31
1 Information Classification: General DIGITAL MARKETING OPPORTUNITIES PRODUCT & CAPABILITY PLAYBOOK Questions? Contact us for opportunities: [email protected] or [email protected]

DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

1

Information Classification: General

DIGITAL MARKETING OPPORTUNITIES

PRODUCT & CAPABILITY PLAYBOOK

Questions? Contact us for opportunities:[email protected] or [email protected]

Page 2: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

2

Information Classification: General

Questions? Contact us for opportunities:[email protected] or [email protected]

Club Industry is a trusted voice in the fitness and

wellness community. As the leading digital trade media

source, Club Industry is helping to bring news and

education to fitness facility owners, managers and

professionals.

Page 3: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

3

Information Classification: General

Questions? Contact us for opportunities:[email protected] or [email protected]

Do you know who your marketing dollars are actually targeting?

Club Industry knows how important your marketing spend is and

recognizes the importance of targeting the right audience the first

time.

When you want to reach health and fitness professionals, you need

the media source they use every day. If marketing and advertising with

Club Industry is not part of your marketing campaign, you are missing

out on an active and highly engaged audience.

Let us show you how to grow your business, excite current and future

clients and put you ahead of competitors.

ABOUT OUR AUDIENCE

Page 4: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

4

Information Classification: General

Questions? Contact us for opportunities:[email protected] or [email protected]

Club Industry’s audience includes all segments of the health and wellness industry—commercial clubs, nonprofit facilities, medical wellness businesses, university rec centers, the U.S. Armed Forces, private equity firms, equipment vendors and real estate agencies. This inclusivity reflects our editorial team’s all-encompassing industry coverage.

It also ensures your brand will expand its marketing horizonsby partnering with Club Industry without the additional costs ofadvertising through niche channels that cannot promise the same level of audience engagement. Importantly, many of our readers are decision-makers with purchasing power.

Club Industry readers are executive management (owners, CEOs, COOs, presidents and vice presidents), operations management (general managers, directors, managers and assistant managers) and program management (athletic directors, assistant athletic directors and program fitness directors).

WHO IS THE CLUBINDUSTRY AUDIENCE?

Page 5: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

5

Information Classification: General

E-NEWSLETTER ADVERTISING

DISPLAY ADVERTISING

Questions? Contact us for opportunities:

[email protected] or [email protected]

E-NEWSLETTER ADS SIZE (PIXELS) INVESTMENT

Newsbeat Leaderboard Ad

Package (exclusive)

580×80 and 300×250

(includes both units)$1,750 /month

Newsbeat News Section Ads 580x80/7 available $900 /month

Resourcebeat580x80 (Requires submission of a 600

word article)$3500 per sponsorship

Newsbreak Leader Ad Package 580x80 $3000 /3 newsletters

NEWSLETTERS

21KNEWSBEAT

40.2%AVERAGE

OPEN RATE

6.3%AVERAGE CLICK-

THROUGH RATE

RESOURCEBEAT

40.2%AVERAGE

OPEN RATE

6.0%AVERAGE CLICK-

THROUGH RATE

Club Industry has two e-newsletters that

will help you reach our subscriber base

of more than 21k opt-in, qualified fitness

and wellness professionals and key

decision-makers across the industry.

OPT-IN

NEWSLETTER

SUBSCRIBERS

Page 6: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

6

Information Classification: General

DISPLAY ADVERTISING

DISPLAY ADVERTISING

Questions? Contact us for opportunities:

[email protected] or [email protected]

Our qualified and influential audience, averaging 193,000 page views,

72,000 unique visitors and 86,000 total visits per month, will view

your online ads. Run of Site Ads display across the supply channel

pages for maximum audience exposure, cost-effectively advancing

core-marketing initiatives with measurable reach, frequency and

response rates. Visit the site at: www.clubindustry.com.

