Electra 2013

BIKE COLLECTION

We’ve been at this for two decades now. And it’s safe to say we love what we do. But what’s more important is that you love what we do. And judging from what we’ve seen and heard, you’re having a great time. So we want to say thanks. Thanks for helping a little Southern California startup become a global company. A company that can not just hang with the big boys, but lead the way. Thanks for helping us stay true to our roots. For embracing innovation. For realizing that style and substance aren’t mutually exclusive.

Because they’re made for people like you. People who don’t take things too seriously, but know exactly what they want. People who aren’t afraid to rock the handlebar tassels or even some permanent ink. It’s your world, we just help you get around in it. Cheers.

Thanks for helping us understand our brand is as much about the people who ride our bikes as it is the bikes themselves.

20

We’re

YOU’LL BE SEEING A LOT OF EACH OTHER.

The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse.

PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you.

STYLE As important as anything. It’s got to be love at first sight.

ATTIRE There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders.

COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded two patents for our Flat Foot Technology® that optimizes comfort and control. Even our more sporty bikes feel good, but some are more laid back than others.

THINGS TO CARRY Laptop, groceries, beach towel? We’ve got racks, baskets and bags to help you out.

TIRES The 24” and 26” are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires for even more shock absorption.

GEARS You have a lot of options from the number of gears to the type of system (internal vs derailleur). Learn more on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com.

SIZING People come in all shapes and sizes. The world’s more fun that way. Whatever your measurements are, you’ll find an Electra with a perfect fit. With our patented Flat Foot Technology®, the Amsterdam®, Cruiser and Townie® frame geometry adjusts to fit a wide range of sizes. Some Cruiser and Townie models are available in 24” and Tall sizes too. The relaxed touring geometry of the Ticino comes in two sizes for men and one for ladies. The Verse’s fitness geometry is offered in four sizes for men and two for the ladies. Kid’s come in 20” with Flat Foot Technology and 16” for the littlest ones.

There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made for you. Work with your local authorized Electra dealer to determine which model is best for you.

HOW TO CHOOSE YOUR ELECTRA

TAKE YOUR TIME... ContentsINTRODUCTION .................................................1

HOW TO CHOOSE YOUR ELECTRA .................2

VERSE ® .................................................................5

TICINO® .............................................................15

FLAT FOOT TECHNOLOGY ® ............................27

TOWNIE® ....................... ...................................29

AMSTERDAM® ...................................................53

CRUISER ............................................................67

KIDS .................................................................121

I VERSE

VERSE®

Clashes with boring.Our bikes are like the people that ride them. They don’t fit neatly into a category or somebody else’s definition of what

they should be. And so goes the Verse. A sporty, lightweight, 700c bicycle that brings distinctive style to fitness cycling and everyday two-wheel transportation. The smooth, clean lines give it an appearance unlike anything in the category, while the

artistic detail and quality of the finish rival what you would find on a high-end road bike, right down to the internal cable routing that maintains the bike’s fluid lines. But the attention to detail is much more than cosmetic.

Starting with a clean slate, the Verse was built from the ground up to bring a higher level of performance than other Electra

collections. Upright fitness geometry, an integrated headset with easily adjustable quill handlebar stem and performance-oriented gearing leave no doubt this bike will go as long and hard as you’re willing to.

The Verse was also designed with integrated mounting points for seamless customization so you can outfit it to your

specific needs. Available in 21 and 24-speed options, it is finished off with a custom Electra saddle, low-rise handlebars and grips. And new this year, the Disc and Disc Equipe models bring added features and upgrades to the line. So no, the Verse

doesn’t fit neatly into a category. But then again, neither do you. Sounds like you’re perfect for each other.

VERSE 21D LADIES’ / STRAWBERRY / CREAM / 21-SPEED

VERSE 21DA 21-gear salute to looking as good as you feel, this lightweight performance machine will handle anything you throw at it.

The attention to detail and seamless component integration separates this bike from the pack.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 21-SPEED ALTUS MEGARANGE DRIVETRAIN / SHIMANO EZ-FIRE PLUS SHIFTERS / SR SUNTOUR FORGED ALLOY CRANKSET /

ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE

VERSE®

VERSE 21D MEN’S / BLACK / ULTRAMARINE / 21-SPEED

VERSE 21D MEN’S / GRAPHITE / ORANGE / 21-SPEED

IT WAS The SmooTheST And moST ComForTABle rIde I’ve ever exPerIenCed. I WAS Sold on The SPoT! loST 25 PluS PoundS SInCe my PurChASe. I Am hooked on The verSe.

ThankS ElEcTRa, foR cREaTIng a woRk of aRT foR bIkE loVER S!- michael G., electra Facebook Fan

VERSE 21D LADIES’ / SKY BLUE / CANARY / 21-SPEED

VERSE 21D LADIES’ / PURPLE / MINT / 21-SPEED

VERSE 24D LADIES’ / CHOCOLATE / PINK / 24-SPEED

VERSE 24D LADIES’ / BERRY / FERN / 24-SPEEDVERSE 24D MEN’S / INDIGO / TRUE BLUE / 24-SPEEDVERSE 24D

A few more gears and another notch up the performance ladder, the Verse 24D will get the most out of you and the

ride. We may be splitting hairs here, but three more gears is three more gears. And when you’re at the top of your

game, every detail matters. Then again, maybe you just like the color better.

VERSE 24D LADIES’ / CYAN / POPPY / 24-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED ACERA DRIVETRAIN / SHIMANO EZ-FIRE PLUS SHIFTERS / SR SUNTOUR FORGED ALLOY CRANKSET /

ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE

ThiS iS ExacTlY ThE BikE i hAVE BEEn lOOking fOr.

- Karen A., Electra Facebook Fan

VERSE®

VERSE 24D MEN’S / MATTE BLACK / MATTE GOLD / 24-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED DRIVETRAIN / SHIMANO RAPIDFIRE PLUS SHIFTERS / SHIMANO FORGED ALLOY CRANKSET /

SHIMANO DISC BRAKES W/CENTERLOCK ROTORS / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE

VERSE 24D DISC MEN’S / WALNUT / TANGERINE / 24-SPEED

VERSE 24D DISC LADIES’ / MAGENTA / AQUAMARINE / 24-SPEEDVERSE 24D DISCIf you ride hard in mixed weather conditions, you might give some serious thought to disc brakes. They give you extra stopping

power and, honestly, they’re just plain cool. The Verse Disc ups the ante on an already impressive 24-speed model by adding

Shimano disc brakes with Centerlock rotors, upgraded components and new color schemes.

11VERSE®

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED DRIVETRAIN / SHIMANO RAPIDFIRE PLUS SHIFTERS /

SHIMANO FORGED ALLOY CRANKSET / SHIMANO DISC BRAKES W/CENTERLOCK ROTORS / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES /

ELECTRA CUSTOM SPORT FITNESS SADDLE / FRONT/ REAR ALLOY FENDERS / VERSE ALLOY REAR RACK

VERSE 2

4D D

ISC E

QUIP

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EN’S /

OLIV

E / PUTT

Y / 24

-SPEED

VERSE 2

4D D

ISC E

QUIP

E LA

DIES’ /

SILV

ER / WHITE

/ 24

-SPEED

VERSE 24D DISC EQUIPEThis thing is loaded. We started with our top of the line, 24-speed disc brake Verse then outfitted it with lightweight alloy fenders and an alloy rack.

We were going to add the kitchen sink, but didn’t want the extra weight. After all, every ounce counts.

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frAME

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BOTTOM BrACkET

riMS

SPOkES

frOnT hUB

rEAr hUB

TirES

CrAnkSET

PEDAlS

ShifTErS

frOnT DErAillEUr

rEAr DErAillEUr

CASSETTE/rEAr COg

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SPECiAl fEATUrES

MoDEl

6061-T6 Aluminummen’s: 17”, 19”, 20.5”, 22.5”ladies’: 16.5”, 18.5”

men’s: Black/ultramarine, Graphite/orangeladies’: Sky Blue/Canary, Purple/mint, Strawberry/Cream

hi-Ten Steel unicrown, Tapered/radiused leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 118mm/68mm

double-Wall Alloy, 700c x 32h

14 Gauge Stainless/Brass nipples

Alloy low Flange 32h w/Qr


700 x 35c mixed Tread

Sr Suntour Forged Alloy 170mm w/48/38/28T Chainrings

resin Platform w/non-Slip Tread

Shimano eZ-Fire Plus 21-Speed Trigger

Shimano TZ51

Shimano Altus

Shimano 7-Speed 14-34T

kmC Z51 1/2” x 3/32” nickel Plated

Alloy dual Pivot Caliper

Alloy 4-Finger, reach Adjustable

electra ergonomic FitnessSpecific men’s and ladies’ designs

Alloy micro Adjust 27.2mm x 350mm

Custom Bend30mm rise

Forged Alloy 25.4mm Quill

verse dual density kraton rubber

Internal Cable routing, Stainless Steel and Anti-rust hardware

VERSE 21D


men’s: Walnut/Tangerineladies’: magenta/Aquamarine

6061-T6 Alloy unicrown Tapered/radiused leg/disc Brake Compatible





Shimano rm66 Centerlock disc, Alloy, 32h w/Qr

Shimano rm66 Cassette, Centerlock disc, Alloy, 32h w/Qr


Shimano m361 Alloy 170mm w/48/38/28T Chainrings

Alloy Cage/resin Body

Shimano ST-m310 rapidfire Plus 24-Speed Trigger

Shimano Acera

Shimano deore



Shimano m375 disc w/Shimano Centerlock rotors

Shimano ST-m310 Alloy 2-Finger, reach Adjustable



Alloy Custom Bend30mm rise




VERSE 24D DISc


men’s: olive/Puttyladies’: Silver/White

6061-T6 Alloy unicrown Tapered/radiused leg/disc Brake Compatible



double-Wall Alloy,700c x 32h


Shimano rm66 Centerlock disc, Alloy, 32h w/Qr

Shimano rm66 Cassette, Centerlock disc, Alloy, 32h w/Qr


Shimano m361 Alloy 170mm w/48/38/28T Chainrings


Shimano ST-m310 rapidfire Plus 24-Speed Trigger

Shimano Acera

Shimano deore



Shimano m375 disc w/Shimano Centerlock rotors

Shimano ST-m310 Alloy 2-Finger, reach Adjustable






Front and rear Alloy Fenders, verse Alloy rear rack, Internal Cable routing, Stainless Steel and Anti-rust hardware

VERSE 24D DISc EQUIPEVERSE 24D


men’s: matte Black/matte Gold, Indigo/True Blue ladies’: Cyan/Poppy, Berry/Fern, Chocolate/Pink

hi-Ten Steel unicrown, Tapered/radiused leg






Shimano Cassette 32h w/Qr


Sr Suntour Forged Alloy 170mm w/48/38/28T Chainrings


Shimano eZ-Fire Plus 24-Speed Trigger

Shimano m191

Shimano Acera



Alloy dual Pivot Caliper


electra ergonomic Fitness,Specific men’s and ladies’ designs






Specifications and availability are subject to change without notice.

