Electra 2012

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Electra Bicycles 2012 Catalog

Text of Electra 2012

  • 2012 BIKE COLLECTION

  • ITS FUN.

    WE JUST LOVE THE FEELING OF RIDING A BIKE.

    WE MAKE BIKES THAT MAKE PEOPLE SMILE.

    Now, some do their best to engineer the fun right out of their bikes, because you know, cycling is serious business.

    These people probably dont have streamers on their handlebars.

    And this year, were going to make you sweat a little too. With the introduction of the Verse, weve expanded

    into fitness/transit riding. The Verse is a sporty ride thatll go as hard as youre willing to.

    Whatever youre into, we understand the bike is just the beginning. The stuff you add on to it and the gear you

    wear are all part of the ride. Theyre what make your ride your own. So be sure to also check out our Electra

    Life and Accessories Catalog while youre at it.

    Youre about to join a group of people that is not defined by age, gender, race, personality or body fat percentage.

  • YOULL BE SEEING A LOT OF EACH OTHER.

    The only hard part about riding an Electra is choosing which one to get. Theyre all easy to ride and they look

    amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different

    models within each line. Here are a few things to consider that will help you while you peruse.

    PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you.

    STYLE As important as anything. Its got to be love at first sight.

    ATTIRE There is no dress code, but if youre biking in pants or a long skirt you might want a chainguard and fenders.

    COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded

    a patent for our Flat Foot Technology that optimizes comfort and control. Even our more sporty bikes feel good, but

    some are more laid back than others.

    THINGS TO CARRY Laptop, groceries, beach towel? Weve got racks, baskets and bags to help you out.

    TIRES The 26 are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires

    for even more shock absorption.

    GEARS You have a lot of options from the number of gears to the type of system (internal vs. derailleur). Learn more

    on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com.

    There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made

    for you. Work with your local authorized Electra dealer to determine which model is best for you.

    HOW TO CHOOSE YOUR ELECTRA

    TAKE YOUR TIME...

    CONTENTS

    ABOUT ELECTRA .............................................................1

    HOW TO CHOOSE YOUR ELECTRA ............................. 2

    VERSE ............................................................................ 5

    TICINO ..........................................................................13

    FLAT FOOT TECHNOLOGY ........................................ 24

    TOWNIE ....................................................................... 27

    AMSTERDAM ............................................................... 53

    CRUISER ........................................................................ 65

    KIDS ..............................................................................113

  • IF YOU WERE EVER GOING TOROCK THE STRETCHY SHORTS,

    THIS IS THE ONE TO DO IT ON.

    At Electra, Style is in our DNA.

    Our bikes arent simply a means

    to get from here to there,

    or a piece of equipment in your fitness regimen.

    Introducing the Verse. TM

    Its our entry into a category

    thats fairly conventional.

    And fortunately,

    conventional isnt our strong suit.

    So we infused our unique aesthetic

    into a fitness-oriented ride

    to give you a bike with speed, versatility

    and good looks all in one package.

    A bike that doesnt discriminate against

    agenda or attire. A bike that asks you to

    rethink what you know about fitness riding.

    IF YOU WERE EVER GOING TOROCK THE STRETCHY SHORTS,

    THIS IS THE ONE TO DO IT ON.

  • RETHINK FITNESS

    VERSE 24D MENS / MOSS / SAGE / 24-SPEED

    RETHINK WORKOUTS

    VERSE 24D MENS / CHARCOAL / LAVA / 24-SPEED

    RETHINK LUNCH RETHINK TRANSPORTATION

    VERSE 24D LADIES / SAPPHIRE / OPAL / 24-SPEED VERSE 24D LADIES / AMETHYST / PEARL WHITE / 24-SPEED

    Lightweight 6061-T6 Aluminum Frame w/ Internal Cable Routing & Aluminum Fork Shimano 24-Speed Alivio MegaRange Drivetrain Shimano EZ-Fire Plus Shifters SR Suntour Forged Alloy Crankset Alloy Dual Pivot Caliper Brakes Double Wall Alloy Rims 700 X 35c Mixed Tread Tires Electra Custom Sport Fitness Saddle

  • RETHINK TRAFFICRETHINK SWEAT

    VERSE 21D MENS / BURGUNDY / CHAMPAGNE / 21-SPEEDVERSE 21D MENS / BLACK / CHARCOAL / 21-SPEED

    RETHINK CARDIO RETHINK COMMUTE

    VERSE 21D LADIES / JADE / TURQUOISE / 21-SPEED VERSE 21D LADIES / SILVER / WHITE / 21-SPEED

    Lightweight 6061-T6 Aluminum Frame w/Internal Cable Routing Shimano 21-Speed Acera MegaRange Drivetrain Shimano EZ-Fire Plus Shifters SR Suntour Forged Alloy Crankset Alloy Dual Pivot Caliper Brakes Double Wall Alloy Rims 700 X 35c Mixed Tread Tires Electra Custom Sport Fitness Saddle