MONTHLY AVERAGES(*AS OF SEPTEMBER 1, 2019)

193K PAGE

VIEWS 86K TOTAL

VISITS 72K UNIQUE

VISITORS

WHY SHOULD I ADVERTISE WITH CLUB INDUSTRY?ClubIndustry.com's page views have continued to increase in recent

years because, on a month-by-month basis, more unique visitors are

engaging with the website today than ever before. This engagement

correlates with Club Industry's commitment to growing and diversifying

its content offerings with biweekly newsletters, quarterly reports,

monthly podcasts and monthly webinars.

WHY DOES CLUB INDUSTRY PROVIDE ME WITH MONTHLY DIGITAL TRAFFIC RECAPS?Transparency is important to us. The relationships we cultivate with our

advertisers are never taken for granted. Every month, we want to

assure you that your ad dollars have been well invested. We will send

you personalized emails that detail your ad performance data as well as

ClubIndustry.com’s overall traffic. These two variables—your ad

performance and our site traffic—are symbiotic. We want our site to be

the very best vessel for your ad. (In 2018, ClubIndustry.com tallied an

all-time record 2.05 million page views. This number has grown every

year since Club Industry went all-digital in 2014.)

Page 7: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

7

Information Classification: General

BANNER ADSAdvertisers can showcase their product or service in front of our audience with run-of-network, run-of-site and contextual targeting positions. Our sites have a responsive design so ads will also be seen on mobile devices.

728x90 TOP: $900/MONTH

300x250 LEFT: $800/MONTH

Viewability: 728x90 Top: 82%

300x250 Left: 95%

300x250 RIGHT: $800/MONTH

The 300x250 Right unit is a “flex unit”.

The right 300x250 position can serve either a

300x250 or a 300x600 at any time.

Viewability: 300x250 Right: 86%

728x90 Bottom: 74%728X90 BOTTOM (HOME PAGE)

728X90 INTERSCROLLER (ARTICLES)

PRIMARY AD POSITIONS:

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 8: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

8

Information Classification: General

GALLERY/SLIDE SHOW VIEWING

728x90, 300x250 RIGHT, 300x250

OR 470x440 IN GALLERY

After every 5th slide in the gallery.

Ads refresh up every “next slide” click

Viewability:

728x90: 56%, 300x250 right: 85%

IN-GALLERY INTERSTITIAL AD: $800/MONTH

Viewability 87%

PRIMARY AD POSITIONS:

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 9: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

9

Information Classification: General

IN-ARTICLE VIDEO ADSIN-ARTICLE VIDEO is a high-impact video

embedded in editorial articles. The video plays once

the video is visible on the user’s screen, pauses if the

user cannot see it, and resumes when it comes into

view again. Audio starts on the rollover of the user’s

mouse.

IN-ARTICLE is designed to drive brand awareness

with our audience through high-quality viewable video,

sound and motion.

• Average CTR: 0.80% CTR

• 45% view through at first quartile

• 18% view through for full video

$2,000/MONTH, 100% SHARE OF VOICECreative Services Available for an additional charge

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 10: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

10

Information Classification: General

WELCOME ADS

Used for high impact and brand awareness, Welcome Ads get your message in front of business professionals on desktop and mobile devices the moment they visit our website. This format is designed to display an ad to the user on their first visit and for a specified length of time. Typically capped at a frequency of one impression per 24 hours.

640x480 PIXELS: $1000 / WEEK

Viewability 93%

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 11: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

11

Information Classification: General

WALLPAPER SKINS

Only available on desktop, the

Wallpaper/Skin is a high-impact

ad that offers advertisers the

opportunity to brand around a

website by leveraging the left

and right side of the page. Large

visual canvas, great for high-

impact awareness and

branding.

1024x468,

1280x1024 PIXELS:

$1500 / MONTH

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 12: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

12

Information Classification: General

RICH MEDIA OPPORTUNITIESFLOOR AD: A fixed, adhesion ad unit that sits

at the bottom of the browser window, remaining

persistently in the user's view even as they scroll

down on the page. Begins as a collapsed unit

but on click or extended hover, the ad spawns a

larger canvas that can support social, video and

custom content integrations.