VERSE®

You probably didn’t even know you could yodel.love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment. The retro-inspired hubs,

cranksets, chainrings, tourist handlebars, forks, pedals and rims show off the classic craftsmanship reminiscent of the

european bike builders of the 40s and 50s. And this year you’ll find an array of new colors including racing green, gold

patina, lemon chiffon, wisteria and kiwi. But it’s more than just a pretty face. Great for everyday transportation and longer

distances, the Ticino sports fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.

I TIcIno

TICINO®

TICINO 20D

TICINO 20D LADIES’ / MERLOT / 20-SPEED

BUTTED 6061 ALUMINUM FRAMESET / TRADITIONAL HAND-BRAZED, INVESTMENT-CAST CROWN, TAPERED-LEG CHROMOLY FORK / SHIMANO 20-SPEED TIAGRA DRIVETRAIN / SHIMANO TIAGRA

RAPIDFIRE SHIFTERS / TICINO FORGED ALLOY COMPACT DOUBLE 50/39T CRANKSET / TEKTRO CANTILEVER BRAKES [MEN’S] ALLOY CENTER-PULL BRAKES [LADIES’] / TICINO FIVE STAR HIGH FLANGE

32H HUBSET / ELECTRA ELITE HIGH-POLISHED DOUBLE-WALL ALLOY RIMS W/STAINLESS EYELETS / PANARACER PASELA ARAMID FOLDING BEAD 700 x 35c TIRES / TICINO DUAL-DENSITY SADDLE /

TICINO ALLOY TOURING PEDALS / HAND-BRAZED CHROMOLY QUILL STEM / HAMMERED ALLOY FENDERS / ALLOY REAR CARRIER

No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed,

tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips.

Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer

Pasela 35c skinwall tires and a host of vintage touches - normally you’d be placed on a waiting list for a handmade bike like this.

TICINO 20D MEN’S / BLACK / 20-SPEED

ABSOlUTElY

STUnnIng.- Joy J., Electra Facebook Fan

TICINO®

19TICINO®

TICINO 8DThe Ticino 8D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant

chrome-plated stem. Unique reverse-hinged bar-end levers operate retro-style brakes-cantilevers on the men’s and center-pulls on the ladies’.

TICIN

O 8

D M

EN’S /

RACING G

REEN / 8-

SPEED

TICIN

O 8

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GOLD

PATIN

A / 8-

SPEED

BUTTED 6061 ALUMINUM FRAMESET / INVESTMENT-CAST CROWN, TAPERED-LEG, BUTTED CHROMOLY FORK / SHIMANO 8-SPEED SORA DRIVETRAIN / SHIMANO ACERA RAPIDFIRE SHIFTER /

FORGED ALLOY CRANKSET W/42T ALLOY CHAINRING/DUAL GUARDS / TEKTRO CANTILEVER BRAKES [MEN’S] ALLOY CENTER-PULL BRAKES [LADIES’] / 32H LOW FLANGE HUBSET / ELECTRA ELITE

DOUBLE-WALL ALLOY RIMS 700 x 35c TIRES / TICINO DUAL-DENSITY SADDLE / TICINO TOURING PEDALS / HAMMERED ALLOY FENDERS

TICINO®

TICINO 8D LADIES’ / WISTERIA / 8-SPEED

TICINO 8D LADIES’ / KIWI / 8-SPEED

i lOVE MY nEW

TIcIno 8D! - Karen S., Electra Facebook Fan

TICINO 7D MEN’S / RUBY / 7-SPEED

TICINO 7D MEN’S / MIDNIGHT BLUE / 7-SPEED TICINO 7DThis 7-speed bike is the epitome of simple elegance. The hammered fenders are the perfect accent to its understated

style and clean design. Choose either the traditional men’s diamond frame or the graceful ladies’ mixte frame.

TICINO 7D LADIES’ / LEMON CHIFFON / 7-SPEED

TICINO 7D LADIES’ / GLACIER BLUE / 7-SPEED

6061-T6 ALUMINUM FRAMESET / INVESTMENT-CAST CROWN, TAPERED-LEG, STEEL FORK / SHIMANO 7-SPEED ALTUS DRIVETRAIN / SHIMANO TX50 THUMB SHIFTER PLUS / FORGED ALLOY CRANKSET

W/42T CHAINRING/DUAL GUARDS / SHIMANO CANTILEVER BRAKES [MEN’S] CENTER-PULL BRAKES [LADIES’] / 32H LOW FLANGE ALLOY HUBSET / DOUBLE-WALL ALLOY RIMS / 700 x 35c TIRES /

TICINO DUAL-DENSITY SADDLE / HAMMERED ALLOY FENDERS

TICINO®

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6061-T6 Butted Aluminummen’s: regular, largeladies’: regular

men’s: midnight Blue, rubyladies’: Glacier Blue, lemon Chiffon

Steel Investment-Cast lugged Crown;Tapered, radiused Blades

1 1/8” Steel Threaded


double-Wall Alloy 32h


Alloy low Flange 32h/Qr


700 x 35c, mixed Tread Skinwall

Ticino Forged Alloy 172.5mm (men’s regular), 175mm (men’s large), 170mm (ladies’) w/42T Chainring/double-Alloy Chainguards

Alloy City w/non-Slip rubber Tread

Shimano 7-Speed Thumb Shifter Plus

n/A

Shimano Altus 7-Speed


kmC Z7 nickel Plated

Front/rear: (men’s) Shimano CantileverFront/rear: (ladies’) Alloy Center-Pull


Ticino Cyclo-Tourist dual-density Base, hand-Stitched Cover, Stainless Steel Bag loops

Alloy 27.2mm x 350mm

Ticino Cyclo-Tourist 6061 Alloy 25.4mm Clamp, 640mm Width/70mm rise

25.4mm Tig-Welded Quill,regular: 80mm extension, 15º rise large: 100mm extension, 10º rise

electra hand-Stitched

hammered Alloy Fenders


men’s: Blackladies’: merlot

Steel Investment-Cast lugged Crown; Tapered, radiused, Butted Chromoly Blades

1 1/8” Alloy Threaded


electra elite double-Wall Alloy w/Stainless eyelets 32h, high-Polished


Ticino Five Star high Flange 32h/Qr

Ticino Five Star high Flange Cassette 32h/Qr

Panaracer Pasela 700 x 35c, 66 TPI Aramid Folding Bead

Ticino Forged Alloy 172.5mm (men’s regular), 175mm (men’s large), 170mm (ladies’) w/7075 Alloy 50/39T Compact double Chainrings

Ticino Touring Pedal Alloy Body w/Alloy Cage

Shimano Tiagra 10-Speed rapidfire Trigger

Shimano Tiagra 10-Speed

Shimano Tiagra 10-Speed

Shimano Tiagra 10-Speed 12-30T

Shimano 10-Speed

Front/rear: (men’s) Tektro CantileverFront/rear: (ladies’) Alloy Center-Pull

Bar end Alloy 4-Finger, reach Adjustable


Alloy micro-Adjust 27.2mm x 350mm


25.4mm Brazed Chromoly Quill, regular: 80mm extension, 15º riselarge: 100mm extension, 10º rise

electra Cyclo-Tourist ergo Base w/leatherette Tape Wrap

hammered Alloy Fenders, rear Alloy Carrier

PEDAlS

frAME

COlOr

fOrk

hEADSET

BOTTOM BrACkET

riMS

SPOkES

frOnT hUB

rEAr hUB

TirES

CrAnkSET

ShifTErS

frOnT DErAillEUr

rEAr DErAillEUr

CASSETTE/rEAr COg

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SPECiAl fEATUrES


men’s: racing Green, Gold Patinaladies’: Wisteria, kiwi

Steel Investment-Cast lugged Crown; Tapered, radiused Chromoly Blades



electra elite double-Wall Alloy w/Stainless eyelets 32h



Alloy low Flange Cassette 32h/Qr

700 x 35c, mixed Tread Skinwall

Ticino Forged Alloy 172.5mm (men’s regular), 175mm (men’s large), 170mm (ladies’) w/42T Chainring/double-Alloy Chainguards

Ticino Touring Pedal Alloy Body

Shimano 8-Speed rapidfire Trigger

n/A

Shimano Sora 8-Speed

SrAm 8-Speed 11-28T

kmC Z7 nickel Plated

Front/rear: (men’s) Tektro CantileverFront/rear: (ladies’) Alloy Center-Pull

Bar end Alloy 4-Finger, reach Adjustable


Alloy micro-Adjust 27.2mm x 350mm


25.4mm Brazed Chromoly Quill, regular: 80mm extension, 15º rise large: 100mm extension, 10º rise

electra Cyclo-Tourist ergo Basew/leatherette Tape Wrap

hammered Alloy Fenders

TIcIno 7DTIcIno 20D MoDElTIcIno 8D

TICINO®

has a bike path. Specifications and availability are subject to change without notice.

THE ELECTRA DIFFERENCE

Full and proper leg extension when pedaling

We may seem like an unassuming bike company from SoCal, and we are, but we created something that literally changed the industry. It’s called Flat Foot Technology®. It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit of Flat Foot Technology is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you plant your feet flat on the ground whenever you want without leaving the saddle. Sounds simple, but others have been trying to catch up since. Flat Foot Technology was first featured in the Electra Townie® and 20” Kids bikes. Over the years, it’s been integrated to varying degrees into the Cruiser and Amsterdam® collections. Ride one, and you’ll know what we’re talking about.

FLAT FOOT TECHNOLOGY®

Patented comfort. Patented control.

ffT nEEDS UPDaTE

CRUISER

KIDS’ 20”

AMSTERDAM®

TOWNIE®

AS THE ORIGINATOR AND ONLY AUTHORIZED MANUFACTURER OF FLAT FOOT TECHNOLOGY® ELECTRA IS PROUD TO PROVIDE YOU WITH A BETTER WAY TO RIDE.

