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B I K E C O L L E C T I O N
How does an independent bike company like Electra thrive for 20 years? Well, it helps to have some pretty sweet bikes, but it’s more than that. It’s a basic outlook on life that everything can always be made better. Cooler. Awesomer. We’re innovators at heart. Artists in our soul.
We’re a forward-facing company. Always looking for the next place to ride. The next innovation. The next sunny day. Not only is it more fun that way, but it’s helped us stay on the leading edge of the industry. Take our patented Flat Foot Technology®. We dared to re-engineer the sacred bike frame geometry of yore and ended up with a more comfortable, easier-to-control ride. Go figure.
While riding is our passion, we’ve always believed our brand is as much about the people who ride our bikes as it is the bikes themselves.
inside cover page
WE’RE INNOVATORS AT HEART.ARTISTS IN OUR SOUL.
The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse.
Commuting? Burning calories? Joyriding? Find one that lives at the speed of you.
As important as anything. It’s got to be love at first sight.
There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders.
Comfort is a cornerstone of Electra bikes. In fact, we’ve got two patents on comfort – our Flat Foot Technology®
optimizes comfort, control and confidence.
Fat tires are cushy and 700c tires are skinnier and faster. If you’re into super cushy, then our balloon tires fit that bill.
People come in all shapes and sizes. The world’s more fun that way. Whatever your measurements are, you’ll find an Electra with a perfect fit. With our patented Flat Foot Technology®, the Amsterdam®, Cruiser and Townie® frame geometry adjusts to fit a wide range of sizes. Some Cruiser and Townie models are available in 24” and tall sizes too. The relaxed touring geometry of the Ticino comes in two sizes for men and one for ladies. The Verse’s fitness geometry is offered in four sizes for men and two for the ladies. Kids’ come in 20” with Flat Foot Technology and 16” for the littlest ones.
There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made for you. Work with your local authorized Electra dealer to determine which model is best for you.
TO CHOOSE YOUR ELECTRAHOW
CONTENTSINTRODUCTION....................................................
HOW TO CHOOSE YOUR ELECTRA...................
TOWNIE GO!........................................................
FLAT FOOT TECHNOLOGY ®..................... .........
TOWNIE®..............................................................
AMSTERDAM®.....................................................
TICINO®... ............................................................
VERSE®.................................................................
CRUISER..............................................................
KIDS’...................................................................
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2
13
5
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47
55
65
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CONTENTS3
We can’t be responsible for the look on your face when the motor kicks in. The Electra Townie® Go! is an easy to use, pedal assist bike with surprising power
that’ll make you want to go forever. The system automatically kicks in once you start pedaling for an added boost to help conquer hills with a smile and ride long distances without breaking a sweat.
We could get into a long description about how the Go!’s SRAM E-matic system works with lots of big words like planetary gear systems and thrust application, but it’s really quite simple. The motor monitors your pedaling power and speed, then automatically delivers some extra power when you need it.
The pedal assist system has been perfectly blended into Electra’s Townie Balloon bicycle. It’s like the jetpack you’ve always wanted, and the comfort and control you’ve always enjoyed with Electra’s patented Flat Foot Technology®. Yes, the future is here.
TOWNIE GO!
5
SRAM E-matic electric-assist system with 250W rear hub motor
Lithium-ion battery 7.7Ah/280wh, 36.2V - Average distance on full charge: 50 kilometers* - Charge time: 3-4 hours - Maximum assisted speed: 25km/h - Battery life: 2 years under normal conditions
TOWNIE GO! BLACK
TOWNIE GO! Lightweight 6061-T6 aluminum frame with patented Flat Foot Technology® and Hi-Ten steel unicrown fork
Powerful linear-pull brakes, alloy spring tension adjusters, braided stainless inner wires and cable casings
Hub Dynamo powered front and rear LED lights Painted double-wall rims, stainless eyelets, double butted stainless spokes, two cross lacing
Frame lock keyed to match battery lock * Distance dependent on conditions, terrain and rider weight
TOWNIE GO!
7
ready. set.
TOWNIE GO!
7
TOWNIE GO! STEP-THRU / BLACK
TOWNIE GO! STEP-THRU / SKY BLUE
Motor, controller, speed sensor and gear box completely enclosed in rear hub with single-plug connection.
Bright, multi-stage battery charge-level indicator.
Easy on/off button. Fast charging lithium-ion battery locks securely into place under rear rack carrier. Charge while on or off the bike. Specifications and availability are subject to change without notice.
DR
IVE
TRA
INB
RA
KIN
GSE
ATI
NG
CO
NTR
OLS
FRA
ME
SET
WH
EE
LSE
T
PEDALS
FRAME
FORK
HEADSET
BOTTOM BRACKET
RIMS
SPOKES
FRONT HUB
REAR HUB
TIRES
CRANKSET
SHIFTERS
FRONT DERAILLEUR
REAR DERAILLEUR
CASSETTE/REAR COG
CHAIN
BRAKE
LEVERS
SADDLE
SEATPOST
HANDLEBAR
STEM
GRIPS
SPECIAL FEATURES
6061-T6 Aluminum w/PatentedFlat Foot Technology®
Traditional: Black Step-Thru: Black, Sky Blue
Hi-Ten Steel Unicrown,Straight/Tapered Leg
1 1/8” Steel Threaded/Semi-Integrated
Sealed Cartridge 68mm/127mm
Double-Wall Alloy w/Eyelets26” x 36h, Painted w/Machined Sidewalls
14 Gauge Double Butted Stainless/Brass Nipples
SRAM D3 Dynamo, 3W Output, 36h
SRAM E-MATIC, 250W Output, 36h
Schwalbe Fat Frank 26” x 2.35”Balloon w/Puncture-ResistantKevlar® Guard Casing, 67TPI
Forged Alloy 170mm w/44T Chainring
Alloy Platform w/Non-Slip Rubber Tread
N/A
N/A
N/A
SRAM 17T
KMC Z7 Rustbuster 1/2” x 1/8”
Front/Rear: Cold-Forged AlloyLinear-Pull
Alloy 4-Finger, Reach Adjustable
Ergonomic w/Shock-AbsorbingElastomers
Classic Alloy Pillar 27.2mm Micro-Adjust
Alloy Custom Bend 25.5” Width/5” Rise
Forged Alloy 25.4mm Quill,100mm Extension
Ergo-Shaped Hand-Stitched Leatherette
SRAM E-MATIC 8AH Battery & Charger, Alloy Rear Rack/Battery Carrier, Hub Dynamo Powered Spanniga Front and Rear LED Lighting Set, ABUS Frame Lock, Painted Fenders, Internal Cable Routing, Painted Rims, Alloy Double-Prong Kickstand, and Stainless Steel and Anti-Rust Hardware
TOWNIE GO!9
COLOR
MODELTOWNIE GO!
Wide view of the road
Upright seating
Relaxed arm position
Plant your feet flat on the ground whenever you want.
Full and proper leg extension when pedaling
FLAT FOOT TECHNOLOGY® Patented comfort. Patented control.
Flat Foot Technology®. It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit
of Flat Foot Technology® is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you
plant your feet flat on the ground whenever you want without leaving the saddle.
YOU CAN’T FAKE ITFEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY®
® IN THESE ELECTRA COLLECTIONS:
TOWNIE®
AMSTERDAM®
CRUISER®
KIDS 20”
11
We’ve got a patent for comfort. Checkmate, guy who invented the couch. The revolution started here. The Townie
introduced Electra’s patented Flat Foot Technology® to the world and it was love at first sight. It challenged the sacred geometry of bike design and created a completely different riding experience, not to mention a few shockwaves in the industry. With an upright seating position that lets you see the world better and place your feet flat on the ground whenever you want, the Townie sets a new standard in comfort and control. Although many Electra bikes feature Flat Foot Technology to some degree, the Townie showcases it in all its glory.
We know there are so many Townies to choose from, it can be hard to decide. Some people just pick their favorite color, which is cool. But you might want to look into things like the number of gears or balloon tires. No matter what, it’s all good.
TOWNIE
13
ORIGINAL 3iTOWNIE ORIGINAL 3i EQ / 3i MEN’S / SATIN GRAPHITE / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
Enjoy all the advantages of Townie’s Flat Foot Technology® — comfort, control, efficiency and a wide view of the road along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly.
TOWNIE ORIGINAL 3i EQ / 3i MEN’S / SATIN MIDNIGHT BLUE / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO REVO TWIST SHIFTER / LINEAR-PULL FRONT BRAKE /
PAINTED ALLOY FENDERS / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES / OPTIONAL HUB DYNAMO POWERED SPANNINGA FRONT AND REAR LED LIGHTS
TOWNIE ORIGINAL 3i EQ / 3i LADIES’ / LEAF GREEN / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE ORIGINAL 3i EQ / 3i LADIES’ / CARIBBEAN BLUE / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE
15
TOWNIE ORIGINAL 3i EQ / 3i LADIES’ / LILAC / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE ORIGINAL 3i EQ / 3i LADIES’ / WHITE / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE
17
ORIGINAL 7Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®. Just decide which color catches your eye, then get on and go.
TOWNIE ORIGINAL 7D EQ / 7D LADIES’ / BLACK / 7-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE ORIGINAL 7D EQ / 7D LADIES’ / FUCHSIA / 7-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE ORIGINAL 7D EQ / 7D LADIES’ / QUARTZ GREY / 7-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE
19
TOWNIE ORIGINAL 7D EQ / 7D MEN’S / SLATE BLUE / 7-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE ORIGINAL 7D EQ / 7D MEN’S / BLACK / 7-SPEED / ALSO AVAILABLE IN TALL / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE ORIGINAL 7D EQ / 7D LADIES’ / VANILLA / 7-SPEED / ALSO AVAILABLE IN 24” WHEELS / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE
21
TOWNIE ORIGINAL 7D EQ / 7D LADIES’ / CORAL / 7-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO TX-35 7-SPEED W/MEGARANGE GEARING / SHIMANO REVO TWIST SHIFTER /
FORGED ALLOY CRANKSET W/44T CHAINRING & DUAL GUARDS / LINEAR-PULL BRAKES / PAINTED ALLOY FENDERS / DOUBLE-WALL ALLOY RIMS /
26”x 2.0” SEMI-SLICK STREET TIRES / OPTIONAL HUB DYNAMO POWERED SPANNINGA FRONT AND REAR LED LIGHTS
ORIGINAL 21The go-anywhere Townie. Ride with abandonment with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame or customize it to fit your needs with extras like racks and bags.
