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WHY ELECTRIC SHEEP NEED HUMAN SHEPHERDS
Vikram SomayaVP, Global Operations and Audience
@vikramsomaya
Or Why Programmatic Buying Needs Your Help
SHE WALKS IN BEAUTYBUSTING A HYPE
She walks in beauty, like the night
Of cloudless climes and starry skies,
And all that's best of dark and bright
Meets in her aspect and her eyes;
Thus mellow'd to that tender light
Which Heaven to gaudy day denies.
One shade the more, one ray the less,
Had half impair'd the nameless grace
Which waves in every raven tress
Or softly lightens o'er her face,
Where thoughts serenely sweet express
How pure, how dear their dwelling-place.
.
And on that cheek and o'er that brow
So soft, so calm, yet eloquent,
The smiles that win, the tints that glow,
But tell of days in goodness spent,—
A mind at peace with all below,
A heart whose love is innocent.
WHY IS THIS GUY SPEAKING TO US? BUSTING A HYPE
I am, secretly, one of you
HOW DOES ONE THINK ABOUT ONLINE CONTENT?BUSTING A HYPE
THINGS PROGRAMMATIC CAN DO WELLBUSTING A HYPE
• Find Scale
• Spend Budget
• Manage Cost
WHAT SHOULD I BE TALKING ABOUT? BUSTING A HYPE
• Bidders Should Allow Their Clients to Win
• Marketers Should Push for a Quality Index
• Data Needs More Discussion
WHAT PROGRAMMATIC DOES NOT DO GOOD-LIKEBUSTING A HYPE
• Tell a
• Allow Publishers to Innovate with
• Play With
A PUBLISHER WHO WANTS TO DO GOOD NOT EVILBUSTING A HYPE
THINGS I WOULD LIKE YOU TO THINK ABOUTBUSTING A HYPE
• Platforms Allow You to Focus on Stories
• Handicapped Platforms Will Not Help You
• Consumers are keenly aware of Discordance
WHAT I WOULD LIKE YOU TO DOBUSTING A HYPE
• Hire Talent That Allows You To Question Your Tech Partners
• Allow Your Media and Creative Teams to Work Together
• Talk to Publishers and Creators of Content
@vikramsomaya Last of the freelance hackers, and Greatest swordfighter in the world