63
EDIT 791 Fall 2002 Community Technology Community Technology and Virtual Communities and Virtual Communities September 26, 2002 September 26, 2002 Andrea Chen Andrea Chen Soo Park Soo Park Marcella Simon Marcella Simon

Community Technology and Virtual Communities

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Page 1: Community Technology and Virtual Communities

EDIT 791 Fall 2002

Community Technology Community Technology and Virtual Communitiesand Virtual Communities

September 26 2002September 26 2002Andrea ChenAndrea Chen

Soo ParkSoo ParkMarcella SimonMarcella Simon

Virtual CommunitiesVirtual Communities

Community Community vsvs NetworkNetworkRelationships Relationships vsvs InformationInformationGeographic location Geographic location vsvs Common InterestCommon InterestOnOn--line Community = Virtual Communityline Community = Virtual Community

ldquoConcept of convening people in virtual ldquoConcept of convening people in virtual space and describes a range of online space and describes a range of online activities including electronic collaboration activities including electronic collaboration virtual networks Webvirtual networks Web--based discussions based discussions or electronic mailing listsrdquo or electronic mailing listsrdquo (www(wwwbentonbentonorg)org)

The ProsThe Pros

Virtual Communities couldhellipVirtual Communities couldhelliphelp revive the community spirit in help revive the community spirit in AmericaAmericaincrease the level of civic increase the level of civic engagement which has been on a engagement which has been on a declinedeclinebind fragmented communities bind fragmented communities togethertogether

The ConsThe Cons

Virtual CommunitieshellipVirtual CommunitieshellipHas the potential to undermine Has the potential to undermine communitycommunityAllow for restriction of information Allow for restriction of information flow thus increasing community flow thus increasing community fragmentationfragmentationPromote more weak relationships Promote more weak relationships than strong onesthan strong ones

The QuestionThe Question

Do virtual communities contribute to the Do virtual communities contribute to the destruction of communitiesdestruction of communities

Do virtual communities build beneficial Do virtual communities build beneficial relationshiprelationshipbullbull Weak or strongWeak or strongbullbull Good or badGood or bad

Does it promote interactionDoes it promote interactionbullbull Is physical interaction necessary for Is physical interaction necessary for

communitycommunity

Community Technology MovementCommunity Technology Movement

Convergence of technologies and public Convergence of technologies and public policypolicybullbull Community Technology CentersCommunity Technology Centersbullbull Community Networking ProjectsCommunity Networking Projectsbullbull Community Cable TelevisionCommunity Cable Television

Community cable TV access centers Community cable TV access centers Broadened program and mission of public Broadened program and mission of public access to communications technologiesaccess to communications technologies

Community Technology BeginningCommunity Technology Beginning

OnOn--lineVirtual CommunitieslineVirtual Communitiesbullbull PTWPTW--Play to Win Play to Win

Program for prisoners to promote Program for prisoners to promote educational use of computers and offer educational use of computers and offer technical assistance to prisoners and technical assistance to prisoners and rehabilitation agenciesrehabilitation agenciesPlaying To Win opens the Harlem Playing To Win opens the Harlem Community Computing Center which Community Computing Center which provides the neighborhood with public provides the neighborhood with public access to personal computers access to personal computers

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 2: Community Technology and Virtual Communities

Virtual CommunitiesVirtual Communities

Community Community vsvs NetworkNetworkRelationships Relationships vsvs InformationInformationGeographic location Geographic location vsvs Common InterestCommon InterestOnOn--line Community = Virtual Communityline Community = Virtual Community

ldquoConcept of convening people in virtual ldquoConcept of convening people in virtual space and describes a range of online space and describes a range of online activities including electronic collaboration activities including electronic collaboration virtual networks Webvirtual networks Web--based discussions based discussions or electronic mailing listsrdquo or electronic mailing listsrdquo (www(wwwbentonbentonorg)org)

The ProsThe Pros

Virtual Communities couldhellipVirtual Communities couldhelliphelp revive the community spirit in help revive the community spirit in AmericaAmericaincrease the level of civic increase the level of civic engagement which has been on a engagement which has been on a declinedeclinebind fragmented communities bind fragmented communities togethertogether

The ConsThe Cons

Virtual CommunitieshellipVirtual CommunitieshellipHas the potential to undermine Has the potential to undermine communitycommunityAllow for restriction of information Allow for restriction of information flow thus increasing community flow thus increasing community fragmentationfragmentationPromote more weak relationships Promote more weak relationships than strong onesthan strong ones

The QuestionThe Question

Do virtual communities contribute to the Do virtual communities contribute to the destruction of communitiesdestruction of communities

Do virtual communities build beneficial Do virtual communities build beneficial relationshiprelationshipbullbull Weak or strongWeak or strongbullbull Good or badGood or bad

Does it promote interactionDoes it promote interactionbullbull Is physical interaction necessary for Is physical interaction necessary for

communitycommunity

Community Technology MovementCommunity Technology Movement

Convergence of technologies and public Convergence of technologies and public policypolicybullbull Community Technology CentersCommunity Technology Centersbullbull Community Networking ProjectsCommunity Networking Projectsbullbull Community Cable TelevisionCommunity Cable Television

