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• Design lead and Sr UI/UX
Architect, Professional
Services, Appcelerator
• Digital Media Instructor,
Rhode Island School of
Design, CE
• Office hours
• Filters
• Pattern-Hungry
• Rooted in Extremes
• The in-action refinement
and optimization of
hindsight
• We know what we need
today to help us
understand what we will
need tomorrow
• We live in a time where it is
extremely convenient to
collect and connect data
• Apps, like any product, are
experience packages
• We must consider end-to-
end
• From chemistry, to
ingredients, to recipe, to
cake (is not a lie), to
delivery, to nomnomnom
• Necessary convergence in
technology, where
convenience meets
resources, but we aren’t
yet resource limitless
• Personal user comfort and
usability testing
• Understanding the
problems of others helps us
gain insight in to the
human condition
• The more we do this, the
better we are at spotting
patterns; learning what
people fundamentally want
and need
• Ask questions
• In user-centric design, you
must consider the user,
each step of the way
• Enrich with value
• Keep it authentic and
honest
• User value (needs), profiles,
and stories help us to
define the overall, core
experience
• Mobility has made
technology very personal
• Driven by convenience and
truly unique experiences
• Users are now more aware
than ever before
• Asymmetrical balance
between familiarity and
innovation
• Skeuomorphism and real
life, material metaphors
• Compliment with
concierge-like services and
mechanisms
• An awesome experience
does not equate to success
• Investing in awesome
experience is always a
positive for the user
• Average-to-poor user
experience will continue to
have an ever-increasing,
negative impact on
business success
• Design for mobility, first
• Consider product target
platforms
• Asymmetrical balance of
mainstays and new stuff
• Preventing design
compromise should be a
super high priority
• Avoid data and context
overload
• Make content meaningful
and accessible to what the
user is currently doing and
what they currently need
• Navigation and interaction
will be largely dictated and
influenced by core
experience
• We should always strive for
fun and memorable
experiences
• Constantly reinforce the
pleasure that is derived
from inputs and outputs
• Increased flexibility
• Platform-specific
• Improved differentiation
• Interaction commitment
• CLEARLY identify primary
contexts, secondary
contexts, and detail
contexts
• Avoid primary/secondary
and detail cross-context
• The path should be simple
to traverse in either
direction
• Visualize information
architecture and design
into a format that a user
can understand
• How can we allow for the
interesting display of and
interaction with data?
• These are the more obvious
opportunities
• …not equal
• …limited
• …diverse, offering
opportunities to learn
• Make platform the star
• The platform is your go-to-
guy out in the field
• Empower the platform to
successfully deliver
consistently awesome
experiences to your
customers
• Experience equality is
providing the best
experience possible, given
the constraints of the
environment
• Everyone is accountable for
platform experience
• Closely study platform user
interface guidelines
• Not every documented
convention is best for every
experience; known or
unknown
• Break some rules