!!!!How to Set Up a Facebook Ad:

Get Likes Campaign"!Open Google Chrome and log in to Facebook !Go to to wwww.facebook.com/ads/manage/powereditor!Click Download to Power Editor, select your account, and hit Download!Click the plus symbol (+) under Campaigns!Enter in the Name of your Campaign using the naming convention!

[Page Name] - [Objective]!Leave Buying Type as “Auction”!Change Objective to “Page Likes”!Select Create!Click on the Ad Sets tab and then the plus symbol (+)!Click on Use Existing and select the campaign you just created in the drop down menu!Add audience information to your Ad Set Title using the naming convention!

[Page Name] - [Objective] - [Audience Segment]!Hit Create!A good place to start with your Budget is a daily budget of $2!Select your Start Date!Check the box next to Run my ad continuously from the start date!Click on the Ads tab and hit the plus symbol (+)!Select your Campaign and Ad Set from the drop down menus!Name your Ad using the naming convention: !

[Page Name] - [Objective] - [Home Location] - [Audience Segment] - [Ad Variation]!Hit Create"!

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!!!Continued"!

Make sure your Facebook Business Page is selected next to Facebook Page / Place"Select “Timeline” next to Landing View"Edit your Headline and Text"Choose an Image"For your first ad, leave all Placement options checked!Click on the Audience tab!Edit your Location"Edit the Age of your audience using your knowledge of who is buying and selling homes in your area!Under Connections, enter in your page name next to “Target users who are not already connected to”!Enter in your page name under Friends of Connections"Click on the Optimization & Pricing tab and select “Optimized CPM”!Select Use Default Bids"Review your ad for any typos or changes you’d like to make!Click on Upload Changes!!!!!!!!!

For further instruction and guidance on using Facebook in your real estate business, please contact us at support@thepaperlessagent.com.

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!!!!How to Set Up a Facebook Ad Campaign:

Just Listed / Just Sold!!Open Google Chrome and log in to Facebook !Go to to wwww.facebook.com/ads/manage/powereditor!Click Download to Power Editor, select your account, and hit Download!Click the plus symbol (+) under Campaigns!Enter in the Name of your Campaign using the naming convention: !

[Page Name] - [Objective] - [Home Location]!Leave Buying Type as “Auction”!Change Objective to “Clicks to Website”!Select Create!Click on the Ad Sets tab and then the plus symbol (+)!Click on Use Existing and select the campaign you just created in the drop down menu !Hit Create!Add audience information to your Ad Set Title using the naming convention: !

[Page Name] - [Objective] - [Home Location] - [Audience Segment]!Hit Create!A good place to start with your Budget is a daily budget of $2!Select your Start Date!Check the box next to Run my ad continuously from the start date!Click on the Ads tab and hit the plus symbol (+)!Select your Campaign and Ad Set from the drop down menus!Name your Ad using the naming convention: !

[Page Name] - [Objective] - [Home Location] - [Audience Segment] - [Ad Variation]!Hit Create!!

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!!!Continued!!

Make sure your Facebook Business Page is selected next to Facebook Page / Place!Tap the plus symbol (+) under Page Post!Enter in the URL of the webpage you want this post to redirect to!Edit the Post Text section to include the text you want people to read on the post!Select “Learn More” as your Call to Action!Enter in the Link Headline!Type in the Display Link, which should be your website!Enter in the post’s Description!Select a Picture, either from the website or by uploading an image!Leave selected This post will only be used as an ad!Hit Create Post!For your first ad, leave all Placement options checked!Click on the Audience tab!Edit the Location for the ad, which will change depending on your ad’s purpose!Edit the Age of your audience using your knowledge of who is buying and selling homes in your area!Choose a Demographic you’d like to market to!Click on the Optimization & Pricing tab and select “Optimized CPM”!Select Use Default Bids!Review your ad for any typos or changes you’d like to make!Click on Upload Changes!!!!

For further instruction and guidance on using Facebook in your real estate business, please contact us at support@thepaperlessagent.com.

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!!!!How to Set Up a Facebook Ad: Open House!!

Open Google Chrome and log in to Facebook!Navigate to your Facebook Business Page!Click on Event/Milestone!Choose Event!Enter a Name for the event, such as Open House at [Address]!Enter Details for the event, including the date/time of the Open House and some info about the home!Next to Where, input the address of the Open House!Leave Tickets blank!Select the date and time for the Open House next to When!For Category, choose Community then Neighborhood!Hit Create!Find the Add Event Photo button!Choose Upload Photo or find a picture from your Facebook accounts!Review your event page for typos and other errors!Click Save Changes!Go to to wwww.facebook.com/ads/manage/powereditor!Click Download to Power Editor, select your account, and hit Download!Click the plus symbol (+) under Campaigns!Enter in the Name of your Campaign using the naming convention!

[Page Name] - [Objective] - Open House [Address]!Leave Buying Type as “Auction”!Change Objective to “Event Responses”!Select Create!Click on the Ad Sets tab and then the plus symbol (+)!Click on Use Existing and select the campaign you just created in the drop down menu

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!!!

Continued!!Add audience information to your Ad Set Title using the naming convention!

[Page Name] - [Objective] - Open House [Address] - [Audience Segment]!Hit Create!A good place to start with your Budget is a daily budget of $2!Select your Start Date!Deselect the box next to Run my ad continuously from the start date!Choose an End Date and Time for your ad!Click on the Ads tab and hit the plus symbol (+)!Select your Campaign and Ad Set from the drop down menus!Name your Ad using the naming convention:!

[Page Name] - [Objective] - Open House [Address] - [Audience Segment] - [Ad Variation]!Hit Create!Choose your Business Page under Facebook Page in the Creative tab!Select the Open House under Event!Copy the event Details you wrote in the event page into the Text field!Deselect Desktop Right Column under Placement!Click on the Audience tab!Edit Location!Edit the Age of your audience using your knowledge of who is buying homes in your area!Under Home Ownership, choose Renters and Owners!Click on the Optimization & Pricing tab and select “Optimized CPM”!Review your ad for any typos or changes you’d like to make!Click on Upload Changes!!

For further instruction and guidance on using Facebook in your real estate business, please contact us at support@thepaperlessagent.com.

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