Community cable TV access centers Community cable TV access centers Broadened program and mission of public Broadened program and mission of public access to communications technologiesaccess to communications technologies

Community Technology BeginningCommunity Technology Beginning

OnOn--lineVirtual CommunitieslineVirtual Communitiesbullbull PTWPTW--Play to Win Play to Win

Program for prisoners to promote Program for prisoners to promote educational use of computers and offer educational use of computers and offer technical assistance to prisoners and technical assistance to prisoners and rehabilitation agenciesrehabilitation agenciesPlaying To Win opens the Harlem Playing To Win opens the Harlem Community Computing Center which Community Computing Center which provides the neighborhood with public provides the neighborhood with public access to personal computers access to personal computers

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 3: Community Technology and Virtual Communities

The ProsThe Pros

Virtual Communities couldhellipVirtual Communities couldhelliphelp revive the community spirit in help revive the community spirit in AmericaAmericaincrease the level of civic increase the level of civic engagement which has been on a engagement which has been on a declinedeclinebind fragmented communities bind fragmented communities togethertogether

The ConsThe Cons

Virtual CommunitieshellipVirtual CommunitieshellipHas the potential to undermine Has the potential to undermine communitycommunityAllow for restriction of information Allow for restriction of information flow thus increasing community flow thus increasing community fragmentationfragmentationPromote more weak relationships Promote more weak relationships than strong onesthan strong ones

The QuestionThe Question

Do virtual communities contribute to the Do virtual communities contribute to the destruction of communitiesdestruction of communities

Do virtual communities build beneficial Do virtual communities build beneficial relationshiprelationshipbullbull Weak or strongWeak or strongbullbull Good or badGood or bad

Does it promote interactionDoes it promote interactionbullbull Is physical interaction necessary for Is physical interaction necessary for

communitycommunity

Community Technology MovementCommunity Technology Movement

Convergence of technologies and public Convergence of technologies and public policypolicybullbull Community Technology CentersCommunity Technology Centersbullbull Community Networking ProjectsCommunity Networking Projectsbullbull Community Cable TelevisionCommunity Cable Television

Community cable TV access centers Community cable TV access centers Broadened program and mission of public Broadened program and mission of public access to communications technologiesaccess to communications technologies

Community Technology BeginningCommunity Technology Beginning

OnOn--lineVirtual CommunitieslineVirtual Communitiesbullbull PTWPTW--Play to Win Play to Win

Program for prisoners to promote Program for prisoners to promote educational use of computers and offer educational use of computers and offer technical assistance to prisoners and technical assistance to prisoners and rehabilitation agenciesrehabilitation agenciesPlaying To Win opens the Harlem Playing To Win opens the Harlem Community Computing Center which Community Computing Center which provides the neighborhood with public provides the neighborhood with public access to personal computers access to personal computers

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 4: Community Technology and Virtual Communities

The ConsThe Cons

Virtual CommunitieshellipVirtual CommunitieshellipHas the potential to undermine Has the potential to undermine communitycommunityAllow for restriction of information Allow for restriction of information flow thus increasing community flow thus increasing community fragmentationfragmentationPromote more weak relationships Promote more weak relationships than strong onesthan strong ones

The QuestionThe Question

Do virtual communities contribute to the Do virtual communities contribute to the destruction of communitiesdestruction of communities

Do virtual communities build beneficial Do virtual communities build beneficial relationshiprelationshipbullbull Weak or strongWeak or strongbullbull Good or badGood or bad

Does it promote interactionDoes it promote interactionbullbull Is physical interaction necessary for Is physical interaction necessary for

communitycommunity

Community Technology MovementCommunity Technology Movement

Convergence of technologies and public Convergence of technologies and public policypolicybullbull Community Technology CentersCommunity Technology Centersbullbull Community Networking ProjectsCommunity Networking Projectsbullbull Community Cable TelevisionCommunity Cable Television

Community cable TV access centers Community cable TV access centers Broadened program and mission of public Broadened program and mission of public access to communications technologiesaccess to communications technologies

Community Technology BeginningCommunity Technology Beginning

OnOn--lineVirtual CommunitieslineVirtual Communitiesbullbull PTWPTW--Play to Win Play to Win

Program for prisoners to promote Program for prisoners to promote educational use of computers and offer educational use of computers and offer technical assistance to prisoners and technical assistance to prisoners and rehabilitation agenciesrehabilitation agenciesPlaying To Win opens the Harlem Playing To Win opens the Harlem Community Computing Center which Community Computing Center which provides the neighborhood with public provides the neighborhood with public access to personal computers access to personal computers

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 5: Community Technology and Virtual Communities

The QuestionThe Question

Do virtual communities contribute to the Do virtual communities contribute to the destruction of communitiesdestruction of communities

Do virtual communities build beneficial Do virtual communities build beneficial relationshiprelationshipbullbull Weak or strongWeak or strongbullbull Good or badGood or bad

