How to Create Ad Sets & Ads in Facebook Ads ManagerHow to Create Ad Sets & Ads in Facebook Ads Manager For this example we are selecting a single image ad. Here’s how to set up a

How to Create AdHow to Create AdSets & Ads inSets & Ads in

Facebook AdsFacebook AdsManagerManager

LeadCrossing LLC.LeadCrossing LLC.

How to Create Ad Sets & Ads inHow to Create Ad Sets & Ads inFacebook Ads ManagerFacebook Ads Manager

Now that you know how to set up your campaign, it’s time to create adsets and ads that will work towards your marketing goals. If you’re not surewhat a campaign is or need a little extra help getting your Facebook adcampaign set up, jump on over to our Campaign Setup resource, here!

Before we get started, you should be starting on the ad set page (picturedabove) to create your ad set. This means you’ve already set up your adaccount and created a campaign.

How to Create Ad Sets & Ads in Facebook Ads Manager

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If you’re on this page, you’re ready to roll. First, you should name your adset at the top of the page to prevent confusion later on.


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Now you need to select an audience. This is everyone you want yourads to reach. You can specify by countries, states, cities, and more.

Choose a location. Select the age range of your ideal prospects. Select a gender(s). Choose your language(s). Detailed Targeting is a way to divide your audience into evensmaller groups. This includes interests, behaviors, jobs, etc. You can add a connection type, but it’s not always necessaryunless you know what it is. Save your audience once done.


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Scroll down to see “Placements.” Placements is how Facebook determineswhere your ad is placed. Examples of placements include: Facebook,Instagram and your Audience Network if you have that set up. SelectAutomatic placements if you are unsure, but using an Audience Networkwill often use up your ad spend more quickly.


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Time to set your budget. You can choose from daily budget or lifetimebudget.

Daily budget is how much you will spend in a day on your ad. Youcan set a start and end date for these ads. Lifetime budget is how much you will spend during the duration ofyour campaign. You can set what times of day you want youraudience to see these kinds of ads.

Schedule your ad to run continuously or set a start and end date fordaily budgeted ads. If you set your ad to run continuously, you canalways come back and turn it off in your Ads Manager later. Depending on the campaign you selected, you may need to useadvanced options. Since we are using Brand Awareness, we don’tneed it right now and we will click continue to get started creatingyour ad within your ad set.


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Be sure to rename your Ad at the top of page. Choose “Create New Ad.” Select what page you want to use using the drop down menu orCreate a Facebook business page to move forward with this part ofthe process. Choose the Format of your ad.

Carousel AdCarousel Ad —ad includes 2 or more images that you can scrollthrough. Single ImageSingle Image—exactly as it sounds. One image in your ad. Single VideoSingle Video—one video in your ad. SlideshowSlideshow—create a looping video with up to 10 images insideyour ad.


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For this example we are selecting a single image ad. Here’s how to setup a Single Image Facebook Ad:

Upload your photo. Insert text below to create ad copy. See a preview of your ad on the right-hand side, as long as yourFacebook page is connected. Click “Con rm” once you are done with your ad to send it to bereviewed by Facebook. The ad will be posted once it is approved.

You’ve done it! We know it wasn’t easy getting to the end, but postingyour ad will make all the di erence in building your brand awareness. Ifyou’re interested in trying out other versions of campaigns or ads, feel freeto play around with them. Or check out a few of our other resources!


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Documents

How to Create Ad Sets & Ads in Facebook Ads ManagerHow to Create Ad Sets & Ads in Facebook Ads Manager For this example we are selecting a single image ad. Here’s how to set up a