Upright seating

Plant your feet flat on the ground whenever you want

Relaxed arm position

Wide view of the road

YOU CAN’T FAKE IT fEEl ThE DiffErEnCE Of

flAT fOOT TEChnOlOgY ®

in ThESE ElECTrA COllECTiOnS:

HOLD ON TIGHT AND FEEL THE AWESOME.

Love at first sight.The revolution started here. The Townie introduced Electra’s patented flat foot Technology® to the world and it was

love at first sight. it challenged the sacred geometry of bike design and created a completely different riding experience. not to mention a few shockwaves in the industry. With an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, the Townie sets a new standard in comfort and control. Although

many Electra bikes feature flat foot Technology to some degree, the Townie showcases it in all its glory.

We know there are so many Townies to choose from, it can be hard to decide. Some people just pick their favorite color, which is cool. But you might want to look into things like the number of gears or special details like balloon tires, fenders

and suspension forks. no matter what, it’s all good.

I TownIE

TOWNIE®

TOWNIE ORIGINAL 1 MEN’S / BLACK / SINGLE - SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SINGLE-SPEED W/COASTER BRAKE / ALLOY LINEAR-PULL FRONT BRAKE / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES

ORIGINAL 1Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the

refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull

brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own.

TOWNIE ORIGINAL 1 LADIES’ / WHITE / SINGLE - SPEED

TOWNIE®

TOWNIE ORIGINAL 3i MEN’S / COPPER METALLIC / 3-SPEED

TOWNIE ORIGINAL 3i MEN’S / GREY / 3-SPEED

ORIGINAL 3iEnjoy all the advantages of Townie’s Flat Foot Technology®— comfort, control and a wide view of the road—along with

a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside

the rear hub, so there’s virtually no maintenance required to keep shifting smoothly.

TOWNIE ORIGINAL 3i MEN’S / STEEL BLUE / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE /

SHIMANO REVO TWIST SHIFTER / LINEAR-PULL FRONT BRAKE / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE ORIGINAL 3i LADIES’ / LEAF GREEN / 3-SPEED

i lOVE MY ElECTrA TOWniE BikE,

I haD foRgoTTEn how MUch fUn rIdInG A BIke WAS.

- Carla H., Electra Facebook Fan

TOWNIE®

TOWNIE ORIGINAL 3i LADIES’ / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i LADIES’ / SUN YELLOW / 3-SPEED

TOWNIE ORIGINAL 3i (24” WHEELS)

LADIES’ / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i LADIES’ / LILAC / 3-SPEED

TOWNIE ORIGINAL 3i LADIES’ / CARIBBEAN BLUE / 3-SPEED

hey GuyS, I juST GoT my neW ToWnIe ThIS Weekend.

I loVE, loVE, loVE IT!! - David L., Electra Facebook Fan

TOWNIE®

TOWNIE ORIGINAL 7D MEN’S / SLATE BLUE / 7-SPEED

TOWNIE ORIGINAL 7D MEN’S / GRAPHITE / 7-SPEED

Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear

linear-pull brakes and Electra’s Flat Foot Technology®. Just decide which color catches your eye, then get on and go.

ORIGINAL 7D

TOWNIE ORIGINAL 7D LADIES’ / POLAR BLUE / 7-SPEEDTOWNIE ORIGINAL 7D LADIES’ / MATTE SAGE / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / QUARTZ GREY / 7-SPEEDTOWNIE ORIGINAL 7D MEN’S / MOSS METALLIC / 7-SPEED

TOWNIE ORIGINAL 7D MEN’S / BLACK / 7-SPEEDTOWNIE ORIGINAL 7D MEN’S / RED METALLIC / 7-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO TX-35 7-SPEED W/MEGARANGE GEARING / SHIMANO REVO TWIST SHIFTER /

FORGED ALLOY CRANKSET W/44T CHAINRING DUAL GUARDS / LINEAR-PULL BRAKES / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE®

ToWnIeS

RUlE!!! - Tracey W., Electra Facebook Fan

TOWNIE®

TOWNIE ORIGINAL 7D LADIES’ / VIOLET / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / FUCHSIA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / ORANGE PEARL / 7-SPEED

MY STUnning nEW TOWniE 7D - i’M in lOVE! ShE’S ABSOlUTElY BEAUTifUl.

ThankS foR MakIng SUch a loVElY bIkE! - Caroline N., Electra Facebook Fan

TOW

NIE O

RIGIN

AL 7D

LA

DIES’ /

CO

RAL / 7

-SPEED

TOW

NIE O

RIGIN

AL 7D

LA

DIES’ /

VANILL

A / 7-

SPEED

TOWNIE ORIGINAL 7D (24” WHEELS) LADIES’ / VANILLA / 7-SPEED

43TOWNIE®

ORIGINAL 8iTop-of-the-line internal hub performance and convenience combine with the many benefits of Electra’s Flat Foot Technology®.

Enjoy carefree shifting with the wide gear range and virtually maintenance-free Shimano Nexus 8-speed internal hub with freewheel.

Suspension fork and matching full fenders finish this refined Townie.

TOWNIE ORIGINAL 8i LADIES’ / GOLD / 8-SPEED

TOWNIE ORIGINAL 8i MEN’S / TUNGSTEN / 8-SPEED

flAT fOOT TEChnOlOgY iS ThE MOST

coMfoRTablE RIDE EVER. I love my eleCTrA ToWnIe 8i. noT TO MEnTiOn, i’VE lOST OVEr 40 POUnDS SinCE gETTing iT lAST JUlY.

- dave B., electra Facebook Fan

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL / SHIMANO NEXUS TWIST SHIFTER / PAINTED ALLOY FENDERS /

SUNTOUR NEX ALLOY SUSPENSION FORK / ALLOY LINEAR-PULL BRAKES / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE ORIGINAL 21D MEN’S / BLUE METALLIC / 21-SPEED TOWNIE ORIGINAL 21D MEN’S / CRIMSON METALLIC / 21-SPEED

TOWNIE®

ORIGINAL 21DThe go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork

equipped to handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and

fenders, or cherish the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO TX-35 21-SPEED W/MEGARANGE GEARING / SHIMANO EZ-FIRE PLUS SHIFTERS [MEN’S] OR REVO TWIST SHIFTERS [LADIES’] /

LINEAR-PULL BRAKES / SR SUNTOUR NEX ALLOY SUSPENSION FORK / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE ORIGINAL 21D MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL

TOWNIE ORIGINAL 21D MEN’S / LIQUID SILVER / 21-SPEED

TOWNIE ORIGINAL 21D LADIES’ / WINTERMINT / 21-SPEED

47TOWNIE®

TOWNIE ORIGINAL 21D LADIES’ / POLISHED BLUE / 21-SPEED

TOWNIE ORIGINAL 21D LADIES’ / PEWTER / 21-SPEED

TOWNIE ORIGINAL 21D LADIES’ / PERSIMMON / 21-SPEED

i PiCkED UP MY TOWniE 21D TODAY AnD i CAn’T STAY Off iT! i ABSOlUTElY lOVE iT!! i hAVE BEEn riDing MY friEnD’S fOr ThE PAST COUPlE Of WEEkS, SO i knEW ThiS WAS ThE BikE fOr ME.

I can’T IMagInE EVER RIDIng anY ThIng ElSE! I’m Forever An eleCTrA FAn!

- Anna D., Electra Facebook Fan

TOWNIE BALLOON 7D MEN’S / MATTE BLACK / 8-SPEED

TOWNIE BALLOON 7D LADIES’ / LIME / 8-SPEED

LIGHTWEIGHT 6061 ALUMINUM FRAME / SHIMANO 7-SPEED W/ALTUS DERAILLEUR / LINEAR-PULL BRAKES /

SHIMANO REVO TWIST SHIFTER / FORGED ALLOY CRANKSET W/44T CHAINRING/DUAL GUARDS / PAINTED ALLOY RIMS

W/MACHINED SIDEWALLS / SCHWALBE FAT FRANK 26”x 2.35” TIRES

BALLOON 7DBALLOON 3i

TOWNIE BALLOON 3i MEN’S / BROWN METALLIC / 3-SPEED

TOWNIE BALLOON 3i LADIES’ / TANGERINE / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO REVO

TWIST SHIFTER / LINEAR-PULL FRONT BRAKE / PAINTED ALLOY RIMS / SCHWALBE FAT FRANK 26”x 2.35” TIRES

You can see the difference right away. But if you think the balloon tires look awesome, wait until you take a ride on ‘em. There’s magic in these high volume, low pressure Kevlar Guard premium tires. They absorb impact with less rolling resistance to give you a smooth, cushy ride with added protection against the dreaded flat.

TOWNIE®

TOW

NIE B

ALLO

ON 8

i M

EN’S /

EBONY /

8-SPEED

TOW

NIE B

ALLO

ON 8

i LA

DIES’ /

BURGUNDY M

ETALL

IC /

8-SPEED

BALLOON 8iLIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL / SHIMANO NEXUS TWIST SHIFTER /

SHIMANO NEXUS ROLLER BRAKES W/COOLING FINS / PAINTED ALLOY RIMS / SCHWALBE FAT FRANK 26”x 2.35” TIRES

Dr

iVE

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inB

rA

kin

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ATi

ng

CO

nTr

OlS

frA

ME

SET

Wh

EE

lSE

T

frAME

COlOr

fOrk

hEADSET

BOTTOM BrACkET

riMS

SPOkES

frOnT hUB

rEAr hUB

TirES

CrAnkSET

PEDAlS

ShifTErS

frOnT DErAillEUr

rEAr DErAillEUr

CASSETTE/rEAr COg

ChAin

BrAkE

lEVErS

SADDlE

SEATPOST

hAnDlEBAr

STEM

griPS

SPECiAl fEATUrES

kraton rubber or electra hand-Stitched (Select models)

MoDEl

ergonomic w/Soft lycra® Insert and Shock-Absorbing elastomers

6061-T6 Aluminumw/Patented Flat Foot Technology®

men’s: Black Satin*, Blue metallic, Crimson metallic, liquid Silverladies’: Wintermint, Persimmon, Pewter, Polished Blue

Sr Suntour nex Suspension w/Adjustable Preload, 63mm Travel



double-Wall Alloy 26”x 32h Painted w/machined Sidewalls (Select models)




electra 26”x 2.0” Semi-Slick

Forged Alloy 170mm Triple: 48/38/28T Chainrings


Shimano e-Z Fire Plus 21-Speed Trigger (men’s), Shimano revo 21-Speed Twist (ladies’)

