HOẠCH ĐỊNH CHIẾN LƯỢC TMĐT CHO CÔNG TY IDJ TECHNOLOGY

7/31/2019 HOCH NH CHIN LC TMT CHO CNG TY IDJ TECHNOLOGY

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HOCH NH CHIN LC TMT CHO CNG TY IDJTECHNOLOGY

PHN 1: Gii thiu chung

1. Gii thiu v cng ty

IDJ Technology c thnh lp t nm 2009, s lng nhn vin hin ctrn 30 ngi vi mng li i tc v t vn gio dc uy tn rng khptrong v ngoi nc. Tr s ca IDJ Technology t ti tng 16, ta nh

Charmvit Tower, s 117 Trn Duy Hng, Trung Ha, Cu Giy, HNi. Lin h.IDJ Technology l thnh vin ca IDJ Group Tp on u t ti chnh,

bt ng sn, y t, cng ngh, v gio dc hng u ti Vit Nam vi nhngcng ty thnh vin:IDJ Financial: cng ty qun l qu v u t ti chnh quc t hng u cnng lc lin kt u t ton cu. IDJ Financial bnh chn l mt trong s500 cng ty ln nht Vit Nam t nm 2010.IDJ Asset: cng ty u t v qun l cc t hp bt ng sn cao cp nhTrung tm thng mi Charmvit Tower.IDJ Education: cng ty qun l v iu hnh trng quc t song ng HanoiAcademy ti khu th cao cp Ciputra. Hanoi Academy l trng u tinti Vit Nam vt qua cc tiu chun kht khe v phng php gio dc vc s vt cht tr thnh thnh vin ca T chc gio dc quc t ICA.IDJ Connection: cng ty kt ni cc c hi u t v mua bn doanh nghip.Hin nay c ti gn 500 doanh nghip trong nc tin tng thng quaIDJ Connection tm kim i tc u t, tm ngun vay vn, tm i tc,

bn mt phn hoc ton b doanh nghip.IDJ Healthcare: cng ty u t v kinh doanh cc t hp y t v chm sc

sc khe cng ng cht lng cao.IDJ Technology: cng ty pht trin v cung cp cc sn phm, dch v, vgii php gio dc trc tuyn th h mi.
http://idjt.vn/category/tin-tuc/idj-technology/http://www.idj.com.vn/http://hanoiacademy.edu.vn/http://www.idj.com.vn/http://hanoiacademy.edu.vn/http://idjt.vn/category/tin-tuc/idj-technology/


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2.Lnh vc hot ng:

Vi i ng nhn vin v chuyn gia t vn kinh nghim, mng li i tcton cu, v nn tng cng ngh tin tin IDJ Technology cung cp ti thtrng nhng sn phm, dch v, v gii php gio dc trc tuyn chtlng hng u nh s am hiu su sc th trng, phong cch chuynnghip, v dch v hon ho.Sn phm:Cng thng tin gio dc trc tuyn

Luyn thi i hc , ph thng , v trung hc trc tuyno to v cp bng trc tuyn cp i hc v sau i hcTing Anh k nng v chng ch trc tuyn cho mi i tng v trnh K nng v chng ch cng ngh trc tuynK nng kinh doanh trc tuynK nng sng trc tuynH thng gii tr tr tu trc tuynMng x hi gio dc v o to trc tuynMng gia s trc tuyn

Mng chia s kin thc gio dc trc tuynCc sn phm gio dc trc tuyn khcDch v:T vn pht trin v trin khai h thng gio dc v o to trc tuynDch v pht trin ni dung bi ging in t theo mi nhu cuDch v ni dung o to trc tuyn mi ngnh ngh dnh cho t chcHp tc pht trin cc d n gio dc trc tuyn cht lng caoCung cp ni dung cho Mobile Learning.Cung cp gii php LMS th h mi cho cc khch hng doanh nghip v tchc gio dc
http://giaoduc360.vn/http://luyenthi.hoc360.vn/http://tienganh.hoc360.vn/http://congdong.hoc360.vn/http://chokienthuc.hoc360.vn/http://giaoduc360.vn/http://luyenthi.hoc360.vn/http://tienganh.hoc360.vn/http://congdong.hoc360.vn/http://chokienthuc.hoc360.vn/


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PHN 2: Hoch nh chin lc thng mi in t cho cngty IDJ technology

1. Phn tch tnh th chin lc thng mi in t1.1 Phn tch mi trng bn ngoi

1.1.1. Phn tch mi trng v ma. Mi trng kinh t

o to trc tuyn l mt trong nhng lnh vc c s tng trng mnhtrong vi nm tr li y, theo nghin cu m Cimigo thc hin vi khonggn 3.000 ngi TPHCM, H Ni, Nng, Cn Th, Nha Trang v HiPhng.

Kho st cho thy mua sm o to trc tuyn tng trng 12% trong

giai on t nm 2007 TPHCM v H Ni. Ngn hng trc tuyn ang

dn tr nn ph bin vi mc tng trng t 7% n 11% H Ni v

TPHCM trong vng ba nm (2007, 2008 v 2009).

o to trc tuyn c s dng thng xuyn hn pha Bc (H

Ni v Hi Phng) v ch yu ph bin vi nhm tui 15-35. Lng ngi

s dng Internet hc trc tuyn v s dng ngn hng trc tuyn cng tng

theo thnh phn kinh t.

+ T l tng trng ca nn kinh tBc sang nm 2011, phc hi ca nn kinh t trong nm 2010 b gin

on. Tng trng GDP ca nm 2011 l 5,89%, thp hn mc 6,78% canm 2010 v thp hn nhiu mc tim nng 7,3% (Vin CL&CSTC) cann kinh t cng nh mc tng trng 7,9% ca cc nc ang pht trin chu trong nm 2011. Tng trng gim st ch yu do gim st ca khuvc cng nghip & xy dng v dch v, nht l cc ngnh chu nh hngca chnh sch tht cht tn dng: ti chnh tn dng, xy dng, kinh doanhti sn & dch v t vn+ Lm pht

Bc sang nm 2011, lm pht lin tc gia tng trong na u nm, gynguy c mt n nh kinh t v m. Thng 8/2011, t l lm pht so cng knm trc ln ti 23%, cao hn hn mc lm pht 19,9% ca nm 2008.


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Trc tnh hnh trn, Chnh ph c Ngh quyt s 11/NQ-CP (ngy24/02/2011), ra 6 nhm gii php nhm n nh kinh t v m, trong tp trung vo kim ch lm pht. Nh thc hin quyt lit nhng gii phptrn, tnh hnh lm pht c ci thin trong cui qu 3/2011 khi tc tng CPI hng thng bt u gim t thng 8/2011 v duy tr mc di 1%cho n cui nm. Sang thng 1/2012, mc d l thng Tt, ch s gi CPIcng ch tng 1% so vi thng trc. Nu loi tr nhm lng thc thc

phm, CPI thng 1/2012 ch tng l 0,99% so vi thng trc (thp hn mc1,31% ca thng 1/2011).+ Th trng tin t

Li sut c xu hng tng cao t u nm 2011 do p lc ca lm pht.Tuy nhin, trong qu 3/2011, li sut cho vay VN c xu hng gim,nhng khng nhiu, do can thip ca NHNN buc cc ngn hng thc hinnghim chnh quy nh v trn li sut 14% v thnh lp nhm 12 ngn hng

ln n nh th trng.Li sut lin ngn hng, so vi cui nm 2011, tng mnh trong qu

1/2011, sau gim nh trong hai qu tip theo v t ngt tng cao vothi im cui nm 2011. Li sut lin ngn hng tng trong nm 2011 cnhiu kh nng l do khi trn li sut c gi nghim mc 14% nhiungn hng nh s gp kh khn khi i huy ng vn nn phi vay trn thtrng lin ngn hng. Nhng sau vi ng thi bm rng 22.000 tng qua nghip v th trng m, li sut lin ngn hng gim trongthng 9/2011. Tuy nhin, vo thi im cui nm khi nhu cu thanh ton

tng ln li sut lin ngn hng tng cao tr li.Ngoi vn li sut tng cao, cn mt hin tng ng ch l ngcong li sut b o ngc i vi li sut lin ngn hng k hn 6 thng v12 thng. Hin tng trn c th phn nh k vng ca cc ngn hng lisut s gim trong tng lai (khi lm pht gim) hoc vic cc ngn hng sdng vn ngn hn cho vay di hn m nguyn nhn c th do vi li suttrn 14% cc ngn hng buc phi huy ng tin gi ngn hn gi khch.

+ Cn cn thanh tonDo nhp siu trong nm 2011 c ci thin cng vi lng kiu hi d

kin t mc 9 t USD nn c th thm ht cn cn vng lai s gim so vi

nm 2010. Nh nm 2011 c th thng d 3,1 t USD, ci thin ng kso vi mc thm ht 8,9 t USD v 1,8 t USD ca nm 2010 v 2011.

