Relatório de Projeto Mercado: São Francisco, Califórnia Grande Prova Vinhos Portugueses 2 Abril, 2019

RELATÓRIO EXECUTIVO GESTÃO DE PROJETO Agência: Sopexa USA

Gestor de Projeto (Agência): Marguerite de Chaumont Quitry

Equipa alocada a este evento (Agência): Frédérique Charron

Gestora de Projeto (ViniPortugal): Filipa Anunciação

BREVE DESCRIÇÃO DO EVENTO: Realização de uma Prova Volante com o objetivo de aumentar o valor e reconhecimento dos vinhos portugueses e capitalizar a imagem positiva de Portugal.

Localização: Sir Francis Drake Hotel

Horário: 12:00 – 17:00

Público-Alvo: 200 visitantes

ESTATÍSTICAS CHAVE Nº de Produtores presente: 33 produtores

Nº de mesas: 30 mesas

Nº de Visitantes: 236 (Objetivo: 200) (118% taxa de realização)

Nº de pessoas contactadas: 4,400

Nº de RSVPs: 357

Taxa de não comparência: 33.9%

Distribuidores: 26

Importadores: 36

Retalhistas: 48

Hotelaria: 65

Comunicação Social: 25

Outros: 36

Nº de visitantes (Seminários): 80 (Objetivo: 50) (160% taxa de realização)

LISTA DE PRESENÇAS:

Nome Apelido Tipologia Cargo Empresa

Alejandro Roberts Distributor Co-Founder - VP Sales alluvial wines

Michael Havens Distributor Owner California American Terroirs

Mark Curtis Distributor Field Manager Chambers & Chambers

Shelby Walshaw Distributor Sales Representative Classic Wines

Christian Gourdin Distributor Manager Epic Wines & Spirits

Kristine Hodsdon Distributor Sales Representative Golden State Wine Inc

Mark Holt Distributor Sales Rep Jvs

Cory Gowan Distributor Sales Representative Mission Wine Merchants

Jp Webb Distributor Partner Mission Wine Merchants

Arthur Nieto Distributor VP Sales: Northern CA Phenix Wine Distributors

Tony Mendicino Distributor Hotel & Restaurant Sales Roche Winery

Janet Dyer Distributor Sales Shiverick Imports

Allison Hupp Distributor Wine Educator Southern Glazer'S Wine & Spirits

Marc West-Teixeira Distributor Founder Teixeira Wine Group

Patrick Wild Distributor Sales Representative Vinatge Wine Market

Faith Ventrello Distributor Partner Vintage Wine Marketing

Mendel Kohn Distributor Wine Sales Vintage Wine Marketing

Steven Ventrello Distributor Owner Vintage Wine Marketing

Gianna Fugazi Distributor Winemaker/Owner Wander-Must Wines

Ron Sperring Distributor Buyer Winebow

Sarah Mcshane Distributor Sales Consultant Winebow

Brian Jones Distributor Broker / Importer Winemonger

Jason Campbell Distributor Import Manager, Estates Group Young's Market Company

Daniel Gutierrez Distributor Account Manager Young's Market Company

Brad Evans Distributor Hotel & Regional Accounts Manager Young's Market Company

Tiffany Getten Distributor Fine Wine Market Manager Young's Market Company

Deborah Wenzler Hospitality Co-Owner/Chef Baum & Blume Cafe & Catering

David Martin Hospitality Wine Barista Baum & Blume Cafe And Catering

Diane Wenzler Hospitality Wine Barista Baum & Blume Cafe and Catering

Stacey Lonegan Hospitality General Manager Cajun Pacific

Edward Fung Hospitality Manager Carmona & Gee Caterers & Party Planners

Suzanne Chowla Hospitality Sommelier Chez Tj

Marc Pisan Hospitality Owner Chloe'S French Catering

Alex Simoneau Hospitality Manager Contraband Coffee

Emmanuel Kemiji Hospitality Sommelier Court of Master Sommeliers

Alex Rychetsky Hospitality GM Epicurean Group

Gabriel Ricketts Hospitality Sommelier Evo Cellars

Aaron Young Hospitality Sommelier Farallon Restaurant

Roxana Macovei Hospitality Principal Fleur De Lys Llc

Walid Mando Hospitality President & Founder Fleur De Lys Llc & Forma Llc

Davit Evans Hospitality Wine Steward/Consultant/Server Foreign Cinema

Kerry Jo Rizzo Hospitality Sommelier Foreign Cinema

Nicky Beyries Hospitality Bar Manager Foreign Cinema/Laszlo Bar

Carolyn Carlson Hospitality Hospitality Consultant Forma Llc

Evan Goldstein Hospitality Sommelier Full Circle Wine Solutions

Lindsey Young Hospitality Beverage Director Gozu

Gus Dedo Hospitality Wine Specialist Grape & Grain

Maura Passanisi Hospitality Sommelier High Treason

Bruce Hamilton Hospitality General Manager Jack London Lodge

Conor Medley hospitality wine society lounge supervisor Justin Wine

Brad Kitson Hospitality Owner Kitson Wines

Svetlana Kitson Hospitality Owner Kitson Wines

David Rosello Hospitality Wine & Tapas La Catalana

David Norman Hospitality Wine Buyer La Lanterna Ristorante

Bill Mcguffin Hospitality Assistant Manager La Lanterna Ristorante San Mateo

Mark Devine Hospitality Wine Advisor Marengo

Dave Heppberger Hospitality Wine Committee Co-Chairman Menlo Circus Club

Michael Perry Hospitality F&B Director Menlo Circus Club

Stephen Gonzales Hospitality Director Of Catering Menlo Circus Club

Nikos Maheras Hospitality Chef/Owner Mezessf

Jose Oviedo Hospitality Wine Director Montesacro Pinseria

Jose Delgado Hospitality Sommelier Mourad

Rachaek Ryan Hospitality Sommelier Octavia

Rafe Gabel Hospitality SVP of Operations Puccini Group

Stephanie Mccardell Hospitality Sommelier Que Syrah Wine Bar

Keith Mccardell Hospitality Owner Que Syrah Wine Bar

Aaron Babcock Hospitality Sommelier Quince

Peter Palmer Hospitality Sommelier Rent-A-Sommie

Jerome Ribeiro Hospitality Manager Revelry Bistro

Barbara Roberts Hospitality Wine Buyer Richmond Country Club

David Roberts Hospitality Wine Buyer Richmond Country Club

Robert Casebeer Hospitality Sommelier Ruth'S Chris Steakhouse

Lance Tolaio Hospitality Wine Director Sommelier Sams Grill And Seafood

Michael Lee Hospitality Assistant Director Of Food & Beverage

Scala’S Bistro

Matthew Demers Hospitality Certified Sommelier Self-Employed

Jordan Spaulding Hospitality Bar Manager Sessions At The Presidio

Edward Ramirez Hospitality Chef Seven hills sf

Alex Silverman Hospitality Sommelier Singlethread Farms

Marc Capobianco Hospitality Wine Program Director Sostevinobile

Riley Roberts Hospitality Lead Hospitality Sales Associate Sterling Vineyards

Danielle Kuzinich Hospitality General Manager The Hidden Vine

Scott Campbell Hospitality Manager The Keystone Social House

Frances Mandrile Hospitality Assistant Manager The Keystone Social House

Tom Cohn Hospitality Server The Ritz Carlton Half Moon Bay

Luca Zanet Hospitality General Manger Uma Casa

Vincent Lund Hospitality Bartender Uma Casa Restaurant

Alice Moye Hospitality Food / Wine Pairing Consultant Vicolo

Andreas Papaliolios Hospitality Director Vinoclast

Kyle Loeffelholz Hospitality Partner Wineo Club

Geoff Workman Hospitality Wine & Spirit Buyer Spero Events

Edward Clair Hospitality Sommelier Wente Vineyards

Ryan Wihera Importer Marketing Director Aliane Wines

Michael Miller Importer Sale Manager Bock Wine And Spirits

Carlos Blythe Importer Principle Boutique Wine & Spirits Sales-Marketing

Steven Seltser Importer Direct to Trade Sales California Wine Company

Eoin Carey Importer Sales Rep Copa Fina

Corina Orozo Importer Sales Rep Costa Nova Wines

Esther De Frutos Importer Owner Destino Delicious Wine Import

George Massarweh Importer Buyer Domaines Wine Imports

Susan King Importer Sales Rep DouxVin Strategies

Rebecca Hopkins Importer Sales Rep Folio Fine Wine Partners

Sydnie Hamby Importer Associate Public Relations Manager Folio Fine Wine Partners

Nicky Fox Importer Sales Rep Folio Fine Wine Partners

Scott Barber Importer President Green Pin Wines

Henry Him Importer Owner Henri Louis Fine Wine

Tim Kaveney Importer Sales Rep HGC Imports Inc

Jason Coelho Importer Co-Owner HGC Imports Inc

Elizabeth Grubel Importer Director, Old World Wine Acquisitions

Intervine Inc

Summer Seret Importer Manager Intervine Inc

Val Zhoglo Importer Director Of Operations Jvs Wines Imports Inc.

