How to Set Up a Facebook Ad - .How to Set Up a Facebook Ad: Open House An open house can generate page 1
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How to Set Up a Facebook Ad - .How to Set Up a Facebook Ad: Open House An open house can generate

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How to Set Up a Facebook Ad: Open House

An open house can generate massive amounts of interest in your listing, which is

crucial to appeasing your sellers need for you to market their home to potential

buyers. As we all know, however, it is unlikely that the person who ends up

buying the home attends the open house. Instead, the real benefit for you as an

agent is that you can drum up home buyer leads. Take this tried-and-true

strategy online to impress your sellers, intrigue your potential buyer clients, and

increase your overall presence in your market area.

Open Google Chrome and log in to Facebook

Navigate to your Facebook Business Page

Click on Event/Milestone

Choose Event

Enter a Name for the event, such as Open House at [Address]

Enter Details for the event, including the date/time of the Open House and some info about the home

Next to Where, input the address of the Open House

Leave Tickets blank

Select the date and time for the Open House next to When

For Category, choose Community then Neighborhood

Hit Create

Find the Add Event Photo button

Choose Upload Photo or find a picture from your Facebook accounts

Review your event page for typos and other errors

Click Save Changes

Go to to wwww.facebook.com/ads/manage/powereditor

Click Download to Power Editor, select your account, and hit Download

Click the plus symbol (+) under Campaigns

Enter in the Name of your Campaign using the naming convention

[Page Name] - [Objective] - Open House [Address]

Leave Buying Type as Auction

Change Objective to Event Responses

Select Create

Click on the Ad Sets tab and then the plus symbol (+)

Click on Use Existing and select the campaign you just created in the drop down menu

Add audience information to your Ad Set Title using the naming convention

[Page Name] - [Objective] - Open House [Address] - [Audience Segment]

Hit Create

A good place to start with your Budget is a daily budget of $2

Select your Start Date

Deselect the box next to Run my ad continuously from the start date

Choose an End Date and Time for your ad

Click on the Ads tab and hit the plus symbol (+)

Select your Campaign and Ad Set from the drop down menus

Name your Ad using the naming convention:

http://wwww.facebook.com/ads/manage/powereditor

[Page Name] - [Objective] - Open House [Address] - [Audience Segment] - [Ad Variation]

Hit Create

Choose your Business Page under Facebook Page in the Creative tab

Select the Open House under Event

Copy the event Details you wrote in the event page into the Text field

Deselect Desktop Right Column under Placement

Click on the Audience tab

Edit Location

Edit the Age of your audience using your knowledge of who is buying homes in your area

Under Home Ownership, choose Renters and Owners

Click on the Optimization & Pricing tab and select Optimized CPM

Review your ad for any typos or changes youd like to make

Click on Upload Changes

For further instruction and guidance on using Facebook in your real estate business, please contact us at support@thepaperlessagent.com.