Tuy nhin, vi t l lm pht 18,13%, nu khng tnh nm 2008, nm2011 l nm c mc lm pht cao nht k t nm 1992. Nu so vi mc lm

pht ca thng 11/2011 ca cc nc c thng k bi Tradingeconomics,t l lm pht ca Vit Nam ch ng sau Kenya v Venezuela l hai ncc t l lm pht l 18,91% v 27,7%. Nh vy, t nm 2007, lm pht c


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chiu hng mt n nh hn v biu hin tnh chu k. Chu k ny vokhong 3 nm khi t l lm pht ln n nh im vo thng 8/2008(28,23%) v thng 8/2011 (23,02%) D bo tnh hnh kinh t nm 2012

Ch tiu 20122010 2011 Thng 1

D boQ1*

D boc nm

Tng trng, %tng GDP socng k

6,78 5,89 - 6,0 6,0-6,5

Xut nhpkhu, t -laM- Xut khu 71,6 96,3 6,5 23-24,5 108,8

- Nhp khu 84 105,8 6,6 24-25,5 120,8-121,9

- Nhp siu 12,4 9,5 0,1* 1 -1,5 12-13So vi xut khu(%)

17,3 9,9 2 5-6 11-12

Lm pht, %tng CPI socng k nmtrc

11,75 18,13 17,3 13,64


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ng dng thng mi in t, cung cp cc dch v cng h tr hot ngthng mi in t.

ng ch ,trc nm 2004 khng c mt vn bn php lut no quy

nh v o to trc tuyn thng mi in t. Nh vy trong thi gian u

website hot ng vn cha c mt khung php l r rng cho pht trin. M

chnh thc phi n u nm 2006 mi c Lut giao dch in t. V n

nay th TMT c kh nhiu lut vn bn, php lut lin quan... Nhn

chung, TMT trc 2005 mi manh nht, hnh thnh v thiu rt nhiu iu

kin pht trin. V l do ny m cc hot ng giao dch thng mi in

t ni chung v ca cng ty SKYQUESTCOM VIT NAM ni ring cn

gp nhiu kh khn. Kh to c nim tin cho khch hng v cc i tc vcha c khung php l.

n nay c 32 tnh, thnh ph xy dng k hoch pht trin

TMT ti a phng. Php lut Vit Nam dn g b cc ro cn cho

thng mi in t pht trin, hot ng ca doanh nghip d dng hn,

thng sut hn v doanh nghip cng nh ngi tiu dng gim bt lo ngi

xy ra vng mc. a phn cng nhn nh rng, vic y mnh v honthin c s php l cho hot ng thng mi in t kt hp vi vic cc

ch th tham gia thng mi in t lm quen v tun theo nhng quy tc

quc t s thc y thng mi in t ti Vit Nam tip tc pht trin

nhanh v si ng hn trong thi gian tip theo, hi nhp dn vi thng

mi in t quc t.

Th trng B Cng thng L Danh Vnh cho bit: Trong giai on2011 2015, d kin TMT s thc s tr thnh cng c c lc v hiu

qu ca doanh nghip trong hot ng sn xut v kinh doanh.


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Nh vy c th ni thi gian ti l thi c thun li ca php lut to

ra cho thng mi in t ca Vit Nam ni chung,i vi ngnh bn l trc

tuyn, c bit i vi IDJ Technology ni ring

c. Mi trng vn ha x hiDn s ng, tr ( 79 triu ngi di 65 tui) d dng tip nhn hnh thc

hc tp trc tuyn, nhu cu cng vic cao thi gian ngy cng hn hp sngi dng Internet ng to iu kin pht trin trong ngnhThu nhp trung bnh ca ngi tiu dng Vit Nam ngy cng tng trong

nhm c tc tng thu nhp nhanh nht trong khong t 500 n1000USD/thng. Bn cnh t l tiu dng trn thu nhp ca ngi Vit

Nam thuc loi cao nht ng Nam . Ngi tiu dng Vit Nam chi tiukhong 70% thu nhp hng thng

Nhn t vn ha x hi lun c tc ng mnh n quyt nh hc tp cangi dn Vit Nam. c th c th vn xa trn th gii th trnh cami ngi ngy cng phi tng cao. Nhng vn v thi gian v trnh ca cng vic th mi ngi bt u chuyn dn sang hnh thc hc trctuyn tit kim thi gian v chi ph, cng nh thi gian i li.Do , s thay i trong thi quen tiu dng c tc ng ln n pht trin

ca ngnhd. Mi trng cng ngh thng tin v c s h tngYu t cng ngh l mt trong nhng yu t rt quan trng trong bt k

ngnh ngh lnh vc no. Nht l cc doanh nghip ang cnh tranh trongngnh c ng dng cng ngh cao.

Mng internet bng n, t l ngi truy cp internet ti Vit Nam gia

tng mnh m l c hi thun li cho lnh vc o to trc tuyn.

Ti Vit Nam vic trin khai cc h thng cng ngh cao trong o

to trc tuyn cn kh kh khn. Vic trin khai ng b i hi tim lc v

ti chnh cng nh nhn lc. Do IDJ Technologic cn cn nhc khi u

t vo yu t cng ngh.H thng ging dy l yu t quan trng i vi o to trc tuyn.

iu ny cn u t nhng h thng c bo mt cao, x l linh hot. Tuy

nhin, cng ngh bo mt cn hn ch rt ln v thiu my mc cng nh

nhn lc. Bn cnh , thi quen hc truyn thng ca ngi VN dn n t


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l ngi dng cc loi th ngn hng c kh nng thanh ton quc t, trc

tuyn cha i tr cho o to trc tuyn vn cha cao. Bn cnh , loi

hnh ny cng cn s h tr t cc chnh sch m rng ca ngn hng.

d. Yu t hi nhp

Khng ai ph nhn ton cu ha ang l xu th, v xu th ny khng

to c hi cho cc doanh nghip t chc o to trc tuyn, tc ng ti vic

gio dc ca cc quc gia trong vic pht trin gio dc o to v gio dc.

+ Ton cu ha to ra cc sc p cnh tranh, nhiu doanh nghip o

to trc tuyn n t mi khu vc trn th gii. Qu trnh hi nhp s khincc doanh nghip ny phi iu chnh ph hp vi cc li th o to ca

mnh so snh.,phn cng chng trnh o to cc khu vc v ca th gii.


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+ Khi hi nhp, cc ro cn v thng mi s dn dn c g b, cc

doanh nghip o to trc tuyn c c hi giao lu vi cc i tc cch xa

khu vc a l, hc vin ca cc doanh nghip o to trc tuyn lc ny

khng ch l th trng ni a ni doanh nghip ang kinh doanh m cncc hc vin t khp ni trn th gii

1.1.2. Phn tch mi trng ngnh

Cnh tranh trong gia cc doanh nghipHin nay, ngnh E-learning nc ta cn cha pht trin, cng vi vic giatng khng ngng ca ngui s dng internet v s ln mnh dn ca cs h tng CNTT nn y l th trng rt hp dn.E-learning l xu th phttrin tt yu ca gio dc o to trong th gii hin i.Do vy Hin ti c rt nhiu doanh nghip tham gia th trng ny nh GLOBALEDUCATION, VIETNAM LEARNING, NETPRO, GK CORPORATION,

TRUONGTRUCTUYEN.VN, http://www.itmvn.com ,http://www.psc.edu.vn, http://www.pnh.com.vn ,http://www.conduongmoi.com.vn

Trong tng lai gn s c rt nhiu cc doanh nghip t chc tham gia thtrng E-learning.
http://www.itmvn.com/http://www.psc.edu.vn/http://www.pnh.com.vn/http://www.conduongmoi.com.vn/http://www.itmvn.com/http://www.psc.edu.vn/http://www.pnh.com.vn/http://www.conduongmoi.com.vn/


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-T cc trng i hc, hu ht cc t chc gio dc theo xu th chung sxy dng cho mnh nhng d n E-learning phc v ngi hc.T BGD&T (http://el.edu.net.vn) cho ti cc trng H,C,-Cc doanh nghip hin ti ang hot ng trong lnh vc cng ngh s snc s h tng s khng b qua c hi khai thc th trng tim nng ny.Vd nh : FPT, VDC, cc doanh nghip ny u ang c cc d n thnghim v elearning.v d VDC ang chy th nghim cng thng tin E-learning min ph (www.home.vnn.vn) hay ca FPT lwww.elearning.com.vn-Cc doanh nghip, t chc gio dc nc ngoi thng qua cc doanhnghip, t chc gio dc ti Vit Nam cng sn sng u t vo nc tatrong thi gia ti nh : Oracle Academy ca M,cc tp ton gio dc cac, Singapo, Vng Quc Anh,V d mi nht l tp on Oracle Academy k tha thn hp tc o to

thng mi in t vi khoa TMT HTM trong c iu khon h trkhoa TMT xy dng c s d liu bi ging trc tuyn.

=>i th cnh tranh kh mnh nn cng cnh tranh ca doanhnghip ln (8 m) Ro cn ra nhp ngnh

Nhn chung, ngnh E-learning Vit Nam cha pht trin, th trng rt rngln nhng p lc canh tranh gia cc doanh nghip trong lnh vc ny vntn ti nhng mc khc nhau. -o to da trn cng ngh (TBT-Technology -Based Training ) v o to da trn my tnh (CBT

-Computer- Based Training) : y l hnh thc ph bin hu ht cc doanhnghip trong lnh vc ny u c th p ng, nht l i vi cc c s oti CNTT.Nn trong hnh thc o to ny su cnh tranh l rt nhiu- o to d trn Web (WBT Web-Based Training): y l hnh thcang ph bin nht ti nc ta.Gn nh tt c cc t chc o to E-learningu thng qua 1 website truyn ti ni dung o to v tch hp cc cng

portal, cc ng dng mitilmedia khc. Trong lnh vc ny tn ti rt nhiudoanh nghip ln c trong v ngoi nc nh APOLO, GLOBALEDUCATION, NETPRO, APTECH,cng vi l cc website v E-learning trong nc, ca cc trng i hc.Do vy trong hnh thc ny

cnh tranh cc doanh nghip cn xy dng cho mnh ngun d liu kin thc mnh cng vi cc tin ch trn trang web ca mnh mi mong thu hutc ngi dng.-o to trc tuyn (Online Learning/Training): Hnh thc ny c t doanhnghip tham gia hn do nhng cn tr v cng ng cng nh t pha ngidng.Mi y nht l TRUONGTRUCTUYEN.VN cho ra mt hnh thco to online ph v i tng l hc sinh n thi i hc, tch hp nhiu


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ng dng gip ngi hc c th tip cn mt cch mi m vi kin thc.TRUONGTRUCTUYEN.VN ang l i th cnh tranh ln nht trong hnhthc ny.-o to t xa (Distance Learning): Hnh thc ny c nhiu u im nhngcha c nhiu t chc p dng t chun, nhng trong thi gian ti cng vis tin li n s to ra mi trng cnh tranh khc lit cho cc doanhnghip.Qua y chng ta c th thy rng, p lc cnh tranh trong ni b ngnh lrt ln. tn ti c, doanh nghip cn to cho mnh s khc bit ring,t thu ht c s ch t t khch hng

Ro cn gia nhp ngnh nh hng khng nh ti cng cnh tranh cadoanh nghip ( 7 im)

Sn phm thay thHin ti th ro cn v sn phm thay th i vi ngnh Elearning chnh l

cch gio dc truyn thng.Hu ht ngi hoc quen vi hnh thc gio dcmt i mt tc ngi dy v hoc gp trc tip nhau v su dng ti liu

bng giy.Tuy nhin y khng phi l vt cn mi mi ca E-learning.Trong tng lai th chnh E-learning s l sn phm thay th ln tnhng sn .phm gio dc truyn thng.