$1000 /MONTH

Benefits

• Persistent non-intrusive visibility.

• Branding, awareness Spotlighting messages, products, announcements, launches

Viewability: 97%

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 13: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

13

Information Classification: General

NATIVE ADSNATIVE ADS: Native ads are assimilated

into our online community site design. Your

highlighted content (white paper, video, or

product announcement) looks cohesive within

our trusted editorial environment. Native Ad

units are designed for marketers who want to

make their content discoverable while driving

brand awareness with our engaged audience.

LOCATION: Home Page, Categories and Feeds

• Advertiser content can be published to a brand’s site, tagged and organized into appropriate content channels.

• The content is flagged as advertising and gets the appropriate labeling when published.

• When published, that content is then pushed out to the content channels, recent headline feeds, search results, related content, etc.

• That content can also be “pinned” to stay in a fixed location on related channel pages and as related content where appropriate.

• The native ad promotion is what drives traffic and engagement to the piece of native content on the content platform.

The new platform has dedicated native

positions that are under the control of our

ad server just like traditional display ads.

• Impressions

• SOV

• Targeting (Geo or content)

Native Ads Viewability: 89%

Native Article Pages Viewability: 86%

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 14: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

14

Information Classification: General

A viewable impression is a standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that appears at least 50% on screen for more than one second.

*Note: 300x250 Left, In-Gallery Interstitial, Gallery 728x90 and Gallery 300x250 are units not available on non-Global Content Platform websites

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

728x90 Top 300x250 Left 300x250Right

728x90Bottom

In-Galleryinterstitial ad

Gallery728x90

Gallery300x250

Welcome AdInterstitial

Native Ads Floor Ad

GCP Ad Viewability Comparison

GCP Ad Viewability AMG - Current Ad Viewability

Questions? Contact us for opportunities:

[email protected] or [email protected]

DISPLAY ADVERTISING

Page 15: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

15

Information Classification: General

Custom Content Creation: Customer and a market expert/writer collaborate to develop an asset to represent the customer and the market/brand aligned with the content.

Surveys and Research: Surveys are developed by a customer and/or subject matter expert to gather audience information and data points. An editor develops a research paper based on the major findings and data. Customers can sponsor and influence coverage, with oversight.

Reports: Exclusive industry reports that are researched, developed and written with the customer’s topic in mind, typically by an in-market editor or subject matter expert.

Infographics: Develop messaging, supporting content, imagery and branding on behalf of a customer's ideas, products and/or research.

Versions include Whitepapers, Datasheets, FAQs, Product Guides, eBooks, and more.

WHY CONTENT CREATION:

• Brand Awareness

• Lead Generation

• Quality Content

• Extend Audience Reach

Questions? Contact us for opportunities:

[email protected] or [email protected]

CONTENT CREATION

CONTENT MARKETING

Page 16: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

16

Information Classification: General

CONTENT CREATIONCustom Newsletters: Develop and manage an email

campaign and newsletter placement (including audience

selects and creative) on behalf of a customer.

Content Syndication: Customer asset is provided and

syndicated for marketing in brand sites, modules, multi-asset

landing pages, and newsletters.

Digital Publication Alignment: Digital news/digest issue

published as an interactive document, which includes

featured asset placements for the sponsors. Can be multi-

sponsored or single sponsored.

Partner Perspectives / Sponsored Articles: Custom

microsite built for customers with advertising and sponsor-

provided blog posts included.

Featured Content Unit: Featured Content Unit that allows

customers to sponsor a section of a website. Their

advertisements and assets appear featured in the section for a

period of time.

Questions? Contact us for opportunities:

[email protected] or [email protected]

WHY CONTENT CREATION:

• Brand Awareness

• Lead Generation

• Quality Content

• Extend Audience Reach

CONTENT MARKETING

Page 17: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

17

Information Classification: General

CONTENT CREATION

Questions? Contact us for opportunities:

[email protected] or [email protected]

WHY CONTENT CREATION:

• Brand Awareness

• Lead Generation

• Quality Content

• Extend Audience Reach

CONTENT MARKETING

Storyscape: A visually stunning,

interactive web experience combining

high-quality content, compelling imagery

and interactive elements.

