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Creating a Enterprise Mobile Strategy
Michael KingDirector of Enterprise Strategy
Appcelerator@mobiledatamike
Mobile Matters: Creating a Enterprise Mobile Strategy
• Amazon re-imagined the book buying experience
• Using the Internet and the recommendation engines, enabled personal experiences
• Within 10 years, the entire industry collapses
• Crown Books, Borders, Barnes and Noble…
Book stores
• With VHS , then laser disc, then DVD… Video stores dominated the landscape
• Streaming over the Internet replaced it for many customers
• Within 8 years, the industry transformed
• Largest Chain (Blockbuster) went bankrupt in 2011
Video Stores
• Losing 3 Billon dollars a Quarter
• Cutting Saturday delivery
• Email has replaced the majority of communications
• Projected to Disappear by 2020
Post Office
• Taxi cabs
• Banks
• Online Classifieds
• Social Networks
• Mobile will impact everything
Who's Next?
• Mobile is the new normal
• What we hear from our enterprise clients
• Mobile maturity model
• Creating an organization for long term mobile success
• Frameworks
Agenda
Mobile Technologies
CIOs must support both employee and customer-facing applications on many platforms and form factors.
Enterprises increasingly want a single app platform
Enterprises differentiate services with mobile apps
Enterprise Trends
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10
20
30
40
50
60
70
1 2 3 4 5 6 >6
Number of employee mobile platforms CIOs expect to support, Gartner survey
Mobile app development outstrips web and desktop
Native apps dominate
Users increasingly expect rich and immersive applications
Developer Trends
Native Apps by Platform
• Mobile is the new normal
• What we hear from our enterprise clients
• Mobile maturity model
• Creating an organization for long term mobile success
• Frameworks
Agenda
Requirements from IT
• I need to…
• Facilitate rapidly mobile application development
• Support all of the requirements from the Lines of Business, for innovation and communication
• Security enforcement and governance
• Prioritization my application projects
Key Metrics: Reduce TCO, Faster Time to Market to support the Business, Enforce strong governance and adherence to security policies
Requirements from LOBs
I expect mobile apps to…
• Rapidly facilitate greater engagement and deliver value to customers
• Discover new opportunities to service customers and potentially new lines of business
• Enable employee efficiency gains
• Provide a better experience for employees and customers, though all phases of the interaction
• Rapidly integrate new technologies, device types and interactions
Key Metrics: Increased Customer Engagement, higher employee productively
• Mobile is the new normal
• What we hear from our enterprise clients
• Mobile maturity model
• Creating an organization for long term mobile success
• Frameworks
Agenda
• Organization (MCoE)
• Policies
• Evaluation frameworks and use cases
• Technologies to Support a mobile first enterprise
• Successful implementations
Components of a
Mobile Strategy
Organizational constructs to support a sustainable mobile enterprise:
Mobile maturity model
Mobile Center of Excellence (MCoE)
People
Why an MCoE:
The Business Value of a MCoE
Lower costs & increase efficiency, in both supported functions and delivered apps
Improved efficiency and productivity driven by mobile Apps
Standardized methodology across all mobile applications
Ensure apps adhere to security policies and existing privacy and appropriate use policies
An MCoE cannot be solely driven from IT
It will be made up from teams from each department with a stake in the success of mobility endeavors
• Legal and HR
• Customer facing LOBs
• Operational functions (Production, Logistics, etc.)
• Information technology
Who should participate in a MCoE:
Route to an MCoE
Executive level sponsorship
Invite parties, convene initial meeting
Set technical standards and policies to support app developments
Prioritize development efforts based on standardized evaluation criteria
Implement technologies to enable
19 April 11, 2023
Mobile Maturity Model
Mobilizing information for customer and employees
Understanding your audience, both devices and demographics
The impact of the mobile devices on existing infrastructure
Gaining understanding of the support and training requirements
Exploration
Integration of new services and data sources into the existing application/s
Streamlining transactions and efficiency are focus areas
Understanding of how users are discovering and using the applications
Expanding the audience of devices, operation systems, and interactions
Acceleration
Diving deep into those user interactions to discover new service opportunities
Discovering which cloud services align with audience and application requirements
Rapid iteration and application redevelopment
Data and information flows back from the application to the enterprise
Transformation
• Mobile is the new normal
• What we hear from our enterprise clients
• Mobile maturity model
• Creating an organization for long term mobile success
• Frameworks
Agenda
Application request frameworks
Prioritize those that have the most significant impact on bottom line or existing processes when compared with cost for deployment
Complexity of the application and specific requirements (security, management, peripheral support) will drive costs higher
Don’t forget the server side development costs
An application's priority will depend on an enterprise’s position on the mobile maturity model the cost and complexity, and delivered value
Purpose: to provide a consistent method for the evaluation of new mobile application requests, and updates to existing applications
Application request frameworks
Quality Application 1 Application 2 Application 3
Impact on Existing Process
Financial Impact
Expected Lifespan
Complexity
Specific client requirements
Server side requirements
Devices supported
Delivery Date
Bring your own device (BYOD) impacts all aspect of a mobile enterprise, with policies, technology selections and process
Device ownership is only a single aspect of the BYOD policy
Application functions/architecture will be influenced by the BYOD policies
BYOD Policies
Purpose: to enable employees and partners to be productive on the devices they are most comfortable on
Example BYOD Policy
Policy Device Ownership
Service Ownership
Supported Application Architectures
Security
GoldAll data and apps owned by the enterprise
Devices owned and paid for by enterprise
Service owned and paid for by Enterprise
Thick and Rich applications supported
Full device life cycle management
Silver Some data and apps owned by enterprise
Device can be owned by enterprise or employee
Service paid for by enterprise
Rich and thin client applications
Application data and delivery management
Bronze No data and apps owned by enterprise
Device owned by Employee
Service paid for by employee
Thin client applications supported
No management or security required
Categorize your use cases
Application Updating Cadence
Computing time Input/Display Supported OSs Contextual elements
Desktop/Laptop (fixed computing)
18-24 months 15-50 mins Unlimited display and input
1-2 Limited to browsing history
Tablet (nomadic) 3-6 months 5-15 mins Primarily display/consumption
2-3 Location and browsing history, camera, location
Smartphones (mobile)
3-6months Less then 5 mins Very limited display and input
3-5 Location, camera, compass, accelerometer
Next-Generation Application Lifecycle Roles
Analyze
Develop
Test
Publish / Deploy
Manage
Business Analysts
Client and server Developers
Functional and performance testers
Release and security managers
Execs and App Owners
• Strategy starts with the right organization, and the right people
• Nearly all enterprises are at the start of this journey
• Standardization doesn’t have mean a lack of innovation or ability to react quickly, if implemented correctly
• Successful implementations of the standards and technology are the best models for success
Conclusions
Largest Mobile Platform: 50,000 mobile applications (est.)80 million devices350,000 registered mobile developers1,500 enterprise customers
Largest EcosystemHundreds of 3rd-party ISVsFully integratedUnlimited extensibility
The Largest Mobile Platform in the World
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