  • VERSE

    DR

    IVE

    TRA

    INB

    RA

    KIN

    GSE

    ATI

    NG

    CO

    NTR

    OLS

    FRA

    ME

    SET

    WH

    EE

    LSE

    T

    FRAME

    COLOR

    FORK

    HEADSET

    BOTTOM BRACKET

    RIMS

    SPOKES

    FRONT HUB

    REAR HUB

    TIRES

    CRANKSET

    PEDALS

    SHIFTERS

    FRONT DERAILLEUR

    REAR DERAILLEUR

    CASSETTE/REAR COG

    CHAIN

    BRAKE

    LEVERS

    SADDLE

    SEATPOST

    HANDLEBAR

    STEM

    GRIPS

    SPECIAL FEATURES

    MODEL

    6061-T6 AlloyMens: 17, 19, 22Ladies: 16.5, 18.5

    Mens: Black/Charcoal, Burgundy/ChampagneLadies: Silver/White, Jade/Turquoise

    Hi-Ten Steel Unicrown, Tapered/Radiused Leg

    1 1/8 Steel Threaded/ Integrated

    Sealed Cartridge 118mm/68mm

    Double-Wall Alloy, High-Polished (Select Models)700c x 32h

    14 Gauge Stainless/Brass Nipples

    Alloy Low Flange 32h w/QR

    Alloy Low Flange 32h w/QR

    700 x 35c Mixed Tread

    SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings

    Resin Platform w/Non-Slip Tread

    Shimano EZ-Fire Plus 7-Speed Trigger

    Shimano M191

    Shimano Acera 7-Speed

    Shimano 7-Speed 14-34T

    KMC Z51 1/2 x 3/32

    Alloy Dual Pivot Caliper

    Alloy 4-Finger, Reach Adjustable

    Electra Ergonomic Fitness

    Alloy Micro Adjust 27.2mm x 350mm

    Alloy Custom Bend30mm Rise

    Forged Alloy 25.4mm Quill

    Kraton Rubber w/Hand Stitched Leatherette

    Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

    VERSE 21DVERSE 24D

    6061-T6 AlloyMens: 17, 19, 22Ladies: 16.5, 18.5

    Mens: Charcoal/Lava, Sage/Moss Ladies: Amethyst/Pearl White, Sapphire/Opal

    6061-T6 Alloy Unicrown, Tapered/Radiused Leg

    1 1/8 Steel Threaded/ Integrated

    Sealed Cartridge 118mm/68mm

    Double-Wall Alloy, High-Polished700c x 32h

    14 Gauge Stainless/Brass Nipples

    Alloy Low Flange 32h w/QR

    Shimano Cassette 32h w/QR

    700 x 35c Mixed Tread

    SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings

    Alloy Cage/Resin Body

    Shimano EZ-Fire Plus 8-Speed Trigger

    Shimano M191

    Shimano Alivio 8-Speed

    Shimano 8-Speed 11-34T

    Shimano HG40 1/2 x 3/32

    Alloy Dual Pivot Caliper

    Alloy 4-Finger, Reach Adjustable

    Electra Ergonomic Fitness

    Alloy Micro Adjust 27.2mm x 350mm

    Alloy Custom Bend30mm Rise

    Forged Alloy 25.4mm Quill

    Kraton Rubber w/Hand Stitched Leatherette

    Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

    Specifications and availability are subject to change without notice.

    The sweeping lines.

    The graphics.

    The little details you discover

    as you spend time with your bike.

    Our bikes move you,

    in more ways than one.

    Lightweight 6061-T6 Alloy Frame

    - Internal Cable Routing

    - Front and Rear Fender and Rack Mounts

    - Dual Water Bottle Bosses on Most Sizes

    Shimano EZ-Fire Plus Trigger Shifters in 24 or 21 Speeds

    Alloy Dual-Pivot Road Style Caliper Brakes

    Electra Custom Bend Alloy Low-Rise Handlebar and Alloy Stem

    High Polished Double-Wall Alloy Rims w/Alloy Hubs and Stainless Steel Spokes

    Electra Custom Sport Fitness Saddle

    700 x 35c Mixed Tread Tires

    verse TM

    F R A M E S I Z E S

    17 / 43cm19 / 48cm22 / 57cm

    16.5 / 42cm18.5 / 47cm

    MENS LADIES

    TRAFFIC.

    SHMRAFFIC.

  • TICINOOLD SCHOOL STYLE. NEW SCHOOL EVERYTHING ELSE.

    Great for everyday transportation and light touring, the Ticino picks up where bike builders of the 40s and 50s left off, giving it a true handcrafted feel not found in many of the todays cookie-cutter bikes. The retro-inspired hubs,

    cranksets, chainrings, tourist handlebars, forks, pedals and rims show classic craftsmanship. But this thing is far from a relic. When it comes to performance, the Ticino is decked out with modern components custom-manufactured by

    Electra, fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.

    TICIN

    O

    13

    PARTY LIKE ITS 1949.

  • TICINO 20D L