Embed videos, photo galleries, relevant

social feeds, other clickable media as

well as existing or basic, custom

animations. Includes development of a

hosted, branded online experience,

creative design and reporting.

Page 18: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

18

Information Classification: General

• A monthly series of webinars on topics selected by Club Industry

• Presented by experts in the industry and moderated by Maria Turco.

• Sponsorships of the Master Class webinars are for the full series rather than an individual webinar.

• All sponsors receive leads from every monthly webinar.

• Sponsors will be recognized as sponsors on the webinar and in the promotional content for the webinars.

WEBINARS

Questions? Contact us for opportunities:

[email protected] or [email protected]

This Photo by Unknown Author is licensed under CC BY-NC-ND

Page 19: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

19

Information Classification: General

CUSTOM SPONSORED WEBINARS

WEBINARS

Questions? Contact us for opportunities:

[email protected] or [email protected]

Club Industry's cost-effective, custom sponsored

webinars:

• Can be presented by the sponsoring company or an industry expert not affiliated with the sponsor.

• Are moderated by the editors of Club Industry.

• Are on a topic selected by the sponsor with approval from Club Industry.

• Offer the sponsor exclusive, real-time online access to

all leads, survey results and attendee interactions

through a private, web-based tracking tool.

• Allow for 3 custom registration questions and 3 exit

survey questions for additional audience insights.

• Give the sponsor recognition in all marketing materials,

editorial announcements and social media posts

AVERAGE LEADS: 318

Page 20: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

20

Information Classification: General

RESOURCEBEAT

Questions? Contact us for opportunities:

[email protected] or [email protected]

RESOURCEBEAT IS A DOWNLOADABLE SPECIAL REPORT

Resourcebeat delivers to Club Industry’s audience downloadable special reports on topics of importance in the fitness industry. Webinars and/or podcasts may be scheduled around the topics, but sponsorship of those webinars and/or podcasts would be at an additional cost. Resourcebeat has up to 6 sponsors.

For $3,000, sponsors of the reports will receive the following:

• Leads of the fitness industry professionals who download the report.

• A full-page ad to go within the report. (optional)

• An opportunity to submit a 600-word educational and non-promotional article on a topic related to the report. This article will appear in the report and online.

• An ad to go in the Resourcebeat section of the Club Industry website along with the story from the sponsor.

• A digital ad (one leaderboard position and five 580x80 ads) within the Resourcebeat e-newsletter that will push people to download the report.

• The sponsor will be recognized as a sponsor in the report along with the inclusion of their logo.

CONTENT MARKETING

Page 21: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

21

Information Classification: General

CLUB INDUSTRY RESOURCEBEAT REPORT TOPICS FOR 2020

Questions? Contact us for opportunities:

[email protected] or [email protected]

FEBRUARY MAY SEPTEMBER DECEMBER

FITNESS AND BUSINESS

TRENDS OF 2020

HEALTHCARE & FITNESS

INTEGRATION

TECHNOLOGY

OF THE FUTURE

REACHING THE FIVE

GENERATIONS OF

CONSUMERS

Trends to watch in 2020 related to:

• Technology

• Training and programming

• Sales and marketing

• Retention and customer experience

• Design

• Nutrition

• The revenue and retention opportunities

that exist in working with the healthcare

community

• Challenges to overcome

• Case studies

• Technology's role

How technology will change the industry in

the following areas:

• Cardio and strength equipment

• Security and check-in systems

• Training and group exercise (virtual/on-

demand, wearables)

How to reach each generation through:

• Technology

• Marketing/sales

• Programming

• Training

• Amenities

Deadline for sponsor materials:

Jan. 10, 2020

Deadline for sponsor materials:

April 10, 2020

Deadline for sponsor materials:

Aug. 3, 2020

Deadline for sponsor materials:

Nov. 2, 2020

WEBINAR:

PODCAST:

XX

WEBINAR:

XX

PODCAST:

XX

WEBINAR:

XX

PODCAST:

XX

WEBINAR:

XX

PODCAST:

XX

CONTENT MARKETING

1. 600-700 word article on a topic related to the topic of the report. The content should be educational and should not mention or promote the sponsoring company or its products/services. The article should include an additional 80 words about the author of the article. The bio can include information about the sponsoring company, a link to the company’s website, an email address for people to contact for more information or other contact information.

2. A photo of the author of the article.3. The sponsoring company’s logo

4. A full-page ad to go in the report. The ad should be a full bleed: 8.75” x 11.25” trim size is 8.5” x 11”. PDF is perfect and in fact the preferred ads should be CMYK, 300 dpi, with all fonts and images embedded

5. An ad for the Resourcebeat e-newsletter (580x80)6. An ad to go on the website with the article (728x90 and 300x250)

Please send the article, bio, logo, author photo and full-page ad to: [email protected] send the ad for Resourcebeat and the website to [email protected]

SUBMISSION REQUIREMENTS FOR SPONSORS

Page 22: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

22

Information Classification: General

EMAIL CAMPAIGNSExclusive, custom messages sent to a targeted segment of Club

Industry’s online community, these e-mails are a great way to drive

prospects to your website, introduce new products and services, and

promote special offers and events to a highly receptive audience. The

Club Industry sponsored e-mail program offers full assistance with list

selection, creative assembly and reporting through SmartReach where

your message is fully trackable and will benefit from high response

rates.

PRICING: $1,500

• Includes deployment charges

• Tracking provided

• Design and deployment consultations available

MATERIAL REQUIREMENT

• 600px wide

• Images individually no larger than 25k and collectively 100k

• HTML preferred; however, EPS, GIF, and JPG are workable

• 3- to 8-word subject line

• Landing URL

Questions? Contact us for opportunities:

[email protected] or [email protected]

CONTENT MARKETING

Page 23: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

23

Information Classification: General

AUDIENCE EXTENSION

AUDIENCE TARGETING OPTIONS INCLUDE:

• Our most engaged Newsbeat e-newsletter subscribers

allowing you to stay in front of this audience beyond

their email inbox

• Club Industry Show attendees as a pre- or post-show

marketing tactic

• Audiences that have seen your display advertising on

the Club Industry website to keep your brand top of

mind

• Custom-developed audiences based on demographics

or behaviors to home in on your ideal prospects

AUDIENCE EXTENSION APPLICATIONS:

• There are multiple audience extension applications to

choose from or choose any combination of the

applications.

• Audience targeting based on specific demographics and

behaviors

• Audience extension to packaged segments

• Extending the reach to our site visitors

• Account-based targeting

Questions? Contact us for opportunities:

[email protected] or [email protected]

The Audience Extension program allows you to stay in front of the Club Industry audience by serving your ads on

thousands of sites across the web and on social media. Our network of sites includes inventory from many of the most

recognized, respected and visited sites, Facebook, and Instagram.

Audience Extension combines an audience-based targeting approach with the latest programmatic technologies,

which means your ads will only be seen by those who fit your targeted profile on the sites they frequent and on the

devices they use. Ads serve on desktop, mobile, and tablet.

BENEFITS:

• Increased visibility for your product or service

• Pinpoint targeting of your ads

• Higher ROI from improved responses from integrated

marketing efforts

• Stay in front of prospects until they are engaged

• Comprehensive reporting

AUDIENCES ARE DEVELOPED FROM:

• Active users based on site traffic patterns

• Overlays from data partners

• Customer account lists

• Our first party data

• And more!

