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Making More Money With Your Apps: Top 5 Tips and Tricks Jeremia Kimelman Developer Evangelist @jeremiak

Codestrong 2012 keynote how to build a top ten app

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Page 1: Codestrong 2012 keynote   how to build a top ten app

Making More Money With Your Apps:

Top 5 Tips and Tricks

Jeremia KimelmanDeveloper Evangelist

@jeremiak

Page 2: Codestrong 2012 keynote   how to build a top ten app

1. Who here has a live mobile app

in any store?

2. Who is deployed apps?

3. Ok, well making a living off of your

who is at least making some beer

money from their mobile apps?

So who are you?(this should build 1 at a time)

Page 3: Codestrong 2012 keynote   how to build a top ten app

1. Think about revenue while building

your app

2. Marketing doesn't start on launch day,

it should start way before

3. Optimize marketing collateral (ASO)

4. Develop a paid user acquisition plan

5. Iterate with user feedback

So let’s build a mobile business

Page 4: Codestrong 2012 keynote   how to build a top ten app

60% of iOS developers…

Problem

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60% of iOS developers…

DON’T BREAK EVEN

Problem

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“Without marketing your product is just a project”

- Rob Walling

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Projections and realistic expectations are crucial for a well performing business

Only 4 ways to make money in mobile:1. Contracting2. Paid downloads3. In-app purchases4. Advertising

1. Revenue

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You don’t know how much revenue you can expect before you launch an app

Problem

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There are tools…

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Gaming Specialty Community Utility

Contract Paid downloads In app Purchase Advertising

Each model has great applications

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There are few misconceptions about advertising on mobile

1. User drop off2. Poor ads being shown3. Interfering with UX

Advertising

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Calculating Lifetime Value (LTV)

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App development lifecycle

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• LaunchRock• Twitter account• Tumblr• App teaser trailer• Use promo codes wisely

2. Marketing - Generate early buzz

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• Get feedback through beta testing– Great find for finding errors,

bugs and crashes– Not just errors, but also UX/UI feedback

• Beta testers will be your most loyal users, and you can leverage them as an unpaid army of evangelists

Beta Testing

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• Idea validation• APIs that will help you acquire

and retain customers– Push notifications– Analytics– Performance advertising tracking for paid

user acquisition campaigns– Social ties to increase engagement and discovery

• Work flows that consider advertising(if that's part of your monetization model) as wellas getting your users to rate you in theApp Store

While you’re knee-deep in bytes…

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Except not.

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• With 700K+ apps, its going to behard to get noticed

• Leveraging your users throughthe social or interests graphs canbe a great idea

• Social will likely not carry your appto the top of the charts, you’re goingto need a good app

2. More buzz = more success

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• Improve conversion rate of landingpage to download

• Improve rankings in search

3. Two Pillars of ASO

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ASO: Visually appealing graphics

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Case Study: Dwellable

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Case Study: Dwellable

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ASO: Description bulleted and updated

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ASO: Cross promote your other apps

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ASO: Ratings (and high ones at that!)

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Users notice apps by….

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Users notice apps by….

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ASO: Optimize for Search

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ASO: Optimize for Search

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ASO: Optimize for Search

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LTV > COA

4. Develop a paid user acquisition plan

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• Ratings• Length on handset• Velocity of downloads

App Store rankings

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Download velocity

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• Analyze and iterate– Where are your users spending their time?– Where are they not?– How long does each user spend in

the app and what is the best way tomonetize that pattern?

• Errors and crashes will cost you dearly

Step 5: Feedback

Page 44: Codestrong 2012 keynote   how to build a top ten app

@jeremiak

Thanks!