Frederic Mooradally Importer Owner Le Wine Importer Llc

Vance Walstra Importer Western US Manager Now Wine Imports

Gordon Palmateer Importer President Palmateer Wine Group

Rich Reader Importer Proprietor Rich Reader Wine Broker

Sunny Liu Importer Wine Consultant Smith-Anderson Wine Group

Raymond Vigil Importer President Vigilant Wines

Olga Troxel Importer Manager Vincity Llc

Ed Lehrman Importer CEO Vine Connections

Matthew Giuffrida Importer Consultant Vvws/ Disegni

Sebastian Bistue Importer General Manager Wine Bridge

Jordi Olivella Importer Sales Rep Wine Bridge Imports

Carolina Bistue Importer Sales Rep Wine Bridge Imports

Dan Wilkowsky Importer Sales Winebuzz Marketing

Ellen Udoff Importer Owner Winebuzz Marketing

Brian Greenwood Importer Partner Winewise

Kevin Wenck Importer President Wust Fine Wine Imports

Christine Adams Importer General Manager X Winery

Joyce Kucharvy Media Blogger Activeboomeradventures.Com

Tom Kucharvy Media Editor & Blogger Activeboomeradventures.Com

Cesar Cruz Media Blogger Affairs of the Vine

Akiko Delgado Media Blogger/ WSET Diploma Student Days Of Wine And Craft

Susanna Gaertner Media Wine Travel Writer Epicurean Traveler

Amy Sherman Media Writer Freelance

James Melendez Media Wine Writer/Videographer Jamesthewineguy

R. Gallyot Media Producer/Host Kwmr Radio'S Airwaves

David Schwoegler Media Freelance Journalist Oakland Magazine

Ilona Thompson Media Editor Palatexposure

Peter Kupfer Media Freelance Writer Peter Kupfer

Nancy Brazil Media Writer Pull That Cork

Susannah Chen Media journalist Raconteur

Timothy Teichgraeber Media Freelance Writer San Francisco Chronicle, Hugh Johnson'S Pocket Wine Book

Melanie Wynne Media Wine Writer / Marketing & PR Straight Out The Bottle / Moshin Vineyards

Ruth Carlson Media Author Talk n travel

John Loose Media Journalist The Cork Dork

Jeff Roberts Media VP vinogger

Alder Yarrow Media Journalist vinographer.com

Don Neel Media Neel Wine Business Monthly

Pam Strayer Media President Wine Country Geographic

Allison Langhoff Media West Coast Director Wine Enthusiast

Robert Vernick Media Wine Blogger Wine Terroir

Darryl Crawford Media Blogger Wineluv.com

Christine Rios Media Blogger Wine Luv

Richard Sowalsky Other Winemaker Consultant Baw, Inc.

Christopher Jackson Other Wine And Spirit Specialist Bay Area Events Specialist Staffing

Alexandra Steven Other Trade Advisor Wine, Beer & Spirits Business France

Patricio Paso Viola Other Winemaker Caldwell Vineyard

Michelle Keene Other Wine Consultant Calhoun & Company

Megan Belden Other Wine Consultant Calhoun & Company

Bonneau Dickson Other Wine Broker California Wine Broker

Gabriella Toro Other Wine Consultant Casa del Bosque

Cynthia Bloebaum Other Owner Chef Cynthia The Culinary Concierge

Allen Balik Other President Club Essence - Savor Life Through Wine

Dg Blackburn Other Research Dgb International

Liz Thach, Mw Other Distinguished Professor Of Wine Distinguished Professor Of Wine

Luke Laubaugh Other Director of Winemaking Eno-Logic

Mark Andersen Other Managing Partner Indie Winemakers

Karl Kardel Other Wine Consultant J&S Vin

Richard Ehrenberger Other Wine Consultant J&S Vin

Jake Parks Other Account Executive JF Hille brand

Suzanne Nault Other Wine Consultant J&S Vin

Mary Beth Vierra Other Wine Educator & Consultant, Proprietor

Mb Vierra Wine Education & Consulting

Bridget Vierra Other Promotion & Events Coordinator MB Vierra Wine Education & Consulting

