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Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide11
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Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide22
OutlineOutlineTeam IntroductionTeam IntroductionProblem & SolutionProblem & SolutionGoals & ObjectivesGoals & ObjectivesCommo NeoCommo Neo: How does it work?: How does it work?Potential ProblemsPotential ProblemsPhase 0 – Important CS410 DatesPhase 0 – Important CS410 DatesPhase 1 – Proof of ConceptPhase 1 – Proof of ConceptPhase 2 – Critical DesignPhase 2 – Critical DesignPhase 3 – Production & Out YearsPhase 3 – Production & Out YearsConclusionConclusion
Team IntroductionTeam IntroductionProblem & SolutionProblem & SolutionGoals & ObjectivesGoals & ObjectivesCommo NeoCommo Neo: How does it work?: How does it work?Potential ProblemsPotential ProblemsPhase 0 – Important CS410 DatesPhase 0 – Important CS410 DatesPhase 1 – Proof of ConceptPhase 1 – Proof of ConceptPhase 2 – Critical DesignPhase 2 – Critical DesignPhase 3 – Production & Out YearsPhase 3 – Production & Out YearsConclusionConclusion
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide33
Group IntroductionGroup Introduction
Clint WinfreyClint Winfrey Mike HedrickMike Hedrick Greg TurnerGreg Turner
Jeremy HoeslyJeremy HoeslyAllen DanielAllen DanielShane TynerShane Tyner
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide44
Ever Lose Ever Lose Something?Something?
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide55
A Painful ExampleA Painful Example
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide66
The ProblemThe ProblemLeaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.Leaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide77
Our SolutionOur Solution
Commo NeoCommo NeoFrom Latin From Latin commoneocommoneo::to remind, remember, to remind, remember, recollectrecollect
Source: Source: Online Latin-English Translator by Djun KimOnline Latin-English Translator by Djun Kimhttp://sunsite.ubc.ca/LatinDictionary/
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide88
ObjectivesObjectivesDesign a device that…Design a device that…
is portable enough to be worn or is portable enough to be worn or carriedcarried
can track multiple itemscan track multiple items
will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her
is battery-operatedis battery-operated
is programmable and customizableis programmable and customizable
Design a device that…Design a device that…
is portable enough to be worn or is portable enough to be worn or carriedcarried
can track multiple itemscan track multiple items
will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her
is battery-operatedis battery-operated
is programmable and customizableis programmable and customizable
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide99
What It Will DoWhat It Will DoLocate the item by beeping Locate the item by beeping faster and/or louder as the user faster and/or louder as the user gets closer to the lost itemgets closer to the lost itemUse a database of items that Use a database of items that the user carriesthe user carriesAllow the user to add/delete Allow the user to add/delete items from the databaseitems from the databaseAllow the user to activate or Allow the user to activate or deactivate tracking of a given deactivate tracking of a given device (e.g. an item is device (e.g. an item is intentionally left at home)intentionally left at home)
Locate the item by beeping Locate the item by beeping faster and/or louder as the user faster and/or louder as the user gets closer to the lost itemgets closer to the lost itemUse a database of items that Use a database of items that the user carriesthe user carriesAllow the user to add/delete Allow the user to add/delete items from the databaseitems from the databaseAllow the user to activate or Allow the user to activate or deactivate tracking of a given deactivate tracking of a given device (e.g. an item is device (e.g. an item is intentionally left at home)intentionally left at home)
✔✔
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1100
What It Won’t DoWhat It Won’t DoHave an alerting mechanism Have an alerting mechanism on the articles themselveson the articles themselves
Interfere with other Interfere with other Bluetooth-enabled devicesBluetooth-enabled devices
Run on disposable batteriesRun on disposable batteries
Suffer from low computing Suffer from low computing power (due to recent power (due to recent advances in cell phone advances in cell phone technology)technology)
Have an alerting mechanism Have an alerting mechanism on the articles themselveson the articles themselves
Interfere with other Interfere with other Bluetooth-enabled devicesBluetooth-enabled devices
Run on disposable batteriesRun on disposable batteries
Suffer from low computing Suffer from low computing power (due to recent power (due to recent advances in cell phone advances in cell phone technology)technology)
✘✘
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1111Functional Functional
Component Component DiagramDiagram
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1122
Bluetooth Bluetooth HardwareHardware
BlueCore™ 2 SpecificationsBlueCore™ 2 SpecificationsSingle-chip BluetoothSingle-chip Bluetooth®® solution with integral solution with integral
ROMROM
Fully qualified Bluetooth systemFully qualified Bluetooth system
Bluetooth v1.1 and v1.2 specification Bluetooth v1.1 and v1.2 specification compliantcompliant
Low Power 1.8V operationLow Power 1.8V operation
Minimum external componentsMinimum external components
Integrated 1.8V regulatorIntegrated 1.8V regulator
UART bypass modeUART bypass mode
Packaging options: CSP, VFBGA or Plug-n-Go Packaging options: CSP, VFBGA or Plug-n-Go (LFBGA with integral balun, filter, matching)(LFBGA with integral balun, filter, matching)