OPTIONS & PRICING INCLUDE:

$1200 /100,000 impressions, which includes Facebook

AUDIENCE EXTENSION

Page 24: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

24

Information Classification: General

SOCIAL MEDIA MARKETING

Questions? Contact us for opportunities:

[email protected] or [email protected]

SOCIAL MEDIALive Event

InstaTakeover

Lead Up

InstaCampaign

Booth Driver

InstaCampaign

Digital Program

Social Extension

Sponsors co-post for 1 day

(with a mix of image pots,

carousel posts, and

stories).

Sponsors receive 8 posts (1

– 10 images/videos with

CTL per post)leading up to

an event, 1 per week per

sponsor.

Sponsors receive 3

InstaSotires in 1 day,

including a mini event at the

booth (demo, tasting,

interview).

Sponsors receive 4 posts (1

– 10 images/videos with

CTL per post) related to an

asset topic.

Benefits Benefits Benefits Benefits

• Stories saved

in dedicated

highlights Section for 1

month post event

• Content consultaion and

lpanning

• Exposure on all

social channels and

in blog/newsletters

• Social

engagement summary

report.

• Content consultation and

planning

• Integrates

with newsletter

programs, infographic

creation, native

advertising, or any

sponsored

digital product

• Social

engagement summary

report.

• Influencers can co-

tag posts in their

stories: 'booths to watch'

• Spotlight

consultation and

planning

• Social

engagement summary

report.

• Enlist

speakers, influcencers,

etc. To reference and

link

to exhisting customer as

set.

• Content consultation and

planning

• Social

engagement summary

report.

Page 25: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

25

Information Classification: General

TARGET

AD TARGETING OPPORTUNITIES

• Product Category

• Run of Site

• Sales by Impressions

• Sale by SOV

• Geo-targeting

• Device and Platform targeting

• An entire content channel (targeting

to primary and secondary categories)

• To a specific piece of content

• To a page type

Questions? Contact us for opportunities:

[email protected] or [email protected]

AUDIENCE EXTENSION

Page 26: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

26

Information Classification: General

PODCAST SPONSORThe Club Industry Podcast is the health and wellness industry’s essential audio

resource. Its monthly episodes feature in-depth interviews with influential executives from all corners of the industry.

Club Industry has released 14 episodes via SoundCloud (www.soundcloud.com/clubindustry) since first launching the podcast in February 2019. The podcast is currently averaging approximately 400 monthly plays.

A Club Industry Podcast sponsorship includes:

• Multiple brand name references within the sponsored episode, as well as in the SoundCloud episode description

•An uninterrupted interview within the episode in which a sponsor's executive may highlight the brand's dedication to the industry and the brand's expertise.

•An article on ClubIndustry.com that promotes the episode and references the sponsor brand

•A brand name reference in a marketing email promoting the episode.

Podcast episodes have included interviews with 24 Hour Fitness CEO Tony Ueber, World Gym CEO Guy Cammilleri and COO Doug Katona, Gold’s Gym CEO Adam Zeitsiff, Honor Yoga Founder Maria Parella Turco, Newtown Athletic Club Owner Jim Worthington and Crunch Signature CEO Keith Worts.

Questions? Contact us for opportunities:

[email protected] or [email protected]

PODCAST SPONSOR OPPORTUNITIES

Podcast Schedule • November: Rick Mayo, founder of Alloy

Training

• December: Paula Neubert, GM at Club

Greenwood

• January: Shannon Hudson, co-founder

of 9Round

• February: Mark Williamson of ClubIntel

(subject will be their trends study and

will tie into our Trends report coming

out that month)

Page 27: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

27

Information Classification: General

FRANCHISE DIRECTORYFRANCHISE DIRECTORY

http://cifranchisedirectory.com/franchise-guide/

• What is the best way to reach thousands of potential

franchisees for your brand? An online fitness franchise

directory put together by the premier media brand in

the fitness industry—Club Industry! Because of the fast

growth of franchises in the fitness industry, Club

Industry has put a renewed emphasis on franchising

topics.