Does it promote interactionDoes it promote interactionbullbull Is physical interaction necessary for Is physical interaction necessary for

communitycommunity

Community Technology MovementCommunity Technology Movement

Convergence of technologies and public Convergence of technologies and public policypolicybullbull Community Technology CentersCommunity Technology Centersbullbull Community Networking ProjectsCommunity Networking Projectsbullbull Community Cable TelevisionCommunity Cable Television

Community cable TV access centers Community cable TV access centers Broadened program and mission of public Broadened program and mission of public access to communications technologiesaccess to communications technologies

Community Technology BeginningCommunity Technology Beginning

OnOn--lineVirtual CommunitieslineVirtual Communitiesbullbull PTWPTW--Play to Win Play to Win

Program for prisoners to promote Program for prisoners to promote educational use of computers and offer educational use of computers and offer technical assistance to prisoners and technical assistance to prisoners and rehabilitation agenciesrehabilitation agenciesPlaying To Win opens the Harlem Playing To Win opens the Harlem Community Computing Center which Community Computing Center which provides the neighborhood with public provides the neighborhood with public access to personal computers access to personal computers

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 6: Community Technology and Virtual Communities

Community Technology MovementCommunity Technology Movement

Convergence of technologies and public Convergence of technologies and public policypolicybullbull Community Technology CentersCommunity Technology Centersbullbull Community Networking ProjectsCommunity Networking Projectsbullbull Community Cable TelevisionCommunity Cable Television

Community cable TV access centers Community cable TV access centers Broadened program and mission of public Broadened program and mission of public access to communications technologiesaccess to communications technologies

Community Technology BeginningCommunity Technology Beginning

OnOn--lineVirtual CommunitieslineVirtual Communitiesbullbull PTWPTW--Play to Win Play to Win

Program for prisoners to promote Program for prisoners to promote educational use of computers and offer educational use of computers and offer technical assistance to prisoners and technical assistance to prisoners and rehabilitation agenciesrehabilitation agenciesPlaying To Win opens the Harlem Playing To Win opens the Harlem Community Computing Center which Community Computing Center which provides the neighborhood with public provides the neighborhood with public access to personal computers access to personal computers

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 7: Community Technology and Virtual Communities

Community Technology BeginningCommunity Technology Beginning

OnOn--lineVirtual CommunitieslineVirtual Communitiesbullbull PTWPTW--Play to Win Play to Win

Program for prisoners to promote Program for prisoners to promote educational use of computers and offer educational use of computers and offer technical assistance to prisoners and technical assistance to prisoners and rehabilitation agenciesrehabilitation agenciesPlaying To Win opens the Harlem Playing To Win opens the Harlem Community Computing Center which Community Computing Center which provides the neighborhood with public provides the neighborhood with public access to personal computers access to personal computers

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 8: Community Technology and Virtual Communities

Community Technology EvolutionCommunity Technology Evolution

Community Technology CenterCommunity Technology Centerbullbull Digital opportunity and lifeDigital opportunity and life--long learning long learning

underserved communitiesunderserved communitiesbullbull AfterAfter--school homework assistance school homework assistance bullbull Computer access for children whose Computer access for children whose

families cant afford their own families cant afford their own bullbull Learning opportunitiesLearning opportunitiesbullbull Programs and services that help older Programs and services that help older

youth make important vocational youth make important vocational academic and career choices academic and career choices

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 9: Community Technology and Virtual Communities

Parallels between Parallels between

Cable and ComputingCable and Computing

Technological Technological

MovementsMovements

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 10: Community Technology and Virtual Communities

Lessons Learned from CableLessons Learned from Cable

Auxiliary service to Distinct mediumAuxiliary service to Distinct mediumAccess and industry collaborationAccess and industry collaborationDemonstrate potentialDemonstrate potentialAdvocacy OrganizationsAdvocacy OrganizationsPublic access is socially responsible mediumPublic access is socially responsible mediumPolitically SavvyPolitically SavvyFoundation supportFoundation support

Difference is the active participantDifference is the active participantAccess Access Skills Skills Social ChangeSocial Change

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 11: Community Technology and Virtual Communities

Community Technology TerminologyCommunity Technology Terminology

Distributed Distributed vsvs Local CommunitiesLocal CommunitiesCybergroupiesCybergroupies vsvs Local Groupies Local Groupies GlocalizationGlocalization vsvs GlobalizationGlobalizationCommunity Centers Community Centers vsvs CTCsCTCsCommunity ComputingCommunity Community ComputingCommunity Networks Networks Virtual CommunitiesOnVirtual CommunitiesOn--line line CommunitiesCommunities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 12: Community Technology and Virtual Communities

DefinitionsDefinitions

Distributed CommunityDistributed Communitybullbull Any community of practice that cannot Any community of practice that cannot

rely on facerely on face--toto--face meetings and face meetings and interaction as primary vehicle for interaction as primary vehicle for connecting members connecting members (Challenge of (Challenge of DistrDistr CommComm))

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 13: Community Technology and Virtual Communities

DefinitionsDefinitions

Community ComputingCommunity ComputingThe OldThe Oldbullbull Community networksFreeCommunity networksFree--Nets are ldquoloosely Nets are ldquoloosely

organized communityorganized community--base volunteerbase volunteer--managed managed electronic network serversrdquo that provide free electronic network serversrdquo that provide free dialdial--up access to the Internet and information up access to the Internet and information about the local community about the local community (Beamish)(Beamish)

bullbull Refers to public access centers online access Refers to public access centers online access and provision of information and provision of information (Beamish) (Beamish)

