Presentation at BarCamp at HOuston. August 28, 2007. Challenges & Strategies for enterprise adoption of Web 2.0 (Enterprise 2.0)
Text of Virtual Communities at Work
1. Virtual Communities at Work Challenges & Strategies for enterprise adoption of Web 2.0 (Enterprise 2.0) Jose Luis Lopez August 2007 Web 2.0 is the latest moniker in an endless effort to reignite the dot-com mania of the late 1990s. John C. Dvorak
2. The Long Tail of Work
The Office of 2007
Enriched jobs, several roles
Broad span of control, flat organizations
Tons of emails daily
Calendar overloaded of meetings and teleconferences
2-digits number of direct internal contacts
People located around the world
Phone, email, instant messaging, virtual meetings, etc. (twitter?)
Did I mention face-2-face (occasionally)?
Only 24 hours at day..
3. Fundamental Shifts on Organizations
Increased cost on organizations:
Cost of complexity.
Work is more complex
Richer roles and responsibilities
Cost of connectivity
Multiple way of communication
Synchronous / a-synchronous
Teleconference: more information, less communication
Cost of storage of huge knowledge.
Information has exploded
Cost of Globalization.
Multi cultural, multi-language
4. Fundamental Shifts on Organizations
More virtual, few human interaction
Communities requires face-to-face meetings
Micro formats of knowledge
PowerPoint slides, no longer reports
Tragedy of knowledge common sense
5. Formal Structure (Org Chart) Informal Structure (revealed in ONA) Formal vs. Informal Structures Mitchell Hussan Milavec Hopper Waring Mares Avery McWatters Ramirez Myers Cordoza Klimchuck Smith Dhillon Zaheer Angelo Schultz Keller Crossley Sutherland What Do You Notice When You Compare the Formal and Informal Structures? Exploration & Production Zaheer Schultz Mitchell Klimchuck Angelo Keller Smith Geology Dhillon Myers Petrophysical Crossley Exploration Avery Cordoza Sutherland Ramirez Drilling McWatters Waring Production Hassan Reservoir Hopper Production Milavec Senior Vice President Mares
6. ENTERPRISE 2.0
7. Enterprise 2.0
Informal, less structure, knowledge-based work of a company
Cross organizations, cross functions
IT enabled application of Web 2.0 to corporate environment