• As part of that, Club Industry launched in 2018 the first

ever Franchise Guide. That created an industry

demand to have better tools and a platform for

franchises. We are pleased to announce that in 2019,

we did a soft launch of the first-ever online Fitness

Franchise Directory that will become the franchise

industry resource for people inside and outside the

fitness industry looking to become a franchisee.

• We invite you to be part of this dynamic website.

See an example of the Premium

Listing:

http://cifranchisedirectory.com/franc

hises/level-red-boxing/

With the Premium Listing, you will

receive a basic listing about the

franchise plus:

• An article written by a top-level

executive at your brand sharing:

• A short history of the brand

• The mission of the brand

• What the brand looks for in

franchisees

• Where the brand is

headed in the future

• A letter/article from one of your

franchisees about their

experience with the brand. (No

more than 600 words). Please

include a photo of the franchisee.

• High resolution photos of your

facilities (at least 3)

• Video (optional)

• Your brand's logo (300 dpi)

• (2) Ads for the online directory -

728x90 and 300x250

• Leads of people requesting more

information about your brand

• 25% discount on AI Voice

Integration from soOlis

GUIDES AND ADDITIONAL OPPORTUNITIES

Questions? Contact us for opportunities:

[email protected] or [email protected]

FRANCHISE DIRECTORY LISTINGS http://cifranchisedirectory.com/company-listing/

Page 28: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

28

Information Classification: General

BUYERS’ GUIDEThe Club Industry Buyers’ Guide is your potential customer’s

one-stop source for identifying and selecting commercial fitness

equipment, accessories and services. List your company as a

preferred vendor or take advantage for your free listing.

THE CLUB INDUSTRY BUYERS’ GUIDE ALLOWS

POTENTIAL CUSTOMERS TO:

RESEARCH & COMPARE

• Over 15,000 products & services available

• Side-by-side comparison

PRODUCT INTERACTION

• Read and write reviews on products & services

• Request specialized quotes on an unlimited number of

products

• Products updated daily

UNPARALLELED CONTENT

• Product Images, Video & Pricing

• Dimensions & Weight

• Warranty Information

Questions? Contact us for opportunities:

[email protected] or [email protected]

GUIDES AND ADDITIONAL OPPORTUNITIES

PREMIUM

$999

All items listed in Basic & Enhanced plus…

• Side-by-side comparison with over 15,000 other

products & services

• 300-word company description

• 50-character tagline on search results page

• Full media package: photos, videos, audio clips,

white paper and product spotlights

• List additional contacts + information tabs

• Targeted banner ad and boombox ad on your

company page

ENHANCED

$99

All items listed in Basic plus…

• Complete company contact information in unlimited

categories

• No product listings

BASIC

FREE

• Company name and address listed in 3 categories

• Full color logo on your company page

• Additional categories $25 each

• No product listings

Page 29: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

29

Information Classification: General

REPORTING AND ANALYTICSBased on market needs, Club Industry offers a variety of reporting and analytics for program and site performance.

Questions? Contact us for opportunities:

[email protected] or [email protected]

GUIDES AND ADDITIONAL OPPORTUNITIES

Page 30: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

30

Information Classification: General

KEY ADVERTISERS

Questions? Contact us for opportunities:

[email protected] or [email protected]

Page 31: DIGITAL MARKETING OPPORTUNITIES€¦ · interstitial ad Gallery 728x90 Gallery 300x250 Welcome Ad Interstitial Native Ads Floor Ad GCP Ad Viewability Comparison GCP Ad Viewability

31

Information Classification: General

CONTACT US

Questions? Contact us for opportunities:

[email protected] or [email protected]

MARTY MCCALLENManaging Director

919-567-8166

[email protected]

CRYSTAL WHEELERIntegrated Media Account Executive

303-998-9279

[email protected]

PAMELA KUFAHLDirector of Content and Engagement

913-967-1815

[email protected]

ANTHONY DOMINICContent and Analytics Manager

303-998-9297

[email protected]

SALES TEAM CONTENT TEAM