BlueCore™ 2 SpecificationsBlueCore™ 2 SpecificationsSingle-chip BluetoothSingle-chip Bluetooth®® solution with integral solution with integral
ROMROM
Fully qualified Bluetooth systemFully qualified Bluetooth system
Bluetooth v1.1 and v1.2 specification Bluetooth v1.1 and v1.2 specification compliantcompliant
Low Power 1.8V operationLow Power 1.8V operation
Minimum external componentsMinimum external components
Integrated 1.8V regulatorIntegrated 1.8V regulator
UART bypass modeUART bypass mode
Packaging options: CSP, VFBGA or Plug-n-Go Packaging options: CSP, VFBGA or Plug-n-Go (LFBGA with integral balun, filter, matching)(LFBGA with integral balun, filter, matching)
SourceSource: CSR <: CSR <http://www.csr.com/products/bc2range.htm>>
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1133
Competition Competition MatrixMatrix
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1144
Potential ProblemsPotential ProblemsProduction costs may exceed our Production costs may exceed our estimates.estimates.
Battery consumption may result in Battery consumption may result in significantly shorter operating times.significantly shorter operating times.
Weather may affect the product.Weather may affect the product.
Customer interest may be limited at our Customer interest may be limited at our price point.price point.
Production costs may exceed our Production costs may exceed our estimates.estimates.
Battery consumption may result in Battery consumption may result in significantly shorter operating times.significantly shorter operating times.
Weather may affect the product.Weather may affect the product.
Customer interest may be limited at our Customer interest may be limited at our price point.price point.
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1155
Risk ChartRisk Chart
11 22
44
33
Like
liho
Like
liho
odod
ConsequenConsequencece
11Consumer & design Consumer & design
cost acceptancecost acceptance
22 Social impactsSocial impacts
33 Design & implementation Design & implementation limitationslimitations
44Bluetooth technical Bluetooth technical
hurdleshurdles
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1166
SBIR Phase 0SBIR Phase 0Product InceptionProduct Inception
January 12January 12 Initial project ideasInitial project ideas
February 1-3February 1-3 Presentation IPresentation I
March 1March 1 Feasibility PresentationFeasibility Presentation
April 5April 5 Project Plan PresentationProject Plan Presentation
April 14April 14 Preliminary WebpagePreliminary Webpage
May 3May 3 Final Presentation/Web Page/ SBIR Final Presentation/Web Page/ SBIR ProposalProposal
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1177
SBIR Phase 1SBIR Phase 1Proof of ConceptProof of Concept
Development of lab prototype that successfully proves the Development of lab prototype that successfully proves the conceptconceptInclude hardware needed to prove feasibility of the conceptInclude hardware needed to prove feasibility of the concept$100,000 maximum awarded$100,000 maximum awarded6 month time span6 month time span
Assumptions/requirements:Assumptions/requirements:40% overhead40% overheadOffices at ODU including desks, internet access, electricity, Offices at ODU including desks, internet access, electricity, etc.etc.Any hardware needed must be purchasedAny hardware needed must be purchasedAt least 50% of work done by the teamAt least 50% of work done by the teamSalaries paid to the small businessSalaries paid to the small businessNo legal feesNo legal feesNo money from grant can go to pay for marketingNo money from grant can go to pay for marketing
Development of lab prototype that successfully proves the Development of lab prototype that successfully proves the conceptconceptInclude hardware needed to prove feasibility of the conceptInclude hardware needed to prove feasibility of the concept$100,000 maximum awarded$100,000 maximum awarded6 month time span6 month time span
Assumptions/requirements:Assumptions/requirements:40% overhead40% overheadOffices at ODU including desks, internet access, electricity, Offices at ODU including desks, internet access, electricity, etc.etc.Any hardware needed must be purchasedAny hardware needed must be purchasedAt least 50% of work done by the teamAt least 50% of work done by the teamSalaries paid to the small businessSalaries paid to the small businessNo legal feesNo legal feesNo money from grant can go to pay for marketingNo money from grant can go to pay for marketing
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1188
SBIR Phase 2SBIR Phase 2Critical DesignCritical Design
2 year time span2 year time span
$750,000 awarded$750,000 awarded
Assumptions/requirements:Assumptions/requirements:
Same as in Phase 1Same as in Phase 1
Everybody used in the project is gainfully Everybody used in the project is gainfully employed when not actively participating employed when not actively participating on a project taskon a project task
2 year time span2 year time span
$750,000 awarded$750,000 awarded
Assumptions/requirements:Assumptions/requirements:
Same as in Phase 1Same as in Phase 1
Everybody used in the project is gainfully Everybody used in the project is gainfully employed when not actively participating employed when not actively participating on a project taskon a project task
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1199
SBIR Phase 3SBIR Phase 3Production & Out Production & Out
YearsYearsManagement planManagement plan
Marketing planMarketing plan
Funding planFunding plan
Management planManagement plan
Marketing planMarketing plan
Funding planFunding plan
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2200
Management PlanManagement PlanThe The rightright team for the job! team for the job!
