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GLOBAL INDUSTRY INSIGHT: Diapers Market Size, Share, Development, Growth and Demand Forecast
to 2020
© P&S Market Research. All rights reserved 2
Global Diapers Market Size, Share, Development, Growth and
Demand Forecast to 2020
A diaper can be defined as a form of underwear which let one to defecate or urinate in a prudent manner,
without the use of a toilet. The diaper is also known as nappy in some of the countries such as South
Africa, Ireland, U.K., New Zealand, Australia and Zimbabwe.
Diapers are mostly made of artificial disposable materials or cloth. Cloth diapers consist of coatings of
fabric such as hemp, cotton, microfiber or bamboo and can be washed and reprocessed several times.
Disposable diapers consist of absorbent chemicals and are disposed away after use. The modern diapers
are plastic coated to avoid leaks.
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Diapers are prominently worn by newborns, and by children who are not yet potty trained or who
experience bedwetting. Moreover, diapers are also used by adults with incontinence or in certain
conditions where access to a lavatory is unavailable. An adult using diaper are of advanced age,
individuals with certain physical disability or mental disorder, and people working in extreme conditions,
such as astronauts so that they can work with ease.
The global diapers market is classified into cloth, disposable, training nappy, swim pants and recyclable
diapers. Currently, the disposable diapers market holds the largest share in the global diapers market.
With the progressing economic conditions, growing healthcare expenditures and increasing disposable
income, the demand of diapers is also rising. The major factors fuelling demand of diapers for babies are
prevention of skin rashes and regular use of diapers for hygiene. Rapid urbanization, rising birth rate and
regular improvement in the economic situation of developing countries are also adding to the demand of
diaper market.
Some of the major market developments and trends include introduction of fluff-less diaper, increasing
acceptance of environment friendly products, penetration of branded retail, and innovation of diaper
buzzers for baby diapers. Whereas, the market growth is hampered by vibrant pricing, environmental
issues and social economic constrains.
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Developed countries hold large share in the diaper market. But due to increasing disposable income, the
developing countries are likely to experience a considerable growth in coming year and disposable diapers
market will account for considerable market share during the period. With varying environmental needs,
© P&S Market Research. All rights reserved 3
Global Diapers Market Size, Share, Development, Growth and
Demand Forecast to 2020
bio-degradable diapers usage will be encouraged in coming time, while the disposable diaper usage will
get limited.
North America followed by Europe are the leading regions of the diapers market owing to the improving
living standards, changing lifestyles, and rising health consciousness among people. Asia-Pacific is the
fastest growing region for diapers market due to rising disposable income and increasing middle class
population.
Some of the major competitors in the global diapers market are Kao Corporation, Diapees &
Wipees, Procter & Gamble, Kimberly-Clark, Hengan International Ltd. and Svenska Cellulosa
Aktiebolaget SCA.
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