Lucia Volk Other Wine Educator Mindfulvine.Com

Claudia Temby Other CWO Odyssey

Payal Vora Other Wine Professional Parallel 45 Wines

Brian Gillespie Other Wine Educator/Special Events Roche Winery

Paul Young Other Professor Of Wine Studies Santa Rosa Junior College

Margaret Koski-Kent Other Winemaker/Consultant Terra Koski

Charlotte Rawa Other Luxury Sales Manager Treasury Wine Estates - Penfolds

Mack Roach Iii Other Professor, Author University Of California

Martin Slavin Other Estate Sommelier V. Sattui Winery

Walter Vornbrock Other Principal V3 International Wines

David Fetcho Other Consulting Wine Director Vinoterica

Chuck Hayward Other Founder Vinroads

John Anderson Other Proprietor Wine Manaement

Gwendolyn Osborn Other Education & Outreach Wine.Com

Lynn Young Other Wine Consultant Wineforce

Fanny Gonzalez Other Tasting Room Lead Wrights Station Vineyard & Winery

Barrett Marsalek Retailer Winemaker Amicus Cellars

Mao Lecours Retailer Wine Buyer Artisan Wine Depot

Michael Donohue Retailer Wine Merchant Back Room Wines

Carlos Keil Retailer Dynamic Thinker Partner Batonnage Pure Wines

James Brzycki Retailer Wine Specialist Bev Mo

James Lombardo Retailer Wine Specialist - Consultant Beverages & More

Allan Rosenberg Retailer Wine Specialist Bevmo

Jack Sorensen Retailer CFO Bloodhoundwines

Suellen Lustoza Retailer Co-Founder And CEO Boojee Wine

Sophia Markoulakis Retailer Owner Chicos Market

Tom Schoensee Retailer Assistant Wine Buyer Coit Liquor

Michael Reynolds Retailer Manager Coit Liquors

Ted Moorman Retailer Wine Steward Costco

Matthew Todaro Retailer Sales Associate Doc'S Wine Shop

Warren Egnal Retailer President Douxvin

Artemio Contreras Retailer Bartender Ferry Plaza Wine Merchant

Jeff Libarle Retailer Owner Grove St Brokers

Janet Libarle Retailer Owner Grove Street Brokers

William Duplain Retailer Wine Director Gus's Community Markets

Kirk Walker Retailer Buyer K & L Wine Merchants

David Wong Retailer President Pegasus

Phoebe Flynn Retailer Sales Associate Plumpjack Wine & Spirits

Carrie Upson Retailer General Manager Plumpjack Wine And Spirits

Shannon Holbrook Retailer Wine Educator Rosenblum Cellars

Carsten Hughes Retailer Sales Sf Uncork'D

Teresa Hsu Retailer Wine Buying Consultant Sf Uncork'D

Roland Manuel Retailer Creative Director/ Founder Sip & Saveur

Ryan Twohey Retailer Provisioning Supervisor Southwest Airlines

Marija Jovanovic Retailer VIP/Trade Coordinator Stag'S Leap Wine Cellars

Manuel Hewitt Retailer Sales Rep The Barrel Room

Sarah Trubnick Retailer Owner/Wine Director The Barrel Room

Deric Wenzler Retailer Sommelier, Wine Buyer The Carriage House At Baum & Blume

Ryan Taylor Retailer Manager The Hidden Vine

Waldemar Albrecht Retailer Wine Specialist The Spanish Table

Martin Haro Retailer Crew Member Trader Joe's Company

Edward Lee Retailer Hospitality Sales Manager Treasury Wine Estates

Russell Moy Retailer Host Urbano Cellars

Jonas Carlson Retailer Director Of Operations Vine Connections

Tyler Kennedy Retailer Wine Director Vinebox Inc. // Usual Wines

Ken Hanson Retailer Sales Vintage Wine Marketing

Cheryl Inaba Retailer Wine Specialist Vintage Wine Merchants

Steven Sherman Retailer Owner William Cross

Neil Mechanic Retailer Sourcing Manager Wine Access

Mike Andrews Retailer Sales Rep Wine Concepts

Phuttinan Niemkorn Retailer Sommelier Wine So Cru

Bryan Kane Retailer Wine Buyer Winery Collective

Kat Hardegen Retailer Asst. Wine Buyer Winery Collective

James Vliet Retailer Sales Associate x-press Market

LISTA DE PRESENÇAS – SEMINÁRIO 1:

Tipologia Nome Apelido Cargo Empresa

Distributor Tiffany Getten Fine Wine Market Manager Young's Market Company

Hospitality Edward Fung Manager Carmona & Gee Caterers & Party Planners

Hospitality Gus Dedo Wine Specialst Grape & Grain

Hospitality Jordan Spaulding Bar Manager Sessions At The Presidio

Hospitality Jose Delgado Sommelier Mourad

Hospitality Kerry Jo Rizzo Sommelier Foreign Cinema

Hospitality Lindsey Young Beverage Director Gozu

Hospitality Nicky Beyries Bar Manager Foreign Cinema/Laszlo Bar

Importer Elizabeth Grubel Director, Old World Wine Acquisitions Intervine

Importer Michael Miller Sale Manager Bock Wine And Spirits

Importer Raymond Vigil President Vigilant Wines

Importer Rich Reader Proprietor Rich Reader Wine Broker

Importer Sunny Liu Wine Consultant Smith-Anderson Wine Group

Retailer Phoebe Flynn Sales Associate Plumpjack Wine & Spirits

Media Akiko Delgado Blogger/ Wset Diploma Student Days Of Wine And Craft

Media Amy Sherman Writer Freelance

Media Don Neel Neel Wine Business Monthly

Media Ilona Thompson Editor Palatexposure

Media John Loose Journalist The Cork Dork

Media Nancy Brazil Writer Pull That Cork

Media Susannah Chen Journalist Raconteur

Other Allen Balik President Club Essence - Savor Life Through Wine

Other Charlotte Rawa Luxury Sales Manager Treasury Wine Estates - Penfolds

Other Christopher Jackson Wine And Spirit Specialist Bay Area Events Specialist Staffing

Other Gwendolyn Osborn Education & Outreach Wine.Com

Other Liz Thach, Mw Distinguished Professor Of Wine Distinguished Professor Of Wine

Other Lucia Volk Wine Educator Mindfulvine.Com

LISTA DE PRESENÇAS – SEMINÁRIO 2:

Tipologia Nome Apelido Cargo Empresa

Hospitality Alex Silverman Sommelier Singlethread Farms

Hospitality Barbara Roberts Wine Buyer Richmond Country Club

Hospitality Carolyn Carlson Hospitality Consultant Forma Llc

Hospitality David Roberts Wine Buyer Richmond Country Club

Hospitality Jordan Spaulding Bar Manager Sessions At The Presidio

Hospitality Suzanne Chowla Sommelier Chez Tj

Importer Christine Adams General Manager X Winery

Importer Dan Wilkowsky Sales Winebuzz Marketing

Importer Ellen Udoff Owner Winebuzz Marketing

Importer George Massarweh Buyer Domaines Wine Imports

Importer Olga Troxel Manager Vincity Llc

Importer Scott Barber President Green Pin Wines

Importer Sunny Liu Wine Consultant Smith-Anderson Wine Group

Retailer Barrett Marsalek Winemaker Amicus Cellars

Retailer Marija Jovanovic Vip/Trade Coordinator Stag’S Leap Wine Cellars

Retailer Phoebe Flynn Sales Associate Plumpjack Wine & Spirits

Retailer Roland Manuel Creative Director/ Founder Sip & Saveur

Retailer Russell Moy Host Urbano Cellars

Media Cesar Cruz Blogger Affairs of the Vine

Media Joyce Kucharvy Blogger Activeboomeradventures.Com

Media Nancy Brazil Writer Pull That Cork

Media Tom Kucharvy Editor & Blogger Activeboomeradventures.Com

Other Allen Balik President Club Essence - Savor Life Through Wine

Other Bridget Vierra Promotion & Events Coordinator MB Vierra Wine Education & Consulting

Other Christopher Jackson Wine And Spirit Specialist Bay Area Events Specialist Staffing

Other Payal Vora Wine Professional Parallel 45 Wines

Other Richard Ehrenberger Wine Consultant J&S Vin

LISTA DE PRESENÇAS – SEMINÁRIO 3:

Tipologia Nome Apelido Cargo Empresa

Distributor Allison Hupp Wine Educator Southern Glazer'S Wine & Spirits

Hospitality Alice Moye Food / Wine Pairing Consultant Vicolo

Hospitality Barbara Roberts Wine Buyer Richmond Country Club

Hospitality David Roberts Wine Buyer Richmond Country Club

Hospitality Edward Fung Manager Carmona & Gee Caterers & Party Planners

Hospitality Gabriel Ricketts Sommelier Evo Cellars

Hospitality Suzanne Chowla Sommelier Chez Tj

Importer Elizabeth Grubel Director, Old World Wine Acquisitions Intervine

Importer Henry Him Owner Henri Louis Fine Wine

Importer Matthew Giuffrida Consultant Vvws/ Disegni

Retailer Carrie Upson General Manager Plumpjack Wine And Spirits

Retailer Michael Donohue Wine Merchant Back Room Wines

Retailer Phoebe Flynn Sales Associate Plumpjack Wine & Spirits

Retailer Waldemar Albrecht Wine Specialist The Spanish Table

Media Joyce Kucharvy Blogger Activeboomeradventures.Com

Media Nancy Brazil Writer Pull That Cork

Media R. Gallyot Producer/Host Kwmr Radio'S Airwaves

Media Tom Kucharvy Editor & Blogger Activeboomeradventures.Com

Other Alexandra Steven Trade Advisor Wine, Beer & Spirits Business France

Other Allen Balik President Club Essence - Savor Life Through Wine

Other Christopher Jackson Wine And Spirit Specialist Bay Area Events Specialist Staffing

Other Fanny Gonzalez Tasting Room Lead Wrights Station Vineyard & Winery

Other Gabriella Toro Wine Consultant Casa del Bosque

Other Luke Laubaugh Director of Winemaking Eno-Logic

Other Payal Vora Wine Professional Parallel 45 Wines

Other Richard Ehrenberger Wine Consultant J&S Vin

DESCRIÇÃO GERAL DO EVENTO:

A prova foi implementada Sir Francis Drake Hotel, espaço central e com boas acessibilidades.

Na sala de prova, foram dispostas mesas ao longo do espaço onde os produtores puderam apresentar

até 10 referências diferentes em cada mesa. No hall de entrada para sala de provas e para a sala dos

seminários foi servido um pequeno buffet.

Paralelamente foram ainda implementados 3 seminários dirigidos ao trade local liderados pelo Wines

of Portugal Ambassador, Eugénio Jardim e pela oradora local convidada Gillian Balance, MS.

Neste evento foi implementada a tecnologia RFID permitindo fornecer os contactos dos convidados

aos Produtores participantes e enviar informação sobre os produtores aos convidados.

MATERIAL DE POS: - Convites, catálogos, tabletents, badges, banners, autocolantes de mesa, tasting mats e tasting notes para o seminário

CONVITE CATÁLOGO

TABLETENTS SINALÉTICA

SINALÉTICA BADGES

BANNERS BANNERS

TASTINGS MATS DO SEMINÁRIO

TASTING NOTES DO SEMINÁRIO

STICKERS

O EVENTO:

Descrição do espaço e montagem de sala:

Prova Volante em grande escala para profissionais do sector em São Francisco. A prova foi realizada no Sir Francis Drake Hotel.

Programa / Horário

Prova: 12:00 – 17:00

Seminars:

Blends de Brancos Regionais: 12:30 –13:30 Blends de Tintos Regionais: 14:00 – 15:00 Portuguese Sweet Decadence: 15:30 – 16:30

Local/ Decoração

A sala foi decorada com tabletents, caminhos de mesa e materiais de POS da Wines of Portugal.

Menu

Entradas: Espetadas de frango Batatas e fatias de chouriço Wraps de bacon Rissóis de bacalhau

Pratos principais: Variedade de carnes e enchidos Queijos, queijo brie, queijo suíço, cheddar, azul e havarti Tostas Legumes grelhados e antipastos Azeitonas

Sobremesa: Pastéis de nata em miniatura

Tecnologia RFID:

Cada convidado recebeu uma pulseira com um chip RFID no check-in. Cada produtor tinha um scanner RFID, o que permitia à digitalização da pulseira de todos os

convidados com quem interagiam, para trocar informações de contacto e facilitar o follow-up. A tecnologia RFID também permitiu verificar rapidamente os convidados que participaram nos

seminários. Após o evento, cada convidado recebeu um e-mail com a tabela de produtores que visitou, com links

para o site de cada produtor e o portfólio de vinhos. Todos os produtores receberam a lista de convidados com informações de contacto, através do

scanner RFID.