Meetings every Tuesday at 5:00PMMeetings every Tuesday at 5:00PM
Communication via Internet and telephoneCommunication via Internet and telephone
Deadlines and progress checksDeadlines and progress checks
TestingTesting
How do we measure success?How do we measure success?
Are there testing risks?Are there testing risks?
The The rightright team for the job! team for the job!
Meetings every Tuesday at 5:00PMMeetings every Tuesday at 5:00PM
Communication via Internet and telephoneCommunication via Internet and telephone
Deadlines and progress checksDeadlines and progress checks
TestingTesting
How do we measure success?How do we measure success?
Are there testing risks?Are there testing risks?
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2211
Organizational Organizational ChartChart
SBIR Phase 1SBIR Phase 1
Blue boxes indicate outside experts
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2222
Organizational Organizational ChartChart
SBIR Phase 2SBIR Phase 2
Blue boxes indicate outside experts
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2233
Marketing PlanMarketing Plan
What age group?What age group?SourceSource: Bureau of the Census: Bureau of the Census
Implement our product in a cell phone and Implement our product in a cell phone and target cell phone users.target cell phone users.Implement our product in a cell phone and Implement our product in a cell phone and target cell phone users.target cell phone users.
Who uses cell Who uses cell phones?phones?SourceSource: IT Facts: IT Facts
<<http://www.itfacts.biz/index.php?id=P2821
>>
What wireless What wireless network?network?
SourceSource: Twin Kings Communication: Twin Kings Communication<<http://tk.com/wireless/top10.html>>
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2244
Marketing PlanMarketing Plan
Price point less than $100Price point less than $100
Customer gets security of valuables unavailable until Customer gets security of valuables unavailable until nownow
Business gets higher returns utilizing COTSBusiness gets higher returns utilizing COTS
We realize profit…We realize profit…
Whenever a customer purchases a cell phone equipped Whenever a customer purchases a cell phone equipped with our product or additional transceivers from uswith our product or additional transceivers from us
In the form of service fees if our customer purchases In the form of service fees if our customer purchases our service through a wireless service providerour service through a wireless service provider
Price point less than $100Price point less than $100
Customer gets security of valuables unavailable until Customer gets security of valuables unavailable until nownow
Business gets higher returns utilizing COTSBusiness gets higher returns utilizing COTS
We realize profit…We realize profit…
Whenever a customer purchases a cell phone equipped Whenever a customer purchases a cell phone equipped with our product or additional transceivers from uswith our product or additional transceivers from us
In the form of service fees if our customer purchases In the form of service fees if our customer purchases our service through a wireless service providerour service through a wireless service provider
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2255
Market Survey Market Survey AnalysisAnalysis
Have you ever lost Have you ever lost something?something?
Would you buy a Would you buy a product that alerts product that alerts
you?you?