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 14: Community Technology and Virtual Communities

Definitions Evolved Definitions Evolved

Community ComputingCommunity Computingbullbull A process to serve the local A process to serve the local

geographical communitygeographical community--to respond to to respond to the needs of that community and build the needs of that community and build solutions to its problems Community solutions to its problems Community networking in the social sense is not a networking in the social sense is not a new concept but using electronic new concept but using electronic communications to extend and amplify communications to extend and amplify it certainly isrdquo it certainly isrdquo

~Mario ~Mario MorinoMorino

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 15: Community Technology and Virtual Communities

Definitions EvolvedDefinitions Evolved

Focus moving from FREE to community Focus moving from FREE to community information SERVER information SERVER (Beamish)(Beamish)

Focus community access to developmentFocus community access to developmentContent consumer Content consumer vsvs Content producer Content producer (Beamish)(Beamish)

bullbull Increasingly however technology activists Increasingly however technology activists stress the importance of nurturing individuals stress the importance of nurturing individuals and indigenous community organizations that and indigenous community organizations that already provide help and support in the already provide help and support in the community rather than trying to impose community rather than trying to impose technology from the outside technology from the outside (Benton)(Benton)

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 16: Community Technology and Virtual Communities

DefinitionsDefinitions

Community Technology Community Technology bullbull To give people of the community tools To give people of the community tools

to better their lives using technologyto better their lives using technology

Community Technology

Community ComputingCommunity Center

Community Service

Copyright copy 2002 ndash AC SP MS

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 17: Community Technology and Virtual Communities

Ideas EvolvedIdeas Evolved

ldquowho controls the content (and) how ldquowho controls the content (and) how much control does the community much control does the community have on the electronic environment have on the electronic environment serving it serving it ((bentonbenton) Peter Miller (Community ) Peter Miller (Community

Technology Centers Network)Technology Centers Network)

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 18: Community Technology and Virtual Communities

Strategies for Strategies for CTCsCTCs

Technology ProvidedTechnology Providedbullbull Hardware Software TrainingHardware Software Trainingbullbull InfrastructureInfrastructurebullbull Online access Online access bullbull Relevant contentRelevant content

Target GroupTarget Groupbullbull IndividualsIndividualsbullbull General PublicGeneral Publicbullbull SchoolsSchoolsbullbull YouthYouthbullbull Community OrganizationsCommunity Organizationsbullbull Specific Groups(Homeless RacialEthnic Specific Groups(Homeless RacialEthnic

GroupsNeighborhoods)GroupsNeighborhoods)

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 19: Community Technology and Virtual Communities

ExamplesExamples

of of

FacilitiesFacilities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 20: Community Technology and Virtual Communities

Facilities for Facilities for CTCsCTCs

Large Public LibraryLarge Public LibraryCable Access CenterCable Access CenterStandStand--alone Community Centeralone Community CenterCyberCyber--CafeacutesCafeacutes

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 21: Community Technology and Virtual Communities

Type Type

and and

CategoryCategory

ExamplesExamples

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 22: Community Technology and Virtual Communities

TypesCategories for Virtual TypesCategories for Virtual CommunitiesCommunities

SupportInterest GroupsSupportInterest Groupsbullbull Sports Entertainment Religious Political EthnicRacialSports Entertainment Religious Political EthnicRacial

Information SharingInformation Sharingbullbull ForumsForumsbullbull MeetingsMeetings

CommunicationCommunicationbullbull EE--mailmailbullbull Chat roomsChat rooms

NetworkingNetworkingInformationInformationbullbull NewsNewsbullbull Health Health bullbull Financial Financial

ShoppingShopping

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 23: Community Technology and Virtual Communities

Benefits to Virtual CommunitiesBenefits to Virtual Communities

Increase job skills and access to Increase job skills and access to employment opportunityemployment opportunityImproved outlook on learning and Improved outlook on learning and educational goalseducational goalsTechnological Literacy to achieve Technological Literacy to achieve individual goalsindividual goalsNew skills and knowledgeNew skills and knowledgeIncrease civic participationIncrease civic participationSocial and Community connectionsSocial and Community connectionsNew connections across ethnic economic New connections across ethnic economic and generational categoriesand generational categories

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 24: Community Technology and Virtual Communities

Key ContributorsKey Contributors

CTCNetCTCNet-- Community Technology Center Community Technology Center Network (Network (httpwwwctcnetorghttpwwwctcnetorg))

bullbull Network of more than Network of more than 700 community 700 community technology centerstechnology centers

bullbull LowLow--income communities gain access to income communities gain access to computers and computercomputers and computer--related technology related technology such as the Internetsuch as the Internet

bullbull Mission to support community technology Mission to support community technology centers so that they can better serve their centers so that they can better serve their constituencies constituencies

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 25: Community Technology and Virtual Communities

Key Contributors Key Contributors (cont)(cont)

