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4 Ps and Market analysis of coke & pepsi
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CH INSTITUTE OF MANAGEMENMENT AND COMMUNICATION
Submitted By :- Rajkamal Paroha
PresentersPresentersRajkamal Paroha
Topic:-Topic:-• PepsiCo Product
Mix
Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.
Pepsi can be found in nearly 200 countries around the globe.
History of Pepsi
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees.
History of Pepsi
Product of Pepsi
BRANDS OF PEPSI
BEVERAGES
SLOGANS BY PEPSI COMPANY
Product
There are many product of Pepsi.
Pepsi Beverages includes 4 product lines- Pepsi
7up,
Mirinda, Mountain Dew. These four product line cover the m ajority of the market areas.
Price
Pricing is a big part of the marketing mix.
Price is the assigned numerical monetary value of a goods, service or asset.
The price may act as a way to attract target customers
Pepsi again decides it price on the basis of competition
The company is renowned to bring the price down even up to half if needed.
The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly.
Place
It can mean a geographic location, an industry, a group of people ( segment) to whom a company wants to sell its products.
Pepsi when entering a new market does not go in alone but it looks for partners and mergers.
Pepsi has spread worldwide.
PromotionPromotion
Promotion is one of the four aspects of marketing.
Promotion comprises four subcategories: -
1. Advertising
2. Personal selling
3. Sales promotion 4. Publicity and public relations
Largest manufacturer, distributor
and marketer in the world.
Operates in
200
Countries
Worldwide
1.5 billion people consume a Coca-Cola product each day
Coke vs. Pepsifor financial position
Coke vs. Pepsifor financial position
Presented byNatasha RazzaqPresented byNatasha Razzaq
Tests of Liquidity
Tests of Liquidity
Tests of Solvency
Tests of Solvency
Presented byAsia Wajid
Tests of Profitability
Tests of Profitability
whois
Betterin
Position
whois
Betterin
Position
Presented by Fayza Presented by Fayza
Overall Performance of Pepsi & CokeOverall Performance of Pepsi & Coke
Strong Points of PepsiStrong Points of Pepsi
Generate High Working Capital Generate High Working Capital
Better Debt Service CoverageBetter Debt Service Coverage
High Turnover RatioHigh Turnover Ratio
High Liquidity High Liquidity
Weak Points of PepsiWeak Points of Pepsi
High Solvency riskHigh Solvency risk
Low ProfitabilityLow Profitability
Strong Points of Coca ColaStrong Points of Coca Cola
Low Solvency RiskLow Solvency Risk
High Profitability RatioHigh Profitability Ratio
Weak Points of Coca ColaWeak Points of Coca Cola
Low LiquidityLow Liquidity
Generate Low Working CapitalGenerate Low Working Capital
Low Debt Service CoverageLow Debt Service Coverage
Low Turnover RatioLow Turnover Ratio
Any Question Any Question