=>Sn phm nh hng nhiu n s cnh tranh trong ngnh,cng cnh tranh ln ( 7 im)

Quyn thng l ca ngi muaVi s pht trin nhanh chng ca CNTT, vin thng, thng mi in t ti

Vit Nam, c bit l s gia tng nhanh chng s ng s dngInternet.Nm 2003, ti vit Nam c 1,6 triu ngi s dng internet.Tnhn thng 6/2008 con s ny l 19,8 triu, tc tng gp 12,4 ln trong 5 nm.(ngun www.vnn.vn v www.vtc.com.vn ).Hu ht ngi s dng internetl hc sinh, sinh vin, cng chc nh nc, nhn vin cc cng ty kinhdoanh, cc t chc, y chnh l i tng ca E-learning. Do vy y l thtrng y tim nng i vi mt ngnh cn s khai nh E-learning ti Vit

Nam. Tuy vy cng vi s pht trin ca nn kinh t v nhu cu x hi thi hi v cht lng gio dc ni chung v e-learning ni ring khngngng tng ln. p ng c nhu cu th cc doanh ngip, t chc

cung cp dch v E-learning phi c s pht trin tng ng p ng nhucu ny.

=>Ngi mua quyt nh n s pht trin ca doanh nghip ( 5im)

Quyn thng lng ca cc nh cung ng


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Nh cung cp h thngTh trng E-learning vit Nam c tim nng pht trin rt ln nn c rtnhiu nh cung cp h thng trn th gii ang c k hoch ra nhp thtrng Vit Nam, ng thi cc doanh nghip trong nc cng khng b

qua c hi khai thc th trng tin nng E-learning ti Vit Nam.Mt snh cung cp ang hin din trn th trng Vit Nam nh: Moodle,ILIAS,HP, INTEL, VDC, FPT

Nh cung cp ni dungHin nay ni dung o to m cc t chc, doanh nghip kinh doanh trong

lnh vc E-learning cung cp ch yu l : o to ting anh, cng nghthng tin, thi gian gn y ni dung cung cp phong ph hn (cc mnhc cp THPT, v i hc), Cc ngn ni dung ph thuc vo ngn giovin c chuyn mn, c bit l khi kin thc THPT, n thi i hc mnhiu website E-learning ang trin khai thc

hin(www.truongtructuyen.vn ,).Hin c 3 trng i hc i u trongvic cung cp ni dung cho o to Elearning khi THPH v n thi H lTrng i hc S Phm H Ni, trng THPT Nguyn Tt Thnh, TrngH Cn Th.Nm 2006 60% ti liu ca cng E-learning quc gia(www.ebook.edu.vn )c ngn gc t ging vin trng H S phm HN vDDJ Cn th (hin nay th ngn ti liu ti trang ny phong ph hn rtnhiu v ngn cung cp.)

Cung cp ni dung cho lnh vc o to Ting Anh v CNTT l phong phnht.C rt nhiu n v trung tm c trong v ngoi nc tham gia rt ng

o trong lnh vc ny. Ngoi ra, hu ht cc trng i hc ln u cmng e-learning ring cung cp ni dung kin thc ca cc ngnh o toca trng, y cng l ngun d liu quan trng m cc doanh nghip cth khai thc.

=>Cng cnh tranh t ( 6 im)

Quyn thng lng ca cc bn lin quan-Chnh ph : Tuy xc nh E-learning l xu th pht trin tt yu trong giodc nhng nhng chnh sch, c ch cho hot ng o to ny cn cha rrng. c bit l h thng cp vn bng chng ch cho hnh thc o to trc

tuyn gn nh cha c gy thit thi cho ngi hc.Tuy nhin y l ngnhc b GD&T c bit quan tm pht trin nn trong thi gian ti hthng chnh sch s c hon thin.-Ngi hc: Hu ht ngi hc u nhn thc li ch ca E-learning nhngkhng phi ai cng c th sn sng tham gia hnh thc o to ny donhng yu t c s vt cht (khng phi ai cng c kinh ph)


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-Cc yu t khc : i sng ca ngi dn, trnh kinh t , tt c u ctc ng n nhng mt khc nhau ca E-learning.Mt v d n gin nh :mc sng ca ngi hc s quyt nh vic h c th trang b my mnh cnhn v ng truyn ADSL hay khng tham gia cc kha hc trctuyn.

=> Cng cnh tranh ( 5 im)

Kt lun: E-learning l ang trong qu trnh bt u pht trin.Cnh tranhtrong ngnh l cha cao.Tuy nhin y l ngnh y tin nng pht trintrong tng lai gn cng vi s pht trin nhanh chng ca cng ngh thngtin v thng mi in t.Cc doanh nghip hin ti ang c c li thtin phong v gi c li th ny cc doanh nghip cn xc nh chomnh chin lc tt trong 1 mi trng cnh tranh khc lit trong tng laikhng xa.

M hnh EFAS

Cc nhn t chin lc quantrng

Xploi

Tngim

Ghi ch

Cc c hi

S ngi s dngInternet tng

0.1 3 0.3 Khch hng timnng

Thng mi in t vcng ngh thng tinpht trin

0.15 4 0.6 Cng ngh thngtin ngy cng phptrin

C hi pht trin chithc

0.05 2 0.1

Hc trc tuyn ang trthnh xu hng

0.15 3 0.45 C hi pht trinca ngnh

Cc chnh sch php

lun v thng mi int

0.05 2 0.1 Chnh sch php

lut ngy cnghon thin

Cc thch thc

S ra nhp ca cc ith cnh tranh

0.15 4 0.6 Cnh tranh trongnghnh tng


14/43

An ton trong thngmi in t

0.1 3 0.3

Vn bo mt thngtin cho khch hng

0.1 3 0.3 Nim tin ca khchhng

C s h tng cha phttrin tc ngtruyn chm

0.1 3 0.3 nh hng ti vicgiao dch

Cc nh cung ng dchv khng nhiu

0.05 2 0.1 Hn ch ca ccnh cung ng

Tng 3.15

1.2. Phn tch mi trng bn trong doanh nghip1.2.1Sn phm1.2.1.1Sn phm o to Cng thng tin gio dc trc tuyn Luyn thi i hc, ph thng, v trung hc trc tuyn o to v cp bng trc tuyn cp i hc v sau i hc Ting Anh k nng v chng ch trc tuyn cho mi i tng v trnh

K nng v chng ch cng ngh trc tuyn K nng kinh doanh trc tuyn K nng sng trc tuyn H thng gii tr tr tu trc tuyn Mng x hi gio dc v o to trc tuyn Mng gia s trc tuyn Mng chia s kin thc gio dc trc tuyn Cc sn phm gio dc trc tuyn khc

1.2.1.2Dch v

T vn pht trin v trin khai h thng gio dc v o to trc tuyn Dch vpht trin ni dung bi ging in t theo mi nhu cu Dch v ni dung o to trc tuyn mi ngnh ngh dnh cho t chc Hp tc pht trin cc d n gio dc trc tuyn cht lng cao Cung cp ni dung cho Mobile Learning.
http://giaoduc360.vn/http://luyenthi.hoc360.vn/http://tienganh.hoc360.vn/http://tienganh.hoc360.vn/http://congdong.hoc360.vn/http://chokienthuc.hoc360.vn/http://idjt.vn/phat-trien-noi-dung/http://giaoduc360.vn/http://luyenthi.hoc360.vn/http://tienganh.hoc360.vn/http://tienganh.hoc360.vn/http://congdong.hoc360.vn/http://chokienthuc.hoc360.vn/http://idjt.vn/phat-trien-noi-dung/


15/43

Cung cp gii php LMS th h mi cho cc khch hng doanhnghip v t chc gio dc

1.2.2.phn tch chui gi tr

Hot ng c bn

* Hu cn u vo

: Vi c im l mt doanh nghip chuyn v o to con ngi,

hin nay IDJ technologic xy dng c mt h thng ln cc d liu v

cc lnh vc m cng ty o to. Qu trnh phn phi dch v thng qua

website gip IDJ technologic thun li trong qu trnh lu tr.

Thnh cng ca IDJ Technology bt ngun t nguyn tc cn bn

trong phng php pht trin ca cng ty. l nng lc kt ni v hi tnhng gi tr ct li ca nhng i tc hng u:

i tc gio dc: Hanoi Academy

Hotngbtr

Hu cnu vo

Cu trc h tng ca DN(ti chnh k ton, lut php chnh quyn, h thng thng tin, qun l chung)

Qun tr ngun nhn lc(Tuyn m, hun luyn, pht trin, tr lng)

Pht trin cng ngh(Pht trin v th nghim sn phm, nghin cu marketing,,,)

Qun tr Thu mua(Khu thanh ton Nguyn vt liu, hng ha dch v)

I

G

N

T

I

Hot ng c bn

Vn hnh Hu cnu ra

Marketing& bn hng

Dch vsau bn

(chn d liu,tn tr nguyn

vt liu, trhng cho nh

cung ng)

(sn xut,ng gi, lprp, kim tra,bo dng

thit b)

(tn tr, boqun hng ha,phn phi v x

l n hng)

(4Ps) (Lp t, h trkhch hng, sacha sn phm)

G

T

R

A

G
http://idjt.vn/giai-phap-lms/http://hanoiacademy.edu.vn/http://idjt.vn/giai-phap-lms/http://hanoiacademy.edu.vn/


16/43

Hanoi Academy tr thnh mt la chn gio dc tt nht cho qu ph huynhhc sinh ti H Ni. L mt trng song ng, hng ti mc tiu Quc t,Hanoi Academy c th kt hp nhng truyn thng vn ha Vit Nam vnhng ng dng gio dc tin tin nh hng ti vic trang b nhng knng tt nht cho hc sinh chun b cho vic hc tp v lm vic trong vngoi nc.