Shimano C051

Shimano Tx-35 7-Speed


Taya octo 1/2”x 3/32” nickel Plated

Front/rear: Cold-Forged Alloy linear-Pull


Alloy 27.2mm x 400mm (men’s) 300mm (ladies’)

Alloy Custom Bend 25.5” Width/5” rise

Forged Alloy 25.4mm Quill, 80mm extension


Internal Cable routing, Alloy kickstand, Stainless Steel and Anti-rust hardware

*Also available in Tall

oRIgInal 21D

ergonomic w/Shock-Absorbing elastomers


men’s: moss metallic, Graphite, red metallic, Black, Slate Blueladies’: vanilla*, matte Sage, Coral, Fuchsia, Quartz Grey, Polar Blue, violet, orange Pearl

hi-Ten Steel unicrown, Straight/Tapered leg



double-Wall Alloy 26”x 32h Painted w/machined Sidewalls (Select models)




26”: electra 26”x 2.0” Semi-Slick24”: electra 24”x 2.0” Semi-Slick

Forged Alloy 170mm w/Steel 44T Chainring/double Chainguards


Shimano revo 7-Speed Twist w/optical Gear display

n/A

Shimano Tx-35 7-Speed










*Also available in 24” Version

oRIgInal 7D


men’s: Tungstenladies’: Gold

Sr Suntour nex Suspension w/Adjustable Preload, 63mm Travel



double-Wall Alloy26”x 32/36h



Shimano nexus 8-Speed Internal 36h


Forged Alloy 170mm w/Steel 44T Chainring

Alloy Platform w/non-Slip rubber Tread

Shimano nexus 8-Speed Twist w/optical Gear display

n/A

n/A

Shimano 20T





Butted Alloy micro Adjust 27.2mm x 400mm (men’s)300mm (ladies’)


Adjustable Forged Alloy 25.4mm Quill, 80mm extension

ergo-Shaped hand-Stitched leatherette

Internal Cable routing, Painted Aluminum Fenders w/Stainless Steel Brackets, Alloy kickstand, Stainless Steel and Anti-rust hardware

oRIgInal 8i


men’s: Grey, Copper metallic, Steel Blueladies’: leaf Green, Caribbean Blue, Sun yellow, lilac, Champagne Pearl*




double-Wall Alloy 26”x 32/36h Painted w/machined Sidewalls (Select models)




26”: electra 26”x 2.0” Semi-Slick24”: electra 24”x 2.0” Semi-Slick




n/A

n/A

Shimano 20T

kmC 1/2”x 1/8” nickel Plated

rear: Shimano nexus Coaster BrakeFront: Cold-Forged Alloy linear-Pull







*Also available in 24” Version

oRIgInal 3ioRIgInal 1


men’s: Black ladies’: White




double-Wall Alloy26”x 32/36h



Coaster Brake 36h




n/A

n/A

n/A

22T

kmC 1/2”x 1/8”

rear: Coaster Brake Front: Cold-Forged Alloy linear-Pull


ergonomic w/Shock-Absorbing elastomers




kraton rubber

Alloy kickstand, Stainless Steel and Anti-rust hardware

balloon 3i


men’s: Brown metallicladies’: Tangerine




Painted Alloy/machined Sidewalls26”x 32/36h




Schwalbe Fat Frank 26”x 2.35” Balloonw/Puncture-resistant kevlar® Guard Casing, 67TPI




n/A

n/A

Shimano 20T


rear: Shimano nexus Coaster BrakeFront: Cold-Forged Alloy linear-Pull



Alloy 27.2mm x 400 (men’s) 300mm (ladies’)




Internal Cable routing, Painted rims, Alloy kickstand, Stainless Steel and Anti-rust hardware


men’s: ebonyladies’: Burgundy metallic




Painted Alloy 26”x 36h


Shimano nexus hB-Im40 w/roller Brake Alloy 36h

Shimano nexus 8-Speed Internal w/roller Brake, Alloy 36h

Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture-resistant kevlar® Guard Casing, 67TPI

Forged Alloy 170mm w/Alloy 44T Chainring



n/A

n/A

Shimano 20T


Shimano nexus roller Brakes Front/rear: Br-Im50 w/Cooling Fins

Shimano nexus Alloy 4-Finger, reach Adjustable


Butted Alloy micro Adjust 27.2mm x 400mm (men’s)300mm (ladies’)




Internal Cable routing, Painted rims, Alloy kickstand, and Stainless Steel and Anti-rust hardware

balloon 8i


Sealed Cartridge 68mm/124.5mm

Painted Alloy/machined Sidewalls26”x 32/36h

Schwalbe Fat Frank 26”x 2.35” Balloonw/Puncture-resistant kevlar® Guard Casing, 67TPI


men’s: matte Blackladies’: lime






Forged Alloy 170mm w/Steel 44T Chainring/double Chainguards



n/A

Shimano Altus 7-Speed





Alloy 27.2mm x 400mm (men’s)300mm (ladies’)




Internal Cable routing, Painted rims, Alloy kickstand, and Stainless Steel and Anti-rust hardware

balloon 7D

TOWNIE®


I 3 my eleCTrA!

- Lysa S., Electra Facebook Fan

I aMSTERDaM

Now departing. A modern take on the Dutch city bike, the Amsterdam will make you fall in love with cycling all over again with its elegant combination of practicality, comfort and style. The fast-rolling 700c wheels mixed with our patented

flat foot Technology® provide a nice, easy ride while the full chainguard and fenders let you ride without fear of messing up your threads. it’s perfect for everyday transportation, running errands or just rolling around town.

Some models are dressed up with additional features like a coat/skirt guards, racks, lights and the coveted bell. Ding, ding. Be sure to check out the new forget-me-not and Bohemia ladies’ fashion editions.

AMSTERDAM®

AMSTERDAM FASHION 3i LADIES’ / FORGET-ME-NOT / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / SHIMANO REVO TWIST SHIFTER / SHIMANO NEXUS FRONT

ROLLER BRAKE / FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / ALLOY COAT/SKIRT GUARD / SHIMANO DYNAMO FRONT HUB / SPANNINGA HALOGEN HEADLIGHT /

BATTERY-POWERED LED REAR LIGHT / PAINTED DOUBLE-WALL ALLOY RIMS / PREMIUM CHROME / 700 x 40c CITY TIRES / ALLOY REAR RACK / MATCHING BELL

AMSTERDAM FASHION 3i LADIES’ / BOHEMIA / 3-SPEED

AMSTERDAM FASHION 3i

AMSTERDAM®

Like the perfect find in a boutique, Amsterdam Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is

evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans.

It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL / SHIMANO NEXUS TWIST SHIFTER / SHIMANO NEXUS ROLLER BRAKES W/COOLING FINS /

ABUS RING LOCK / FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / ALLOY COAT/SKIRT GUARDS / SHIMANO DYNAMO FRONT HUB / SPANNINGA HALOGEN HEADLIGHT /

BATTERY-POWERED LED REAR LIGHT / PREMIUM CHROME / 700 x 40c CITY TIRES W/KEVLAR® PUNCTURE-RESISTANT CASING ALLOY REAR RACK / CUSTOM BELL

ROYAL 8iA truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet practical everyday cycling. Top-of-the-line

Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special

upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology®. Now anyone can feel like royalty.

AMSTERDAM ROYAL 8i MEN’S / BLACK / 8-SPEED AMSTERDAM ROYAL 8i LADIES’ / PEARL WHITE / 8-SPEED

DEAr ElECTrA, MY AMSTErDAM BikE

MakES ME So haPPY! - Stacey R., Electra Facebook Fan

AMSTERDAM®

An enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electra’s

patented Flat Foot Technology® frame geometry and stylish refinements to functional features – full chainguard, coat/skirt

guards, rear rack, full fenders, hub dynamo powered headlight and battery-powered LED rear light.

AMST

ERDAM C

LASS

IC 3

i LA

DIES’ /

BLA

CK / 3-

SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / ALLOY CALIPER BRAKE / SHIMANO REVO TWIST SHIFTER /

ALLOY COAT/SKIRT GUARDS / FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / SHIMANO DYNAMO FRONT HUB / SPANNINGA HALOGEN HEADLIGHT /

BATTERY-POWERED LED REAR LIGHT / PAINTED/POLISHED DOUBLE-WALL ALLOY RIMS / PREMIUM CHROME / 700 x 40c CITY TIRES / ALLOY REAR RACK / CUSTOM BELL

AMST

ERDAM C

LASS

IC 3

i LA

DIES’ /

FO

REST META

LLIC

/ 3-

SPEED

AMST

ERDAM C

LASS

IC 3

i M

EN’S /

BLACK /

3-SPEED

AMST

ERDAM C

LASS

IC 3

i M

EN’S /

FOREST M

ETALL

IC /

3-SPEED

CLASSIC 3i

AMSTERDAM®

AMSTERDAM®

AMSTERDAM ORIGINAL 3i MEN’S / DARK RED METALLIC / 3-SPEED

AMSTERDAM ORIGINAL 3i MEN’S / CHARCOAL METALLIC / 3-SPEED

ORIGINAL 3iA stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology®,

full chainguard and matching painted fenders. Stunning in its simplicity, yet playful with its palette.