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2266
Funding PlanFunding Plan
National Science FoundationNational Science FoundationDivision of Design, Manufacture, & Industrial Division of Design, Manufacture, & Industrial InnovationInnovationDeadline: June 8, 2005Deadline: June 8, 2005
CIT Corporate Giving ProgramCIT Corporate Giving ProgramCommercial Finance GroupCommercial Finance GroupNo deadlineNo deadline
National Science FoundationNational Science FoundationDivision of Design, Manufacture, & Industrial Division of Design, Manufacture, & Industrial InnovationInnovationDeadline: June 8, 2005Deadline: June 8, 2005
CIT Corporate Giving ProgramCIT Corporate Giving ProgramCommercial Finance GroupCommercial Finance GroupNo deadlineNo deadline
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2277
Cost Breakdown &Cost Breakdown &Profit AnalysisProfit Analysis
Initial Production (Units)Initial Production (Units) 50,00050,000Initial Selling PointInitial Selling Point $99.99$99.99Production CostProduction Cost $50.00$50.00Profit Per UnitProfit Per Unit $49.99$49.99Initial Cost for UnitsInitial Cost for Units $2,500,000$2,500,000Number of Units Sold To Meet CostNumber of Units Sold To Meet Cost 25,25325,253Gross SalesGross Sales $4,999,500$4,999,500Profit (50,000 units)Profit (50,000 units) $2,499,500$2,499,500
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2288Work Breakdown Work Breakdown
StructureStructureWSBWSB Task NameTask Name DurationDuration
CNCN Commo NeoCommo Neo 851 days851 days
CN.OCN.O ConceptionConception 83 days83 days
CN.1CN.1 Proof of ConceptProof of Concept 132 days132 days
CN.2CN.2 Critical DesignCritical Design 456 days456 days
CN.3CN.3 Production & Out YearsProduction & Out Years 180 days180 days
OverviewOverview
WSBWSB Task NameTask Name DurationDuration
CNCN Commo NeoCommo Neo 83 days83 days
CN.OCN.O ConceptionConception 83 days83 days
CN.0.1CN.0.1 Team FormationTeam Formation 5 days5 days
CN.0.2CN.0.2 Initial ConceptInitial Concept 20 days20 days
CN.0.3CN.0.3 Feasibility of ProjectFeasibility of Project 29 days29 days
CN.0.4CN.0.4 MilestoneMilestone 31 days31 days
CN.0.5CN.0.5 Approval ProcessApproval Process 27 days27 days
CN.0.6CN.0.6 Website DevelopmentWebsite Development 55 days55 days
CN.0.7CN.0.7 Website ApprovalWebsite Approval 0 days0 days
CN.0.8CN.0.8 Project ApprovalProject Approval 0 days0 days
CN.0.9CN.0.9 SBIR ProposalSBIR Proposal 0 days0 days
SBIR Phase 0SBIR Phase 0
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2299Work Breakdown Work Breakdown
StructureStructureWSBWSB Task NameTask Name DurationDuration
CNCN Commo NeoCommo Neo 132 days132 days
CN.1CN.1 Proof of ConceptProof of Concept 132 days132 days
CN.1.1CN.1.1 Assemble Team Assemble Team 5 days5 daysCN.1.2CN.1.2 Prototype DevelopmentPrototype Development 50 days50 days
CN.1.3CN.1.3 Prototype TestingPrototype Testing 90 days90 days
CN.1.4CN.1.4 DocumentationDocumentation 90 days90 days
CN.1.5CN.1.5 Creative Writing AssignmentCreative Writing Assignment 14 days14 days
CN.1.6CN.1.6 Descriptive Writing AssignmentDescriptive Writing Assignment 14 days14 days
CN.1.7CN.1.7 Budget White PaperBudget White Paper 12 days12 days
CN.1.8CN.1.8 User ManualUser Manual 13 days13 days
CN.1.9CN.1.9 Phase II SBIR Grant ProposalPhase II SBIR Grant Proposal 10 days10 days
SBIR Phase 1SBIR Phase 1
WSBWSB Task NameTask Name DurationDuration
CNCN Commo NeoCommo Neo 456 days456 days
CN.2CN.2 Critical DesignCritical Design 456 days456 days
CN.2.1CN.2.1 Assemble Team Assemble Team 12 days12 days
CN.2.2CN.2.2 Prototype DevelopmentPrototype Development 50 days50 days
CN.2.3CN.2.3 Prototype TestingPrototype Testing 90 days90 days
CN.2.4CN.2.4 DocumentationDocumentation 90 days90 days
SBIR Phase 2SBIR Phase 2
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide3300
ResourcesResourcesAvailable resourcesAvailable resources
Bluetooth technologyBluetooth technologyBluetooth chipsBluetooth chipsCell phone processorCell phone processorInput/Output (phone keys and screen output)Input/Output (phone keys and screen output)
Expected resourcesExpected resourcesDatabase softwareDatabase softwareDevice softwareDevice softwareManpower through employeesManpower through employeesTesting of the productTesting of the productBluetooth networkingBluetooth networking
Available resourcesAvailable resourcesBluetooth technologyBluetooth technologyBluetooth chipsBluetooth chipsCell phone processorCell phone processorInput/Output (phone keys and screen output)Input/Output (phone keys and screen output)
Expected resourcesExpected resourcesDatabase softwareDatabase softwareDevice softwareDevice softwareManpower through employeesManpower through employeesTesting of the productTesting of the productBluetooth networkingBluetooth networking
Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide3311
ConclusionConclusion