Hanoi Academy Mang n s kt hp sng to gia h thng gio dc VitNam v h thng gio dc Quc t hng ti cht lng gio dc tt nhtso vi cc trng gii nht Vit Nam vi mc hc ph ph hp vi hc sinhVit Nam hin ang sng ti H Ni.Hanoi Academy Pht trin i ngnhn vin thng thi v giu kinh nghim vi cc thnh vin ngi Vit

Nam v Quc t, kt hp vi c s vt cht chun hng u hng timt m hnh gio dc kiu mu.

Hanoi Academy Pht trin v duy tr cc mi hp tc Quc t vi cc trngv t chc chng nhn gio dc Quc t thc y vic lin kt v trao ichng trnh trong qu trnh nng cao v th v Quc t ha trng HanoiAcademy.

Hanoi Academy Thc y cc mi lin kt vi cc trng Vit Nam nngcao cht lng v phng thc o to ti trng. Ngoi ra cn ng gptch cc trong vic cng c cht lng nhn s trong thnh ph, mt nntng cho vic pht trin vn ha x hi v kinh t trong tng lai.

i tc ti chnh: ANZ, BIDV

ANZc mt di sn t ho ca hn 175 nm. Cng ty hot ng trong 32 thtrng trn ton th gii vi cc i din Australia, New Zealand, Chu ,Thi Bnh Dng, Chu u, M v Trung ng.

ANZ l mt trong 4 ngn hng hng u c, tp on ngn hng ln nht New Zealand v Thi Bnh Dng, v trong s 50 ngn hng hng utrn th gii. ANZ tr s chnh c t ti Melbourne. N u tin c

m l Ngn hng ca c ti Sydney vo nm 1835 v ti Melbourne t 1838v lch s ca chng ta lin quan n nhiu ngn hng khc nhau.Cng ty cung cp mt lot cc sn phm v dch v ngn hng v ti chnhkhong 8 triu khch hng. Doanh nghip s dng 48.000 ngi trn tonth gii.

BIDVl ngn hng thng mi lu i nht Vit Nam.
http://www.anz.com/http://bidv.com.vn/http://www.anz.com/http://bidv.com.vn/


17/43

Lnh vc hot ng kinh doanh- Ngn hng: l mt ngn hng c kinh nghim hng u cung cp y cc sn phm, dch v ngn hng hin i v tin ch.- Bo him: cung cp cc sn phm Bo him phi nhn th c thit k phhp trong tng th cc sn phm trn gi ca BIDV ti khch hng.- Chng khon: cung cp a dng cc dch v mi gii, u t v t vn ut cng kh nng pht trin nhanh chng h thng cc i l nhn lnh trnton quc.- u t ti chnh: gp vn thnh lp doanh nghip u t cc d n,trong ni bt l vai tr ch tr iu phi cc d n trng im ca tnc nh: Cng ty C phn cho thu Hng khng (VALC) Cng ty phttrin ng cao tc (BEDC), u t sn bay Quc t Long ThnhNhn lc- Hn 16.000 cn b, nhn vin l cc chuyn gia t vn ti chnh c o

to bi bn, c kinh nghim c tch lu v chuyn giao trong hn na thk BIDV lun em n cho khch hng li ch v s tin cy.Mng li- Mng li ngn hng: BIDV c 118 chi nhnh v trn 500 im mngli, hng nghn ATM/POS ti 63 tnh/thnh ph trn ton quc.- Mng li phi ngn hng: Gm cc Cng ty Chng khon u t (BSC),Cng ty Cho thu ti chnh, Cng ty Bo him u t (BIC) vi 20 chinhnh trong c nc- Hin din thng mi ti nc ngoi: Lo, Campuchia, Myanmar, Nga,

Sc...- Cc lin doanh vi nc ngoi: Ngn hng Lin doanh VID-Public (i tcMalaysia), Ngn hng Lin doanh Lo -Vit (vi i tc Lo) Ngn hngLin doanh Vit Nga - VRB (vi i tc Nga), Cng ty Lin doanh ThpBIDV (i tc Singapore), Lin doanh qun l u t BIDV - Vit NamPartners (i tc M)Cng ngh- Lun i mi v ng dng cng ngh phc v c lc cho cng tc quntr iu hnh v pht trin dch v ngn hng tin tin.- Lin tc t nm 2007 n nay, BIDV gi v tr hng u Vietnam ICT

Index (ch s sn sng cho pht trin v ng dng cng ngh thng tin) vnm trong TOP 10 CIO (lnh o Cng ngh Thng tin) tiu biu ca Khuvc ng Dng nm 2009 v Khu vc ng Nam nm 2010.

i tc Cng ngh: FPT, KPJ World
http://www.fpt.com.vn/http://www.fpt.com.vn/


18/43

FPTl cng ty a quc gia, hin ang hot ng trn bn lnh vc: Cngngh thng tin v vin thng; Ti chnh v ngn hng; Bt ng sn; Giodc v o to.Cc lnh vc hot ng chnh ca FPT:

- Tch hp h thng

- Gii php phn mm

- Xut khu phn mm

- Dch v ERP

- Tch hp h thng

- Phn phi sn phm cng ngh thng tin v vin thng

- Dch v truy nhp Internet

- Dch v ni dung trc tuyn

- o to cng ngh

- Lp rp my tnh- Nghin cu v pht trin

- u t pht trin h tng v bt ng sn

- Dch v ti chnh-ngn hng

- Lnh vc gio dc-o to

- Lnh vc bn l

- Gii tr truyn hnh

- Qung co

FPT ang lm ch cng ngh trn tt c cc hng pht trin ca mnh vi


19/43

cc chng ch ISO cho tt c cc lnh vc hot ng, CMMi cho pht trinphn mm v ang l i tc Vng ca Cisco, Microsoft, Oracle,Checkpoint. Bn cnh , FPT cng ang s hu trn 1000 chng ch cngngh cp quc t ca cc i tc cng ngh hng u th gii.Cc dch v gi tr gia tng ca FPT lun p ng c nhu cu ca khchhng v i tc. n nay, FPT ginh c nim tin ca hng nghn doanhnghip v hng triu ngi tiu dng.

Nhm trang b nn tng cng ngh phc v cho vic trin khai cc d ngio dc trc tuyn (e.learrning), ngy 9 thng 5 nm 2010 Cng ty CP ut cng ngh gio dc IDJ (IDJ Technology) tin hnh k kt hp tc viCng ty KPJ World- Hn Quc vi mc ch chuyn giao phn mm e-learning, bao gm gii php v cc dch v h tr lin quan.

Vi trn 10 nm kinh nghim trong lnh vc t vn, cung cp gii php cng

ngh gio dc, KPJ l s la chn hon ho cho vn xy dng nn tngcng ngh trong chui pht trin cc d n gio dc trc tuyn ca IDJTechnology.

Ti Hn Quc, KPJ tng tri qua nhng giai on pht trin trong mt thtrng c nt tng ng kh ln vi th trng e.learning Vit Nam, do KPJ kh thng hiu thc trng pht trin gio dc trc tuyn hin nay nc ta. Nh vy, cc gii php cng ngh m KPJ cung cp mang tnh thctin cao, ng thi cng hng n chin lc lu di trong chui pht trincc d n e.learning trong tng lai.

* Vn hnh

Cng ty C phn u t Cng ngh Gio dc IDJ (IDJ Technology) l cngty u t tp trung vo lnh vc mng trc tuyn, lnh vc ang rt nhiutrin vng khi Vit Nam bc vo thi k bng n Internet. y l mt lnhvc u t mi ca IDJ Financial nhng l mt hng i y trin vng v

ph hp vi tin trnh pht trin ca thi i. Vi nhiu i tc quc t, IDJTechnology , ang v s a nhng cng ngh mi ng dng p ngnhu cu s dng cc sn phm trc tuyn trong lnh vc gio dc v gii tr.

Trin khai h thng t hng trc tuyn (online oder taking).Doanh nghip c th vin cc kha hc, sn phm c thit k v xy dng s dng phc hp cng vi h thng qun l o to ( LearningPlatform ), a vo vn hnh cung cp cho khch hng nhng sn

phm ph hp v d s dng, hnh thc thanh ton a dng :thanh ton trctip ti cc c s, qua ngn hng hoc qua ATM, qua th co tr trc,


20/43

n u c hi, IDJ Technology cho bit ang chun b tung ra mt ssn phm thu ht ngi dng. IDJ s cng cc i tc pht trin cngngh cho php ngi hc s dng USB np ni dung hc ngay c khikhng truy cp Internet. Ngoi ra, IDJ cng cho bit s trin khai gii phphc tp trc tuyn trn cc thit b di ng th h mi.

* Hu cn u ra

Dch v khch hng: Khch hng c hc th trc khi ng k hc .Bn cnh , khch hng cn c t vn c th, chi tit v cc kha hc vcc dch v km theo. Cng ging nh o to cc trung tm o totruyn thng, khch hng c th bo lu thi gian hc, hoc xin chuyn khahc nu khng ph hp (phi chu ph)Vi khi lng khng l ni dung o to cht lng cao. IDJ Technology

hng ti th trng Mobile Learning. Mobile Learning s to nn mt dchv ni dung vi li th cnh tranh cao cho cc nh mng v khai thc thtrng ln khch hng tim nng.

Hc vin c th mua bi ging qua nhiu hnh thc thanh ton khc nhau:np tin trc tip (ti tr s cng ty), dng th hc, chuyn khon qua ngnhng hoc qua cc v thanh ton in t trung gian nh VnMart, Vcash,

Nganluong, Payoo, Vietpay.

* Marketing v bn hng

- Bn hng trc tuyn- Cc hot ng xc tin nh: Gim gi cho cc kha hc TA, cho

php hc th, trao i banner vi itpro.net.vn, vietnamnetjobs.com

Cng ty IDJ Technology u t vo khu qung co trn cc phng tintruyn thng nh ti vi, bo, tp ch v cc trang web ln v u tin s dngnhng cng c tip th theo hng mng x hi nh Facebook, cc din n,cng ng hc tp trc tuyn.

