28. summary 29. how to summary

  • Sign up or log in to Facebook
  • Go tohttp:// facebook.com /pages/
  • Click on Create a Page (upper right)
  • Select organization catagory (business, brand, artist, etc.)
  • Select type of company
  • Name your page (be careful, you cannot change it)
  • Add content
  • Publish your page
  • Get 100 fans and pick a vanity URL name
  • Consider Selective Tweets application for Facebook
  • Consider customizing your page with FBML
  • Promote, update, ENGAGE!

30. thank you!

  • SlideShare.com/CocoDesign
  • LinkedIn.com/in/CocoDesign
  • Twitter.com/CocoDesign
  • Facebook.com/CocoDesign
  • BLOG BillboardInTheWoods.com