CCTCCT-- Center for Children and Technology Center for Children and Technology ((httpwww2edcorgCCThttpwww2edcorgCCT))

bullbull Address issues in technology and learningAddress issues in technology and learningbullbull Research and development of learning with Research and development of learning with

technologytechnology

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 26: Community Technology and Virtual Communities

Key Contributors Key Contributors (cont)(cont)

The Childrens Partnership The Childrens Partnership ((httpwwwhttpwwwchildrenspartnershipchildrenspartnershiporgorg))

bullbull Research advocacy for underservedResearch advocacy for underservedbullbull FirstFirst--ever report on how the digital age affects ever report on how the digital age affects

children and how to best advance their interests children and how to best advance their interests bullbull Worked to help develop online media for youthWorked to help develop online media for youthbullbull Equip parents and others as guides and advocates Equip parents and others as guides and advocates

for childrenfor childrenbullbull Working with 11 lowWorking with 11 low--income communities in California income communities in California

helping to build sustainable community technology helping to build sustainable community technology centerscenters

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 27: Community Technology and Virtual Communities

Key Contributors Key Contributors (cont)(cont)

SRI International (SRI International (httpwwwsricompolicyctlhttpwwwsricompolicyctl))bullbull Mission is to transform research into Mission is to transform research into

application application bullbull How to effectively use technologies to support How to effectively use technologies to support

learning were considered to be so important learning were considered to be so important that the Center for Technology in Learning that the Center for Technology in Learning (CTL) was established(CTL) was established

NTIA NTIA -- National Telecommunications and National Telecommunications and Information AssociationInformation Association

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 28: Community Technology and Virtual Communities

Key Contributors Key Contributors (cont)(cont)

HUD Networking HUD Networking ((httpwwwhudgovnnwnnwindexhtmlhttpwwwhudgovnnwnnwindexhtml))

bullbull Neighborhood Networks a communityNeighborhood Networks a community--based based program of the US Department of Housing program of the US Department of Housing and Urban Development (HUD)and Urban Development (HUD)

bullbull In 1995 began with a few HUD community In 1995 began with a few HUD community technology centerstechnology centers

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 29: Community Technology and Virtual Communities

Key Contributors Key Contributors (cont)(cont)

Benton Foundation (Benton Foundation (httpwwwbentonorghttpwwwbentonorg))

bullbull Social benefits in use of emerging Social benefits in use of emerging communications communications

bullbull Demonstrates and promotes the use of digital Demonstrates and promotes the use of digital media to engage equip and connect people to media to engage equip and connect people to alleviate social ills alleviate social ills

bullbull Mission To articulate a public interest vision for Mission To articulate a public interest vision for the digital age and to demonstrate the value of the digital age and to demonstrate the value of communications for solving social problemscommunications for solving social problems

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 30: Community Technology and Virtual Communities

Key International ContributorsKey International Contributors

UNESCOUNESCOInternational Research Development International Research Development CenterCenterbullbull Acacia Acacia ndashndash AfricaAfricabullbull SomosSomos TelecentrosTelecentros ndashndash Latin AmericaLatin Americabullbull Pan Asia Networking Pan Asia Networking ndashndash AsiaAsia

International Telecommunications International Telecommunications Union Union

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 31: Community Technology and Virtual Communities

How do youHow do you

Build a Build a

Virtual Virtual

CommunityCommunity

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 32: Community Technology and Virtual Communities

Nine Design StrategiesNine Design Strategies

PurposePurposePlacesPlacesProfilesProfilesRolesRolesLeadershipLeadership

EtiquetteEtiquetteEventsEventsRitualsRitualsSubgroupsSubgroups

What are the building blocks

--Community Building on the Web by AJ Kim

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 33: Community Technology and Virtual Communities

Define and Articulate Your PurposeDefine and Articulate Your Purpose

Ask yourself these questionsAsk yourself these questions

bullbull What typeWhat type of community do I want to of community do I want to buildbuild

bullbull WhyWhy am I building itam I building it

bullbull WhoWho am I building it foram I building it for

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 34: Community Technology and Virtual Communities

Build Flexible Extensible Gathering Build Flexible Extensible Gathering PlacesPlaces

What do I need to look out forWhat do I need to look out for

bullbull Communication structureCommunication structure

bullbull Neighborhood layoutNeighborhood layout

bullbull Future growthFuture growth

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 35: Community Technology and Virtual Communities

Create Meaningful and Evolving Create Meaningful and Evolving Member ProfilesMember Profiles

Why do I need member profilesWhy do I need member profiles

bullbull Provide social contextProvide social context

bullbull Establish unique identitiesEstablish unique identities

bullbull Build trustBuild trust

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 36: Community Technology and Virtual Communities

Design for a Range of RolesDesign for a Range of RolesMembership Life Cycle Membership Life Cycle ndashndash 5 Key Stages5 Key Stages

Visitors

Novices

Regulars

Leaders

Elders

People without a persistent identity in the community

New members who need to learn the ropes and be introduced to community life

Established members that are comfortably participating in community life

Volunteers contractors and staff that keep the community running

Long-time regulars and leaders who share their knowledge and pass along the culture