AMSTERDAM ORIGINAL 3i MEN’S / BLUE METALLIC / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / ALLOY CALIPER BRAKE / SHIMANO REVO TWIST SHIFTER /

FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / MATCHING FULL FENDERS / PAINTED/POLISHED DOUBLE-WALL ALLOY RIMS / 700 x 40c CITY TIRES

AMSTERDAM ORIGINAL 3i LADIES’ / DEEP PINK / 3-SPEED

AMSTERDAM ORIGINAL 3i LADIES’ / SPRING GREEN / 3-SPEED

AMSTERDAM ORIGINAL 3i LADIES’ / ORANGE / 3-SPEED

AMSTERDAM®

AMSTERDAM ORIGINAL 3i LADIES’ / CREAM / 3-SPEED

ThAnk you For mAkInG SuCh A

PERfEcT bIcYclE.- Stefanie D., Electra Facebook Fan

Dr

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T

PEDAlS

faShIon 3i

new dutch royal 6061-T6 Aluminumw/Patented Flat Foot Technology®

Forget-me-not: yellowBohemia: Brown

hi-Ten Steel unicrown,Curved/Tapered leg



Painted double-Wall Alloy 36h


Shimano nexus dynamo w/roller Brake 36h

Shimano nexus 3-Speed Internalw/Coaster Brake 36h

City 700 x 40c(Cream Color on Bohemia)




n/A

n/A

Shimano 19T

Taya 1/2”x 1/8” GST rustproof

Front: Shimano nexus roller w/Cooling Fin Br-Im45,rear: Shimano Coaster


retro leatherette w/Steel Springs

Classic Alloy Pillar 27. 2mm x 350mm

Alloy Custom Bend 24.8” Width/3.5” rise

Alloy head, 1 1/8” Steel Quill, 40mm extension


new ring lock mounts, Full Chainguard, new Coat/Skirt Guards, Painted Steel Fenders, Alloy rear rack w/Strap, Spanninga 6v halogen Front headlight and rear Battery-Powered led lighting Set, matching Bell, Alloy kickstand, Stainless Steel and Anti-rust hardware, Premium Chrome


RoYal 8i

men’s: Blackladies’: Pearl White

4130 Chromoly, unicrown;Tapered, radiused leg



Polished double-Wall Alloy 36h


Shimano nexus dynamo w/roller Brake 36h

Shimano nexus 8-Speed Internalw/roller Brake 36h

City 700 x 40c w/kevlar® Puncture-resistant Casing




n/A

n/A

Shimano 19T


Front/rear: Shimano nexus roller w/Cooling Fin Br-Im45



Butted Alloy micro Adjust 27.2mm x 350mm




new ring lock mounts, Full Chainguard, new Coat/Skirt Guards, ABuS ring lock, Painted and Pinstriped Steel Fenders, Alloy rear rack w/Strap, Spanninga 6v halogen Front headlight and rear Battery-Powered led lighting Set, matching Bell, Alloy kickstand, Stainless Steel and Anti-rust hardware, Premium Chrome

MoDEl

frAME

COlOr

fOrk

hEADSET

BOTTOM BrACkET

riMS

SPOkES

frOnT hUB

rEAr hUB

TirES

CrAnkSET

ShifTErS

frOnT DErAillEUr

rEAr DErAillEUr

CASSETTE /rEAr COg

ChAin

BrAkE

lEVErS

SADDlE

SEATPOST

hAnDlEBAr

STEM

griPS

SPECiAl fEATUrES


men’s: Black, Forest metallicladies’: Black, Forest metallic




Painted or Polished double-Wall Alloy 36h


Shimano nexus dynamo 36h


City 700 x 40c




n/A

n/A

Shimano 19T


Front: Cold Forged Alloy Side-Pullrear: Shimano Coaster



Classic Alloy Pillar 27.2mm x 350mm




new ring lock mounts, Full Chainguard, new Coat/Skirt Guards, Painted and Pinstriped Steel Fenders, Alloy rear rack w/Strap, Spanninga 6v halogen Front headlight and rear Battery-Powered led lighting Set, matching Bell, Alloy kickstand, Stainless Steel and Anti-rust hardware, Premium Chrome

claSSIc 3i oRIgInal 3i


men’s: Charcoal metallic, dark redmetallic, Blue metallicladies’: orange, Cream, deep Pink,Spring Green




Polished double-Wall Alloy 36h


Alloy low Flange nutted 36h


City 700 x 40c (Cream Color on Select models)




n/A

n/A

Shimano 19T


Front: Cold Forged Alloy Side-Pullrear: Shimano Coaster



Classic Alloy Pillar 27.2mm x 350mm




new ring lock mounts, Full Chainguard, Painted and Pinstriped Steel Fenders, Alloy kickstand, Stainless Steel and Anti-rust hardware, Premium Chrome


AMSTERDAM®

Individuality comes standard.This is the bike that started it all. 20 years ago we launched the company on the idea that we could improve on an American

classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we

dialed it in with our signature Electra style and attention to detail. 20 years later, our Cruiser collection is all grown up. Choose between an aluminum or steel frame, single or multiple gears, and a variety of styles and accessories that let your true self shine.

With so many colors and personalities to consider, you’ll want to be sure to notice the brand new Coaster designs, Ladies’ Fashion

models and all-attitude men’s Tank bikes. They’re pretty sweet. Once you’ve decided on your bike, check out Electra apparel and accessories at our premier Electra Personalization Stations or at electrabike.com for more ways to customize your ride.

I CRUISER

CRUISER

CRUISER

KARMA 3i ALUMINUM / LADIES’ / PUrPLE FADE / 3-SPEED

6061-T6 ALUMINUM BOOMErANG FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE / SHIMANO NEXUS rEVO SHIFTEr / ALLOY CrANK AND SEALED

CArTrIDGE BOTTOM BrACKET / 26”x 2.125” TIrES / MATCHING BELL / CLASSIC FOrK STrUTS

NIGHT OWL 3i ALUMINUM / LADIES’ / BLUE FADE / 3-SPEED


CArTrIDGE BOTTOM BrACKET / 26”x 2.125” TIrES / MATCHING BELL

FASHIONTurn sidewalks into runways with these sweet, playful designs. The surprising details and nuances are what make the Electra Fashion bikes

unique. There’s a style for every personality and each one features a lightweight aluminum frame and our patented Flat Foot Technology®

for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep.

NIGHT OWLKARMA

After a couple of blocks you’ll either forget where you’re going or

CRUISER

SUGAR SKULLS 3i ALUMINUM / LADIES’ / BLACK / 3-SPEED


CArTrIDGE BOTTOM BrACKET / 26”x 2.125” TIrES / MATCHING BELL / GENUINE LEATHEr STrEAMErS

CHÉRIE 3i ALUMINUM / LADIES’ / HOT PINK / 3-SPEED

6061-T6 ALUMINUM BOOMErANG FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE / SHIMANO NEXUS rEVO SHIFTEr / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET /

26”x 2.125” TIrES / MATCHING BELL AND VALVE CAPS [CHÉrIE] / GENUINE LEATHEr STrEAMErS {BLANC ET NOIr}

BLANC ET NOIR 3i ALUMINUM / LADIES’ / WHITE / 3-SPEED

BLANC ET NOIR

CHERIE

SUGAR SKULLS

I’M SUCH A TOWNIE GIRL, I NEVER CONSIDERED BUYINGA CRUISER UNTIL I SAW THIS. I AM IN LUST! - Karen G., Electra Facebook Fan


26”x 2.125” TIrES / MATCHING rINGEr BELL [DAISY) / CLASSIC FOrK STrUTS AND GENUINE LEATHEr STrEAMErS [BLACK BETTY]

DAISY

CRUISER

DAISY 3i ALUMINUM / LADIES’ / YELLOW FADE / 3-SPEED

BLACK BETTY 3i ALUMINUM / LADIES’ / BLACK / 3-SPEED

MARIPOSA 3i ALUMINUM / LADIES’ / BLACK / 3-SPEED



BLACK BETTY

MARIPOSA

WREN 3i ALUMINUM / LADIES’ / AUBErGINE / 3-SPEED



WREN

CRUISER

CRUISER


26”x 2.125” TIrES / MATCHING BELL, VALVE CAPS AND PEACE SYMBOL SPOKE PATTErN [PEACE] / MATCHING BASKET [GYPSY]

CIRQUE

CIRQUE 3i ALUMINUM / LADIES’ / CrEAM / 3-SPEED



GYPSY

PEACE

PEACE 3i ALUMINUM / LADIES’ / PUrPLE / 3-SPEED

GYPSY 3i ALUMINUM / LADIES’ / FOrEST GrEEN / 3-SPEED

NAVAJO 3i ALUMINUM / LADIES’ / COPPEr / 3-SPEED


CArTrIDGE BOTTOM BrACKET / 26”x 2.125” TIrES / MATCHING BELL / TASSELS ON SADDLE AND GrIPS



LACENAVAJO

LACE 3i ALUMINUM / LADIES’ / rED / 3-SPEED

CRUISER

I NEEd THAT NAvAjO bIkE!!!I ALREADY HAVE 1 ELECTRA BIkE, ANOTHER ONE WON’T HURT. :)

- Chantele T., Electra Facebook Fan

6061-T6 ALUMINUM STrEAM rIDE FrAME W/WOODEN TANK PLATE / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE / SHIMANO NEXUS rEVO SHIFTEr /

ALLOY CrANK AND SEALED CArTrIDGE / BOTTOM BrACKET / SHIMANO NEXUS FrONT rOLLEr BrAKE / PAINTED ALLOY FrONT TrAY AND rEAr rACK

W/WOOD SLATS / 26”x 2.35” VINTAGE DIAMOND BALLOON TIrES / SPINNEr BELL

Blank wooden plate available to create custom signage. Go to electrabike.com for details.

DELIVERY 3i ALUMINUM / MEN’S / CHICAGO GrEY / 3-SPEEDRATROD 3i ALUMINUM / MEN’S / MATTE BLACK / 3-SPEED

6061-T6 ALUMINUM STrEAM rIDE FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE / SHIMANO NEXUS rEVO SHIFTEr / ALLOY CrANK AND SEALED

CArTrIDGE BOTTOM BrACKET / 26”x 2.125” HOTSTEr FLAME TIrES / DICE VALVE CAPS

ATTITUdECars. Motorcycles. Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the

Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture.

The lightweight aluminum frames and modified components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike

a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. New this year, the Tiger Shark is ready for

urban combat and the Mod will take you all the way to London.

