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A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved www.evaluesuite.com A special eValue™ report Airline Brands Engagement Measuring social media efficiency as of November, 2012

eValue report : airline brands engagement

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Page 1: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

A special eValue™ report

Airline Brands EngagementMeasuring social media efficiency as of November, 2012

Page 2: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

About eValue™

The eValue™ Social Media ROI Suite is a set of software as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings.

The Suite’s Efficiency Calculator analyzes data from the Facebook, Twitter and YouTube accounts of global brands and ranks all resulting performance figures on a percentile scale. The benchmark database is currently tracking engagement statistics of 22,000 global corporate social media accounts.

Page 3: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands

Page 4: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Global Engagement Performance

Page 5: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Emirates Engagement Performance on Facebook

Page 6: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Air France Engagement Performance on Twitter

Page 7: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Turkish Airlines Engagement Performance on Youtube

Page 8: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Global Engagement Performance

From November, 7th to November, 14th

Page 9: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Global Engagement Performance

From November, 7th to November, 14th

Page 10: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Facebook Engagement Performance

From November, 8th to November, 14th

Page 11: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Facebook Engagement Performance

From November, 8th to November, 14th

Page 12: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Facebook Post Engagement

From November, 8th to November, 14th

Page 13: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Facebook Post Engagement

From November, 8th to November, 14th

Page 14: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Twitter Engagement Performance

From November, 8th to November, 14th

Page 15: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Twitter Engagement Performance

From November, 8th to November, 14th

Page 16: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Twitter Post EngagementFrom November, 8th to November, 14th

Page 17: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Airline Brands Twitter Post EngagementFrom November, 8th to November, 14th

Page 18: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

About the Study

• All brand accounts measured in this study are official pages.

• This report was created using outputs from the eValue™ Social Media ROI Suite. All information gathered is publically available

• This report is for promotional use only and should not be used as a reporting tool.

Page 19: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

About Us

We are #social enablersfor #all things digitalwe are totally focused on #social engagement & optimization

We offer a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI. www.engagementlabs.com

Page 20: eValue report : airline brands engagement

A division of Parta Dialogue Inc. symbol: TSX-V : PAD eValue ™ ©2012 All rights reserved

www.evaluesuite.com

Twitter: @engagementlabsf

E-mail: [email protected]

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