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A division of Parta Dialogue Inc. symbol: TSXV : PAD eValue ™ ©2012 All rights reserved www.evaluesuite.com A special eValuereport Euro 2012 Sponsors Measuring social media efficiency as of June 6, 2012

eValue Report - Euro 2012 Sponsors

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This report on the Euro 2012 Sponsors was created using outputs from the eValue™ Social Media ROI Suite. This report is for promotional use only and should not be used a reporting tool. All data is current as of June 6th, 2012. Accounts included in the report were chosen for their proximity to the event, geographical relation or size of user base. All accounts are associated with the corresponding brand. Weekly reports will focus on a variety of industries and topics. To make a suggestion for a future report or to keep up to date, follow us on twitter @EngagementLabs To learn more about the eValue™ Suite or to sign up, go to www.eValueSuite.com

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Page 1: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

 

A  special  eValue™  report  

Euro  2012  Sponsors  Measuring  social  media  efficiency  as  of  June  6,  2012  

Page 2: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

About eValue™

     The  eValue™  Social  Media  ROI  Suite  is  a  set  of  so9ware  as  a  service  tools  designed  to  calculate  the  performance  of  corporate  social  media  campaigns  by  comparing  natural  (earned)  engagement  behavior  of  online  communiCes  against  the  paid  promoCon  and  management  efforts  deployed  by  companies  to  build  these  followings.      The  Suite’s  Efficiency  Calculator  analyzes  publicly-­‐available  data  from  the  Facebook,  TwiOer  and  YouTube  accounts  of  global  brands  and  ranks  all  resulCng  performance  figures  on  a  percenCle  scale.  The  benchmark  database  is  currently  tracking  engagement  sta<s<cs  of  11,393  global  corporate  social  media  accounts  and  aims  to  reach  20,000  by  the  end  of  summer  2012.  

Page 3: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Euro 2012 Presenting Sponsors

Page 4: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

                               Sharp                                    Carlsberg                                  KIA                                  McDonald’s                                    Coca-­‐Cola  

eValue™ Social Media Efficiency Scores

                             ConCnental                                Orange                                  Canon                                  Castrol                                Adidas                                Hyundai  

page  :  4  Canadian  Banking  Sector  

 eValue™  Report    –    May  2012  

Page 5: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Adidas Football By Platform

Page 6: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Digging Deeper: Adidas Performance on Facebook

Page 7: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Adidas Facebook Recommendations

Facebook  recommenda<ons    •  Posts  through  3rd  party  applicaCons  get  stacked  and  lose  visibility.  Post  

manually  when  possible  to  avoid  that.  

•  Posts  between  100  and  250  characters  (less  than  3  lines  of  text)  see  about  60%  more  likes,  comments  and  shares  than  posts  greater  than  250  characters.  

 

Page 8: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Coca-Cola Performance on Twitter

Page 9: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Digging Deeper: Coca-Cola Performance on Twitter

Page 10: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

How Could Coca-Cola Improve on Twitter?

TwiDer  Recommenda<ons    •  Providing  responses  is  great  but  make  sure  you  create  conversaCons  as  

well.  InteracCon  is  a  two  was  street.    

•  People  Re-­‐tweet  more  when  you  ask  them  to.  A  simple  "Please  RT"  will  do  the  trick.  

•  Use  the  Euro  2012  hashtag  to  increase  visibility  with  the  growth  in  popularity  that  will  surround  this  event.    

 

Page 11: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Carlsberg Performance on YouTube

Page 12: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Digging Deeper: Carlsberg Performance on YouTube

Page 13: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

How Could Carlsberg Improve on YouTube ?

YouTube  recommenda<ons    1.  Monitor  and  reply  on  comments  on  both  the  channel  home  as  well  as  

individual  videos.    

Page 14: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

Our Final Thoughts •  The  UEFA  Euro  tournament  is  one  of  the  largest  spor<ng  events  in  the  

world  and  gains  considerable  aDen<on  from  the  public  and  garners  a  premium  for  sponsorship  dollars.  Being  <ed  to  this  type  of  event  has  the  possibility  to  increase  ac<vity  on  a  page  over  the  short  term  and  increase  EdgeRank  affinity  with  users  over  a  longer  period.    

•  It  is  surprising  that  the  majority  of  brands  included  in  this  study  do  not  u<lize  the  Euro  2012  logo  in  the  page  branding  just  days  before  kickoff  of  the  event.    

•  More  surprising  was  a  lack  of  presence  for  the  Canon  brand  in  TwiDer  and  the  fact  that  their  largest  Facebook  presence  is  a  fan  page.    

•   Stay  Tuned  for  an  addi<onal  report  at  the  end  of  the  Euro  2012  to  see  how  the  sponsors  eValue  scores  have  faired  with  an  increase  in  visibility  related  to  the  event.  

-­‐The  #engagementlabs  research  team  

Page 15: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

About Us      We  are  #social  enablers  for  #all  things  digital  we  are  totally  focused  on    #social  engagement  &  opCmizaCon    We  offer  a  targeted  range  of  social  strategies,  customized  engagement  placorms  and  analyCc  tools  to  measure  performance  and  ROI.      www.engagementlabs.com.  

Page 16: eValue Report - Euro 2012 Sponsors

A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

www.evaluesuite.com  

   Derek  Jen,  Senior  Product  Manager  Skype:  derekparta  TwiOer:  @derekjen  E-­‐mail:  [email protected]    

Contact Us