Lead Nurturing Campaigns

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Lead Nurturing CampaignsBecause not Everyones Ready at the Same Time

What is a Lead Nurturing Campaign?Consists of a series of messagesDelivered to contact list based on common qualitiesPut the right message in front of the right person at the right timeTwo types:WarmingOmnipresent

Warming CampaignsAction basedTarget market must take action after receiving your messages in order to learn moreUsers move themselves through the processPre-defined conditional logic times communications and selects messages based on users actionsWell suited for emerging marketsMessages build upon one anotherEnd goal is peaking interest in a solutionMessages are based upon the pain that solution solves

Implementing a Warming CampaignMap out the individual messages you intend the contact to receiveSend an initial piece out to your house listEach contact who clicks through the email to your content will be queued up for the next messageThose who lose interest will opt out by not taking part in your call to actionThose who remain interested until the end should be personally contacted by a sales member

Omnipresent CampaignsLinear in designNon-action basedPlanned in intervalsMessages are sent regardless of responseChance for the company to always be on the mind of a potential clientFocused on repetition and consistencyLets a companys list know that they are available and offer the best product or serviceUsually sent to a list of people who will see value in a product but may only need it in the futureSuited for mature markets so that companies can stay top of mindIts all about being ready for when a prospective client is ready to buy

Starting a Lead Nurturing CampaignDefine your target marketThink of people who are willing to buy the productBuild groups of people from the house list that share common pains or needsDevelop the content you need before launching the campaignDecide on a frequencyLaunch your campaign to a selected listSet up rules to include others in the campaign if you feel it is necessary

BenefitsConsistencyOnce it is started, there is little work to be done

Call to ActionFull report : http://crunk.starrtincup.com/leadnurturingWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400