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LEADING TRANSFORMATIONA

L CHANGE

TRY MULLER/RAVENELL

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Presentation Purpose

Assessing the leadership team Understanding the purpose and benefit

of the transformation to Kindle The Pilot Program The transformation timeline 4 KPI’s that indicate high performance

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Identifying The Team

This initiative will be driven by 4 key personnel:

Myself: I will oversee all aspects of the initiatives

and lead the performance management aspect of the

transition

Sr. Marketing Manager – will create visibility and

ensure brand integrity for this transformation

VP of Business Development – will be the main contact with current customers and develop a

strategy for augmenting the customer base during the

transition

VP of Information Assurance– will be the main source of quality

assurance and will make sure product integrity is

not loss in the transition to e-publishing

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Why Is This Transition Essential?

Universities/students want convenience, accessibility , and savings (customer experience) – delivering value to the customer

It will help us lean our processes and remain cost-efficient – the 2nd highest priority – will drive financial performance

The overarching theme is profitability – Amazon is giving publishers 70% of revenue generated from customer materials

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Developing A Pilot Program

The pilot program will allow us to strategically plan how to reach our key performance indicators

VP of Business Development will find a customer who will purchase our e-books via kindle for 1 semester – must negotiate a trial contract with Amazon

Sr. Marketing Manager will promote the new movement to spark consumer interest

VP of Information Assurance will ensure that the right documents are published and electronically compatible

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Transformation Timeline

1 semester pilot

program (16 wks)

1 year: all print-based text books moved to Kindle: New publishing contract with Amazon

1 year 6 months: All print-based material converted

2 years: Full integration with Kindle – revenue stream is completely Kindle-based

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4 KPI’s Indicating High Performance and Strong Transition

20% ROI for Pilot Program (16 wks)

10% operational cost-savings (1 yr)

15% operational cost savings (1 yr 6 months)

10% increase in revenue at the end of year 2

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ReferencesFowler, R. (2010, March 31). Top 10 Kindle Features [Web log post]. Retrieved November 08, 2010, from

http://www.rayfowler.org/2010/03/31/top-ten-kindle-features/

Amazon to boost publishers' Kindle Store revenue. (2010, November 9). The Internet Database. Retrieved

November 8, 2010, from http://boomnews.info/amazon-to-boost-publishers-kindle-store-revenue/

Krozser, K. (2010, January 11). Tools of Change, or the Future of Publishign Isn't What You Think IT IS

[Web log post]. Retrieved November 8, 2010, from http://booksquare.com/tools-of-change-or-the-

future-of-publishing-isnt-what-you-think-it-is/

Gonsalves, A. (2009, May 7). Kindle DX Poses Profitability Challenges to Publishers. Information Week.

Retrieved November 8, 2010, from

http://www.informationweek.com/news/personal_tech/reviews/showArticle.jhtml?

articleID=217300642&pgno=1&queryText=&isPrev=