Civilmarketing és -menedzsment (prezentáció), 2012

7/31/2019 Civilmarketing s -menedzsment (prezentci), 2012

1/22

1

Savl Op, Hgpe Jagokdla>

Fesedjapihtelg v *jhlho~vjhlt

FESEDFKJ] IKLCHPHLFEA0=10,

s,hgpejMgjaed,fkjshgpejagokdla,`dkgv}kt,fkj
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


2/22

0

A~ hdaov fdna$ thjateina

Fd$ bkgu a pv~tshsi jhgevjhpihonhlhi a

japihtelg v jhlho~vjhlt ada}naesadvv~hcggv`hl a fesed v~hpsh~hthithsihluvgshd,

_hjateia> japihtelg*ada}ki$ japihtelg*axoet$

japihtelgvtpatgea$ jhlho~vjhlt ada}*vv~hcggvhi,


3/22

6

JAPIH_ELG*ADA]KI ckp}pkcet v

lkl}pkcet v~hpsh~hthild

ADA]AREJI> bkvv~tsvg$luhphvghvvg$ shpvhlutpvaild batiklua``

shseglu*iehdgtv! ?] sv, 7]> }pkoxft$ }pefh$ }dafh$ }pkjktekl )

}pkfhvv$ }hk}dh$ }bevefad hseohlfh, JAPIH_ELG KPEHL_FEI>

_hpjhdv*kpehltfe

_hpji*kpehltfe ptihvtv kpehltfe Japihtelg*kpehltfe _pvaoadje kpehltfe


4/22

?

A ?] a lkl}pkcet v~hpsh~hthild

_hpji "thpjijag> a~ hdsptsevhdihov hdluh$ tludhghv thpji>

hdspt sevhdihov$ ie`sthtt thpji>sevhdihovsdtk~vt tjkgat tpguehdhjhi v v~kdgdtatvki%9

p> idtvgada} pi}~v$poecchphlfedv9

Bhdu> i~}klt v lilthvhi

bhduv~lhe9 Ikjjxleife> ada}shthl ]P$ oh>

OJ$ ]V$ phidj "lelfv> vadhv}pkjktekl%


5/22

8

gujapihtelg v ckgadja Faxvh*phdatho japihtelg> ckp}pkcet )

lkl}pkcet hgutt9 Ckpje> fkp}kpath evvxh }pkjktekl

"ckp}pkcet hguhod%$ nkelt evvxh}pkjktekl "lkl}pkcettad hgutt%$vadhv*phdatho cxlopaevelg "ptihvtvaplu`al tjkgat$ sagu

ntikluikoei%$ defhlvelg alo fk*`paloelg "lkl}pkcet fg dkgntbav~ldbatni nxtadipt$ sagu hgutt

nhdhllhi jhg%,


6/22

3

A v~hpsh~ht v ipluh~hth sv,

elckikjjxleifev phlov~hphi

]eaf+ipluh~htSddadat+v~hpsh~ht

]eaf+ipluh~ht

SEP+JEP EIP


7/227

Axoet ]HV_ v VWK_ alad~ev fdki

v vtpatgei

]HV_ "]kdetefad$ Hfklkjefad$ Vkfead$_hfblkdkgefad$ _hfblefad%

VWK_ "Vtphlgtbv$ Whailhvvhv$K}}kptxletehv$ _bphatv%9

Dhbhtvghi v shv~duhi$ chndoveeplu~atki9

Hpvvghi$ guhlghvghi$ }pk`dji vikpdtki9

Fdki v vtpat ea iesdav~tva


8/222

Japihtelgvtpatgea a fesed v~hpsh~hthild

Elokia>

ckduajatkval sdtk~ipluh~ht9

a~ adiadja~ikovbk~

japihtelg axoet vjapihtelgvtpatgeavv~hddtvav~ivghv,


9/225

A vtpatgea c ipovhe

1, Bkd saguxli jkvt; 0, Bks aiapxli hdnxtle$ jet aiapxli

jhgsdtk~tatle;"idohtv$ fdki%

6, Bkgual nxtxli hd koa$ jet ihddh~pt thlle;

"v~hpsh~ht$ hpckppvki$ hv~i~i$hj`hphi%

?, Jeikp ;


10/221=

A japihtelgvtpatgea pv~chnh~hthe

1, J "jevvekl% I D O H _ V 0, K "k`nhfteshv% Japihtelg vtpatgeae

fdki 6, G "gkadv% Fdjxtati

jhgbatpk~va ?, V "vtpathgu% Vtpatgeae jov~hp

iesdav~tva 8, J "jhavxphjhlt% Jhgsadvtvhv~i~helhi ienhddvh 3, F"fkltpkd% Hddhlp~v ptihdv

ikpphifei


11/2211

A ikjjxleife dluhgh

Ie sagu je ido elckpjfet; Ielhi v~d; Jet i~d a~ ~hlht; Bkgual$ jeikp v bkd nhdhlei

jhg; Jeduhl a~ ~hlhti~dv

batikluvga;


12/2210

^anckppv

"~asapv%

Fj~htt"Shs%

~hlht"Fvatkpla$

joexj%

Elckpjfeckppv

"Ao%

A ikjjxleife dtadlkv jkohddnh

Sevv~afvatkdvSevv~afvatkdv

Iokdv Ohiokdv


13/2216

Japihtelgikjjxleifev hv~i~i

fvk}kptkvtva

Japihtelg ada}arejijapihtelgikjjxleifev

vv~hcggvhi9 8J "jevvekl$ jhvvagh$ jklhu$

jhoexj$ jhavxphjhlt% jkohdd9

A_D @_D9

Bvikp nikp9 ]xvb }xdd vtpatgea9

dhtgp`h sv, ~hlht,


14/221?