RATROD DELIVERY

CRUISER

I gOT mInE, LOvE, LOvE,

LOvE IT. - Kellie B., Electra Facebook Fan

CRUISER

TIGER SHARK 3i ALUMINUM / MEN’S / MIDWAY GrEY / 3-SPEED

6061-T6 ALUMINUM BULLET TANK FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE / SHIMANO NEXUS rEVO SHIFTEr / ALLOY CrANK AND SEALED

CArTrIDGE BOTTOM BrACKET / ALLOY FENDEr STAYS / CLASSIC FOrK STrUTS / 26”x 2.35” VINTAGE DIAMOND BALLOON TIrES / MATCHING BELL

TIGER SHARK

CRUISER77

MOD 3i ALUMINUM / MEN’S / BLACK / 3-SPEED


CArTrIDGE BOTTOM BrACKET / ALLOY FENDEr STAYS / CLASSIC FOrK STrUTS / 26”x 2.35” VINTAGE DIAMOND BALLOON TIrES

MOD

IF YOU ASk ME, ELECTRA CRUISERS ARE NOTHING LESS THAN

PIECES OF ROLLING ARTWORk.- Dave B., Electra Facebook Fan

MULHOLLAND 3i ALUMINUM / MEN’S / BLACK / 3-SPEED


CArTrIDGE BOTTOM BrACKET / ALLOY FENDEr STAYS / CLASSIC FOrK STrUTS / 26”x 2.35” VINTAGE DIAMOND BALLOON TIrES

MULHOLLAND

CRUISER

CRUISER81

STRAIGHT 8 3i ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED

STRAIGHT 8

HYDrOFOrMED 6061-T6 ALUMINUM FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE /

SHIMANO NEXUS rEVO SHIFTEr / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET /

24”x 3.0” FATTI-O TIrES / EIGHT BALL VALVE CAPS LED Bullet Light not included, available as an accessory item. Contact your local Electra dealer or visit electrabike.com

GHOST

RIDER 3

i A

LUM

INUM

/ M

EN’S /

BLACK /

3-SPEED

RAT FI

NK 3i

ALU

MIN

UM /

MEN’S

/ M

ETAL F

LAKE G

rEEN / 3-

SPEED

SPARKER SPECIAL 3i ALUMINUM / MEN’S / SLATE GrEY / 3-SPEED

SPARKER SPECIAL 3i ALUMINUM / MEN’S / rED / 3-SPEED

6061-T6 ALUMINUM CLASSIC FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE /

SHIMANO NEXUS rEVO SHIFTEr / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET /

26”x 2.125” rETrOrUNNEr FrONT TIrE AND 24”x 3.0” FATTI-O rEAr TIrEEXTrA-STrETCHED HYDrOFOrMED 6061-T6 ALUMINUM FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE / SHIMANO NEXUS rEVO SHIFTEr /

EXTrA LONG CHrOME PLATED TrIPLE CLAMP FOrK / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET / 24”x 3.0” FATTI-O TIrES / DICE VALVE CAPS [rAT FINK]

Rat

Fin

k na

me

and

dev

ice

are

reg

iste

red

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adem

arks

of

Ed

“B

ig D

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oth

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. © 2

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Ed “Big Daddy” roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years.

Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.

RAT FINK / GHOSTRIDER

SPARKER SPECIALCRUISER

CRUISER C

USTO

M 3

i M

EN’S /

BLUE / D

ArK BLU

E / 3-

SPEED

CRUISER C

USTO

M 3

i M

EN’S /

BLACK / O

LIVE M

ETALL

IC /

3-SPEED

CRUISER CUSTOM 3i MEN’S / GrEY / DArK GrEY / 3-SPEED

CLASSIC STEEL FrAME / SrAM I-MOTION 3-SPEED W/COASTEr BrAKE / SrAM I-MOTION TWIST SHIFTEr / PAINTED ALLOY rIMS / 26”x 2.125” CLASSIC KNOBBY TIrES / PAINTED FENDErS

CRUISER CUSTOM

CLASSICClassic yes. Traditional, no. While these Cruisers have the soul of an American icon, their personalities are all Electra. The colors, accents and designs are like

nothing else on the road and our patented Flat Foot Technology® sets them even farther apart with a smooth, comfortable ride. Many years ago Electra broke

barriers by putting flowers on our bikes and changing frame designs. And we’re still pushing the envelope with the lightweight aluminum frames of the updated

Hawaiis, all-new Coasters, and the super popular Super Deluxe. The Cruiser and Cruiser Customs also get an updated look with new colors and added details,

because even the Classics aren’t immune to progress.

JUST GOT MY FIRST ONE…

jOy. - Thomas H., Electra Facebook Fan

CRUISER

CRUISER87

CLASSIC STEEL FrAME / SrAM I-MOTION 3-SPEED WITH COASTEr BrAKE / SrAM I-MOTION TWIST SHIFTEr / PAINTED ALLOY rIMS

26”x 2.125” CLASSIC KNOBBY TIrES / PAINTED FENDErS

CRUISER CUSTOM 3i LADIES’ / LAVENDEr / PUrPLE / 3-SPEEDCRUISER CUSTOM 3i LADIES’ / GOLD / PEArL WHITE / 3-SPEED

CRUISER CUSTOM 3i LADIES’ / STrAWBErrY / CrEAM / 3-SPEED

CRUISER 1 MEN’S / SILVEr / SINGLE-SPEED

CRUISER 1 MEN’S / MATTE KHAKI / SINGLE-SPEED

CRUISER 1 MEN’S / BLUE / SINGLE-SPEED

CRUISER 1 MEN’S / BLACK SATIN / SINGLE-SPEED / ALSO AVAILABLE IN TALL

CLASSIC STEEL FrAME / SINGLE-SPEED W/COASTEr BrAKE / ALLOY rIMS / 26”x 2.125 ” CLASSIC KNOBBY TIrES

CRUISER 1 (24” WHEELS) MEN’S / BLACK SATIN / SINGLE-SPEED

CRUISER 1

CRUISER

JUST BOUGHT A CRUISER…

AN AMAZING bIkE, THANk YOU SO MUCH!

- Jen H., Electra Facebook Fan

CRUISER 1

LA

DIES’ /

PIN

K / S

INGLE

-SPEED

CRUISER 1

LA

DIES’ /

BLU

E / SIN

GLE-S

PEED

CRUISER 1 LADIES’ / SEAFOAM / SINGLE-SPEED CRUISER 1 LADIES’ / LAVENDEr / SINGLE-SPEED

CRUISER 1 LADIES’ / PEArL WHITE / SINGLE-SPEED CRUISER 1 LADIES’ / OrANGE / SINGLE-SPEED

CRUISER 1 (24” WHEELS) LADIES’ / PINK / SINGLE-SPEED

CRUISER 1 (24” WHEELS) LADIES’ / SEAFOAM / SINGLE-SPEED

CRUISER

CRUISER 7D MEN’S / SILVEr / 7-SPEED

CRUISER 7D MEN’S / BLACK SATIN / 7-SPEED

CLASSIC STEEL FrAME / SHIMANO TX-35 7-SPEED W/MEGArANGE 14-34T GEArING / SHIMANO rEVO TWIST SHIFTEr / ALLOY LINEAr-PULL BrAKES / ALLOY rIMS / 26”x 2.125” CLASSIC KNOBBY TIrES

CRUISER 7D (24” WHEELS) MEN’S / BLACK SATIN / 7-SPEED

CRUISER 7D

CRUISER 7D LADIES’ / SEAFOAM / 7-SPEED

CRUISER 7D (24” WHEELS) LADIES’ / SEAFOAM / 7-SPEED

CRUISER 7D LADIES’ / PINK / 7-SPEED

CRUISER 7D LADIES’ / PEArL WHITE / 7-SPEED

I JUST WANT TO SAY ELECTRA BIkES ARE THE VERY BEST! I HAVE BACk pROBLEMS AND RIDING MY ELECTRA BEACH CRUISER EASES THE pAIN AND I GET ExERCISE AT THE SAME TIME. DON’T BE FOOLED BY ANY OTHER. A DEAR FRIEND GAVE ME A BIkE FROM ANOTHER MAkER, BUT I AM NOT ABLE TO BEAR THE pAIN AFTER JUST A SHORT RIDE. NEEDLESS TO SAY,

NOTHING bEATS AN ELECTRA. - Stacy K., Electra Facebook Fan

CRUISER

COASTER 1 ALUMINUM / MEN’S / CLAY / SINGLE-SPEED

COASTER 1 ALUMINUM / MEN’S / BLACK SATIN / SINGLE-SPEED

COASTER 1

LIGHTWEIGHT 6061-T6 ALUMINUM FrAME / SINGLE-SPEED W/COASTEr BrAKE / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET / ALLOY SEAT POST / 26”x 2.125” rETrOrUNNEr TIrES / PAINTED FENDErS

COASTER 1 ALUMINUM / LADIES’ / WHITECAP / SINGLE-SPEED COASTER 1 ALUMINUM / LADIES’ / SUN YELLOW / SINGLE-SPEED

Bring your sunscreen, because you’ll be coasting all day on this lightweight aluminum cruiser. The all-new designs give the Coasters a fresh new

look while the custom bend handlebars, fenders and our Flat Foot Technology® make for one sweet ride. Available in single, 3-speed and 7-speed.

CRUISER

CRUISER

COASTER 3i ALUMINUM / LADIES’ / GOLD / 3-SPEED

COASTER 3i ALUMINUM / LADIES’ / GrEEN FLASH / 3-SPEED

COASTER 3i

COASTER 3i ALUMINUM / MEN’S / LIqUID SILVEr / 3-SPEED

COASTER 3i ALUMINUM / MEN’S / ATLANTIC BLUE / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FrAME / SrAM I-MOTION 3-SPEED W/COASTEr BrAKE /

SrAM I-MOTION TWIST SHIFTEr / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET /

ALLOY SEAT POST / 26”x 2.125” rETrOrUNNEr TIrES / PAINTED FENDErS

LIGHTWEIGHT 6061-T6 ALUMINUM FrAME / SHIMANO TX-35 7-SPEED W/MEGArANGE 14-34T GEArING / SHIMANO rEVO TWIST SHIFTEr / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET /

ALLOY SEAT POST / 26”x 2.125” rETrOrUNNEr TIrES / PAINTED FENDErS

COASTER 7D ALUMINUM / MEN’S / DEEP SEA GrEEN / 7-SPEED

COASTER 7D ALUMINUM / MEN’S / DArK GrEY / 7-SPEED

COASTER 7D ALUMINUM / LADIES’ / BALI BLUE / 7-SPEED

COASTER 7D ALUMINUM / LADIES’ / PEArL WHITE / 7-SPEED

COASTER 7D

I WAS TIRED OF MY OLD MOUNTAIN BIkE AND BEING SLUMpED OVER, SO NOT MUCH RIDING WAS GOING ON.

THEN I GOT THE bUG TO GET A CRUISER.I JUST BOUGHT A COASTER IN MAY AND NOW THE WHOLE FAMILY GOES ON EVENING BIkE RIDES.