Trade: (Divulgação/ Parceiros de Recrutamento/Participação)

- Base de Dados da Sopexa (400+ contactos de trade em São Francisco): 3 convites, 3 email merges, 1 email de confirmação, 1 email de reminder final.

- Sopexa: Telefonema, e-mail ou mensagem de texto para todos os contactos inscritos no evento para confirmar a sua participação alguns dias antes do evento.

- Please the Palate (parceiro media) (4000 contactos): 3 convites. - SevenFifty (base de dados de trade): Lançamento do evento no Calendário Comercial. - GuildSomm (base de dados de trade): Lançamento do evento no Calendário Comercial.

Relações Públicas: (Divulgação / Participação)

- A divulgação e recrutamento foi efetuada através da base de dados da SOPEXA (120 contactos de imprensa em São Francisco): 1 email de convite, 1 reminder, 1 junção de email, 1 email de confirmação, 1 email reminder final, divulgação pessoal para organizar reuniões individuais.

- 25 membros da imprensa marcaram presença na prova. - Os membros da imprensa eram um conjunto de media local, escritores especializados e bloggers de

vinho. - Coordenação de uma reunião entre Sónia Vieira e Filipa Anunciação (Wines of Portugal) e 1 Órgão de

Comunicação Social durante a Prova em São Francisco: James Melendez, Blogger e Fundador de James the Wine Guy: James entrevistou Filipa Anunciação e Sónia Vieira numa sala privada durante a prova para discutir o crescimento de Portugal nos próximos 10 anos, viagens e turismo para determinadas regiões, mudanças ecológicas em Portugal, regiões vinícolas próximas de Lisboa, produção de espumantes, principais regiões do mercado americano e varietais autóctones. James vai colocar esta informação no seu blogue.

AVALIAÇÃO DO EVENTO: RESULTADO DA AVALIAÇÃO DOS PRODUTORES:

AVALIAÇÃO:

Principais Sucessos:

Boa afluência e excelente combinação de perfis com profissionais do comércio, tomadores de decisão, líderes de opinião e comunicação social de São Francisco.

Popularidade dos seminários.

Alguns perfis comerciais importantes que participaram: - Jason Coelho, Co-Owner of HGC Imports Inc. (Importer) - Robert Stockton, Owner of Pacific Vine International (Importer) - Ron Sperring, Buyer at Winebow (Distributor) - Christian Gourdin, Manager at Epic Wines & Spirits (Distributor) - Kirk Walker, Buyer at K&L Merchants (Retailer) - Dennis Grsy, Wine Supervison at BevMo! (Retailer) - Carrie Upson, General Manager at Plumjack Wine & Spirits (Retailer) - Aaron Young, Head Sommelier at Farallon (Restaurant)

- Chelsea Sawyer, Sommelier at Merchant Roots (Restaurant) - Lindsey Young, Beverage Director at Gozu (Restaurant) - Jose Oviedo, Wine Director at Montesacro Pinseria (Restaurant) - Fernando Merino, Beverage Manager at Four Seasons SF (Hotel) - Matt Rowland, Director of Restaurants at Ritz-Carlton (Hotel)

Principais Desafios:

A sala da prova era pequena, dificultando a circulação dos convidados e o controlo de temperatura da sala.

RECOMENDAÇÕES E ASPETOS A CONSIDERAR:

Ter em consideração o tamanho do local. Aumentar o número de lugares por seminário, de forma a aumentar o interesse e a procura. Nos seminários, deve-se considerar um sistema de pré-registo para participantes (quando fizerem o

check-in fisicamente, devem ter um bilhete de forma a que se possa oferecer bilhetes extras no caso de no-show).

AVALIAÇÃO QUANTITATIVA (1-5): 5

1 - 20% ABAIXO DOS OBJETIVOS 2 - 10% ABAIXO DOS OBJETIVOS 3 – OBJETIVO ALCANÇADO

4 – 10% ACIMA DOS OBJETIVOS 5 – 20% ACIMA DOS OBJETIVOS

AVALIAÇÃO QUALITATIVA (FRACO-BOM-EXCELENTE): +0.5

FRACO = -1 BOM = +0.5 EXCELENTE=+1

AVALIAÇÃO GLOBAL: 5.5

AVALIAÇÃO QUANTITATIVA + AVALIAÇÃO QUALITATIVA

FOTOGRAFIAS DO EVENTO: