Final Forecasting Assgmnt

8/2/2019 Final Forecasting Assgmnt

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FASHION

FORECASTING

SUBMITTED BY

EMMANUEL BRISCOE

PALLAVI GANGULY

ISHITA GHOSH

SNEHA SEN

SWETA KUMARI


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I AM SHE .. ( the new age women )!!!

She's beautiful, intelligent, and independent. She speaks her mind,

follows her heart and gives a damn to those who remind her of the

glass ceiling. She sports modern clothes, guzzles mugs of beer at the

most happening watering holes in the city, sits in air-conditioned

office cabins and knows her mind perfectly well. Here comes the

independent, free-spirited new-age woman. She is no longer the shy,bat-your-eyelids type. But rather, a woman who knows her mind only

too well and has the confidence to face the challenges in life.


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She's breaking free from stereotypes that define her ideal self. She's everywhere, all set to write

her own rules and be the empress of her own free will... meet the New Age Woman, who has

finally arrived and is here to stay!


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"Gone are the days when a woman was supposed to play her part for others. Today, she matters

to herself the most. She is ready to assert her own right and be what she aspires to be.

Irrespective of the challenges she has to face or people she has to leave behind, she has no

qualms paying the cost to tread her own path.

As the reel version takes cues from real life, modern women are indeed getting vocal about their

aspirations and urges - be it professional, sexual or social.

"When cinema picks up even a small issue from real life, the impact is enormous as we adapt to

cinematic norms very quickly."

Juxtapose the modern day actresses playing characters that are far beyond the typical sobbing

mother or brooding girlfriend against a real woman and you'll find that she's also stretching

herself to portray wider roles.

"Today's woman is as much responsible to her profession as to her family. At the same time, sheis equally accountable to herself to find the much-deserved 'me time.


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I AM SHE ..

This is the market segment called I AM SHE - that I have targeted which includes women

between the age group of 21 years50 years , as these women are not only daring, carefree , bold

& determined but also are nurturers & protectors who is all out carving a niche for herself in

every possible field and yet fulfilling all her duties & playing all roles she is expected to, having

discretionary income. These are the women who go all out in pampering themselves and

indulging in whatever they like as not only are they independent but also financially stable .


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REFLECTION


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Reflection means an image or representation.

One of the greatest moments in a womans developing experience is when she no

longer tries to hide from herself but determines to get acquainted with herself as she

really is.

Reflection, here, stands for the different faces of a woman....the inner beauty which

is reflected through what she wears.how she carries herself.how she portrays

herself.

The theme Reflection is all about the different images of women which reflect

her beauty and desires.


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Now you understand

Just why my head's not bowed.I don't shout or jump about

Or have to talk real loud.

When you see me passing

It ought to make you proud.

I say,

It's in the click of my heels,

The bend of my hair,the palm of my hand,

The need of my care,

'Cause I'm a woman

Phenomenally.

Phenomenal woman,

That's me.


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FORECASTED COLORSSPRING SUMMER 12


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SOURCE PROMOSTYL SPRING

SUMMER 2012


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FORECASTED SILHOUTTES


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SUB THEMES :

FANTASY

DRAMA

PERCEPTION


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FANTASY


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Fantasy is vital to fashion. Hence this theme fuels ones

desire to break out of the ordinary.

This theme reflects that every woman has a tale to tell. She

has a virtual world inside her soul which explains her innerdesire and reflects her inner beauty.

This is related to the world of dreams which she wants to befulfilled.


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COLORS FOR FANTASY

Fantasy depicts the images from the dreams of a woman. The

color scheme for fantasy brings out the essence of imagination

and the hidden desires of a woman.

The shades of blue and purple create the atmosphere of a realm

way beyond human reach.


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SILHOUETTE

Garments in this theme are very feminine and bold. Dresses are inspired from

fairy tales. Silhouette ranges from body fitted blouses to flairy dresses. Cuts and

details used in the garments are very minute and sophisticated. Details include

deep neck blouses, low waist skirts and bandeau tops.


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SILHOUETTE :

FABRIC


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FABRIC :

Fabrics used are light weight and sheer. It include fabrics like:

CHIFFON

GEORGETTE

CRAPE

NET

SATIN


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DRAMA


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Drama is the most powerful face of a woman. She adds on her emotions and sentiments

to depict drama and reflect her thoughts..This is a combinationof her real as well as

virtual image.


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COLORS FOR DRAMA

Every woman craves for a pinch of drama in her life and so does she deserve

it. Through this color scheme , the mysterious face of a woman is unveiled to

reveal true sensuality.

Colors like rust, yellow ochre and dark purple add a dramatic twist to the

plain life of a woman and open the gates to a whole new world of emotions to

her.

CO O OA


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COLOR BOARD

PANTONE 3945 CPANTONE 1805 CPANTONE 458 C

PANTONE 511 CPANTONE 667 C

PANTONE 3945 C

PANTONE 1805 C

PANTONE 458 C

PANTONE 511 C

PANTONE 667 C

PANTONE 223 C


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SILHOUETTE

Garments in this theme are asymmetrical but balanced. Layered garments and mix and

match style is the main focus. Garments are bell shaped, A-line and Pegged. Draped effect

and cowls are used in garments. Detailing includes asymmetrical hem line, one shoulder

neckline, Leg-o-mutton sleeves etc.


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SILHOUETTE :

FABRIC


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FABRIC

Fabrics used are shiny and heavy. It includes fabrics like:

Poly georgette

Poly chiffon

Brocade

Silk

Satin

Velour

PERCEPTION


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PERCEPTION

hi h l i b lf li i f i l lf hi


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This theme explains about self realization of internal self. This

reflects the internal feelings of love, care, peace and harmony.

This explains how others perceive a woman based on her internal

thoughts. This gives an idea of state of mind and intuitions of

women.


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COLORS FOR PERCEPTION

Perception is the self realization process through which a woman undergoes.

The color scheme for perception brings out the purity and sanctity deep

within a womans mind.

Hues like white, snow blue, royal blue and grey create the aura within the

walls of her mind and help her break free from darkness and shine from

within.


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COLOUR BOARD - PERCEPTION

PANTONE 2655 C

PANTONE 2746 C

PANTONE 2623 C

PANTONE 2727 C

PANTONE 4625 C


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SILHOUETTE

Garments are very casual and loose fitted. Silhouettes are box, A-line and

straight. Garment details include baggy pants, round neckline, half sleeves, A-

line dresses etc.

FABRIC


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FABRIC

Fabrics used are medium weight and comfortable. It includes fabrics like:

Cotton American Crape

Single jersey Poly knit

Polyester lycra Linen


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SILHOUETTE :


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Thank

You

Documents

Final Forecasting Assgmnt