1. Case Study By Allen Collazo
http://www.athgo.org/ablog/index.php/2013/04/26/social-media-events-2013/
2. Alex Rodriguez Biogenesis PEDs scandal
http://www.nydailynews.com/sports/baseball/yankees/a-rod-dodges-ped-questions-
press-conference-article-1.1418375 3. The Story Alex Rodriguez has
been accused of using PEDs from the Biogenesis Clinic. He have been
suspended for 211 games. He is appealing the suspension. He is
currently still playing for the New York Yankees. The appeal
process could take to the end of the year.
http://bleacherreport.com/articles/1700911-biogenesis-is-becoming-the-ped-scandal-
major-league-baseball-cannot-win 4. The Story first broke in
January by The Miami New Times. Later on leaks came out about
potential suspension of MLB players. Also A-Rod may receive a
lifetime ban. On August 5, Alex Rodriguez was suspended 211 games
http://www.mlbdailydish.com/2013/8/5/4589482/alex-
rodriguez-biogenesis-suspension-summary 5. Social Media All the
players that was suspended came out immediately. A lot of baseball
players and analyst had their opinions about the scandal.
http://www.wordstream.com/social-media-marketing 6.
http://bleacherreport.com/articles/1727810-twitter-reacts-as-mlb-reportedly-suspends-players-linked-to-
biogenesis-scandal 7. Affect of Social Media MLB investigators used
Facebook connections, Blackberry IM transcripts and other
electronic to build their case against the players implicated in
the Biogenesis scandal, reports the associated Press.
http://kabhe.wildapricot.org/Default.aspx?pageId=1436612 8.
Significant Coverage Of Media Traditional Full coverage Receive all
the detail Social Instant satisfaction Everyone opinions