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO TX-35 21-SPEED W/MEGARANGE GEARING / SHIMANO EZ-FIRE PLUS SHIFTERS [MEN’S]
OR REVO TWIST SHIFTERS [LADIES’] LINEAR-PULL BRAKES / PAINTED ALLOY FENDERS / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES
TOWNIE ORIGINAL 21D MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL
TOWNIE ORIGINAL 21D LADIES’ / WINTERMINT / 21-SPEED
TOWNIE
23
TOWNIE BALLOON 3i EQ / 3i MEN’S / SLATE / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE BALLOON 3i EQ / 3i MEN’S / BROWN METALLIC / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
BALLOON 3iYou can see the difference right away. But, if you think the balloon tires look awesome, wait until you take a ride on ‘em. There’s magic in these high volume, low pressure Schwalbe Fat Frank Kevlar Guard premium tires. They absorb impact with less rolling resistance to give you a smooth, cushy ride with added protection against the dreaded flat.
TOWNIE BALLOON 3i EQ / 3i MEN’S / ARMY GREY / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE
25
TOWNIE BALLOON 3i EQ / 3i LADIES’ / AZURE / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE BALLOON 3i EQ / 3i LADIES’ / TANGERINE / 3-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO REVO TWIST SHIFTER SHIMANO NEXUS FRONT ROLLER BRAKE /
PAINTED ALLOY RIMS / PAINTED ALLOY FENDERS / SCHWALBE FAT FRANK 26”x 2.35” TIRES / OPTIONAL HUB DYNAMO POWERED SPANNINGA FRONT AND REAR LED LIGHTS
TOWNIE
27
TOWNIE BALLOON 8D EQ / 8D MEN’S / MATTE BLACK / 8-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE BALLOON 8D EQ / 8D LADIES’ / COFFEE / 8-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE BALLOON 8D EQ / 8D LADIES’ / LIME / 8-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
TOWNIE BALLOON 8D EQ / 8D MEN’S / NAVY / 8-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
LIGHTWEIGHT 6061 ALUMINUM FRAME / SHIMANO 8-SPEED W/ACERA DERAILLEUR / LINEAR-PULL BRAKES /
SHIMANO RAPIDFIRE SHIFTER / FORGED ALLOY CRANKSET W/44T CHAINRING/DUAL GUARDS / PAINTED ALLOY RIMS
W/MACHINED SIDEWALLS / PAINTED ALLOY FENDERS / SCHWALBE FAT FRANK 26”x 2.35” TIRES /
OPTIONAL HUB DYNAMO POWERED SPANNINGA FRONT AND REAR LED LIGHTS
BALLOON 8
TOWNIE
29
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL / SHIMANO NEXUS TWIST SHIFTER / SHIMANO NEXUS ROLLER BRAKES W/COOLING FINS /
PAINTED ALLOY RIMS / PAINTED ALLOY FENDERS / SCHWALBE FAT FRANK 26”x 2.35” TIRES / OPTIONAL HUB DYNAMO POWERED SPANNINGA FRONT AND REAR LED LIGHTS
TOWNIE BALLOON 8i EQ / 8i LADIES’ / EBONY / 8-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
BALLOON 8i
TOWNIE BALLOON 8i EQ / 8i MEN’S / EBONY / 8-SPEED / EQ VERSION INCLUDES LIGHT SYSTEM
DR
IVE
TRA
INB
RA
KIN
GSE
ATI
NG
CO
NTR
OLS
FRA
ME
SET
WH
EE
LSE
T
FRAME
COLOR
FORK
HEADSET
BOTTOM BRACKET
RIMS
SPOKES
FRONT HUB
REAR HUB
TIRES
CRANKSET
PEDALS
SHIFTERS
FRONT DERAILLEUR
REAR DERAILLEUR
CASSETTE/REAR COG
CHAIN
BRAKE
LEVERS
SADDLE
SEATPOST
HANDLEBAR
STEM
GRIPS
SPECIAL FEATURES
Ergonomic w/Shock Absorbing Elastomers
6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Black Satin*Ladies’: Wintermint
Hi-Ten Steel Unicrown, Straight/Tapered Leg
1 1/8” Steel Threaded/ Semi-Integrated
Sealed Cartridge 68mm/122mm
Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models)
14 Gauge Stainless/Brass Nipples
Alloy Low Flange 32h w/QR
Alloy Low Flange 32h w/QR
Electra 26”x 2.0” Semi-Slick
Forged Alloy 170mm Triple: 48/38/28T Chainrings
Resin Platform w/Non-Slip Tread
Men’s: Shimano E-Z Fire Plus 21-Speed Trigger Ladies’: Shimano Revo 21-Speed Twist
Shimano C051
Shimano TX-35 7-Speed
Shimano 7-Speed 14-34T
Taya Octo 1/2”x 3/32” Nickel Plated
Front/Rear: Cold-Forged Alloy Linear-Pull
Alloy 4-Finger, Reach Adjustable
Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)
Alloy Custom Bend 650mm Width/125mm Rise
Forged Alloy 25.4mm Quill, 80mm Extension
Kraton Rubber or Electra Hand-Stitched (Select Models)
Painted Alloy Fenders, Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware
*Also available in Tall
Ergonomic w/Shock-Absorbing Elastomers
6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Black*, Slate Blue Ladies’: Vanilla**, Fuchsia, Quartz Grey, Coral, Black
Hi-Ten Steel Unicrown, Straight/Tapered Leg
1 1/8” Steel Threaded/ Semi-Integrated
Sealed Cartridge 68mm/118mm
Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models)
14 Gauge Stainless/Brass Nipples
Alloy Low Flange 32h w/QREQ: Shimano Nexus Dynamo 32h
Alloy Low Flange 32h w/QR
26”: Electra 26” x 2.0” Semi-Slick24”: Electra 24” x 2.0” Semi-Slick
Forged Alloy 170mm (160mm on 24”)w/44T Chainring/Double Chainguards
Resin Platform w/Non-Slip Tread
Shimano Revo 7-Speed Twist w/Optical Gear Display
N/A
Shimano TX-35 7-Speed
Shimano 7-Speed 14-34T
Taya Octo 1/2”x 3/32” Nickel Plated
Front/Rear: Cold-Forged Alloy Linear-Pull
Alloy 4-Finger, Reach Adjustable
Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)
Alloy Custom Bend 650mm Width/125mm Rise
Forged Alloy 25.4mm Quill, 80mm Extension
Kraton Rubber or Electra Hand-Stitched (Select Models)
Painted Alloy Fenders, Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, EQ Version: Optional Hub DynamoPowered Spanninga Front and Rear LED Lights
Also available in Tall Also available in 24” Version
6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Satin Graphite, Satin Midnight Blue Ladies’: Leaf Green, Caribbean Blue, Lilac, White
Hi-Ten Steel Unicrown, Straight/Tapered Leg
1 1/8” Steel Threaded/ Semi-Integrated
Sealed Cartridge 68mm/118mm
Double-Wall Alloy 26”x 32/36h Painted w/Machined Sidewalls (Select Models)
14 Gauge Stainless/Brass Nipples
Alloy Low Flange 32h w/QREQ: Shimano Nexus Dynamo 32h
Shimano Nexus 3-Speed Internal 36h
Electra 26”x 2.0” Semi-Slick
Forged Alloy 170mm w/Steel 44T Chainring
Resin Platform w/Non-Slip Tread
Shimano Revo 3-Speed Twist w/Optical Gear Display
N/A
N/A
Shimano 20T
KMC 1/2”x 1/8” Nickel Plated
Front: Cold-Forged Alloy Linear-Pull Rear: Shimano Nexus Coaster Brake
Alloy 4-Finger, Reach Adjustable
Ergonomic w/Shock-Absorbing Elastomers
Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)
Alloy Custom Bend 650mm Width/125mm Rise
Forged Alloy 25.4mm Quill, 80mm Extension
Kraton Rubber or Electra Hand-Stitched (Select Models)
Painted Alloy Fenders, Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, EQ Version: Optional Hub DynamoPowered Spanninga Front and Rear LED Lights
6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: EbonyLadies’: Ebony
Hi-Ten Steel Unicrown, Straight/Tapered Leg
1 1/8” Steel Threaded/ Semi-Integrated
Sealed Cartridge 68mm/122.5mm
Painted Alloy 26”x 36h
14 Gauge Stainless/Brass Nipples
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36hEQ: Shimano Nexus Dynamo w/Roller Brake Alloy 36h
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36hEQ: Shimano Nexus Dynamo w/Roller Brake Alloy 36h
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36hEQ: Shimano Nexus Dynamo w/Roller Brake Alloy 36h
Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h
Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture Resistant Kevlar® Guard Casing, 67TPI
Forged Alloy 170mm w/Steel 44T Chainring
Alloy Platform w/Non-Slip Rubber Tread
Shimano Nexus 8-Speed Twist w/Optical Gear Display
N/A
N/A
Shimano 20T
KMC 1/2”x 1/8” Rustproof
Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins
Shimano Nexus Alloy 4-Finger, Reach Adjustable
Ergonomic w/Shock-Absorbing Elastomers
Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s)300mm (Ladies’)
Alloy Custom Bend 650mm Width/125mm Rise
Forged Alloy 25.4mm Quill, 80mm Extension
Ergo-Shaped Hand-Stitched Leatherette
Painted Alloy Fenders, Painted Rims, Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware,EQ Version: Optional Hub Dynamo Powered Spanninga Front and Rear LED Lights
Alloy 4-Finger, Reach Adjustable
Sealed Cartridge 68mm/124mm
Painted Alloy/Machined Sidewalls26”x 36h
Schwalbe Fat Frank 26”x 2.35” Balloonw/Puncture Resistant Kevlar® Guard Casing, 67TPI
6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Navy, Matte BlackLadies’: Coffee, Lime
Hi-Ten Steel Unicrown, Straight/Tapered Leg
1 1/8” Steel Threaded/ Semi-Integrated
14 Gauge Stainless/Brass Nipples
Alloy 8-Speed Freehub Low Flange 36h w/QR
Forged Alloy 170mm w/44T Chainring/Double Chainguards
Alloy Platform w/Non-Slip Rubber Tread
Shimano Acera 8-Speed Rapidfire Triggerw/Optical Gear Display
N/A
Shimano Acera 8-Speed
SRAM 8-Speed 11-32T
Taya Octo 1/2”x 3/32” Nickel Plated
Front/Rear: Cold-Forged Alloy Linear-Pull
Ergonomic w/Shock-Absorbing Elastomers
Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s)300mm (Ladies’)
Alloy Custom Bend 650mm Width/125mm Rise
Forged Alloy 25.4mm Quill, 80mm Extension
Ergo-Shaped Hand-Stitched Leatherette
Painted Alloy Fenders, Painted Rims, Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, EQ Version: Optional Hub Dynamo Powered Spanninga Front and Rear LED Lights
6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Slate, Army Grey, Brown Metallic Ladies’: Tangerine, Azure
Hi-Ten Steel Unicrown, Straight/Tapered Leg
1 1/8” Steel Threaded/ Semi-Integrated
Sealed Cartridge 68mm/122mm
Painted Alloy 26”x 36h
14 Gauge Stainless/Brass Nipples
Shimano Nexus 3-Speed Internal 36h
Schwalbe Fat Frank 26”x 2.35” Balloonw/Puncture Resistant Kevlar® Guard Casing, 67 TPI
Forged Alloy 170mm w/Steel 44T Chainring
Alloy Platform w/Non-Slip Rubber Tread
Shimano Revo 3-Speed Twist w/Optical Gear Display
N/A
N/A
Shimano 20T
KMC 1/2”x 1/8” Nickel Plated
Front: Shimano Roller Brake BR-IM45 w/Cooling Fins Rear: Shimano Nexus Rear Coaster Brake
Alloy 4-Finger, Reach Adjustable
Ergonomic w/Shock-Absorbing Elastomers
Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)
Alloy Custom Bend 650mm Width/125mm Rise
Forged Alloy 25.4mm Quill, 80mm Extension
Ergo-Shaped Hand-Stitched Leatherette
Painted Alloy Fenders, Painted Rims, Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware,EQ Version: Optional Hub Dynamo Powered Spanninga Front and Rear LED Lights
TOWNIE®
31
Specifications and availability are subject to change without notice.