Ngoi ra, doanh nghip cng tham gia cc hot ng do cc trng t chc, va gip hc sinh lm quen vi hnh thc o to mi ny, va qung bdch v n cc bc ph huynh. Trong nm 2012 ny, IDJ Technology scung cp thm mt s dch v o to mi, a dng ha knh phn phi,khai thc bng nhiu knh bn hng a dng.

Mt s qung co ca Hoc360.vn:
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21/43

* Dch v sau bn

- S dng rt nhiu cng c v phng tin in t cung cp chokhch hng nhng dch v tt nht.

- Trin khai e-CRM: cung cp DV h tr trc tuyn qua mng 24/7, DVquay s trc tip cho cc chuyn gia h tr k thut. Khi c thc mc v biging hay c kin, hc vin c th li li nhn trn din n, trao i

qua cc phng tin truyn thng nh Yahoo Messenger, Skype hoc giin thoi ti b phn h tr.

Ngoi cc dch v chuyn cho bc ph thng trung hc, ngoi ng v luynthi i hc, sp ti y, cng ty a ra sn phm mi l h thng gia s trctuyn, cho php cc gio vin v ngi hc t t chc cc lp hc o trnnn tng cng ngh ca cng ty. Bn cnh , cng ty cng gii thiu m
http://idjt.vn/san-pham/http://idjt.vn/san-pham/


22/43

hnh ch kin thc trc tuyn, gn kt nhu cu dy v hc gia cc giovin, chuyn gia trong nhng lnh vc c th vi nhng ngi c nhu cu bsung, nng cao kin thc.

to iu kin cho mi hc sinh c th tham gia hc tp vi chi ph thpnht, Hoc360.vn cn to ra mt h thng nh gi vi cc danh hiu, thnhtch v im s cho mi hot ng ca thnh vin trn website. Ch cn thamgia tch cc vo cc hot ng cng ng, hc tp c tin b v chm ch, ...cc hc sinh hon ton c th tch ly cho mnh im hiu hc thanhton hc ph v nhn cc phn qu t Hoc360.vn. y cng l cch mithnh vin ca website cng tham gia vo vic xy dng cng ng hc tpchung mt cch trch nhim.Hot ng b tr:

1. C s h tng

IDJ Technology c thnh lp t nm 2009, s lng nhn vin hin ctrn 30 ngi vi mng li i tc v t vn gio dc uy tn rng khptrong v ngoi nc. Tr s ca IDJ Technology t ti tng 16, ta nhCharmvit Tower, s 117 Trn Duy Hng, Trung Ha, Cu Giy, H Ni.

Pht trin cng ngh: cng ty p dng cng ngh thng tin v truynthng, u t v nhng cng ngh xy dng website bn dch v, to raknh phn phi x l ng ti thng tin v trao i thng tin vi khi lngln

H thng mng Internet rng ln v mnh m. Cng ty u t 3 trngquay ghi hnh cc bi ging v cc thit b h tng khc nhm cung cp chocc hc vin c nhu cu hc tp trc tuyn c bi ging cht lng

2. Qun tr ngun nhn lcTrong bc xy dng ni dung, gio vin c chn la phi ph hp vihnh thc trc tuyn bi kin thc, ngoi hnh, cht ging l nhng yu t

bi ging thnh cng. Sau gio vin cng nh u t xy dng cngkhung, cng chi tit. Sau khi ghi hnh xong, bi ging c x l hu k kt hp vi phn ha. X l hu k xong, bi ging c kim tra lncui trc khi ng gi v a ln Internet.

- i ng nhn vin: Vi i ng nhn vin c trnh cao, IDJ

technology to ra 1 mi trng lm vic chuyn nghip, nng ng v cbn sc ring.- IDJ technology c i ng nhn vin c kinh nghim v trnh

cao. 15% s nhn vin c trnh Thc s v 80% nhn vin c trnh ihc, ng thi c kinh nghim lm vic lu nm ti cc cng ty ln v cctp on a quc gia.
http://idjt.vn/category/tin-tuc/idj-technology/http://idjt.vn/category/tin-tuc/idj-technology/


23/43

- c bit, cng ty c mt i ng nhn vin Bn hng v Chm sckhch hng tn tnh, sn sng v nhanh chng p ng nhu cu ca khchhng, nhm em li dch v tt nht cho khch hng.

3. Pht trin cng nghCng ngh tin tin t th trng eLearning ln nht th gii, m bo tnhvn hnh n nh v mnh m cho h thng.

Nhng im chnh trong quy trinh xy dng bi ging in t bao gm:

- Kho st v phn tch yu cu

- Xy dng kch bn

- Pht trin ni dung

- Kim tra cht lng v x l li

- ng gi bi ging

Nhn thc c bi ging l linh hn ca h thng, v tm quan trng cagi bi ging vo chin dch o to ngun nhn lc gip nng cao nng lccnh tranh. Cng ty pht trin quy trnh xy dng bi ging in t tondin m bo bi ging tha mn cc gi tr khng tha hip v: cht lngni dung, cht lng hnh nh; cht lng m thnh v cc gi tr i km

nh gio trinh, hng dn n luyn, Vi h thng m thanh v cht lng hnh nh sc nt, video bi ging smang n cho cc hc vin nhng gi hc nh tht. Hc vin s ngc nhinkhi mi gi hc li tr thnh mt khm ph mi l bi nhng hnh nh sinhng, vui nhn m vn mang yu t mn hc, to ra mt mi trng hc tpgn gi v thn thin.

Cc hc vin s c gii thiu v ni dung bi ging, gio vin, s tit hccng nh cc bi ging lin quan.
http://idjt.vn/tag/phat-tri%E1%BB%83n-n%E1%BB%99i-dung/http://idjt.vn/gioi-thieu/http://idjt.vn/tag/phat-tri%E1%BB%83n-n%E1%BB%99i-dung/http://idjt.vn/gioi-thieu/


24/43

Giao dinphng thi cc k kute!

Ngoi ra nhng tin ch h tr cng c tch hp gip hc vin c ktqu hc tp tt nht:

Cng c kin thc sau khi hc bi qua h thng cu hi kim tra didng trc nghim, h thng bi tp dng t lun sau mi bi hc do


25/43

cc thy c tham gia ging dy v i ng chuyn gia b mn binson.

T kim tra, nh gi kin thc bn thn qua cc k thi trnHoc360.vn. Cng lm quen, tp dt vi cc dng thi, phng thi,chun b tm l cho k thi H, C. ng thi thi th ti nng vi ccthnh vin xut sc cng tham gia hc tp khc. Trong thng 9, cc

bn c th tham gia K thi kim tra cht lng u nm nh lngli kin thc trc khi bc vo nm hc mi vi nhng kin thcmi. Ngoi ra cn rt nhiu chng trnh thi hp dn khc c xydng theo tng giai on hc tp gip bn b sung v t kt qu ttnht i vi qu trnh hc.

Ch ng t cu hi v c gii p ngay lp tc nhng thc mcv kin thc mn hc m bn thn cn ang bn khon, lo lng viGia s Online.

Tham gia trao i hc tp vi hng ngn thnh vin quaCongdong.hoc360.vn: Vi tnh nng kt hp gia c th forum (dinn) vi nhng tnh nng m ca cng c mng x hi,Congdong.hoc360.vn tng cng kh nng tng tc cho ngi dng.Ti y, ngoi vic c trao i, chia s thng tin th cc bn honton c ch ng trong vic mi thm bn tham gia, to cc nhmkhc nhau cng nh trc tip qun l ni dung thng tin trn ti khonca mnh.

Sn phm trc tuyn th h mi ca IDJ Technology vi nhng tin ch cbit khin ngi hc thy d dng, hiu qu: Tnh hp dn v ha, hnhnh, m thanh; Tnh nhanh nhy v n nh ca cng ngh; Tng tc thnthin nh dch v v h thng h tr.* Chui gi tr o

Chui gi tr ca DN khng gm qu nhiu hot ng phc tp, khngqu i hi s cp thit ca thng tin. Doanh nghip ch cn thu thp v giatng hm lng thng tin chuyn ti n khch hng ca mnh.

l thng tin v kha hc cn thm nhiu chi tit hn na v ni

dung, thi lng v phng php hc hiu qu.Ngoi ra, cng ty cng cung cp 1 s th thut, tin tc v mo hc tpcc kin thc v k nng nh Ting Anh, b quyt phng vn, Pht trinknh thng tin ny trn din n ca mnh cng l 1 bin php quan trng

pht trin chui gi tr o. Bng s kt hp hi ha gia phng phpchuyn giao tri thc hin i v nn tng cng ngh tin tin, IDJTechnology mong mun cung cp ti cc c nhn v t chc kh nng tip


26/43

cn ti u nht ti cc phng thc hc tp mi gip vic dy v hc tr nnhiu qu, tit kim, d tip cn,vthun tinhn.

Hin nay din n forum v din n congdong.hoc360.vn cng khpht trin vi lng thng tin phong ph, thu ht hng nghn thnh vintham gia hc tp v trao i, chia s kin thc.1.2.3 M hnh SWOT

M hnh SWOTStrengths (im mnh)- Cung cp cc kha hc trc tuyn,cc gii php o to tt nht.- Dch v tng tc vi khch hngcng c thc hin kh tt, nm btv ti u ha nhng nhu cu ring

bit .- Thng xuyn pht trin; nng caohiu qu lm vic ca nhn vin vmc tha mn ca khch hng- Xy dng kha hc th min ph,gip cc khch hng d dng chncho mnh nhng kha hc thch hp.- c s u t ca DN ncngoi, tng tin cy v mc ng

dng TMT cao.- Tip nhn quy trinh t KPJ World i tc cng ngh hng u t thtrng o to trc tuyn thnh cngnht trn th gii.

- Kinh nghim trin khai cc d neLearning vi vic xy dng hngngn bi ging trc tuyn v o to

hng trm chuyn gia, gio vin thchin cng tc ging dy.

- Tri nghim s khc bit trong ccsn phm ca IDJ Technolgy trongh thng hoc360.vn.

Weaknesses (im yu)- Gi ca mi kho hc tng icao- Chin lc Marketing cha ctrin khai rng ri.Doanh nghip vn cha hon thin

c cc phng thc thanh tontrc tuyn
http://idjt.vn/category/tin-tuc/tin-t%E1%BB%A9c-th%E1%BB%8B-tr%C6%B0%E1%BB%9Dng/http://idjt.vn/category/tin-tuc/tin-t%E1%BB%A9c-th%E1%BB%8B-tr%C6%B0%E1%BB%9Dng/http://idjt.vn/san-pham/http://idjt.vn/category/tin-tuc/tin-t%E1%BB%A9c-th%E1%BB%8B-tr%C6%B0%E1%BB%9Dng/http://idjt.vn/category/tin-tuc/tin-t%E1%BB%A9c-th%E1%BB%8B-tr%C6%B0%E1%BB%9Dng/http://idjt.vn/san-pham/


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- T vn s dng h thng cng nghtin tin, vi chi ph u t hiu qu

- T vn ton din trong vic trong

vic xy dng bi ging, kha hc

- Thu hiu chin lc doanh nghipv nng cao tnh cnh tranh chodoanh nghip.

Vi i ng nhn vin v chuyn giat vn kinh nghim, mng li itc ton cu, v nn tng cng ngh

tin tin IDJ Technology cung cpti th trng nhng sn phm, dchv, v gii php gio dc trc tuyncht lng hng u nh s am hiusu sc th trng, phong cchchuyn nghip, v dch v hon ho.

Opportunities (C hi)- Nn kinh t t nc ang dn pht

trin, cuc sng ca ngi dn VitNam lin tc c ci thin.- Ngi tiu dng c thi quen sdng internet thng xuyn hn. Slng ngi truy cp Internet tng- Php lut Vit Nam ang dn ivo n nh, to iu kin choTMT pht trin, gip cc hot ngo to trc tuyn d dng c thchin.-Khoa hc cng ngh thng tin cngang pht trin nhanh chng-Hc trc tuyn ang tr thnh xuhng

Threats (Thch thc)- Cc dch v o to trc tuyn pht

trin vi nhiu dch v hp dn,nhiu i th gia nhp mi- C s h tng cha pht trin- u t nc ngoi vo lnh vc vinhiu chng trnh o to mi, thuht khch hng trong nc.- An ninh mng ca Vit Nam chatt, vn bo v thng tin khchhng cn gp nhiu kh khn.- Phng thc thanh ton b gii hn,chi ph duy tr website ti Vit Namkh cao.- Cc sn phm cn thiu chuynnghip. S chuyn nghip ca mtsn phm c th hin cht lngv cm nhn ca khch hng i vi
http://idjt.vn/san-pham/http://idjt.vn/san-pham/


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n. Mt s nguyn nhn chnh nh:

- Ngi hc cm thy t nht: Mt sn v thiu u t v h thng

phng quay nn cht lng hnh nhv m thanh cha tt. Nhiu biging cung cp ni dung cn s si.- Ngi hc khng phn bit cng, sai: Nguyn nhn do ni dung

bi ging xa ri chng trnh chun.Dch v cn thiu chuyn nghip nnhc vin khng c gii p ngvn .- Ngi hc kh chu vi tnh bt n

ca h thng: Vi cc bi ging, dophn ln cc h thng qun tr hctp s dng m ngun m hoc phttrin khng ng b t cc gii php

phn lung video nn cht lngkhng n nh.

Mc tiu TMT:

1. t mc tiu li nhun trn 30% trn vn iu l2. Tng cng tm kim cc c hi u t tt3. Pht trin sn phm mi - dch v t vn u t chuyn nghip xy dng c cc sn phm GDTT tt cn chun ha quy trnh snxut, i mi u t cng ngh, c s h tng v pht trin h thng dch v.

2. Xem xt chin lc kinh doanh hin ti v mc tiu ng dng thngmi in t ca doanh nghip

u t gio dc trc tuyn ang c th gii coi l mt vn, bn li. Tuynhin, ti Vit Nam, vic xy dng vn hnh khai thc sn phm ny cnmi m, non nt nn kinh doanh gio dc trc tuyn cha pht huy ht scmnh.


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ng Phan Thanh Sn, Tng gim c Cng ty c phn u t Cngngh Gio dc IDJ (IDJ Technology), thuc tp on IDJ, cho bit timnng ca th trng o to trc tuyn ti Vit Nam vo thi im ny l rtln. Da theo nhng bn bo co mi nht t Tng cc Thng k v lng

ngi s dng Internet Vit Nam (tnh n cui thng 2-2012 t khong32,6 triu), ng Sn dn chng phn ln ngi s dng trong tui 15-24, tui c xem l c nhu cu cao nht v hc tp.

Tuy nhin, ng Sn cng nhn nh o to trc tuyn l mt lnh vcu t kh mo him. Do , nu doanh nghip bt u i t mng o totruyn thng ln mng trc tuyn th s gim thiu ri ro hn l ch u tring cho lnh vc gio dc trc tuyn. Nhng b li, s ngi s dng dchv trc tuyn tim nng c th ln n hng triu. T sut li nhun m

ngnh ny mang li c th t n 100%, hay thm ch ln n 200 -300%/nm.

Gii php IDJ Technology mong mun mang li li th cnh tranhcao cho cc doanh nghip cng nh li nhun ti a cho cc doanhnghip o to nh quy trinh xy dng v trin khai gio dc v oto trc tuyn.

Hp tc pht trin cc d n gio dc trc tuyn cht lng cao

Chng ti mong mun cng vi cc n v gio dc, cc n v u txy dng cc d n gio dc trc tuyn cht lng cao em li c hi hctp khng bin gii.

Cung cp ni dung cho Mobile Learning

Vi khi lng khng l ni dung o to cht lng cao. IDJ Technologyhng ti th trng Mobile Learning. Mobile Learning s to nn mt dch

v ni dung vi li th cnh tranh cao cho cc nh mng v khai thc thtrng ln khch hng tim nng.

Trong thi gian ti, chng ti s hp tc ton din vi n v khai thcmng em li c hi hc tp ln hn cho mi ngi.


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IDJ Technology cam kt cp ti th trng nhng sn phm, dchv, v gii php gio dc trc tuyn cht lng cao da trn nhnggi tr ct li ca chng ti:

Ni dung cht lng hng uDch v hon ho

Cng ngh hin i

Gii php ti u ton din

Phong cch chuyn nghip

Nhn thc c bi ging l linh hn ca h thng, v tm quan trng ca

gi bi ging vo chin dch o to ngun nhn lc gip nng cao nng lccnh tranh. Chng ti pht trin quy trnh xy dng bi ging in t tondin m bo bi ging tha mn cc gi tr khng tha hip v: cht lngni dung, cht lng hnh nh; cht lng m thnh v cc gi tr i kmnh gio trinh, hng dn n luyn,

Nhng im chnh trong quy trinh xy dng bi ging in t baogm:

- Kho st v phn tch yu cu

- Xy dng kch bn

- Pht trin ni dung

- Kim tra cht lng v x l li

Mc tiu ng dng thng mi in t:

ng Sn ca IDJ Technology cho bit trong nm nay, chin lc tip thn khch hng tim nng ca cng ty thay i hon ton do kh khn vkinh t.

Nu nh trc y, cng ty u t vo khu qung co trn cc phngtin truyn thng nh ti vi, bo, tp ch v cc trang web ln th thi im


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ny ch u tin s dng nhng cng c tip th theo hng mng x hi nhFacebook, cc din n, cng ng hc tp trc tuyn.

Ngoi ra, doanh nghip cng s tham gia cc hot ng do cc trng t

chc, va gip hc sinh lm quen vi hnh thc o to mi ny, vaqung b dch v n cc bc ph huynh. Trong nm 2012 ny, IDJTechnology s cung cp thm mt s dch v o to mi, a dng ha knh

phn phi, khai thc bng nhiu knh bn hng a dng.

Ngoi cc dch v chuyn cho bc ph thng trung hc, ngoi ng vluyn thi i hc, sp ti y, cng ty s a ra sn phm mi l h thnggia s trc tuyn, cho php cc gio vin v ngi hc t t chc cc lphc o trn nn tng cng ngh ca cng ty. Bn cnh , cng ty cng s

gii thiu m hnh ch kin thc trc tuyn, gn kt nhu cu dy v hc giacc gio vin, chuyn gia trong nhng lnh vc c th vi nhng ngi cnhu cu b sung, nng cao kin thc.

3. Thit lp cc mc tiu chin lc TMT CHO DOANH NGHIPIDJ Technology

Tm nhn:

IDJ technology hng ti tr thnh 1 cng ty cung cp hot ng gio dc

trc tuyn cht lng v hiu qu hng u Vit Nam. Bng nhng tnhnng u vit, cng ngh phn mm chuyn giao t Hn Quc, cc tin ch,dch v b tr, chc chn Hoc360.vn hng ti l mt gi gii php tondin nht, em li s ch ng trong la chn luyn thi cho s t

S mnh:

IDJ Technology mong mun tr thnh cng ty s 1 Vit Nam trong lnhvc cung cp nhngsn phm v dch vgio dc trc tuyn cht lng cao,th h mi, gp phn thay i v bnh ng ha c hi tip cn cc dch v

gio dc cht lng ca ngi dn mi min t nc.

Ti IDJ Technology, chng ti tin tng rng phng php gio dc tt nhtl em li ti a c hi tip cn tri thc cho ngi dn khp mi min tnc, gp phn xy dng mt nn gio dc Vit Nam tin tin, hin i, vv mt x hi tri thc.
http://idjt.vn/category/tin-tuc/idj-technology/http://idjt.vn/gioi-thieu/cong-ty/http://idjt.vn/san-pham/http://idjt.vn/gioi-thieu/giao-duc-truc-tuyen/http://idjt.vn/category/tin-tuc/idj-technology/http://idjt.vn/gioi-thieu/cong-ty/http://idjt.vn/san-pham/http://idjt.vn/gioi-thieu/giao-duc-truc-tuyen/


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Bng s kt hp hi ha gia phng php chuyn giao tri thc hin i vnn tng cng ngh tin tin, IDJ Technology mong mun cung cp ti ccc nhn v t chc kh nng tip cn ti u nht ti cc phng thc hc tpmi gip vic dy v hc tr nn hiu qu, tit kim, d tip cn, v thuntin hn.

