- 1.The Role of Cloud Services in Your Next-Gen Mobile Apps Simon
BermanSenior Director, Product Marketing Appcelerator
[email protected]
2. Agenda Next-Gen apps defined Development options Introduction
to mobile cloud services Appcelerator Cloud Services (ACS) 3.
Convergence of Mobility & Cloud 61% said theyll be improving
theirmobile capability over next 3 years.Majority have a mobility
strategy thatcalls for becoming a market leader intheir industry.
CIOs increasingly see technologiessuch as BI, mobility, cloud and
social incombination to address businesspriorities. Changing the
customerexperience requires changing the waythe company interacts
externally, ratherthan operates internally. 4. First-Gen Mobile
Apps Mobilized version of web app Data sourced from web site Basic
functionality Limited utility 5. Next-Gen Mobile Apps Mobile-first
app Social capabilities Context and user state Multiple enterprise
data sources Immersive experience 6. Social CapabilitiesSocial
networking constructs forcommunication Share comments, photos Post
status updates Like/Dislike Facebook/Twitter integration Chat
Check-ins 7. Context and User State Utilizing a users physical
& digital location for personalized communication Geo-location
Social networking interactions Search history Last application
interaction 8. Sales Made Easy 9. Multiple Enterprise Data Sources
Mobilizing data from multiple enterprise and public systems SAP,
Oracle Salesforce.com Custom applications Maps and POIs Facebook,
Twitter 10. Development Options Client-side Server-side Public
cloud services 11. Client-side Development Overly complex and
inefficient(development, production) High network chattiness Device
and app performanceissues Very low reusability across apps Partial
solution 12. Server-side DevelopmentHardwareERPSocial Media APIs
App Services Web Server CRMPayment APIs App Server Custom Push
APIsDatabase Apps Scale with growthPublic 3rd
CustomPrivatePartyPrivateSystemsServicesCloud& Data1
Buy/provision H/W infrastructure(e.g., Dell, HP, AWS)2 Select,
install and configure app and web servers3 Develop app services in
PHP, Ruby, Java, JavaScript, Python4 Develop and expose server-side
APIs then deploy, monitor and manage5 Develop mobile client,
integrate server-side APIs and public and private services 13. 1.
Hire backend 2. Code network features on developersmultiple OSs
(iOS, Android, Windows, HTML 5) 0. Identify
infrastructureServer-side Development 5. Maintain Challengesnetwork
features 3. Test networkfeatures and APIs 4. Deploy network
features to the cloud/backendservers, monitor and scale with demand
Time: ~40-60% spent on backend development, 2-6 months per app
Cost: $100K-1M per app Resource: Lack of server-side skills;
existing infrastructure insufficient 14. Mobile Backend
DevelopmentCost Example 1 App, 1 Platform, 1 Year Customer
DeploysCustomer Deploys using at their Data Center IaaS Cost ($)
Cost ($) Client-side Dev. 153,216 Client-side Dev.153,216 Buy H/W,
S/W, N/W 13,500 Rent H/W, S/W, N/W14,000 Server-side Dev. 122,573
Server-side Dev.122,573 IT Ops Maintenance22,500 IT Ops
Maintenance10,500 3 Revs on backend 91,930 3 Revs on backend
91,930Cloud Services Cost ~$250,000Cloud Services Cost~$239,000 15.
Client-side vs. Backend DevelopmentClient-Side
DevelopmentServer-Side DevelopmentActivities Activities Work with
customers on requirements Developing & exposing services (Push,
UX design Storage, Location) UI functionality Integrating with
public services (Facebook, Consuming exposed servicesTwitter,
PayPal) End user testing Integrating with corporate systems
(ERP,CRM, HR) Servers, web/app/db, storageTools Unit testing Native
(Xcode, Eclipse), Titanium, Photoshop Tools Ruby on Rails, J2EE,
Node.js, EditorsLanguages/Skills JavaScript, HTML5, Objective C,
Java Languages/Skills PHP, Java, Ruby, PythonDo you really want to
be an expert in building backend services? 16. User Experience Tops
Everything Steve Jobs We think that our job is to
takeresponsibility for the complete userexperience. 17. Cloud is
Changing Everything Personal Photos MusicThe public cloud
Travelservices market is Gamesforecast to grow Social media19.6% in
2012 to$109B Businessworldwide. Sales, CRMGartner Payroll, HR
Travel Expenses Collaboration 18. Introducing MBaaS Mobile Backend
as a Service No server-side development Fast, simple, low cost 19.
_aaS defined SaaS (Software as a Service)e.g., SFDC, Dropbox,
Office 365, Google AppsProvides: Applications, data MBaaS (Mobile
Backend as a Service)e.g., Appcelerator Cloud ServicesProvides:
Mobile services, dataPaaS (Platform as a Service) e.g., Heroku,
Windows Azure, Force.com Provides: O.S., database, dev tools,
provisioningIaaS (Infrastructure as a Service)e.g., AWS,
RackspaceProvides: H/W, storage, networking, virtualization 20.
MBaaS Requirements Scalability, availability to millions of users
based on elastic demand Security and reliability for continuous
access Reusability of services across apps 21. Polling Question
When do you plan on using MBaaS? Am doing so now Within the next
3-6 months Within the next 6-12 months Within the next 1-2 years
Not planning 22. Market Adoption Webinar polling question to 139
enterprise attendees: When do you plan on using MBaaS for your
mobile apps? Implementing Now16%35%3-6 Months20% 6-12 Months 12+
Months22% 6% Not Planning58% either using MBaaS now or will do
within 12 months 22 23. IntroducingAppcelerator CloudServices
(ACS)The fast and easy way to buildconnected mobile apps 24. What
is ACS? An MBaaS service offering a fast and easy way to build next
gen connectedmobile apps. Featuring a pre-built library of services
such as push notification, statusupdates, photo storage, user
management and social integration, as wellas the ability to create
your own custom services, you can develop yourmobile apps at a
fraction of the time, cost and risk.Customer Data Center
SocialPublic Media Services ERPCRMACS- Built-in Services- Custom
CustomServices Apps24 25. What is ACS? Library of pre-built
services APIs consumed via client-side JavaScript or native, device
platform independent Extensible to add your own custom cloud-based
services Elastic scalabilityConnect Flexible, secure delivery
models 26. Library of Pre-built Common ServicesProven, robust APIs
reduce integration time and risk 26 27. Marketplace for Custom
Services INDUSTRY-SPECIFIC B2E, B2B B2CInsuranceFinance CUSTOM
SERVICES PRE-BUILT SERVICES CLOUD PLATFORM27 28. Flexible &
Secure Delivery OptionsACS Virtual Private ACS Private CloudACS
Public Cloud CloudHosted, managed byHosted, managed byHosted,
managed byAppcelerator in the CloudAppcelerator in the
CloudCustomer at theirwith dedicated infrastructurepremises or data
center 28 29. ACS Key Benefits Deliver your next-gen apps and:
Accelerate time to market by 50% Save 50% of delivery costs
Leverage existing developers and skillsets Scale user adoption
on-demand Reduce integration risk 30. MBaaS is in Your Future Cloud
is core to the newenterprise stack Developing a mobile backend
iscostly and time consuming Better to focus on the clientexperience
(your competency) Let MBaaS take care of thebackend for you 31.
Questions? Free whitepaper: Using Cloud Services for Building
Next-Gen Mobile Apps http://www.appcelerator.com/cloud