MODELORIGINAL 21DORIGINAL 7D EQ / 7DORIGINAL 3i EQ / 3i BALLOON 8i EQ / 8iBALLOON 8D EQ / 8DBALLOON 3i EQ / 3i
***
Stop and smell the lattes.
AMSTERDAM33
A modern take on the Dutch city bike, the Amsterdam will make you fall in love with cycling all over again with its elegant combination of practicality, comfort and style. The fast-rolling 700c wheels mixed with our patented Flat Foot Technology® provide a nice, easy ride while the full chainguard and fenders let you ride without fear of messing up your threads.
It’s perfect for everyday transportation, running errands or just rolling around town. Some models are dressed up with additional features like a coat/skirt guards, racks, lights and the coveted bell. Ding, ding. Be sure to check out the new Love, Joyride and Bloom ladies’ fashion editions.
AMSTERDAM LOVE 3i LADIES’ / WHITE / 3-SPEED
AMSTERDAM FASHION 3iLike the perfect find in a boutique, Amsterdam Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/ COASTER BRAKE / SHIMANO REVO TWIST SHIFTER / SHIMANO NEXUS FRONT
ROLLER BRAKE / FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / ALLOY COAT/SKIRT GUARD / SHIMANO DYNAMO FRONT HUB / HUB DYNAMO POWERED SPANNINGA
FRONT AND REAR LED LIGHTS / PAINTED DOUBLE-WALL ALLOY RIMS / PREMIUM CHROME / 700 x 40c CITY TIRES / ALLOY REAR RACK / MATCHING BELL
AMSTERDAM35
AMSTERDAM FORGET-ME-NOT 3i LADIES’ / YELLOW / 3-SPEED
AMSTERDAM JOYRIDE 3i LADIES’ / BRIGHT PINK / 3-SPEED
AMSTERDAM37AMSTERDAM37
AMSTERDAM BLOOM 3i LADIES’ / CREAM / 3-SPEED
AMSTERDAM39
AMSTERDAM ROYAL 8i LADIES’ / PEARL WHITE / 8-SPEED
A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology®. Now anyone can feel like royalty.
AMSTERDAM ROYAL 8i MEN’S / BLACK / 8-SPEED
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL / SHIMANO NEXUS TWIST SHIFTER / SHIMANO NEXUS FRONT ROLLER BRAKE /
ABUS RING LOCK / FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / ALLOY COAT/SKIRT GUARDS / SHIMANO DYNAMO FRONT HUB / HUB DYNAMO POWERED
SPANNINGA FRONT AND REAR LED LIGHTS / PREMIUM CHROME / 700 x 40c CITY TIRES W/KEVLAR® PUNCTURE-RESISTANT CASING / ALLOY REAR RACK / CUSTOM BELL
ROYAL 8i
AMSTERDAM ROYAL 8i MEN’S / SATIN GRAPHITE / 8-SPEED
AMSTERDAM ROYAL 8i LADIES’ / AQUAMARINE / 8-SPEED
AMSTERDAM41
ORIGINAL 3iA stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology®, enclosed chaincase and matching full fenders. Stunning in its simplicity, yet playful with its palette.
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / ALLOY CALIPER BRAKE / SHIMANO REVO TWIST SHIFTER /
FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / MATCHING FULL FENDERS / POLISHED DOUBLE-WALL ALLOY RIMS / 700 x 40c CITY TIRES
AMSTERDAM ORIGINAL 3i LADIES’ / CREAM / 3-SPEED
AMSTERDAM ORIGINAL 3i LADIES’ / ORANGE / 3-SPEED
AMSTERDAM43
AMSTERDAM ORIGINAL 3i MEN’S / DARK BLUE METALLIC / 3-SPEED
AMSTERDAM ORIGINAL 3i LADIES’ / SPRING GREEN / 3-SPEED
AMSTERDAM ORIGINAL 3i LADIES’ / DEEP PINK / 3-SPEED
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PEDALS
Dutch Royal 6061-T6 Aluminumw/Patented Flat Foot Technology®
Forget-Me-Not: YellowJoyride: Bright PinkBloom: CreamLove: White
Hi-Ten Steel Unicrown,Curved/Tapered Leg
1 1/8” Steel Threaded
Sealed Cartridge 68mm/116mm
Painted Double-Wall Alloy 36h
14 Gauge Stainless/Brass Nipples
Shimano Nexus Dynamo w/Roller Brake 36h
Shimano Nexus 3-Speed Internalw/Coaster Brake 36h
City 700 x 40c(Cream Color on Joyride)
Forged Alloy 170mm w/Steel 38T Chainring
Resin Platform w/Non-Slip Tread
Shimano Revo 3-Speed Twist w/Optical Gear Display
N/A
N/A
Shimano 19T
Taya 1/2”x 1/8” GST Rustproof
Front: Shimano Nexus Roller w/Cooling Fin BR-IM45,Rear: Shimano Coaster
Alloy 4-Finger, Reach Adjustable
Retro Leatherette w/Steel Springs
Classic Alloy Pillar 27. 2mm
Alloy Custom Bend 24.8” Width/3.5” Rise
Alloy Head, 1 1/8” Steel Quill, 40mm Extension
Ergo-Shaped Hand-Stitched Leatherette
Ring Lock Mounts, Full Chainguard, Coat/Skirt Guards, Painted Steel Fenders, Alloy Rear Rack w/Strap, Spanninga LED Front and Rear Hub Dynamo Powered Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome
Dutch Royal 6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Black, Satin GraphiteLadies’: Pearl White, Aquamarine
4130 Chromoly, Unicrown,Tapered, Radiused Leg
1 1/8” Alloy Threaded
Sealed Cartridge 68mm/116mm
Polished Double-Wall Alloy 36h
14 Gauge Stainless/Brass Nipples
Shimano Nexus Dynamo w/Roller Brake 36h
Shimano Nexus 8-Speed Internalw/Roller Brake 36h
City 700 x 40c w/Kevlar® Puncture-Resistant Casing(Cream Color on Select Models)
Forged Alloy 170mm w/Steel 38T Chainring
Alloy Platform w/Non-Slip Rubber Tread
Shimano Nexus 8-Speed Twist w/Optical Gear Display
N/A
N/A
Shimano 19T
Taya 1/2”x 1/8” GST Rustproof
Front/Rear: Shimano Nexus Roller w/Cooling Fin BR-IM45
Alloy 4-Finger, Reach Adjustable
Retro Leatherette w/Steel Springs
Butted Alloy Micro Adjust 27.2mm
Alloy Custom Bend 24.8” Width/3.5” Rise
Alloy Head, 1 1/8” Steel Quill, 40mm Extension
Ergo-Shaped Hand-Stitched Leatherette
Ring Lock Mounts, Full Chainguard, Coat/Skirt Guards, ABUS Ring Lock, Painted and Pinstriped Steel Fenders, Alloy Rear Rack w/Strap, Spanninga LED Front and Rear Hub Dynamo Powered Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome
FRAME
COLOR
FORK
HEADSET
BOTTOM BRACKET
RIMS
SPOKES
FRONT HUB
REAR HUB
TIRES
CRANKSET
SHIFTERS
FRONT DERAILLEUR
REAR DERAILLEUR
CASSETTE/REAR COG
CHAIN
BRAKE
LEVERS
SADDLE
SEATPOST
HANDLEBAR
STEM
GRIPS
SPECIAL FEATURES
Dutch Royal 6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Dark Blue MetallicLadies’: Orange, Cream, Deep Pink,Spring Green
Hi-Ten Steel Unicrown,Curved/Tapered Leg
1 1/8” Steel Threaded
Sealed Cartridge 68mm/116mm
Polished Double-Wall Alloy 36h
14 Gauge Stainless/Brass Nipples
Alloy Low Flange Nutted 36h
Shimano Nexus 3-Speed Internalw/Coaster Brake 36h
City 700 x 40c (Cream Color on Select Models)
Forged Alloy 170mm w/Steal 38T Chainring
Resin Platform w/Non-Slip Tread
Shimano Revo 3-Speed Twist w/Optical Gear Display
N/A
N/A
Shimano 19T
Taya 1/2”x 1/8” GST Rustproof
Front: Cold Forged Alloy Side-PullRear: Shimano Coaster
Alloy 4-Finger, Reach Adjustable
Retro Leatherette w/Steel Springs
Classic Alloy Pillar 27.2mm
Alloy Custom Bend 24.8” Width/3.5” Rise
Alloy Head, 1 1/8” Steel Quill, 40mm Extension
Ergo-Shaped Hand-Stitched Leatherette
Ring Lock Mounts, Full Chainguard, Painted and Pinstriped Steel Fenders, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome
AMSTERDAM®
45
Specifications and availability are subject to change without notice.