Phidj*iathgpei

Elckpjats$ jhggu~$hjdih~tht sv, dhtgp`h!

]xvb v }xdd vtpatgeibk~ia}fvkdo> ]XVB> laguihphi,*lhi$ }eafe i~shttilhi> nxtadi$v~hjduhv hdaov v~tl~vh$i~v phidjiaj}luki vt`,

]XDD> phidj v vadhv}pkjktekl hv~i~i "javvjapihtelg%


15/2218

A~ ~hlht jhgthpsh~vh

Jet;

Bkgual; Jeduhl

v~ej`dxjkiatadiadja~xli;

Ie sagu je jklonahd;

A~ ~hlht taptadja

A~ ~hlht vtpxitpna

A~ ~hlht jhgckpjdva

A~ ~hlht ckppva


16/2213

A ikjjxleifev fvatkpli iesdav~tva

V~hjduhv lhj v~hjduhv fvatkpli

_jhgjoexjki ievh`` batvxgaphv~i~i

Hdaovbhdue lhj hdaovbhdueptihvtv v~tl~i

Bagukjlukv kldelh hv~i~i

Oephit ckpgadkjlshdvph batlhj

dtadlkv sagu thvtphv~a`ktt vt`,


17/2217

Jhlho~vjhlt*v~elthi v }pekptvki

Lgu v~elt> thpsh~v$ v~hpsh~v$sh~htv$ hddhlp~v9

Vtaihbkdohphi sv vbaphbkdohphi9 Vtpatgeae v k}hpats

jhlho~vjhlt "sh~htv%9

Eo$ thpdht$ v~hpsh~ht v cxlifeoejhl~ei9 Jhg ihdd idl`~thtle a vpgv v

ckltkv okdgkiat!


18/2212

VKV sv, CKL_KV chdaoatki

A }pk`djanhddhgh

Ckltkvchdaoat

Lhj ckltkvchdaoat

VKV Ip~ev chdaoat"8(%

_aiteiae

chdaoat

"6=(%

Lhj VKV Vtpatgeae"18%(

K}hpats

"8=(%


19/2215

Vtpatgeae v k}hpats jhlho~vjhlt

Vtpatgeae jhlho~vjhlt K}hpats jhlho~vjhlt

Ikj}dhr v lhjhgupthdj bhdu~hthi$

hguhoe jhgkdove

jov~hphi

Pxtelv~hphl ih~hdbht vsedgkv oltve bhdu~ht$

guaipal adiadja~ktt$

v~kivkv oltve

jkohddhi

A v~hpsh~ht hgv~ph batv ada}sht ckltkvvg

oltvhi

A v~hpsh~ht hguhv pv~hetpelt v a~ hguhv

hdv~eghthdt cxlifeipa

sklatik~ oltvhi

Bkvv~ ts Pseo ts


20/220=

Sdvgjhlho~vjhlt sv, dtadlkv bhdu~ht

Sdvgjhlho~vjhlt tdagkv bhdu~ht`hl ckdutatkttjhlho~vjhlt

Spatdalxd chd`xiial$ a

v~hpsh~ht ada}sht

fdnaelai hdpvt

aiaoduk~ }pk`dji

Hdph thpsh~htt chdaoatki

jhgkdova v

hdph nhdh~bht }pk`dji

A v~hpsh~ht hgv~lhi dtt

shv~duh~tht bhdu~ht$jelohl thpdhthl

p~ihdbht }pk`dji

V~hpsh~htedhg v

ishtih~jluhet eddhthldhbatpkdt v ikpdtk~ktt

jpti }pk`dji

A v~hpsh~ht jiovjonlai

chdcgghv~tvh v hguhoe

jhgkdovt eglud

jhgi~hdtvhi

A ieadaitktt jiovjotd

lhj hdtp$ pghl

`hguaikpkdt jov~hphi

adiadja~bati


21/2201

Aokjluv~hp~v dhgckltkva`` ipovhe

Aokjluguntv jelt ckppvthphjtv>jaglv~hjduhitd "}l~$ eo% v

fghitd9 Gtdvki9 ba lhj ipli$ lhj aolai9 Jet dt `hllli a~ aokjluk~; "gu$

gucd$ ia}fvkdate tih$ pti$ vtpatgeavt`,%

Jept ao a fg; "lhie lhj vv~hg$`e~adkj$ n p~v$ jhgluhpti vt`,%

Jept ao hgu jaglv~hjdu; "pelthttvg$}phv~te~v$ hpidfve lkpja vt`,%

Gklokdik~~xli a~ aokjluk~ chnshd! Dhckltkva`` ~hlht> jhgiv~lle!


22/22

00

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Civilmarketing és -menedzsment (prezentáció), 2012