- Anna D., Electra Facebook Fan

CRUISER

SUPER D

ELUXE 3

i A

LUM

INUM

/ LA

DIES’ /

Aq

UA / CrEAM

/ 3-

SPEED

SUPER D

ELUXE 3

i A

LUM

INUM

/ M

EN’S /

NAVY / CrEAM

/ 3-

SPEED

6061-T6 ALUMINUM CLASSIC FrAME / SHIMANO NEXUS INTErNAL 3-SPEED W/COASTEr BrAKE / SHIMANO NEXUS rEVO SHIFTEr / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET / PAINTED

ALLOY rIMS / rEAr rACK / CLASSIC FOrK STrUTS / ALLOY FENDEr STAYS / 26”x 2.125” rETrOrUNNEr TIrES

SUPER DELUXE

HAWAII 1/3i ALUMINUM / LADIES’ / rED / SINGLE-SPEED Or 3-SPEED HAWAII 1/3i ALUMINUM / LADIES’ / BLUE METALLIC / SINGLE-SPEED Or 3-SPEED

6061-T6 ALUMINUM CLASSIC FrAME / SINGLE-SPEED Or SrAM I-MOTION 3-SPEED W/COASTEr BrAKE / SrAM I-MOTION TWIST SHIFTEr / ALLOY CrANK AND SEALED CArTrIDGE BOTTOM BrACKET /

26”x 2.125” BLOSSOM TrAIL WHITEWALL TIrES [24”x 2.125” STrAT-O-BALLOON WHITEWALL TIrES ON 24”] / PAINTED ALLOY rIMS / HAWAII CUSTOM GrIPS AND HAWAII CUSTOM BELL

HAWAII 1/3i ALUMINUM / LADIES’ / EMErALD METALLIC / SINGLE-SPEED Or 3-SPEED

HAWAII 1/3i ALUMINUM / LADIES’ / PUrPLE METALLIC / SINGLE-SPEED Or 3-SPEED

HAWAII

HAWAII 1/3i (24” WHEELS) ALUMINUM / LADIES’ / PUrPLE METALLIC / SINGLE-SPEED Or 3-SPEED

If you can’t make it to the islands, bring the islands to you. The Hawaii Cruiser features beautiful hibiscus flowers across the lightweight aluminum frame, saddle,

tasseled grips and bell. One ride and you’ll definitely feel the aloha spirit.

CRUISER

HAWAII 1/3i ALUMINUM / LADIES’ / LIME METALLIC / SINGLE-SPEED Or 3-SPEED

HAWAII 1/3i ALUMINUM / LADIES’ / PINK / SINGLE-SPEED Or 3-SPEED

HAWAII 1/3i (24” WHEELS) ALUMINUM / LADIES’ / PINK / SINGLE-SPEED Or 3-SPEED

CRUISER

CRUISER

MOdEL

DR

IvE

TRA

InB

RAK

Ing

SEA

TIn

gC

On

TRO

LSFR

Am

ESE

TW

HE

ELS

ET

FRAmE

COLOR

FORK

HEADSET

BOTTOm BRACKET

RImS

SPOKES

FROnT HUB

REAR HUB

TIRES

CRAnKSET

PEDALS

SHIFTERS

FROnT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COg

CHAIn

BRAKE

LEvERS

SADDLE

SEATPOST

HAnDLEBAR

RAT FINk 3i/ GHOSTRIdER 3i

6061-T6 Aluminumw/Hydroformed Top Tube

Rat Fink: Metal Flake Green Ghostrider: Black

Electra Custom Alloy 3-piece

N/A

N/A

Rat Fink: Electra Flame Bucket w/Double-Coil SpringsGhostrider: Electra Low profile w/Double-Coil Springs

Electra Attitude

Rat Fink: Electra Rat FinkGhostrider: Electra Custom

painted Stubby Rear Fender, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps

Extra Long Triple Clamp Steel

1 1/8” Steel Threadless

Sealed Cartridge

Ghostrider: polished AlloyRat Fink: painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Electra Fatti-O 24’’x 3”

Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

kMC 1/2 x 1/8 Nickel plated

Shimano Coaster

N/A

Classic Alloy pillar

Threadless 4-Bolt

bULLET TANk 3iMOdELS

6061-T6 Aluminumw/Hydroformed Bullet Tank andpatented Flat Foot Technology®

Mod: BlackTiger Shark: Midway GreyMulholland: Black/Red


N/A

N/A

Electra Low profile w/Double-Coil Springs

Electra Bullhorn (Mulholland)Electra Café (Mod, Tiger Shark)

Hand-Stitched

painted Fenders, Alloy Fender Stays, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware Tiger Shark: Ding Dong Bell

Steel Unicrown w/Classic Fork Struts

1” Steel Threaded

Sealed Cartridge

painted Alloy


Alloy 36h


Electra Vintage Diamond 26”x 2.35” (Cream on Tiger Shark)

Electra Retro


22T


Shimano Coaster

N/A


polished Alloy Classic

RATROd 3i

Stream Ride 6061-T6 Aluminum w/patented Flat Foot Technology®

Matte Black


N/A

N/A

Electra Comfort w/Double-Coil Springs

Electra Bullhorn

Electra RatRod Flame

painted Fenders, Dice Valve Caps, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

painted Alloy


Alloy 36h


Electra Hotster 26”x 2.125”

Deluxe Block


22T


Shimano Coaster

N/A


Alloy Classic

dELIvERy 3i

Stream Ride 6061-T6 Aluminumw/ Wooden Tank plate andpatented Flat Foot Technology®

Chicago Grey


N/A

N/A


Electra Café

Comfort kraton

painted Fenders, painted Alloy Front Tray and Rear Rack with Wood Slats, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell

Steel Unicrown Straight Blade

1” Steel Threaded

Sealed Cartridge

painted Alloy


Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h


Vintage Diamond Balloon 26”x 2.35” (Cream}

Electra Retro


22T

kMC 410 Rustproof

Front: Shimano BR-IM45 RollerRear: Shimano Coaster

Alloy


polished Alloy ClassicSTEm

gRIPS

SPECIAL FEATURES

New Boomerang 6061-T6 Aluminum w/patented Flat Foot Technology®

Various, Refer to Catalog page


N/A

N/A

Electra Comfort with Matching Design w/Double-Coil Springs

Electra Café

Various, Coordinated to Bike

painted Fenders, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware & Bell. Some Models Include: Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassels. *Refer To Catalog Page For Details

Steel Unicrown (some models w/Classic Fork Struts*)

1” Steel Threaded

Sealed Cartridge

painted Alloy

14 Gauge Stainless Steel/Brass Nipples (some models with powdercoat finish*)

Alloy 36h


RetroRunner, Blossom Trail or Hotster* 26”x 2.125”

Electra Retro


22T


Shimano Coaster

N/A


Alloy Classic

MOdELSLAdIES’ FASHION 3i

6061-T6 Aluminumw/Hydroformed Top Tube andpatented Flat Foot Technology®

Black Satin


N/A

N/A


Electra Attitude

Electra Custom

painted Stubby Rear Fender, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware, Checker Rear Rim, 8-Ball Valve Caps


1 1/8” Steel Threadless

Sealed Cartridge

painted Alloy

14 Gauge powdercoated Stainless Steel/Brass Nipples

Alloy 36h


Electra Fatti-O 24’’x 3”

Alloy platform


20T


Shimano Coaster

N/A


Threadless 4-Bolt

STRAIGHT 8 3i

DR

IvE

TRA

InB

RAK

Ing

SEA

TIn

gC

On

TRO

LSFR

Am

ESE

TW

HE

ELS

ET

FRAmE

COLOR

CRAnKSET

FROnT DERAILLEUR

REAR DERAILLEUR

SADDLE

HAnDLEBAR

gRIPS

SPECIAL FEATURES

MOdEL


FORK

HEADSET

BOTTOm BRACKET

RImS

SPOKES

FROnT HUB

REAR HUB

TIRES

PEDALS

SHIFTERS

CASSETTE/REAR COg

CHAIn

BRAKE

LEvERS

SEATPOST

kIdS’ 20”

Classic Steelw/patented Flat Foot Technology®

Various, Refer to Catalog page

Classic Steel One piece

N/A

N/A

RatRod, Sparker, Betty, Chérie: Electra kids w/Double-Coil Springs;Hawaii: Electra kids w/Elastomer Springs

Electra kids Cruiser Bar

RatRod, Hawaii: Electra kraton;Sparker, Chérie: Electra Hand-Stitched

painted Fenders, Alloy kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

9-pC Loose Ball

painted Alloy


Alloy 36h

Coaster 36h

RatRod, Sparker, Betty: Hotster 20”x 2.125”; Chérie, Hawaii: Strat-O-Balloon 20”x 2.125”

Resin

N/A

18T

kMC 410

Coaster

N/A

Classic Steel pillar

Alloy

kIdS’ 16”

Classic Steel

Mini Rod Boys’: Black, Red Hawaii Girls’: pink, purple Metallic


N/A

N/A

Electra kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls’)

Electra kids Cruiser Bar

Electra kraton

painted Fenders, Training Wheels, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

9-pC Loose Ball

painted Alloy


Alloy 28h

Coaster 28h

Mini Rod: Hotster 16”x 2.125” Hawaii: Blossom Trail 16”x 2.125”

Resin

N/A

16T

kMC 410

Coaster

N/A


Alloy STEm

(26”/24”)HAWAII 1/3i

Classic 6061-T6 Aluminumw/patented Flat Foot Technology®

26”: pink, purple Metallic,Red, Lime Metallic, Blue Metallic 24”: pink, purple Metallic


N/A

N/A

Electra Comfort w/Elastomer Springsand Hawaii Design

Electra Café

Hand-Stitched w/Tassels

painted Fenders, Integrated kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle, Hawaii Grips w/Tassels, Hawaii Bell

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

painted Alloy


Alloy 36h

1: Coaster 36h 3: SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

26”: Blossom Trail 26”x 2.125” 24”: Strat-O-Balloon 24”x 2.125”(Whitewall)

Deluxe Block

1: N/A 3: SRAM i-Motion 3-Speed Twist w/Optical Gear Display

22T

kMC 410

1: Coaster3i: SRAM Coaster

N/A


Alloy Classic

CRUISER 7d

Comfort kraton

Classic Hi-Ten Steelw/patented Flat Foot Technology®

Men’s: Black Satin, Silver Ladies’: Seafoam, pink, pearl White

Classic Steel One piecew/44T Chainring/Double Chainguards

N/A

Shimano Tourney Tx-35

Electra Comfort w/Elastomer Springs

Electra Bullhorn

Integrated kickstand and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

9-pC Loose Ball

Alloy


Alloy 36h

Alloy 36h

Classic knobby 26”x 2.125”(Whitewall on Ladies’)

Deluxe Block

Shimano Revo 7-Speed Twist w/Optical Display

Shimano 14-34T

kMC Z51

Alloy Linear pull

Alloy


Alloy Classic

SUPER dELUXE 3i


Men’s: Navy/Cream Ladies’: Aqua/Cream


N/A

N/A


Electra Bullhorn

Hand-Stitched

Rear Rack, painted Fenders, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown w/Classic Fork Struts