FASHION 3i ROYAL 8i MODELORIGINAL 3i
They don’t make them like this anymore. We do, but they don’t. Love is in the details, and after one look at the Ticino you’ll be ready for a serious
commitment. The retro-inspired hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims show off the classic craftsmanship reminiscent of the European bike builders of the 40s and 50s.
But it’s more than just a pretty face. Great for everyday transportation and longer distances, the Ticino sports fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.
TICINO47
TICINO 8The Ticino 8D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate retro-style brakes-cantilevers on the men’s and center-pulls on the ladies’.
TICINO 8D MEN’S / RACING GREEN / 8-SPEED
BUTTED 6061 ALUMINUM FRAMESET / INVESTMENT-CAST CROWN, TAPERED-LEG, BUTTED CHROMOLY FORK / SHIMANO 8-SPEED CLARIS DRIVETRAIN /
SHIMANO ACERA RAPIDFIRE SHIFTER / FORGED ALLOY CRANKSET W/42T ALLOY CHAINRING DUAL GUARDS / TEKTRO CANTILEVER BRAKES [MEN’S], ALLOY CENTER-PULL BRAKES [LADIES’] /
32H LOW FLANGE HUBSET / ELECTRA ELITE DOUBLE-WALL ALLOY RIMS / 700 x 35c TIRES / TICINO DUAL-DENSITY SADDLE / TICINO TOURING PEDALS / HAMMERED ALLOY FENDERS
TICINO 8D MEN’S / GOLD PATINA / 8-SPEED TICINO 8D LADIES’ / KIWI / 8-SPEED
TICINO 8D LADIES’ / GLACIER BLUE / 8-SPEED
TICINO49
TICINO 20
TICINO 20D LADIES’ / MERLOT / 20-SPEED
BUTTED 6061 ALUMINUM FRAMESET / TRADITIONAL HAND-BRAZED, INVESTMENT-CAST CROWN, TAPERED-LEG CHROMOLY FORK / SHIMANO 20-SPEED TIAGRA DRIVETRAIN / SHIMANO TIAGRA
10-SPEED RAPIDFIRE SHIFTERS / TICINO FORGED ALLOY COMPACT DOUBLE 50/39T CRANKSET / TEKTRO CANTILEVER BRAKES [MEN’S], ALLOY CENTER-PULL BRAKES [LADIES’] / TICINO FIVE STAR
HIGH FLANGE 32H HUBSET / ELECTRA ELITE HIGH-POLISHED DOUBLE-WALL ALLOY RIMS W/STAINLESS EYELETS / PANARACER PASELA ARAMID FOLDING BEAD 700 x 35c TIRES / TICINO DUAL-
DENSITY SADDLE / TICINO ALLOY TOURING PEDALS / HAND-BRAZED CHROMOLY QUILL STEM / HAMMERED ALLOY FENDERS / ALLOY REAR CARRIER
No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer Pasela 35c skinwall tires and a host of vintage touches – normally you’d be placed on a waiting list for a handmade bike like this.
TICINO 20D MEN’S / BLACK / 20-SPEED
TICINO51
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6061-T6 Butted AluminumMen’s: Regular, LargeLadies’: Regular
Men’s: BlackLadies’: Merlot
Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Legs
1 1/8” Alloy Threaded
Sealed Cartridge 68mm/110mm
Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished
14 Gauge Stainless/Brass Nipples
Ticino Five Star High Flange 32h/QR
Ticino Five Star High Flange Cassette 32h/QR
Panaracer Pasela 700 x 35c, 66 TPI Aramid Folding Bead
Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings
Ticino Touring Pedal Alloy Body w/Alloy Cage
Shimano Tiagra 10-Speed Rapidfire Trigger
Shimano Tiagra 10-Speed
Shimano Tiagra 10-Speed
Shimano Tiagra 10-Speed 12-30T
Shimano 10-Speed
Front/Rear: (Men’s) Tektro CantileverFront/Rear: (Ladies’) Alloy Center-Pull
Bar End Alloy 4-Finger, Reach Adjustable
Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops
Alloy Micro-Adjust 27.2mm
Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0” Width x 75mm/2.95” Rise
25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º RiseLarge: 100mm Extension, 10º Rise
Electra Cyclo-Tourist Ergo Base w/Leatherette Bar Tape Wrap
Hammered Alloy Fenders, Rear Alloy Carrier, Stainless Steel and Anti-Rust Hardware
TICINO 20D
PEDALS
MODEL
FRAME
COLOR
FORK
HEADSET
BOTTOM BRACKET
RIMS
SPOKES
FRONT HUB
REAR HUB
TIRES
CRANKSET
SHIFTERS
FRONT DERAILLEUR
REAR DERAILLEUR
CASSETTE/REAR COG
CHAIN
BRAKE
LEVERS
SADDLE
SEATPOST
HANDLEBAR
STEM
GRIPS
SPECIAL FEATURES
6061-T6 Butted AluminumMen’s: Regular, LargeLadies’: Regular
Men’s: Racing Green, Gold Patina Ladies’: Glacier Blue, Kiwi
Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades
1 1/8” Steel Threaded
Sealed Cartridge 68mm/110mm
Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h
14 Gauge Stainless/Brass Nipples
Alloy Low Flange 32h/QR
Alloy Low Flange Cassette 32h/QR
700 x 35c Mixed Tread Skinwall
Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/Double-Alloy Chainguards
Ticino Touring Pedal Alloy Body
Shimano 8-Speed Rapidfire Trigger
N/A
Shimano Claris 8-Speed
SRAM 8-Speed 11-28T
KMC Z7 Nickel Plated
Front/Rear: (Men’s) Tektro CantileverFront/Rear: (Ladies’) Alloy Center-Pull
Bar End Alloy 4-Finger, Reach Adjustable
Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops
Alloy Micro-Adjust 27.2mm
Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0” Width x 75mm/2.95” Rise
25.4mm Tig Welded Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise
Electra Cyclo-Tourist Ergo Basew/Leatherette Bar Tape Wrap
Hammered Alloy Fenders, Stainless Steel and Anti-Rust Hardware
TICINO 8D
TICINO®
Specifications and availability are subject to change without notice.
Outrun boring. Our bikes are like the people that ride them. They don’t fit neatly into a category or somebody else’s definition of what they should be. And so goes the Verse. A sporty, lightweight, 700c bicycle that brings distinctive style to fitness cycling and everyday two-wheel transportation. The smooth, clean lines give it an appearance unlike anything in the category, while the artistic detail and quality of the finish rival what you would find on a high-end road bike, right down to the internal cable routing that maintains the bike’s fluid lines. But, the attention to detail is much more than cosmetic.
Starting with a clean slate, the Verse was built from the ground up to bring a higher level of performance than other Electra collections. Upright fitness geometry, a semi-integrated headset with easily adjustable quill handlebar stem, and performance-oriented gearing leave no doubt this bike will go as long and hard as you’re willing to. The Verse was also designed with integrated mounting points for seamless customization so you can outfit it to your specific needs. Available in 21 and 24-speed options, it is finished off with a custom Electra saddle, low-rise handlebars and grips. Disc model brings added features and upgrades to the line. So no, the Verse doesn’t fit neatly into a category. But then again, neither do you. Sounds like you’re perfect for each other.
VERSE55
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 21-SPEED ALTUS MEGARANGE DRIVETRAIN / SHIMANO EZ-FIRE PLUS SHIFTERS / SR SUNTOUR FORGED ALLOY CRANKSET /
ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / 700 x 37c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE
A 21-gear salute to looking as good as you feel, this lightweight performance machine will handle anything you throw at it. The attention to detail and seamless component integration separates this bike from the pack.
VERSE 21D MEN’S / GRAPHITE/ORANGE / 21-SPEED VERSE 21D LADIES’ / STRAWBERRY/CREAM / 21-SPEED
VERSE 21D MEN’S / BLACK/ULTRAMARINE / 21-SPEED VERSE 21D LADIES’ / PURPLE/MINT / 21-SPEED
VERSE 21
VERSE57
VERSE 24D LADIES’ / CYAN/POPPY / 24-SPEED
VERSE 24D LADIES’ / BERRY/FERN / 24-SPEED
VERSE 24D MEN’S / MATTE BLACK/MATTE GOLD / 24-SPEED
VERSE 24D MEN’S / INDIGO/TRUE BLUE / 24-SPEED
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED ACERA DRIVETRAIN / SHIMANO EZ-FIRE PLUS SHIFTERS / SR SUNTOUR FORGED ALLOY CRANKSET /
ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / 700 x 37c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLEA few more gears and another notch up the performance ladder, the Verse 24D will get the most out of you and the ride. We may be splitting hairs here, but three more gears is three more gears. And when you’re at the top of your game, every detail matters. Then again, maybe you just like the color better.
VERSE 24
59VERSE
VERSE 24D DISC LADIES’ / MAGENTA/AQUAMARINE / 24-SPEED
VERSE 24D DISC MEN’S / WALNUT/TANGERINE / 24-SPEED
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED DRIVETRAIN /
SHIMANO RAPIDFIRE PLUS SHIFTERS / SHIMANO FORGED ALLOY CRANKSET / SHIMANO DISC BRAKES W/CENTERLOCK
ROTORS / DOUBLE WALL ALLOY RIMS / 700 x 37c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE
ISCIf you ride hard in mixed weather conditions, you might give some serious thought to disc brakes. They give you extra stopping power and, honestly, they’re just plain cool. The Verse Disc ups the ante on an already impressive 24-speed model by adding Shimano disc brakes with Centerlock rotors and upgraded components.
VERSE 24
VERSE61
VERSE 24D DISC EQUIPE MEN’S / OLIVE/PUTTY / 24-SPEED
VERSE 24D DISC EQUIPE LADIES’ / SILVER/WHITE / 24-SPEED
This thing is loaded. We started with our top of the line, 24-speed disc brake Verse then outfitted it with lightweight alloy fenders, an alloy rack and LED lighting set. We were going to add the kitchen sink, but didn’t want the extra weight. After all, every ounce counts.