Gi tr ct li:

IDJ Technology cam kt cp ti th trng nhng sn phm, dch v, v giiphp gio dc trc tuyn cht lng cao da trn nhng gi tr ct li cachng ti:

Ni dung cht lng hng u Dch v hon ho Cng ngh hin i Gii php ti u ton din Phong cch chuyn nghip

Mc tiu di hn nh gi cao s pht trin v c hi ngnh cng ngh gio dc trc

tuyn gia nhp thng 4/2011 IDJ t mc tiu ban u l thu ht slng ngi ln s dng dch v gio dc trc tuyn ca mnh, hon

thin cng ngh-dch v- con ngi qua ng gp vo thu nhpca tng cng ty v tng trng 10% nh cc lnh vc u t khc

4. La chn v ra quyt nh TMT:4.1 La chn v quyt nh m hnh KD TMT:IDJ Technology: vi trch nhim chnh tr thnh mt cng ty pht

trin v cung cp cc sn phm, dch v, v gii php gio dc trc tuyn thh mi trong tp on IDJ Group nn IDJ Technology c xy dng trnc s cung cp cc dch v o to trc tuyn dnh cho mi khch hng c

nhu cu nh nng cao trnh Ting anh, hc tp vn bng H hay sauH . . . cng nh cc dch v h tr cho cng vic o to trc tuyn vtruyn thng. V IDJ Technology hng ti tr thnh 1 cng ty cung cphot ng gio dc trc tuyn cht lng v hiu qu hng u Vit Nam.

Bng nhng tnh nng u vit, cng ngh phn mm chuyn giao t HnQuc, cc tin ch, dch v b tr, chc chn Hoc360.vn hng ti l mt

gi gii php ton din nht, em li s ch ng(trch tm nhn CL)
http://idjt.vn/category/tin-tuc/idj-technology/http://idjt.vn/category/tin-tuc/tin-t%E1%BB%A9c-th%E1%BB%8B-tr%C6%B0%E1%BB%9Dng/http://idjt.vn/san-pham/http://idjt.vn/category/tin-tuc/idj-technology/http://idjt.vn/category/tin-tuc/tin-t%E1%BB%A9c-th%E1%BB%8B-tr%C6%B0%E1%BB%9Dng/http://idjt.vn/san-pham/


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IDJ Technology la chn m hnh bn hng trc tuyn cungcp sn phm, dch v o to trc tuyn n vi cc khch hng.La chn m hnh ny khin cho IDJ Tech tr thnh mt ca hngB2C bn l cc kha hc o to ti khch hng mt cch trc tip

cng nh d dng hn cho vic thc hin tm nhn chin lc4.2 La chn v quyt nh th trng mc tiu:Vi sn phm, dch v chnh l o to trc tuyn nn khch hng m

IDJ Technology hng ti chnh l tt c nhng khch hng c nhu cu hctp nng cao k nng hay kin thc nh nhn vin vn phng cn hc tpcc k nng chuyn mn hay l hc sinh sinh vin. . . Vi tm rng ln caloi sn phm c th ny nn chng ta c th thy rng th trng ca IDJTechnology l v cng ln. M hnh kinh doanh ca IDJ Technology cungcp l B2C nn khch hng ca DN c c cng dn bnh thng v cc DN

khc:- Nhng vi c im v t l la tui ch yu s dng Internet

hin nay ti Vit Nam th th trng mc tiu chnh ca IDJ Technologychnh l gii tr hay chnh l nhng hc sinh sinh vin ang hc tp ti H

Ni. Th trng ny chnh l th h s dng Internet thng xuyn nht tiVit Nam hin nay cng nh c mong mun hc tp kin thc cao nht.

- Bn cnh DN cn cung cp cc dch v hp tc o to vicc DN, t chc c nhu cu t chc cc kha hc k nng chuyn mn

4.3 La chn v ra quyt nh pht trin th trng:Vi s lng phn on th trng t i nhng lng khch hng timnng ln c th thy qui m kinh doanh ca DN IDJ Technology khng rngln. Bn cnh DN li a ra rt nhiu loi hnh sn phm dch v a dngvi 12 loi hnh sn phm cng 6 loi hnh dch v chnh c cung cp tikhch hng th quyt nh thc hin chin lc Chuyn mn ha thtrng nhm c th gip DN mnh tay tp trung vo nghin cu nhiu hnnhu cu ca khch hng cng nh mong mun ca h DN c th a racc loi hnh sn phm, dch v o to tt hn. Chin lc ny gip DN cth m bo kim sot c cc im yu ca mnh theo hng phc v c

li cho khch hng.

4.4 La chn v ra quyt nh nh v v khc bit haTrong mt khong thi gian gn y, ban lnh o IDJ Technology

a ra quyt nh: Ngoi cc dch v chuyn cho bc ph thng trung hc,ngoi ng v luyn thi i hc, sp ti y, cng ty s a ra sn phm mil h thng gia s trc tuyn, cho php cc gio vin v ngi hc t t chc


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cc lp hc o trn nn tng cng ngh ca cng ty. Bn cnh , cng tycng s gii thiu m hnh ch kin thc trc tuyn, gn kt nhu cu dy vhc gia cc gio vin, chuyn gia trong nhng lnh vc c th vi nhngngi c nhu cu b sung, nng cao kin thc. IDJ quyt nh s a raloi hnh dch v o to trc tuyn v cng khc bit cng nh mi mdnh cho khch hng c th d dng tip cn ti cc chng trnh o toca DN cng nh tit kim chi ph cho cng tc o to theo ng tinh thnca o to trc tuyn TMT Doanh nghip IDJ Technology ang bt u s dng th mnh cng

ngh ca mnh c th tng cng v th cnh tranh ca chnh mnhtrong mi trng ngnh bng quyt nh Tp trung da vo khc bitha

4.5 La chn v ti cu trc t chc

Da vo ng dng Cng ngh ca DN ang ng dng m ta phntch phn 2.4.4 trn th cu trc t chc ca DN ang chuyn dn sangTch hp cu trc t chc TMT

5. K hoch ha ngun lc TMT ca DN

5.1 K hoch ha cc ngun lc thc thi chin lc TMT giai

on 2012-2014

5.1.1. H tng cng ngh:

* Phn cng- My tnh: 15 chic * 7 triu/chic

- My fax: 5 chic * 2 triu/chic

- My in: 5 chic * 3.5 triu/chic

- in thoi bn: 15 chic * 0.2 triu/ chic

* Phn mm

- Phn mm qun tr khch hng cho doanh nghip va v nh:

MISA CRM.NET 2008 10 ngi dng gi 12 triu; Gi dch v o to 4 triu

- Phn mm vn phng: MS Offices Bussiness


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- Phn mm qun l nhn s v tin lng: CNS HRM Gi:

31.200.000 VN

- Phn mm NCS e-Learning

* My chThu my ch ca FPT vi gi cc GigaSUPER


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5. 1.2. H tng vin thng

Kt ni internet cp quang FPT gi cc Fiber Diamond

- Ph khi to dch v : 8.000.000 VN- Trang b Fiber Converter, Media converter, module quang, Hp

casset FTTH: 5.500.000 VN

- Ph thu bao hng thng: 15.000.000

5.2 iu chnh cu trc t chc thc thi chin lc

Ngay t nhng ngy u thnh lp, cng tySkyQuestCom Vit

Nam l mt doanh nghip hot ng trong lnh vc o to trc tuyn, v

vy trong nhng nm tip theo, cng ty vn theo ui cu trc t chc ca

mt doanh nghip thng mi in t,tuy vy lc lng ca cng ty cn hn

ch v vy cng ty s tuyn dng thm mt s v tr sau

3 nhn vin pht trin th trng

2 nhn vin marketing

2 nhn vin h tr trc tuyn

3 nhn vin k thut

5.3. Cc chnh sch trin khai

5.3.1 Chnh sch nhn s

V ngun nhn lc l cha kha thnh cng cho mi doanh nghip,

v vy Skyquestcom Vit nam cn c nhng chnh sch nhn s hp l:

- i ng nhn s hiu qu- o to cn b v chuyn mn nghip v

- Tuyn dng nhn lc c cht lng t cc trng i hc v mng

qun tr v k thut

- Tuyn dng v nng cao hiu qu nhn s dch thut.


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5.3.2. Chnh sch ti chnh

S dng ngun lc ti chnh mt cch hiu qu. Cn tnh ton k

lng khi chi vo cc hot ng u t nh v phn cng, phn mm, cc

hot ng kinh doanh v cc d n u t khc5.3.3 Chnh sch E-marketing

a. Chnh sch cho hng

Phong cch by tr sn phm trn website nn trnh by cho p mt v

d nhn hn

a ra sn phm mi, nhng gi dch v mi

Skyquestcom l do mi c mt ti Vit Nam nn s lng video c

ph cn kh t so vi lng 300 video khng l do vy cn tng cng s

lng video ph ting Vit.

b. Chnh sch gi

Cn c nhng chnh sch gi ph hp

Cn C nhng chnh sch nh gi khuyn mi thu ht thm

nhiu khch hng

Cn c chnh sch gi linh hot nh gim ph ng k lm hi vin

vi nhiu c nhn/doanh nghip trung thnh.

c. Chnh sch xc tin

* Qung co trc tuyn:

- t banner trn nhng website c nhiu ngi truy cp nh

dantri.vn, vnexpress.net

- S dng m hnh qung co ti tr, la chn v tr trn trangweb tm kim google, yahoo search, live search...

* Marketing in t cng chng:

- Ch xy dng cc ni dung trn website hp l. Xy dng cc

cng ng in t thng qua blog, facebook..


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- T chc cc s kin trc tuyn thu ht khch hng.

* Xc tin bn: a ra cc hnh thc khuyn mi sn phm/dch v

vo nhng ngy l ln, a dng hn cc bn dung th cho khch hng.

* Marketing in t trc tip: gi email opt-in ti khch hng timnng, s dng marketing lan truyn thng qua cc mng x hi

d. Chnh sch phn phi

Nng cao hiu qu hot ng bn hng qua website

Skyquestcom.com

Tng cng bn hng qua cc website khc.

