Approach

Lead Nurturing

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Overview

Lead Nurturing...

• Establishes contact and maintains engagement with consistent communication.

• Educates leads about your business, while simultaneously allowing you to learn more about your leads.

• Allows emails to be personalized and segmented to leads at different points of the sales funnel.

• Enables you to maintain consistent communication with your lead, which educates and builds a strong relationship with them before conversion.

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Better Than “Batch and Blast”

• Relevant emails drive 18 times more revenue than broadcast emails (Source: JupiterResearch)

• Nurtured leads make 47% larger purchases than non-nurtured leads (Source: The Annuitas Group)

• Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (Source: SilverPop/DemandGen Report)

• Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. (Source: HubSpot)

• Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Source: DemandGen Report)

• 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing organizations” is a key influence to their purchase. (Source: Genius.com study)

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Take-Away

Effective implementation of lead nurturing works, and it's a far superior way to move your leads through the sales funnel than general email blasts.

Why? Because communications are personalized, catered to a prospect or lead's point in the sales cycle, and are value-add to the recipient, establishing authority and the laying groundwork for conversion.

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