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A CASE STUDY IN BEEF

BRANDING IS NOTHING NEW TO THE POULTRY INDUSTRY….IT IS JUST BECOMING MORE IMPORTANT

AS CONSUMPTION STABILIZES MARKETING PLAYS A LARGER ROLE IN DRIVING PROFIT MARGINS

PRODUCT DIFFERENTIATION MUST MEAN MORE THAN

JUST NEW FLAVOR PROFILES:

• PRICE• BIRD SIZE• FEED INGREDIENTS• GEOGRAPHIC LOCATION• PRODUCTION METHODS• PRODUCER STORIES• GENETICS• PROCESSING TECHNIQUES• AUDITABLITY AND CERTIFICATIONS

DRIVE SALES & MARGINS