--Community Building on the Web by AJ Kim

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 37: Community Technology and Virtual Communities

Develop a Strong Leadership Develop a Strong Leadership ProgramProgram

Elder

Regular

Leader

LeadershipRitual

--Community Building on the Web by AJ Kim

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 38: Community Technology and Virtual Communities

Encourage Appropriate EtiquetteEncourage Appropriate Etiquette

Develop your ground rulesDevelop your ground rules

Enforce your policiesEnforce your policies

Evolve your rulesEvolve your rules

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 39: Community Technology and Virtual Communities

Promote Cyclical EventsPromote Cyclical Events

Why hold regular eventsWhy hold regular events

bullbull Help define the communityHelp define the community

bullbull Provide connectionintimacy Provide connectionintimacy

bullbull Reinforce your purposes and valuesReinforce your purposes and values

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 40: Community Technology and Virtual Communities

Integrate the Rituals of Community Integrate the Rituals of Community LifeLife

Rituals are ldquoMoments of BelongingrdquoRituals are ldquoMoments of Belongingrdquo

bullbull When you no longer feel like the When you no longer feel like the newcomer newcomer ndashndash integrated into the integrated into the community community

bullbull When you are greeted by name When you are greeted by name ndashndash bond bond of intimacyof intimacy

bullbull When you act for the good of the whole When you act for the good of the whole not just yourself not just yourself ndashndash community spiritcommunity spirit

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 41: Community Technology and Virtual Communities

Facilitate MemberFacilitate Member--run Groupsrun Groups

Why do you need subgroupsWhy do you need subgroups

bullbull Helps maintain smallHelps maintain small--town intimacy and town intimacy and sense of belongingsense of belonging

bullbull Helps perpetuate trustHelps perpetuate trust

bullbull Helps likeHelps like--minded people find each minded people find each otherother

bullbull Keeps people involved in the communityKeeps people involved in the community

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 42: Community Technology and Virtual Communities

Principles of Community BuildingPrinciples of Community Building

Main concepts to keep in mindMain concepts to keep in mind

bullbull Design for growth and changeDesign for growth and change

bullbull Create and maintain feedback loopsCreate and maintain feedback loops

bullbull Empower your members over timeEmpower your members over time

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 43: Community Technology and Virtual Communities

Major ChallengesMajor Challenges

What are some major challengesWhat are some major challenges

bullbull DistanceDistance

bullbull SizeSize

bullbull AffiliationAffiliation

bullbull Culture Culture

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 44: Community Technology and Virtual Communities

Four Common MisconceptionsFour Common Misconceptions1 Goals and expectations who needs

them

2 Everyone will want to participate in our online discussion

3 Building and maintaining an online community doesnrsquot take much time or staffing

4 We donrsquot need a promotional strategy for our online community

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 45: Community Technology and Virtual Communities

Lessons LearnedLessons Learned

What were some major themesWhat were some major themes

bullbull Must be intentionalMust be intentional

bullbull Relational Relational

bullbull Provide connection despitein spite of Provide connection despitein spite of division for intimacydivision for intimacy

bullbull Come to mutual understanding sharingCome to mutual understanding sharing

bullbull Awareness of the communityAwareness of the community

bullbull Communication is keyCommunication is key

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 46: Community Technology and Virtual Communities

Community Technology and Virtual Community Technology and Virtual Communities Four Case StudiesCommunities Four Case Studies

bullbull MultipurposeMultipurpose telecentertelecenter project in rural project in rural PhilippinesPhilippines

bullbull OnOn--line network and community technology line network and community technology centers for street kids in Ecuador and Colombiacenters for street kids in Ecuador and Colombia

bullbull Community technology project inCommunity technology project in OrsquoahuOrsquoahu Hawaii Hawaii public housing projectpublic housing project

bullbull OnOn--line network for senior citizens in the United line network for senior citizens in the United StatesStates

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 47: Community Technology and Virtual Communities

Why these cases

bullComparison and contrast of population served

bullComparison and contrast of community types and settings

bullLessons learned across borders and cultures (comparative studies)

bullOverview of variety of CTCvirtual network evolution and interfaces

bullParallels with Whitefield Community Center

bullProvide examples of interface or ldquoshellrdquo prototypes

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 48: Community Technology and Virtual Communities

Voices from Overseas

ldquo I donrsquot know what the Internet is or how it works but it is changing our livesrdquo A village chief in Cambodia

ldquoWe must recognize that Information Technology is here to stay What we have to decide is whether we play the game and turn it to our advantage or lose out completelyrdquoFarma Alloo Founder Tanzania Media Womenrsquos Association

ldquoTrying to get information from the Internet is like drinking from a firehose mdash you donrsquot even know what the source of the water isrdquo Anonymous

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 49: Community Technology and Virtual Communities

Connecting People and Organizations for Rural Development througConnecting People and Organizations for Rural Development through h Multipurpose Community Multipurpose Community TelecentersTelecentersFounded by Pan Asia Networking 1999Founded by Pan Asia Networking 1999

Support of community ability to pay for use maintenance of equipment availability of skilled personnel availability of management (council or high school)