5.3.4. Chnh sch logistics

a. Logistics u vo

Nng cao hiu qu t chc khu la chn m phn, thuyt phc cc

din gi ni ting n tham gia o to cho cc hc vin ca doanh

nghip

m bo cht lng v kh nng sn sng ca sn phm khi c u

cu

b. Logistics u ra

a dnh ha cc phng thc thanh ton nh tin mt, chuyn

khon, sec in t, v in t

Hon thin cht lng H tr khu ng k hc.

6. nh gi hiu qu ng dng cho TMT

Kinh doanh gio dc trc tuyn l hnh thc u t mt ln nhng nhn gi

tr nhiu ln. Hin nay, Vit Nam mi ch c 5 n v cung cp gio dc

trc tuyn, song ang bc l nhng im hn ch. Gio dc trc tuyn l

mt trong nhng phng php cung cp bi ging t xa thng qua Internet.


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Ngi hc c th tip cn kin thc t xa theo ng ngha nh kh nng

tng tc thi gian thc, trao i thng tin a chiu. C th ni gio dc trc

tuyn l xu th tin trin tt yu ca gio dc t xa.

Vit Nam, loi hnh ny ang gp mt s kh khn bi quy m ca nh

u t cn hn ch, h thng qun l ngi hc cha p ng c yu cu.

Bn cnh , hnh thc thanh ton in t cha ph bin nn vic thanh ton

hc ph gp kh khn.

D vy, ng Phan Thanh Sn, Tng Gim c Cng ty C phn u t

Cng ngh Gio dc IDJ (IDJ Technology), thuc Tp on IDJ vn cho

rng, gio dc trc tuyn l mt th trng tim nng. Theo ng giai on

cui nm 2013 u 2014 l thi im chin mui ca h thng thanh ton

in, t tc Internet v thit b u cui cng s n nh hn. Bn cnh

, s lan truyn v cht lng v hiu qu ca hc trc tuyn lm thay i

quan nim ngi hc. Hn na, kh nng chnh ph s quan tm nhiu hn

v c nhng chnh sch cho s pht trin gio dc trc tuyn.

n u c hi, IDJ Technology cho bit ang chun b tung ra mt ssn phm thu ht ngi dng. IDJ s cng cc i tc pht trin cng

ngh cho php ngi hc s dng USB np ni dung hc ngay c khi

khng truy cp Internet. Ngoi ra, IDJ cng cho bit s trin khai gii php

hc tp trc tuyn trn cc thit b di ng th h mi.

u t 3 nm v 8 t ng

M hnh u t cho gio dc trc tuyn thng gm cc bc: xc nh i

tng hc tp, khi lng kin thc cn xy dng, tip theo la chn h

thng qun l ngi hc, xy dng ni dung, a bi ging ln mng v h

tr ngi hc trc tuyn.


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Trong bc xy dng ni dung, gio vin c chn la phi ph hp vi

hnh thc trc tuyn bi kin thc, ngoi hnh, cht ging l nhng yu t

bi ging thnh cng. Sau gio vin cng nh u t xy dng cng

khung, cng chi tit. Sauk hi ghi hnh xong, bi ging c x l hu k kt hp vi phn ha. X l hu k xong, bi ging c kim tra ln

cui trc khi ng gi v a ln Internet.

Hc vin c th mua bi ging qua nhiu hnh thc thanh ton khc nhau:

np tin trc tip (ti tr s cng ty), dng th hc, chuyn khon qua ngn

hng hoc qua v thanh ton in t trung gian nh VnMart, Vcash,

Nganluong, Payoo, Vietpay.

Khi c thc mc v bi ging hay c kin, hc vin c th li li nhn

trn din n, trao i qua cc phng tin truyn thng nh Yahoo

Messenger, Skype hoc gi in thoi ti b phn h tr.

Vit Nam, 5 n v cung cp gii php gio dc trc tuyn ang bc l

nhng im hn ch nh: h thng qun l ngi hc, mt s n v s

dng m ngun m nn kh nng n nh khng cao, mt s khc cung cpcc gi phn mm t nc ngoi lm hn ch kh nng linh hot ca h

thng.

V nhng l do m ng Sn xut kin cho h thng gio dc trc

tuyn ca Vit Nam ni chung v cho IDJ Technology ni ring nh sau:

u tin l h thng qun l ngi hc phi mnh m, n nh, linh hot i

vi ngi hc. Th 2 l h thng phng quay cn t tiu chun v mthanh, hnh nh, nh sng. Th 3 l h thng c s h tng ng truyn cn

m bo v tc v tnh bo mt. Cui cng l quy trnh qun l v xy

dng bi ging phi cht ch. H thng chuyn nghip nh th cn phi mt

thi gian khong 3 nm vi vn u t khng di 8 t ng.


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Chi ph mua bi ging khng ln nhng doanh thu do loi hnh ny mang

li khng h nh. Gio dc trc tuyn l hnh thc u t mt ln nhng

nhn gi tr nhiu ln. Vit Nam c dn s 90 triu ngi vi 31% s dng

Internet. Nu trong 1 nm c 20.000 lt hc v chi phi mt bi ging l10.000 ng, doanh thu 1 nm trn 1 bi ging l 200 triu. V li nhun

vn c trong nhng nm tip theo.

Tnh n nay, IDJ Technology thu ht c khong 100.000 ngi theo

hc cc lp trc tuyn, sau gn mt nm hot ng. Cng ty quyt nh u

t cho h tng cng ngh thng tin nh thu my ch, cung cp ng

truyn Internet cch hon ho nht, lm sao thu ht c ngi hckhng ch ni dung chng trnh o to hay m cn khng cm thy

nhm chn khi ngi trc my tnh khi phi ch i. ng thi IDJ

Technology s tip tc u t khu qung co. Ngoi cc phng tin truyn

thng nh ti vi, tp ch v cc trang web ln, cn ch trng s dng nhng

cng c tip th nh Facebook, cc din n, cng ng hc tp trc tuyn.

Doanh nghip cng s tham gia cc hot ng do cc trng t chc, va

gip hc sinh lm quen vi hnh thc o to mi ny, va qung b dch v

n cc bc ph huynh. Nm 2012, IDJ Technology s cung cp thm mt

s dch v o to mi, a dng ha knh phn phi, khai thc bng nhiu

knh bn hng a dng.

Hin trng pht trin v s dng gio dc trc tuyn Vit Nam

Cc nh lnh o cp cao ca Vit Nam khng nh rng, gio dc l mttrong nhng ngnh c u tin cao nht v c hng cc ngun u t

cao nht nhm nng cao cht lng gio dc trong nhng nm ti. Vi n

lc ny, Vit Nam quyt nh kt hp cng ngh thng tin vo tt c mi


42/43

cp gio dc nhm i mi cht lng hc tp trong tt c cc mn hc

v trang b cho lp tre y cc cng c k nng cho k nguyn thng tin.

Hc trc tuyn l phng php c chi ph thp, kh nng em li c hi hc

tp bnh ng cho tt c mi ngi bt k a im no. Chi ph sinh hot

ti cc khu vc thnh th nh thp hn nhiu so vi cc thnh ph ln nh

H Ni hoc thnh ph H Ch Minh v gii php o to trc tuyn l mt

gii php hu hiu ph cp gio dc cho cc vng nh vy. Vy, gii

php o to trc tuyn c th xa b khong cch gia nhng ngi dn

sng ti thnh ph ln vi nhng ngi sng ti nhng vng kh khn v

iu kin kinh t v x hi v quyn c hc tp. Tuy nhin, Vit Nam,hnh thc o to ny cn mi l i vi mi ngi v cng ch tn ti hai

lnh vc l ting anh v tin hc.

Nhng nm trc y, website gio dc trc tuyn Vit Nam vn ch m

trn u ngn tay v chng thc s cha phi l nhng gii php gio dc

trc tuyn tng th cng nh cha tun theo cc chun cho hc trc tuyn

trn th gii do vy chng ta kh c th chia s tri thc cng cc nc khctrn th gii. Nhng hin nay, gio dc trc tuyn c nhiu khi sc, mt

phn l c s quan tm ca chnh ph, mt phn l s n lc ca cc

doanh nghip CNTT nghin cu gio dc trc tuyn y mnh nn gio

dc nc nh.

Mc lcPhn 1 : Gii thu chung1. Gii thiu v cng ty2. Lnh vc hot ng

Phn 2 : Hoch nh chin lc TMT cho doanh nghip IDJ technology


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1. Phn tch tnh th chin lc thng mi n t1.1. Phn tch mi trng bn ngoi1.1.1 Phn tch mi trng v m

a.Mi trng kinh tb. Mi trng chnh tr php lutc.Mi trng vn ha x hid.Yu t hi nhp

1.1.2 Phn tch mi trng ngnh1.2 Phn tch mi trng bn trong1.2.1 Sn phm1.2.1.1 Sn phm o to1.2.1.2 Dch v

1.2.2 Phn tch chui gi tr1.2.3 M hnh SWOT

2. Xem xt chin lc kinh doanh hin ti v mc tiu ng dng thngmi in t ca doanh nghip

3. Thit lp cc mc tiu chin lc TMT cho doah nghip IDJtechnology

4. La chn v ra quyt ddnhj TMT4.1 La chn v ra quyt nh m hnh kinh doanh TMT4.2 La chn v quyt nh th trng mc tiu4.3 La chn v quyt nh thj trng pht trin4.4 La chn v quyt nh nh vj v khc bit ha

4.5 La chn v ti cu trc t chc5. K hoch ha ngun lc TMT ca doanh nghp5.1 K hoch ha cc ngun lc thc thi chin lc giai on 2012-

20145.1.1 H tng cng ngh5.1.2 H tng vin thng

5.2 iu chnh cu trc thc thi chin lc5.3 Cc chnh sch trin khai

5.3.1 Chnh sch nhn s5.3.2 Chnh sch ti chnh

5.3.3 Chnh sch e-marketing5.3.4 Chnh sch logistics

6. nh gi hu qu ng dng cho TMT

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HOẠCH ĐỊNH CHIẾN LƯỢC TMĐT CHO CÔNG TY IDJ TECHNOLOGY