VERSE 24 ISC EQUIPE
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED DRIVETRAIN / SHIMANO RAPIDFIRE PLUS SHIFTERS / SHIMANO FORGED ALLOY CRANKSET / SHIMANO DISC BRAKES
W/CENTERLOCK ROTORS / DOUBLE WALL ALLOY RIMS / 700 x 37c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE / FRONT/REAR ALLOY FENDERS / VERSE ALLOY REAR RACK /
SHIMANO HUB DYNAMO FRONT HUB / SPANNIGA FRONT AND REAR LIGHTS
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FRAME
COLOR
FORK
HEADSET
BOTTOM BRACKET
RIMS
SPOKES
FRONT HUB
REAR HUB
TIRES
CRANKSET
PEDALS
SHIFTERS
FRONT DERAILLEUR
REAR DERAILLEUR
CASSETTE/REAR COG
CHAIN
BRAKE
LEVERS
SADDLE
SEATPOST
HANDLEBAR
STEM
GRIPS
SPECIAL FEATURES
MODEL
6061-T6 AluminumMen’s: 17”, 19”, 20.5”, 22.5”Ladies’: 16.5”, 18.5”
Men’s: Black/Ultramarine, Graphite/OrangeLadies’: Purple/Mint, Strawberry/Cream
Hi-Ten Steel Unicrown, Tapered/Radiused Leg
1 1/8” Steel Threaded/ Internal/Semi-Integrated
Sealed Cartridge 122mm/68mm
Double-Wall Alloy, 700c x 32h
14 Gauge Stainless/Brass Nipples
Alloy Low Flange 32h w/QR
Alloy Low Flange 32h w/QR
700 x 37c Mixed Tread
Forged Alloy 170mm w/48/38/28T Chainrings
Resin Platform w/Non-Slip Tread
Shimano EZ-Fire Plus 21-Speed Trigger
Shimano TZ51
Shimano Altus
Shimano 7-Speed 14-34T
KMC Z51 1/2” x 3/32” Nickel Plated
Alloy Dual Pivot Caliper
Alloy 4-Finger, Reach Adjustable
Electra Ergonomic FitnessSpecific Men’s and Ladies’ Designs
Alloy Micro Adjust 27.2mm
Custom Bend30mm Rise
Forged Alloy 25.4mm Quill
Verse Dual Density Kraton Rubber
Internal Cable Routing, Stainless Steel and Anti-Rust Hardware
VERSE 21D
6061-T6 AluminumMen’s: 17”, 19”, 20.5”, 22.5”Ladies’: 16.5”, 18.5”
Men’s: Walnut/TangerineLadies’: Magenta/Aquamarine
6061-T6 Alloy Unicrown, Tapered/Radiused Leg/Disc Brake Compatible
1 1/8” Steel Threaded/ Internal/Semi-Integrated
Sealed Cartridge 118mm/68mm
Double-Wall Alloy, 700c x 32h
14 Gauge Stainless/Brass Nipples
Shimano w/Centerlock Disc, Alloy, 32h w/QR
Shimano RM66 Cassette, Centerlock Disc, Alloy, 32h w/QR
700 x 37c Mixed Tread
Shimano M361 Alloy 170mm w/48/38/28T Chainrings
Alloy Cage/Resin Body
Shimano ST-M310 Rapidfire Plus 24-Speed Trigger
Shimano Acera
Shimano Deore
Shimano 8-Speed 11-32T
KMC Z51 1/2” x 3/32” Nickel Plated
Shimano M375 Disc w/Shimano Centerlock Rotors
Shimano ST-M310 Alloy 2-Finger, Reach Adjustable
Electra Ergonomic FitnessSpecific Men’s and Ladies’ Designs
Alloy Micro Adjust 27.2mm
Alloy Custom Bend30mm Rise
Forged Alloy 25.4mm Quill
Verse Dual Density Kraton Rubber
Internal Cable Routing, Stainless Steel and Anti-Rust Hardware
VERSE 24D DISC
VERSE®
6061-T6 AluminumMen’s: 17”, 19”, 20.5”, 22.5”Ladies’: 16.5”, 18.5”
Men’s: Olive/PuttyLadies’: Silver/White
6061-T6 Alloy Unicrown, Tapered/Radiused Leg/Disc Brake Compatible
1 1/8” Steel Threaded/ Internal/Semi-Integrated
Sealed Cartridge 118mm/68mm
Double-Wall Alloy,700c x 32h
14 Gauge Stainless/Brass Nipples
Shimano Dynamo Hub w/Centerlock Disc, Alloy, 32h w/QR
Shimano M435 Cassette, Centerlock Disc, Alloy, 32h w/QR
700 x 37c Mixed Tread
Shimano M361 Alloy 170mm w/48/38/28T Chainrings
Alloy Cage/Resin Body
Shimano ST-M310 Rapidfire Plus 24-Speed Trigger
Shimano Acera
Shimano Deore
Shimano 8-Speed 11-32T
KMC Z51 1/2” x 3/32” Nickel Plated
Shimano M375 Disc w/Shimano Centerlock Rotors
Shimano ST-M310 Alloy 2-Finger, Reach Adjustable
Electra Ergonomic FitnessSpecific Men’s and Ladies’ Designs
Alloy Micro Adjust 27.2mm
Alloy Custom Bend30mm Rise
Forged Alloy 25.4mm Quill
Verse Dual Density Kraton Rubber
Spanninga LED Front and Rear Dynamo Powered Lighting Set, Front and Rear Alloy Fenders, Verse Alloy Rear Rack, Internal Cable Routing, Stainless Steel and Anti-Rust Hardware
VERSE 24D DISC EQUIPEVERSE 24D
6061-T6 AluminumMen’s: 17”, 19”, 20.5”, 22.5”Ladies’: 16.5”, 18.5”
Men’s: Matte Black/Matte Gold, Indigo/True Blue Ladies’: Cyan/Poppy, Berry/Fern
Hi-Ten Steel Unicrown, Tapered/Radiused Leg
1 1/8” Steel Threaded/ Internal/Semi-Integrated
Sealed Cartridge 122mm/68mm
Double-Wall Alloy, 700c x 32h
14 Gauge Stainless/Brass Nipples
Alloy Low Flange 32h w/QR
Shimano Cassette Alloy 32h w/QR
700 x 37c Mixed Tread
Forged Alloy 170mm w/48/38/28T Chainrings
Alloy Cage/Resin Body
Shimano EZ-Fire Plus 24-Speed Trigger
Shimano M191
Shimano Acera
Shimano 8-Speed 11-32T
KMC Z51 1/2” x 3/32” Nickel Plated
Alloy Dual Pivot Caliper
Alloy 4-Finger, Reach Adjustable
Electra Ergonomic Fitness,Specific Men’s and Ladies’ Designs
Alloy Micro Adjust 27.2mm
Alloy Custom Bend30mm Rise
Forged Alloy 25.4mm Quill
Verse Dual Density Kraton Rubber
Internal Cable Routing, Stainless Steel and Anti-Rust Hardware
63
Specifications and availability are subject to change without notice.
You feel that? That’s nostalgia. Or maybe heat stroke. This is the bike that started it all. 21 years ago we launched the company on the idea that we
could improve on an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we dialed it in with our signature Electra style and attention to detail. 21 years later, our Cruiser collection is all grown up. Choose between an alloy or steel frame, single or multiple gears, and a variety of styles and accessories that let your true self shine. With so many colors and personalities to consider, you’ll want to be sure to notice the brand new Ladies’ Fashion models and Men’s Attitude bikes. They’re pretty sweet. Once you’ve decided on your bike, check out Electra apparel and accessories on electrabike.com for more ways to customize your ride.
CRUISER65
CRUISER67
CHROMA 3i LADIES’ / WHITE / 3-SPEED
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED
W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE /
26”x 2.125” TIRES / MATCHING BELL
CHROMA
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep.
FASHION
CHÉRIE 3i / 7i LADIES’ / HOT PINK / 3-SPEED OR 7-SPEED
CHÉRIEGYPSY 3i LADIES’ / FOREST GREEN / 3-SPEED
GYPSY
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED [CHÉRIE, GYPSY] OR 7-SPEED W/COASTER BRAKE [CHÉRIE] / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL AND VALVE CAPS [CHÉRIE] / GENUINE LEATHER TASSELS AND BASKET [GYPSY]
SUGAR SKULLS 3i / 7i LADIES’ / BLACK / 3-SPEED OR 7-SPEED
SUGAR SKULLS
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED OR 7-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL / GENUINE LEATHER STREAMERS
CRUISER69
DAISY 3i LADIES’ / YELLOW FADE / 3-SPEED
CRUISER71
DAISYBLANC ET NOIR 3i LADIES’ / WHITE / 3-SPEED
BLANC ET NOIR
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED
CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL / GENUINE LEATHER STREAMERS [BLANC ET NOIR]
CRUISER73
FLORA & FAUNA 3i LADIES’ / BLACK / 3-SPEED
FLORA & FAUNA
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL / GENUINE LEATHER STREAMERS
BLACK BETTY 3i LADIES’ / BLACK / 3-SPEED
BLACK BETTYCIRQUE 3i LADIES’ / CREAM / 3-SPEED
CIRQUE
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED WITH COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET /
SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL [CIRQUE] / CLASSIC FORK STRUTS, DICE VALVE CAPS AND GENUINE LEATHER STREAMERS [BLACK BETTY]
CRUISER75
NIGHT OWL 3i LADIES’ / BLUE FADE / 3-SPEED
NIGHT OWL
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL
HANAMI 3i LADIES’ / MIDNIGHT BLUE / 3-SPEED
CRUISER77
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL / GENUINE LEATHER STREAMERS
HANAMI
LACE 3i LADIES’ / RED / 3-SPEED
LACE
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL / GENUINE LEATHER STREAMERS
CRUISER79
WREN 3i LADIES’ / AUBERGINE / 3-SPEED
WREN
BOOMERANG 6061-T6 ALLOY FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” TIRES / MATCHING BELL / GENUINE LEATHER STREAMERS
DELIVERY 3i ALUMINUM / MEN’S / BROWN / 3-SPEED
CRUISER81
STREAM RIDE® 6061-T6 ALUMINUM FRAME W/WOODEN TANK PLATE / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER /
ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / PAINTED ALLOY FRONT TRAY AND REAR RACK W/WOOD SLATS /
26”x 2.35” VINTAGE DIAMOND BALLOON TIRES / SPINNER BELL
Blank wooden plate available to create custom signage.
DELIVERY
Cars. Motorcycles. Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride.