Factors for success sustainability

Center Internet linkage accessible information from service providers also via CDs and printed materials TVVHS recorder (already has telephone and fax service) Center will serve as libraryDonor will provide equipment training work with information providers

Services provided

Town meetingsworkshops conducted with stakeholders in each community to identify needs and media preferences

Methodology

bullFour pilot centers in rural townships on Mindanao Island PhilippinesbullMostly Rice farmers fishermanbullAlso involved teachers health workers local officialsbullInfo needs commodity prices finding and buying equipment and supplies weather conditions operating cooperatives maternal and child care scholarship opportunities access government agencies

Community Profile Needs

Helping rural communities achieve self reliance and gain access to information and means of communicating their own views on development issues

Project Mission

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 50: Community Technology and Virtual Communities

Community Telecenter in Philippines

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 51: Community Technology and Virtual Communities

The Street Childrenrsquos The Street Childrenrsquos TelecenterTelecenter Projects in Ecuador and ColombiaProjects in Ecuador and ColombiaProyectoProyecto SalesianoSalesiano ChicosChicos de La de La CalleCalle in in EsmeraldesEsmeraldes Ecuador (2001) Ecuador (2001)

Technical support skilled personnel adequate infrastructure and maintenance targeted educational methodologies and programs community access and involvement longer term funding through grants fees subsidies

Factors for success sustainability

bullTwo classrooms (church and school based) Computer training and peerteacher training basic education medical care job skills drug use prevention a structured environmentbullStreet Children portal and network focused on street kids to be expanded throughout Latin America

Services provided

Continuous observation evaluation and sharing of information with network of agencies and foundations Detailed planning and reporting

Methodology

600 boysgirls and teenagers at risk from eight poor neighborhoods of EsmeraldesSurvival is a daily struggle food medical care shelter access to education Youth often engage in prostitution crime drugs violence

Community Profile Needs

Explore the ways the Internet can be used to exchange knowledge and experiences in order to help street children solve their problems and create opportunities for a better life

Project Mission

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 52: Community Technology and Virtual Communities

Community Technology and Lifelong Learning Project Community Technology and Lifelong Learning Project KalihiKalihi OrsquoahuOrsquoahuFunded by grant from Funded by grant from WorldcomWorldcom Campus Contact and Brown University (1997) Campus Contact and Brown University (1997)

Involvement and commitment of community technology leaders involvement of students

Factors for success Factors for success sustainabilitysustainability

Community website assistance on-line tutorials cultural and interest- focused content Also tutoring services in basic computer skills Social services at centers include teen leadership elder immigrant services after school enrichment

Services providedServices provided

Two community technology leaders from partner communities work with university students to identify needs develop skills maintain facilities and plan programs

MethodologyMethodology

2000 children and adults in Kuhio Park Terrace the largest public housing project in the State of Hawaii 61 of units are occupied by single mothers and their children Needs include literacy senior services basic education economic opportunities drug and crime prevention

Community Profile Community Profile NeedsNeeds

Create partnerships between community members and students to help local communities become more knowledgeable and self determined in their use of computers and information technology

Project MissionProject Mission

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 53: Community Technology and Virtual Communities

Kidrsquos Web Page Kuhio Community Site

Community Technology Leaders and University of Hawaii students

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 54: Community Technology and Virtual Communities

SeniorNetSeniorNetNational nonNational non--profit located in San Franciscoprofit located in San Francisco

Partnering with EPartnering with E--Bay IBM and Charles Schwab Foundations 1995Bay IBM and Charles Schwab Foundations 1995

New IBM Internet Accessibility Gateway project making web viewing more accessible to seniors Membership fees and corporate sponsorship

Factors for success Factors for success sustainabilitysustainability

Classes guides and tutorials on various subjects E-newsletters Forums for information sharing and discussion On-line projects and web space for self expression Links with schools and community organizations Over 200 learning centers throughout USA

Services providedServices provided

Original research project by Markle Foundation in 1986 to determine if computers and telecommunication could enhance the lives of older adults

MethodologyMethodology

35 million people aged 65 or older in the United States 13 have Internet access Needs include continuing education emotional and physical support access to information and resources orientation to use of technology

Community Profile NeedsCommunity Profile Needs

Provide older adults with computer education and access to computers and the Internet in order to enrich their lives and enable them to share their knowledge and wisdom with the world

Project MissionProject Mission

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 55: Community Technology and Virtual Communities

Family Web Pages

Discussion Forum

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 56: Community Technology and Virtual Communities

Bridging Themes USA and InternationalWhat does it take to make it work

bullSynergy with partnering organizations that offer a range of services that meet clientsrsquo needs (education health government services)

bullSharing accessible infrastructure with other community service organizations (schools libraries calling centers community centers)

bullCommunity involvement in content development and choice of media that meets their needs and is culturally appropriate

bullCommon challenge of sustainability funding training skilled personnel equipment maintenance (PC graveyards) community support

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 57: Community Technology and Virtual Communities

Research Questions Research Questions ndashndash Community Community TechnologyTechnology