1” Steel Threaded

Sealed Cartridge

painted Alloy


Alloy 36h


RetroRunner 26”x 2.125”(Whitewall on Ladies’)

Electra Retro


22T

kMC 410

Shimano Coaster

N/A


Alloy Classic

COASTER 1


Men’s: Black Satin, Clay Ladies’: Sun Yellow, Whitecap


N/A

N/A


Men’s: Electra BullhornLadies’: Electra Café

Comfort kraton

painted Fenders, Integrated kickstand and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Alloy


Alloy 36h

Coaster 36h


Resin Barefoot

N/A

22T

kMC 410

Coaster

N/A


Alloy Classic

COASTER 3i


Men’s: Liquid Silver, Atlantic BlueLadies’: Green Flash, Gold


N/A

N/A



Comfort kraton


Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Alloy


Alloy 36h

SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h


Resin Barefoot

SRAM i-Motion 3-Speed Twist w/Optical Gear Display

22T

kMC 410

SRAM Coaster

N/A


Alloy Classic

COASTER 7d


Men’s: Dark Grey, Deep Sea GreenLadies’: pearl White, Bali Blue

Electra Custom Alloy 3-piecew/44T Chainring/Double Chainguards

N/A

Shimano Tourney Tx-35



Comfort kraton


Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Alloy


Alloy 36h

Alloy 36h


Resin Barefoot

Shimano Revo 7-Speed Twist w/Optical Display

Shimano 14-34T

kMC Z51

Alloy Linear pull

Alloy


Alloy Classic

Men’s: Black Satin*, Silver, Blue,Matte khakiLadies’: Seafoam*, pink*, Blue, pearl White, Lavender, Orange


N/A

N/A


Electra Bullhorn

Comfort kraton

Integrated kickstand and Stainless Steel and Anti-Rust Hardware

*Also available in 24”

Men’s Black also available in 24” and Tall Frames


Steel Unicrown

1” Steel Threaded

9-pC Loose Ball

Alloy


Steel 36h

Coaster 36h

26”: Classic knobby 26”x 2.125”24”: Classic knobby 24”x 2.125”(Whitewall on Ladies’)

Deluxe Block

N/A

22T

kMC 410

Coaster

N/A


Alloy Classic

(26”/24”)CRUISER 1

Men’s: Grey/Dark Grey, Blue/Dark Blue, Black/Olive MetallicLadies’: Gold/pearl White,Strawberry/Cream, Lavender/purple


N/A

N/A


Electra Bullhorn

Comfort kraton



Steel Unicrown

1” Steel Threaded

9-pC Loose Ball

painted Alloy/Alloy


Steel 36h

SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Classic knobby 26”x 2.125”

Deluxe Block

SRAM i-Motion 3-Speed Twist w/Optical Gear Display

22T

kMC 410

SRAM Coaster

N/A


Alloy Classic

CRUISER CUSTOM 3i TOWNIE kIdS’ 20” 7d

6061-T6 Aluminumw/patented Flat FootTechnology®

Boys’: BlackGirls’: Lilac

Forged Alloy 152mm w/40T Chainring/Double Chainguards

N/A

Shimano FT-30 7-Speed

Ergonomic w/Shock-Absorbing Elastomers

Alloy Custom Bend 21.0” Width/5.0” Rise

Hand-Stiched

Internal Cable Routing, Alloy kickstand, and Stainless Steel and Anti-Rust Hardware

Hi-Ten Steel Unicrown, Straight Tapered Leg

1” Steel Threaded

Steel 3 piece

painted Alloy w/machined sidewalls


Alloy Low Flange 28h Nutted

Alloy Low Flange 28h Nutted

Electra 20”x 2.125” Semi-Slick

Resin



kMC Z51 7-Speed 1/2”x 3/32”

Alloy Linear-pull

Alloy Reach Adjustable

Alloy 27.2mm x 250mm

Forged Alloy 22.2mm Quill, 40mm Extension

SPARkER SPECIAL 3i


Red, Slate Grey


N/A

N/A

perforated Low profile w/Double-Coil Springs

Electra Alloy Bullhorn

Electra Custom

painted Stubby Rear Fender, Integrated kickstand, and Stainless Steel and Anti-Rust Hardware


1” Steel Threaded

Sealed Cartridge

painted Alloy


Alloy 36h


Front: RetroRunner 26”x 2.125” Rear: Fatti-O 24”x 3”

Alloy Cage w/Rubber Inserts


22T


Shimano Coaster

N/A


Alloy Classic

Best. Bike. Ever.For a kid, a cool bike is pretty much as good as it gets. Sure, there’s the rare kid with a pet iguana or a dad that drives a monster truck,

but riding down the block with an awesome bike is one of the best feelings in the world. And awesome is what Electra is all about.

The first thing you’ll notice about the kids bikes is the Electra style. They’re like munchkin versions of our adult bikes that come in single-speed Cruisers and 7-speed Townies. But what sets Electra apart from the pack is the patented Flat Foot Technology®.

Available on all 20” models, it ensures proper leg extension and no tippy-toe stops because kids can put their feet flat on the ground without having to stand up. In addition, our specially designed kid-sized saddles, handlebars and grips help guarantee

perfect fit while our adjustable frame design accommodates major growth spurts. Parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. They’re also available in 16” Cruisers with removable

training wheels because it’s never too early to get in on the awesome.

I kIdS’

KIDS’

CrUISEr STEEL FrAME / SINGLE-SPEED W/COASTEr BrAKE / ALLOY rIMS, FrONT HUB, SEAT CLAMP AND STEM /

TrAINING WHEELS / 16”x 2.125” BLOSSOM TrAIL TIrES [HAWAII] Or 16”x 2.125” HOTSTEr TIrES [MINI rOD]

MINI ROD KIDS’ 1 (16” WHEELS) BOYS’ / BLACK / SINGLE-SPEED

HAWAII KIDS’ 1 (16” WHEELS) GIrLS’ / PINK / SINGLE-SPEED HAWAII KIDS’ 1 (16” WHEELS) GIrLS’ / PUrPLE METALLIC / SINGLE-SPEED

KIDS’ 16”

MINI ROD KIDS’ 1 (16” WHEELS) BOYS’ / rED / SINGLE-SPEED

CrUISEr STEEL FrAME / SINGLE-SPEED W/COASTEr BrAKE / ALLOY rIMS, FrONT HUB AND SEAT

CLAMP / ALLOY STEM AND KICKSTAND / 20”x 2.125” STrAT-O-BALLOON TIrES [CHÉrIE, HAWAII]

Or 20”x 2.125” HOTSTEr TIrES [rATrOD, SPArKEr SPECIAL, BETTY]

KIDS’ 20”

MY SIx YEAR OLD HAS A 16” HAWAII, AND MY TEN YEAR OLD HAS AN ADULT-SIZE TOWNIE. THE LITTLE ONE USED TO FALL SOMETIMES TURNING CORNERS ON CHEApER BIkES,

SHE NEvER FALLS ON THE HAWAII. IT’S ALSO HOLDING Up REALLY WELL ON LONG RIDES.

- Judi G., Electra Facebook Fan

KIDS’

CHÉRIE KIDS’ 1 (20” WHEELS) GIrLS’ / HOT PINK / SINGLE-SPEED BETTY KIDS’ 1 (20” WHEELS) GIrLS’ / BLACK / SINGLE-SPEED

HAWAII KIDS’ 1 (20” WHEELS) GIrLS’ / PINK / SINGLE-SPEED

HAWAII KIDS’ 1 (20” WHEELS) GIrLS’ / PUrPLE METALLIC / SINGLE-SPEED

RATROD KIDS’ 1 (20” WHEELS) BOYS’ / MATTE BLACK / SINGLE-SPEED

SPARKER SPECIAL KIDS’ 1 (20” WHEELS) BOYS’ / rED / SINGLE-SPEED

SPARKER SPECIAL KIDS’ 1 (20” WHEELS) BOYS’ / BLUE / SINGLE-SPEED

KIDS’ 20”Let’s kids be kids and enjoy all the quality and design details of our adult

bikes, plus the benefits of Electra’s patented Flat Foot Technology®.

CRUISER111

KIDS’ TOWNIE

TOW

NIE K

IDS’

7D (2

0” W

HEELS)

ALU

MIN

UM /

GIrLS

’ / LI

LAC /

7-SPEED

TOW

NIE K

IDS’

7D (2

0” W

HEELS)

ALU

MIN

UM /

BOYS’ /

BLA

CK / 7-

SPEED

Modern Electra style and all the benefits of patented Flat Foot Technology®

in a lightweight aluminum 7-speed offering.

LIGHTWEIGHT 6061-T6 ALUMINUM FrAME / SHIMANO FT-30 7-SPEED / SHIMANO rEVO TWIST SHIFTEr / LINEAr-PULL BrAKES / ALLOY CrANK W/DOUBLE CHAINGUArD / ALLOY rIMS, SEATPOST

AND HANDLEBAr / q/r SEAT CLAMP / 20”x 2.125” SEMI-SLICK STrEET TIrES

Special Thanks to H

ard Rock H

otel San Dieg

o, Photograp

hy by B

rian Kuhlm

ann and M

ark Clifford

. More at electrab

ike.com

Flat Foot Technology®, Amsterdam®, Ticino®, Townie®, Verse® , Stream Ride® and Way to Roll™ are trademarks of Electra Bicycle Company®, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2012 Electra Bicycle Company®, LLC. All rights reserved. Printed in the USA.

AUSTRALIASouthcott Cycle Division34 Hinkler Rd.Mordialloc, Victoria,Australia 3195 Tel +61 (0)3 9580 7388 Toll Free 1 800 805 024www.southcottcycles.com.au

CAnAdARevolution Sport Supply, Inc.#15, 5656 10th Street NECalgary, Alberta T2E 8W7Tel 403-569-2686 Toll free 877-809-2453www.revolutionss.com

EURopEElectra Bicycle Company® GmbHHamburg, GermanyTel +49 40 55 00 60 60Fax +49 40 55 00 60 [email protected]

JApAnRainbow Products Japan8096 Ohba FujisawaKanagawaJapan 251-0861 Tel +81 (0)466 47 8885 www.electra-bike.jp

USA HEADQUARTERSElectra Bicycle Company®, LLC.3275 Corporate ViewVista, CA 92081Tel 760-607-2453 Order line 800-261-1644Fax 760-598-7350www.electrabike.comwww.facebook.com/ElectraBicycleCompany

for our complete list of dealers and international distributors please visit electrabike.com

Documents

Electra 2013