Facebook 'how-to' for small business on the steps on setting up a business fan page. Originally presented at the UWF Small business Development Center in Pensacola January 2010. Updated March 2010
1.Steps to Setting Up a Business Fan Page how-to for business for uwf sbdcjay massey coco design
2. about me
In Pensacola since 1994
Founder / CVO
Internet marketing strategist
Not an expert
Steps to setting up a business fan page
5. strategy 6. strategy
Who X 2
Who is the target audience
Who is going to update the fan page
What is the purpose
When will you update
You are adding a social networking component to your current marketing / communications plan, plus
8. getting started 9. sign up or log in 10. profile vs. page
You have received a friend request from Acme Resort
Company fan page
Fans - anyone
Its about business
Company news & status
Website & contact info
Photos & videos
Blog RSS feed
Personal Profiles aredifferentthan Facebook Pages vs 11. getting started
Log in toFacebook.com
12. choose a organization category 13. choose type of company 14. Create Page (interactive tutorial) 15. adding content 16. add company info
Easy to update
Blog feeds (RSS)
Proof your Page
Publish your Page
17. maximize branding
200x600 pixels max
18. add applications
Some app ideas:
Static FBML (Facebook Markup Language) - allows you to include any of your own HTML.
Flash Player - upload your own Flash files for advanced customization.
YouTube Box - import videos youve already loaded to YouTube.
Kyte - create your own TV channel.
Simple RSS - import your various feeds.
19. fbml content (advanced)
Add a Custom Tab with Static FBML app
Advanced functionality using the Facebook Static FBML application. This application will add a box to your Page in which you can use HTML or FBML (Facebook Markup Language) for enhanced Page customization.