ATTITUDE
CRUISER83
SPARKER SPECIAL 3i ALUMINUM / MEN’S / BLACK / 3-SPEED
RATROD 3i ALUMINUM / MEN’S / MATTE BLACK / 3-SPEED
SPARKER SPECIAL
STREAM RIDE® 6061-T6 ALUMINUM FRAME [RATROD] OR 6061-T6 ALUMINUM CLASSIC FRAME [SPARKER SPECIAL] / SHIMANO NEXUS
INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET /
SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.125” HOTSTER FLAME TIRES [RATROD] OR 26”x 2.125” RETRORUNNER FRONT TIRE
AND 24”x 3.0” FATTI-O REAR TIRE [SPARKER SPECIAL] / DICE VALVE CAPS [RATROD]
RATROD
DELIVERY 3i ALUMINUM / MEN’S / CHICAGO GREY / 3-SPEED
DELIVERY 3i ALUMINUM / MEN’S / RED / 3-SPEED
CRUISER77CRUISER
85
MOD 3i ALUMINUM / MEN’S / BLACK / 3-SPEED
MOD
BULLET TANK 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE
BOTTOM BRACKET / ALLOY FENDER STAYS / CLASSIC FORK STRUTS / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.35” VINTAGE DIAMOND BALLOON TIRES
INDY 3i ALUMINUM / MEN’S / RED / 3-SPEED
INDYMULHOLLAND 3i ALUMINUM / MEN’S / BLACK/RED / 3-SPEED
MULHOLLAND
BULLET TANK 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED WITH COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE
BOTTOM BRACKET / ALLOY FENDER STAYS / CLASSIC FORK STRUTS / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.35” VINTAGE DIAMOND BALLOON TIRES
TIGER SHARK 3i ALUMINUM / MEN’S / MIDWAY GREY / 3-SPEED
TIGER SHARK
BULLET TANK 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE
BOTTOM BRACKET / ALLOY FENDER STAYS / CLASSIC FORK STRUTS / SHIMANO NEXUS FRONT ROLLER BRAKE / 26”x 2.35” VINTAGE DIAMOND BALLOON TIRES / MATCHING BELL
CRUISER87
STRAIGHT 8 3i / 8i ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED OR 8-SPEED
HYDROFORMED 6061-T6 ALUMINUM FRAME / SRAM I-MOTION INTERNAL 3-SPEED W/COASTER BRAKE /
SRAM I-MOTION 3-SPEED SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET /
MECHANICAL FRONT DISC BRAKE / 24”x 3.0” FATTI-O TIRES
STRAIGHT 8
HYDROFORMED 6061-T6 ALUMINUM FRAME / SRAM I-MOTION INTERNAL 3-SPEED OR SHIMANO NEXUS 8-SPEED
W/COASTER BRAKE / SRAM OR SHIMANO TWIST SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET /
MECHANICAL FRONT DISC BRAKE / 24”x 3.0” FATTI-O TIRES / EIGHT BALL VALVE CAPS
FAST 5 3i ALUMINUM / MEN’S / MATTE TITANIUM / 3-SPEED
FAST 5
CRUISER89
RAT FINK 3i ALUMINUM / MEN’S / METAL FLAKE GREEN / 3-SPEED
GHOSTRIDER 3i ALUMINUM / MEN’S / BLACK / 3-SPEED
EXTRA-STRETCHED HYDROFORMED 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / EXTRA LONG CHROME PLATED
TRIPLE CLAMP FORK / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / ALLOY LINEAR-PULL FRONT BRAKE / 24”x 3.0” FATTI-O TIRES / DICE VALVE CAPS [RAT FINK]
Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.
RAT FINK
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oth
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GHOSTRIDER
CRUISER91
CRUISER CUSTOM 3i LADIES’ / STRAWBERRY/CREAM / 3-SPEED
CRUISER CUSTOM 3i MEN’S / BLACK/DARK GREY / 3-SPEED
CLASSIC STEEL FRAME / SRAM I-MOTION 3-SPEED W/COASTER BRAKE / SRAM I-MOTION TWIST SHIFTER / PAINTED ALLOY RIMS /
STAINLESS STEEL SPOKES / ALLOY LINEAR-PULL FRONT BRAKE / 26”x 2.125” CLASSIC KNOBBY TIRES / PAINTED FENDERS
CRUISER CUSTOM 3i MEN’S / BLUE/DARK BLUE / 3-SPEED
CRUISER CUSTOM
CRUISER93
Never underestimate a classic. It pedals smooth and sweet, but still invokes all the classic cruiser’s dreamy lines and vintage styling. Nineteen years ago, we were the first to paint flowers on a bike. Today, we’ve refined the traditional cantilever frame, added our patented Flat Foot Technology® and offer a variety of gearing options. From distinctively refined Cruiser and Coaster graphics to the two-tone dart paint on the Super Deluxe to the hibiscus floral design on the Hawaii, fun rolls with every ride.
CLASSIC
CRUISER 1 MEN’S / MATTE KHAKI / SINGLE-SPEED CRUISER 1 MEN’S / BLACK SATIN / SINGLE-SPEED / ALSO AVAILABLE IN TALL
CRUISER 1 LADIES’ / PEARL WHITE / SINGLE-SPEED
CLASSIC STEEL FRAME / SINGLE-SPEED W/COASTER BRAKE / ALLOY RIMS / STAINLESS STEEL SPOKES / ALLOY LINEAR-PULL FRONT BRAKE / 26”x 2.125 ” CLASSIC KNOBBY TIRES
CRUISER 1
CRUISER95
CRUISER 7D MEN’S / MATTE KHAKI / 7-SPEED
CRUISER 7D LADIES’ / PEARL WHITE / 7-SPEED
CRUISER 7D MEN’S / BLACK SATIN / 7-SPEED / ALSO AVAILABLE IN TALL
CLASSIC STEEL FRAME / SHIMANO TX-35 7-SPEED W/MEGARANGE 14-34T GEARING / SHIMANO REVO SHIFTER /
ALLOY LINEAR-PULL BRAKES / ALLOY RIMS / STAINLESS STEEL SPOKES / 26”x 2.125” CLASSIC KNOBBY TIRES
CRUISER 7
CRUISER97
COASTER 1 ALUMINUM / LADIES’ / SUN YELLOW / SINGLE-SPEED
COASTER 1 ALUMINUM / MEN’S / MATTE BLACK / SINGLE-SPEED
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars.
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SINGLE-SPEED W/COASTER BRAKE / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / ALLOY LINEAR-PULL FRONT BRAKE /
ALLOY SEAT POST / 26”x 2.125” RETRORUNNER TIRES / PAINTED FENDERS
COASTER 1
CRUISER99
COASTER 3i ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED
COASTER 3i ALUMINUM / LADIES’ / GREEN FLASH / 3-SPEED
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SRAM I-MOTION 3-SPEED W/COASTER BRAKE / SRAM I-MOTION TWIST SHIFTER / ALLOY CRANK AND
SEALED CARTRIDGE BOTTOM BRACKET / ALLOY LINEAR-PULL FRONT BRAKE / ALLOY SEAT POST / 26”x 2.125” RETRORUNNER TIRES / PAINTED FENDERS
COASTER 3i
CRUISER101
HAWAII 3i ALUMINUM / LADIES’ / PINK / 3-SPEED
HAWAII 3i ALUMINUM / LADIES’ / PURPLE METALLIC / 3-SPEED / ALSO AVAILABLE IN 24” WHEELS
HAWAII
CLASSIC 6061-T6 ALUMINUM FRAME / SRAM I-MOTION 3-SPEED W/COASTER BRAKE / SRAM I-MOTION TWIST SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / ALLOY LINEAR-PULL
FRONT BRAKE / 26”x 2.125” BLOSSOM TRAIL WHITEWALL TIRES [24”x 2.125” STRAT-O-BALLOON WHITEWALL TIRES ON 24”] / PAINTED ALLOY RIMS / HAWAII CUSTOM GRIPS AND HAWAII CUSTOM BELL
SUPER DELUXE 3i ALUMINUM / LADIES’ / AQUA/CREAM / 3-SPEED
SUPER DELUXE 3i ALUMINUM / MEN’S / NAVY/CREAM / 3-SPEED
SUPER DELUXE
LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE
BOTTOM BRACKET / SHIMANO NEXUS FRONT ROLLER BRAKE / PAINTED ALLOY RIMS / REAR RACK / CLASSIC FORK STRUTS / ALLOY FENDER STAYS / 26”x 2.125” RETRORUNNER TIRES
CRUISER103
HAWAII 3i ALUMINUM / LADIES’ / RED / 3-SPEED HAWAII 3i ALUMINUM / LADIES’ / BLUE METALLIC / 3-SPEED
HAWAII 3i ALUMINUM / LADIES’ / LIME METALLIC / 3-SPEED
CRUISER105
DR
IVE
TRA
INB
RAK
ING
SEA
TIN
GC
ON
TRO
LSFR
AM
ESE
TW
HE
ELS
ET
FRAME
COLOR
CRANKSET
FRONT DERAILLEUR
REAR DERAILLEUR
SADDLE
HANDLEBAR
GRIPS
SPECIAL FEATURES
MODEL
Specifications and availability are subject to change without notice.