Creating community defined and culturally Creating community defined and culturally appropriate contentappropriate contentOvercoming literacy and language barriersOvercoming literacy and language barriersDeveloping economically Developing economically sutainable sutainable modelsmodelsCreating synergy with partnering agencies and Creating synergy with partnering agencies and organizationsorganizationsEngaging community involvement and supportEngaging community involvement and supportDeveloping technology leadership at the Developing technology leadership at the community levelcommunity level

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 58: Community Technology and Virtual Communities

Research Questions Research Questions ndashndash Virtual Virtual CommunitiesCommunities

Need more details of ethnographic Need more details of ethnographic studies of virtual communitiesstudies of virtual communitiesNeed more surveys of who is connected Need more surveys of who is connected to whom and about whatto whom and about whatNeed more ideas of time budget Need more ideas of time budget accounts of how many people spend accounts of how many people spend what amount of hours virtually what amount of hours virtually communingcommuningNeed mechanisms to overcome a new Need mechanisms to overcome a new userrsquos fears intimidationsperceptionsuserrsquos fears intimidationsperceptions

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 59: Community Technology and Virtual Communities

Discussion TopicsDiscussion Topics

How does Community Technology How does Community Technology relate to Instructional Designrelate to Instructional Design

How do Virtual Communities relate to How do Virtual Communities relate to Instructional DesignInstructional Design

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 60: Community Technology and Virtual Communities

Community Technology Virtual Community Technology Virtual Communities and Instructional DesignCommunities and Instructional Design

Content

Shell

CommunityADDIE ProcessAnalysisDesignDevelopmentImplementationEvaluation

Looking down into the spiralCopyright copy 2002 ndash AC SP MS

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 61: Community Technology and Virtual Communities

ReferencesReferencesKimAJ (2000) KimAJ (2000) Community building on the webCommunity building on the web Peachpit Peachpit PressPress

Miller P (2000) Miller P (2000) CTCNetCTCNet the community technology movement and the community technology movement and the prospects for democracy in America In the prospects for democracy in America In GursteinGurstein M M Community Community informatics Enabling communities with information and informatics Enabling communities with information and communications technologiescommunications technologies (pp190(pp190--212) Idea Group Publishing212) Idea Group Publishing

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

Wellman B Wellman B GuliaGulia M Virtual communities as communities (pp167 M Virtual communities as communities (pp167--194)194)

Wenger E McDermott R Snyder W (2002) Wenger E McDermott R Snyder W (2002) Cultivating Cultivating communities of practicecommunities of practice Boston Harvard Business School Press Boston Harvard Business School Press

Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Stanley L (2001) UCSD Civic Collaborative Paper on Beyond Access 2001 San Diego Digital Divide StudyAccess 2001 San Diego Digital Divide Study

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)
Page 62: Community Technology and Virtual Communities

References (cont)References (cont)httphttp wwwwwwseniornetseniornetorgorghttpwwwhttpwwwcdscdshawaiihawaiiedueducreatingfuturescreatingfutureskctckctchttpwwwhttpwwwidrcidrccacahttpwwwhttpwwwunescounescoorgorgwebworldwebworldtelematicstelematicstelecentretelecentrehtmhtmhttpwwwhttpwwwpanasiapanasiaorgorgsgsgaboutabouthttpwwwhttpwwwchasquinetchasquinetorgorgnosotrosnosotroshtmlhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwnaimacomcommunitych01indexhtmlhttpwwwpewinternetorgreportstocaspReport=47httpwwwpewinternetorgreportstocaspReport=47httpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwebmitedusapwwwcolloquium96papers15beamishhtmlhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwww2edcorgCCTcctwebpublicincludepdf04_2001pdfhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwchildrenspartnershiporgpublow_incomeindexhtmlhttpwwwbentonorgPracticeCommunityassumptionshtmlhttpwwwbentonorgPracticeCommunityassumptionshtml

  • Community Technology and Virtual Communities
  • Virtual Communities
  • The Pros
  • The Cons
  • The Question
  • Community Technology Movement
  • Community Technology Beginning
  • Community Technology Evolution
  • Lessons Learned from Cable
  • Community Technology Terminology
  • Definitions
  • Definitions
  • Definitions Evolved
  • Definitions Evolved
  • Definitions
  • Ideas Evolved
  • Strategies for CTCs
  • Facilities for CTCs
  • TypesCategories for Virtual Communities
  • Benefits to Virtual Communities
  • Key Contributors
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key Contributors (cont)
  • Key International Contributors
  • Nine Design Strategies
  • Define and Articulate Your Purpose
  • Build Flexible Extensible Gathering Places
  • Create Meaningful and Evolving Member Profiles
  • Design for a Range of Roles
  • Develop a Strong Leadership Program
  • Encourage Appropriate Etiquette
  • Promote Cyclical Events
  • Integrate the Rituals of Community Life
  • Facilitate Member-run Groups
  • Principles of Community Building
  • Major Challenges
  • Four Common Misconceptions
  • Lessons Learned
  • Community Technology and Virtual Communities Four Case Studies
  • Research Questions ndash Community Technology
  • Research Questions ndash Virtual Communities
  • Discussion Topics
  • Community Technology Virtual Communities and Instructional Design
  • References
  • References (cont)