Virtual Gated Communities - Reboot10

  • Published on
    18-Oct-2014

  • View
    4.388

  • Download
    2

Embed Size (px)

DESCRIPTION

Talk 'Acting in the New Nowhere Land', presented on Reboot 10 in Copenhagen on june 26 2008.

Transcript

Reboot10_IskanderSmit.ppt

v

info.nl | FULL SERVICE INTERNET AGENCY

v

info.nl | FULL SERVICE INTERNET AGENCY

Nowhere LandActing in the NewReboot 10, Copenhagen

Iskander Smit

v

info.nl | FULL SERVICE INTERNET AGENCY

or

how to deal withthe emergence of virtual gated communities

v

info.nl | FULL SERVICE INTERNET AGENCY

a personal journey

v

info.nl | FULL SERVICE INTERNET AGENCY

a personal journey

1968 2008

community of family and school friends

v

info.nl | FULL SERVICE INTERNET AGENCY

a personal journey

1968 2008

friends for life, connections for ever

v

info.nl | FULL SERVICE INTERNET AGENCY

a personal journey

1968 2008

friends for life, connections for ever

v

info.nl | FULL SERVICE INTERNET AGENCY

a personal journey

1968 2008

working life

v

info.nl | FULL SERVICE INTERNET AGENCY

a personal journey

1968 2008

a new community impuls

v

info.nl | FULL SERVICE INTERNET AGENCY

reversed relations

the way we meet and connect changes

v

info.nl | FULL SERVICE INTERNET AGENCY

my social life

IRL friends & family

info.nl collegues online friends

v

info.nl | FULL SERVICE INTERNET AGENCY

communities are part of our life

v

info.nl | FULL SERVICE INTERNET AGENCY

why groupies group

Networks discover shared meaning & purpose (based on self interest)

Communities of Practice knowledge development & exchange (developing new practices together)

Systems of Influence new practices become the norm (move the field of practice/wisdom keepers)

v

info.nl | FULL SERVICE INTERNET AGENCY

communities equals our social life

a social network only excists with a set of shared values and topics to talk about

we build our communities around our interests and personal beliefs

the communities will get closer to our personal space

v

info.nl | FULL SERVICE INTERNET AGENCY

causes that communities will close

v

info.nl | FULL SERVICE INTERNET AGENCY

why would this happen?

v

info.nl | FULL SERVICE INTERNET AGENCY

theory of gated communities

v

info.nl | FULL SERVICE INTERNET AGENCY

It is not about security

The search of niceness; We want to live around people that shares the same values

[Behind the gates, Setha Low, 2003]

v

info.nl | FULL SERVICE INTERNET AGENCY

It is not about security

"Some people think of gated as exclusive. Some think of it as security. But most think of privacy.

[Lynda Nugent Smith, a New Orleans real estate agent]

v

info.nl | FULL SERVICE INTERNET AGENCY

Privacy matters

Privacy is a secure and maintenance free environment

You need to imprison yourself to feel freerestrictions to live among people who share their values

v

info.nl | FULL SERVICE INTERNET AGENCY

gating the community is the best way to garantee the protect the freedom to involve

v

info.nl | FULL SERVICE INTERNET AGENCY

people will use the privacy functions

v

info.nl | FULL SERVICE INTERNET AGENCY

only 12% without any restrictions

85% of American students has a profile 89% of those has a Facebook profile, 45%

a Myspace account 48% have many privacy restrictions, only

12% has a complete open profile[Educause research on 27.000 American students]

v

info.nl | FULL SERVICE INTERNET AGENCY

the new landscape

v

info.nl | FULL SERVICE INTERNET AGENCY

two questions to address

what is the consequence for the community provider

how to grab the attention from outside the communities

v

info.nl | FULL SERVICE INTERNET AGENCY

a new role of the community provider

v

info.nl | FULL SERVICE INTERNET AGENCY

facebook is not the community

we are the communitywith the same values, connected to each other

facebook e.g. is the provider

community providers should set the relations free

v

info.nl | FULL SERVICE INTERNET AGENCY

OpenRelation

OpenID is linked to a member, ease of use

The important entity that will connect is the group

Interoperability between groups of different networks should be made possible

v

info.nl | FULL SERVICE INTERNET AGENCY

OpenRelation

v

info.nl | FULL SERVICE INTERNET AGENCY

how to grab the attention

v

info.nl | FULL SERVICE INTERNET AGENCY

the pre-community era

add as much value as possible to seduce your prospect

v

info.nl | FULL SERVICE INTERNET AGENCY

the community era

go there where your prospect are

v

info.nl | FULL SERVICE INTERNET AGENCY

attention

outsidewebsite

use

insidewebsite

applyorientation

Looking for the touchpoints

v

info.nl | FULL SERVICE INTERNET AGENCY

ousidewebsite

use

insidewebsite

applyorientation

Looking for the touchpoints

attention

v

info.nl | FULL SERVICE INTERNET AGENCY

designing for the exploding website

motivation

task

functionin context

storedprofile

v

info.nl | FULL SERVICE INTERNET AGENCY

designing for the context

design functions which are relevant, rewarding and free of obstacles

v

info.nl | FULL SERVICE INTERNET AGENCY

how gated is the community?

v

info.nl | FULL SERVICE INTERNET AGENCY

how gated is the community?

v

info.nl | FULL SERVICE INTERNET AGENCY

connect to community

v

info.nl | FULL SERVICE INTERNET AGENCY

be part of the conversation

v

info.nl | FULL SERVICE INTERNET AGENCY

be part of the conversation

to be successful you need to be part of the community

v

info.nl | FULL SERVICE INTERNET AGENCY

concluding

v

info.nl | FULL SERVICE INTERNET AGENCY

concluding

we will grow more and more in a continuous conversational state

v

info.nl | FULL SERVICE INTERNET AGENCY

concluding

virtual gated communities based on shared values will play a dominant role

v

info.nl | FULL SERVICE INTERNET AGENCY

concluding

community providers should add open relation functions

v

info.nl | FULL SERVICE INTERNET AGENCY

concluding

for companies an exploding strategy is the recipy for success

v

info.nl | FULL SERVICE INTERNET AGENCY

gated communities

Butif you live in your own virtual

dont forget to be open for new impulses

v

info.nl | FULL SERVICE INTERNET AGENCY

Thanks!please interact!

iskander@info.nl or @iskandr in social networks

v

info.nl | FULL SERVICE INTERNET AGENCY

Credentials photos

http://www.flickr.com/photos/whoisstan/188348337/

http://www.flickr.com/photos/wmud/1216193119/

http://www.flickr.com/photos/wmud/1848305260/

http://www.flickr.com/photos/marketingfacts/215842199

http://www.flickr.com/photos/gester/2424831457/

http://www.flickr.com/photos/mareen/580324668/

http://www.flickr.com/photos/esprit/24024491/

http://www.flickr.com/photos/equalaffection/2280861197

http://www.flickr.com/photos/rienkmebius/234802363/

http://www.flickr.com/photos/paula_marina/845803994/

http://www.flickr.com/photos/8846935@N05/2446005514/