FORK
HEADSET
BOTTOM BRACKET
RIMS
SPOKES
FRONT HUB
REAR HUB
TIRES
PEDALS
SHIFTERS
CASSETTE/REAR COG
CHAIN
BRAKE
LEVERS
SEATPOST
KIDS’ 20” 1/3i
Stream Ride Hi-Ten Steelw/Patented Flat FootTechnology®
Various, Refer to Catalog Page
Classic Steel One Piece
N/A
N/A
Double-Coil Springs or Elastomer Springs, Refer to Catalog Page
Electra Kids Cruiser
Comfort Kraton or Hand-Stitched, Refer to Catalog Page
Painted Fenders, Kickstand, and Stainless Steel and Anti-Rust Hardware
Steel Unicrown
1” Steel Threaded
9-PC Loose Ball
Painted Alloy w/machined sidewalls
14 Gauge Stainless Steel/Brass Nipples
Alloy 36h
1: Coaster 36h 3: SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h
RatRod, Sparker, Betty: Hotster 20”x 2.125”; Chérie, Hawaii: Strat-O-Balloon 20”x 2.125”
Resin
1: N/A 3: SRAM i-Motion 3-Speed Twist w/Optical Gear Display
20T
KMC 410
Front: Alloy Caliper; Rear: Coaster (1), SRAM Coaster (3i)
Alloy
Classic Steel Pillar
Alloy
KIDS’ 16”
Stream Ride Hi-Ten Steel
Mini Rod Boys’: Black, Red Hawaii Girls’: Pink, Purple Metallic
Classic Steel One Piece
N/A
N/A
Electra Kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls’)
Electra Kids Cruiser
Comfort Kraton
Painted Fenders, Training Wheels, Enclosed Chaincase, and Stainless Steel and Anti-Rust Hardware
Steel Unicrown
1” Steel Threaded
9-PC Loose Ball
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples
Alloy 36h
Coaster 28h
Mini Rod: Hotster 16”x 2.125” Hawaii: Blossom Trail 16”x 2.125”
Resin
N/A
18T
KMC 410
Front: Alloy CaliperRear: Coaster
Alloy
Classic Steel Pillar
Alloy STEM
COASTER 1/3i
Classic 6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Matte BlackLadies’: Sun Yellow (1), Green Flash (3i)
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Comfort w/Elastomer Springs
Electra Bullhorn
Comfort Kraton
Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware
Steel Unicrown
1” Steel Threaded
Sealed Cartridge
Alloy
14 Gauge Stainless Steel/Brass Nipples
Alloy 36h
1: Coaster 36h 3i: SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h
RetroRunner 26”x 2.125”(Whitewall on Ladies’)
Resin Barefoot
1: N/A 3i: SRAM i-Motion 3-Speed Twist w/Optical Gear Display
22T
KMC 410
Front: Alloy Linear Pull; Rear: Coaster (1), Shimano Coaster (3i)
Alloy
Classic Alloy Pillar
Alloy Classic
CRUISER 1
Comfort Kraton
Classic Hi-Ten Steelw/Patented Flat FootTechnology®
Men’s: Black Satin*, Matte KhakiLadies’: Pearl White
Classic Steel One Piece
N/A
N/A
Electra Comfort w/Elastomer Springs
Electra Bullhorn
Integrated Kickstand and Stainless Steel and Anti-Rust Hardware
*Also available in Tall
Steel Unicrown
1” Steel Threaded
9-PC Loose Ball
Alloy
14 Gauge Stainless Steel/Brass Nipples
Steel 36h
Coaster 36h
Classic Knobby 26”x 2.125”(Whitewall on Ladies’)
Deluxe Block
N/A
22T
KMC 410
Front: Alloy Linear Pull Rear: Coaster
Alloy
Classic Steel Pillar
Alloy Classic
MODEL
DR
IVE
TRA
INB
RAK
ING
SEA
TIN
GC
ON
TRO
LSFR
AM
ESE
TW
HE
ELS
ET
FRAME
COLOR
FORK
HEADSET
BOTTOM BRACKET
RIMS
SPOKES
FRONT HUB
REAR HUB
TIRES
CRANKSET
PEDALS
SHIFTERS
FRONT DERAILLEUR
REAR DERAILLEUR
CASSETTE/REAR COG
CHAIN
BRAKE
LEVERS
SADDLE
SEATPOST
HANDLEBAR
GHOSTRIDER 3i/ RAT FINK 3i
6061-T6 Aluminumw/Hydroformed Top Tube
Rat Fink: Metal Flake GreenGhostrider: Black
Electra Custom Alloy 3-Piece
N/A
N/A
Rat Fink: Electra Flame Bucket w/Double-Coil SpringsGhostrider: Electra Low Profile w/Double-Coil Springs
Electra Attitude
Rat Fink: Electra Rat FinkGhostrider: Electra Custom
Painted Stubby Rear Fender, Kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps
Extra Long Triple Clamp Steel
1 1/8” Steel Threadless
Sealed Cartridge
Rat Fink: Painted AlloyGhostrider: Polished Alloy
14 Gauge Stainless Steel/Brass Nipples
Alloy 36h
Shimano Nexus 3-Speed Internal w/Coaster Brake 36h
Electra Fatti-O 24’’x 3”
Electra Retro
Shimano Revo 3-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Alloy Linear PullRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Threadless 4-Bolt
BULLET TANK 3i MODELS
6061-T6 Aluminumw/Hydroformed Bullet Tank andPatented Flat Foot Technology®
Mod: BlackTiger Shark: Midway GreyIndy: Red Mulholland: Black/Red
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Low Profile w/Double-Coil Springs
Electra Bullhorn (Mulholland)Electra Café (Indy, Mod, Tiger Shark)
Hand-Stitched
Painted Fenders, Alloy Fender Stays, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Tiger Shark: Ding Dong Bell
Steel Unicrown w/Classic Fork Struts
1” Steel Threaded
Sealed Cartridge
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h
Shimano Nexus 3-Speed Internal w/Coaster Brake 36h
Electra Vintage Diamond 26”x 2.35” (Cream on Indy and Tiger Shark)
Electra Retro
Shimano Revo 3-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Shimano BR-IM45 RollerRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Polished Alloy Classic
DELIVERY 3i
Stream Ride® 6061-T6 Aluminum w/ Wooden Tank Plate andPatented Flat Foot Technology®
Chicago Grey, Brown, Red
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Low Profile w/Double-Coil Springs
Electra Café
Comfort Kraton
Painted Fenders, Painted Alloy Front Tray and Rear Rack with Wood Slats, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell
Steel Unicrown Straight Blade
1” Steel Threaded
Sealed Cartridge
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h
Shimano Nexus 3-Speed Internal w/Coaster Brake 36h
Vintage Diamond Balloon 26”x 2.35” (Cream on Chicago Grey and Brown model)
Electra Retro
Shimano Revo 3-Speed Twist w/Optical Gear Display
22T
KMC 410 Rustproof
Front: Shimano BR-IM45 RollerRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Polished Alloy Classic
SPARKER SPECIAL 3i
Classic 6061-T6 Aluminumw/Patented Flat Foot Technology®
Black
Electra Custom Alloy 3-Piece
N/A
N/A
Perforated Low Profile w/Double-Coil Springs
Electra Bullhorn
Electra Custom
Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware
Steel Unicrown Straight Blade
1” Steel Threaded
Sealed Cartridge
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h
Shimano Nexus 3-Speed Internal w/Coaster Brake 36h
Front: RetroRunner 26”x 2.125” Rear: Fatti-O 24”x 3”
Alloy Cage w/Rubber Inserts
Shimano Revo 3-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Shimano BR-IM45 RollerRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Alloy ClassicSTEM
GRIPS
SPECIAL FEATURES
Boomerang 6061-T6 Aluminum w/Patented Flat Foot Technology®
Various, Refer to Catalog Page
Electra Custom Alloy 3-Piece
N/A
N/A
Comfort with Matching Design w/Double-Coil Springs
Electra Café
Various, Coordinated to Bike
Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardwarel. Some Models Include: Bell, Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassels.
*Refer to Catalog Page for Details
Steel Unicrown (some models w/Classic Fork Struts*)
1” Steel Threaded
Sealed Cartridge
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples (some models with powdercoat finish*)
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h
Shimano Nexus 3-Speed Internal 36h
RetroRunner, Blossom Trail or Hotster* 26”x 2.125”
Electra Retro
Shimano Revo 3-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Shimano BR-IM45 RollerRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Alloy Classic
MODELSLADIES’ FASHION 3i
Boomerang 6061-T6 Aluminum w/Patented Flat Foot Technology®
Chérie: Hot PinkSugar Skulls: Black
Electra Custom Alloy 3-Piece
N/A
N/A
Comfort with Matching Design w/Double-Coil Springs
Electra Café
Various, Coordinated to Bike
Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware. Some Models Include: Bewll, Custom Valve Caps, Bar-End & Saddle Tassels.
*Refer to Catalog Page for Details
Steel Unicrown
1” Steel Threaded
Sealed Cartridge
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples (some models with powdercoat finish*)
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h
Shimano Nexus 7-Speed Internal 36h
RetroRunner or Blossom Trail* 26”x 2.125”
Electra Retro
Shimano Nexus 7-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Shimano BR-IM45 RollerRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Alloy Classic
LADIES’ FASHION 7iMODELS
6061-T6 Aluminumw/Hydroformed Top Tube andPatented Flat Foot Technology®
Black Satin
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Low Profile w/Double-Coil Springs
Electra Attitude
Electra Custom
Painted Stubby Rear Fender, Kickstand, and Stainless Steel and Anti-Rust Hardware, Checker Rear Rim, 8-Ball Valve Caps
Hi-Ten Steel Straight/ Tapered Disc Brake Compatible
1 1/8” Steel Threadless
Sealed Cartridge
Painted Alloy
14 Gauge Powdercoated Stainless Steel/Brass Nipples
Alloy Disc Brake Hub 36h
Shimano Nexus 8-Speed Internal w/Coaster Brake 36h
Electra Fatti-O 24’’x 3”
Alloy Platform
Shimano Nexus 8-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Mechanical Disc Brake w/160mm Rotor, Rear: Shimano Coaster
Alloy
Classic Alloy Pillar
Threadless 4-Bolt
STRAIGHT 8 8i
6061-T6 Aluminumw/Hydroformed Top Tube andPatented Flat Foot Technology®
Straight 8: Black SatinFast 5: Matte Titanium
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Low Profile w/Double-Coil Springs
Electra Attitude
Electra Custom
Painted Stubby Rear Fender, Kickstand, and Stainless Steel and Anti-Rust Hardware, Straight 8: Checker Rear Rim, 8-Ball Valve Caps
Hi-Ten Steel Straight/ Tapered Disc Brake Compatible
1 1/8” Steel Threadless
Sealed Cartridge
Painted Alloy
14 Gauge Powdercoated Stainless Steel/Brass Nipples
Alloy Disc Brake Hub 36h
SRAM I-Motion 3-Speed Internal w/Coaster Brake 36h
Electra Fatti-O 24’’x 3”
Alloy Platform
SRAM I-Motion 3-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Mechanical Disc Brake w/160mm Rotor, Rear: SRAM Coaster
Alloy
Classic Alloy Pillar
Threadless 4-Bolt
STRAIGHT 8 3i/ FAST 5 3i
Men’s: Black/Dark Grey,Blue/Dark BlueLadies’: Strawberry/Cream
Classic Steel One Piece
N/A
N/A
Electra Comfort w/Elastomer Springs
Electra Bullhorn
Comfort Kraton
Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware
Classic Hi-Ten Steelw/Patented Flat Foot Technology®
Steel Unicrown
1” Steel Threaded
9-PC Loose Ball
Painted Alloy w/machined sidewalls
14 Gauge Stainless Steel/Brass Nipples
Steel 36h
SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h
Classic Knobby 26”x 2.125”
Deluxe Block
SRAM i-Motion 3-Speed Twist w/Optical Gear Display
22T
KMC 410
Front: Alloy Linear Pull Rear: SRAM Coaster
Alloy
Classic Steel Pillar
Alloy Classic
CRUISER CUSTOM 3i
Classic 6061-T6 Aluminumw/Patented Flat Foot Technology®
Ladies’: Purple Metallic*, Pink, Red, Lime Metallic, Blue Metallic
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Comfort w/Elastomer Springsand Hawaii Design
Electra Café
Hand-Stitched w/Tassels
Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle, Hawaii Grips w/Tassels, Hawaii Bell
*Also available in 24” Version
Steel Unicrown
1” Steel Threaded
Sealed Cartridge
Painted Alloy w/machined sidewalls
14 Gauge Stainless Steel/Brass Nipples
Alloy 36h
SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h
26”: Blossom Trail 26”x 2.125”24”: Strat-O-Balloon 24”x 2.125” (Whitewall)
Deluxe Block
SRAM i-Motion 3-Speed Twist w/Optical Gear Display
22T
KMC 410
Front: Alloy Linear Pull Rear: SRAM Coaster
Alloy
Classic Alloy Pillar
Alloy Classic
HAWAII 3iSUPER DELUXE 3i
Classic 6061-T6 Aluminumw/Patented Flat Foot Technology®
Men’s: Navy/Cream Ladies’: Aqua/Cream
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Low Profile w/Double-Coil Springs
Electra Bullhorn
Hand-Stitched
Rear Rack, Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware
Steel Unicrown w/Classic Fork Struts
1” Steel Threaded
Sealed Cartridge
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h
Shimano Nexus 3-Speed Internal w/Coaster Brake 36h
RetroRunner 26”x 2.125”(Whitewall on Ladies’)
Electra Retro
Shimano Revo 3-Speed Twist w/Optical Gear Display
22T
KMC 410 Nickel Plated
Front: Shimano BR-IM45 RollerRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Alloy Classic
TOWNIE KIDS’ 20” 7D
6061-T6 Aluminumw/Patented Flat FootTechnology®
Boys’: BlackGirls’: Lilac
Forged Alloy 152mm w/40T Chainring/Double Chainguards
N/A
Shimano FT-35 7-Speed
Ergonomic w/Shock-Absorbing Elastomers
Alloy Custom Bend 21.0” Width/5.0” Rise
Hand-Stiched
Painted Fenders, Internal Cable Routing, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware
Hi-Ten Steel Unicrown, Straight Tapered Leg
1” Steel Threaded
Steel 3 Piece
Painted Alloy w/machined sidewalls
14 Gauge Stainless Steel/Brass Nipples
Alloy Low Flange 28h Nutted
Alloy Low Flange 28h Nutted
Electra 20”x 2.125” Semi-Slick
Resin
Shimano Revo 7-Speed Twist w/Optical Gear Display
Shimano 7-Speed 14-28T
KMC Z51 7-Speed 1/2”x 3/32”
Front/Rear: Cold Forged Alloy Linear-Pull
Alloy 4-Finger, Reach Adjustable
Alloy 27.2mm x 250mm
Forged Alloy 22.2mm Quill, 40mm Extension
RATROD 3i
Stream Ride® 6061-T6 Aluminum w/Patented Flat Foot Technology®
Matte Black
Electra Custom Alloy 3-Piece
N/A
N/A
Electra Comfort w/Double-Coil Springs
Electra Bullhorn
Electra RatRod Flame
Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware
Steel Unicrown
1” Steel Threaded
Sealed Cartridge
Painted Alloy
14 Gauge Stainless Steel/Brass Nipples
Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h
Shimano Nexus 3-Speed Internal w/Coaster Brake 36h
Electra Hotster 26”x 2.125”
Deluxe Block
Shimano Revo 3-Speed Twist w/Optical Gear Display
22T
KMC 1/2 x 1/8 Nickel Plated
Front: Shimano BR-IM45 RollerRear: Shimano Coaster
Alloy
Classic Alloy Pillar
Alloy Classic
CRUISER 7D
Comfort Kraton
Classic Hi-Ten Steelw/Patented Flat Foot Technology®
Men’s: Black Satin*, Matte KhakiLadies’: Pearl White
Classic Steel One Piecew/44T Chainring/Double Chainguards
N/A
Shimano Tourney TX-35
Electra Comfort w/Elastomer Springs
Electra Bullhorn
Integrated Kickstand and Stainless Steel and Anti-Rust Hardware
*Also available in Tall
Steel Unicrown
1” Steel Threaded
9-PC Loose Ball
Alloy
14 Gauge Stainless Steel/Brass Nipples
Alloy 36h
Alloy 36h
Classic Knobby 26”x 2.125”(Whitewall on Ladies’)
Deluxe Block
Shimano Revo 7-Speed Twist w/Optical Display
Shimano 14-34T
KMC Z51
Alloy Linear Pull
Alloy
Classic Steel Pillar
Alloy Classic
CRUISER 107
For a kid, a cool bike is pretty much as good as it gets. Sure, there’s the rare kid with a pet iguana or a dad that drives a monster truck, but riding down the block with an awesome bike is one of the best feelings in the world. And awesome is what Electra is all about. The first thing you’ll notice about the kids’ bikes is the Electra style. They’re like munchkin versions of our adult bikes that come in single or 3-speed Cruisers and 7-speed Townies. But what sets Electra apart from the pack is the patented Flat Foot Technology®. Available on all 20” models, it ensures proper leg extension and no tippy-toe stops because kids can put their feet flat on the ground without having to stand up.
In addition, our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit while our adjustable frame design accommodates major growth spurts. Parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. They’re also available in 16” Cruisers with removable training wheels because it’s never too early to get in on the awesome.
You can’t buy your kid’s love.But Best-Parent-Ever status is definitely fair game.
KIDS’111KIDS’109
HAWAII KIDS’ 1 (16” WHEELS) GIRLS’ / PINK / SINGLE-SPEED HAWAII KIDS’ 1 (16” WHEELS) GIRLS’ / PURPLE METALLIC / SINGLE-SPEED
MINI ROD KIDS’ 1 (16” WHEELS) BOYS’ / RED / SINGLE-SPEEDMINI ROD KIDS’ 1 (16” WHEELS) BOYS’ / BLACK / SINGLE-SPEED
CRUISER HI-TEN STEEL FRAME / SINGLE-SPEED W/COASTER BRAKE / ALLOY FRONT CALIPER BRAKE / ENCLOSED METAL CHAINCASE /
ALLOY RIMS, FRONT HUB, SEAT CLAMP AND STEM / TRAINING WHEELS / 16”x 2.125” BLOSSOM TRAIL TIRES [HAWAII] OR 16”x 2.125” HOTSTER TIRES [MINI ROD]
KIDS’ 16”
KIDS’111
BETTY KIDS’ 1 / 3i (20” WHEELS) GIRLS’ / BLACK / SINGLE-SPEED OR 3-SPEED
KIDS’ 20”Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®.
RATROD KIDS’ 1 / 3i (20” WHEELS) BOYS’ / MATTE BLACK / SINGLE-SPEED OR 3-SPEED
CRUISER HI-TEN STEEL FRAME / SINGLE-SPEED OR SRAM I-MOTION 3-SPEED W/COASTER BRAKE / ALLOY FRONT CALIPER BRAKE /
ALLOY RIMS, FRONT HUB AND SEAT CLAMP / ALLOY STEM AND INTEGRATED KICKSTAND / 20”x 2.125” STRAT-O-BALLOON TIRES
[CHÉRIE, HAWAII] OR 20”x 2.125” HOTSTER TIRES [RATROD, SPARKER SPECIAL, BETTY]
KIDS’113
SPARKER SPECIAL KIDS’ 1 (20” WHEELS) BOYS’ / BLACK / SINGLE-SPEED
HAWAII KIDS’ 1 (20” WHEELS) GIRLS’ / PURPLE METALLIC / SINGLE-SPEED
HAWAII KIDS’ 1 (20” WHEELS) GIRLS’ / PINK / SINGLE-SPEED
CHÉRIE KIDS’ 1 / 3i (20” WHEELS) GIRLS’ / HOT PINK / SINGLE-SPEED OR 3-SPEED
TOWNIE KIDS’ 7D (20” WHEELS) ALUMINUM / GIRLS’ / LILAC / 7-SPEED
TOWNIE KIDS’ 7D (20” WHEELS) ALUMINUM / BOYS’ / BLACK / 7-SPEED
Modern Electra style and all the benefits of patented Flat Foot Technology® in a lightweight aluminum 7-speed offering.
KIDS’ TOWNIELIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO TX-35 7-SPEED / SHIMANO REVO TWIST SHIFT / LINEAR-PULL BRAKES / ALLOY CRANK W/DOUBLE CHAINGUARD /
ALLOY PAINTED FENDERS / ALLOY RIMS, SEATPOST AND HANDLEBAR / QUICK RELEASE SEAT CLAMP / 20”x 2.125” SEMI-SLICK STREET TIRES
KIDS’115
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HDRESS YOUR BIKE. DRESS YOURSELF. Now that you’ve found your bike, it’s time to make it your own. As fun as it would be, you can’t live your
whole life on your bike. We have an extensive line of bags, shirts and socks as well as parts and accessories that go beyond the bike and into your life.
Be sure to check out electrabike.com or your local Electra dealer for ways to trick out your ride.
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AUSTRALIASouthcott Cycles37 Lakewood BoulevardCarrum Downs, VictoriaAustralia 3201 Tel +61 (0)3 9770 8817 Fax +61 (0)3 9775 1623Toll Free 1 800 805 024www.southcottcycles.com.au
CANADARevolution Sport Supply, Inc.#15, 5656 10th Street NECalgary, Alberta T2E 8W7Tel 403-569-2686 Toll free 877-809-2453www.revolutionss.com
EUROPEElectra Bicycle Company® GmbHHamburg, GermanyTel +49 40 55 00 60 60Fax +49 40 55 00 60 [email protected]
JAPANRainbow Products Japan8096 Ohba FujisawaKanagawaJapan 251-0861 Tel +81 (0)466 47 8885 www.electra-bike.jp
USA HEADQUARTERSElectra Bicycle Company®, LLC.3275 Corporate ViewVista, CA 92081Tel 760-607-2453 Order line 800-261-1644Fax 760-598-7350www.electrabike.com
for our complete list of dealers and international distributors please visit electrabike.com
Amsterdam®, Flat Foot Technology®, Ticino®, Townie®, Verse®, Stream Ride® and Way to Roll™ are trademarks of Electra Bicycle Company®, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2013 Electra Bicycle Company®, LLC. All rights reserved.