Electra 2013

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Electra Bicycles 2013 Catalog

Text of Electra 2013

  • BIKE COLLECTION

  • Weve been at this for two decades now. And its safe to say we love what we do. But whats more important is that you love what we do. And judging from what weve seen and heard, youre having a great time. So we want to say thanks. Thanks for helping a little Southern California startup become a global company. A company that can not just hang with the big boys, but lead the way. Thanks for helping us stay true to our roots. For embracing innovation. For realizing that style and substance arent mutually exclusive.

    Because theyre made for people like you. People who dont take things too seriously, but know exactly what they want. People who arent afraid to rock the handlebar tassels or even some permanent ink. Its your world, we just help you get around in it. Cheers.

    Thanks for helping us understand our brand is as much about the people who ride our bikes as it is the bikes themselves.

    20

    Were

  • YOULL BE SEEING A LOT OF EACH OTHER.

    The only hard part about riding an Electra is choosing which one to get. Theyre all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse.

    PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you.STYLE As important as anything. Its got to be love at first sight. ATTIRE There is no dress code, but if youre biking in pants or a long skirt you might want a chainguard and fenders. COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded two patents for our Flat Foot Technology that optimizes comfort and control. Even our more sporty bikes feel good, but some are more laid back than others.

    THINGS TO CARRY Laptop, groceries, beach towel? Weve got racks, baskets and bags to help you out. TIRES The 24 and 26 are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires for even more shock absorption.

    GEARS You have a lot of options from the number of gears to the type of system (internal vs derailleur). Learn more on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com.

    SIZING People come in all shapes and sizes. The worlds more fun that way. Whatever your measurements are, youll find an Electra with a perfect fit. With our patented Flat Foot Technology, the Amsterdam, Cruiser and Townie frame geometry adjusts to fit a wide range of sizes. Some Cruiser and Townie models are available in 24 and Tall sizes too. The relaxed touring geometry of the Ticino comes in two sizes for men and one for ladies. The Verses fitness geometry is offered in four sizes for men and two for the ladies. Kids come in 20 with Flat Foot Technology and 16 for the littlest ones.

    There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made for you. Work with your local authorized Electra dealer to determine which model is best for you.

    HOW TO CHOOSE YOUR ELECTRA

    TAKE YOUR TIME... ContentsINTRODUCTION .................................................1

    HOW TO CHOOSE YOUR ELECTRA .................2

    VERSE .................................................................5

    TICINO .............................................................15

    FLAT FOOT TECHNOLOGY ............................27

    TOWNIE ....................... ...................................29

    AMSTERDAM ...................................................53

    CRUISER ............................................................67

    KIDS .................................................................121

  • I VERSE

    VERSE

    Clashes with boring.Our bikes are like the people that ride them. They dont fit neatly into a category or somebody elses definition of what

    they should be. And so goes the Verse. A sporty, lightweight, 700c bicycle that brings distinctive style to fitness cycling and everyday two-wheel transportation. The smooth, clean lines give it an appearance unlike anything in the category, while the

    artistic detail and quality of the finish rival what you would find on a high-end road bike, right down to the internal cable routing that maintains the bikes fluid lines. But the attention to detail is much more than cosmetic.

    Starting with a clean slate, the Verse was built from the ground up to bring a higher level of performance than other Electra collections. Upright fitness geometry, an integrated headset with easily adjustable quill handlebar stem and performance-

    oriented gearing leave no doubt this bike will go as long and hard as youre willing to.

    The Verse was also designed with integrated mounting points for seamless customization so you can outfit it to your specific needs. Available in 21 and 24-speed options, it is finished off with a custom Electra saddle, low-rise handlebars and grips. And new this year, the Disc and Disc Equipe models bring added features and upgrades to the line. So no, the Verse

    doesnt fit neatly into a category. But then again, neither do you. Sounds like youre perfect for each other.

  • VERSE 21D LADIES / STRAWBERRY / CREAM / 21-SPEED

    VERSE 21DA 21-gear salute to looking as good as you feel, this lightweight performance machine will handle anything you throw at it.

    The attention to detail and seamless component integration separates this bike from the pack.

    LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 21-SPEED ALTUS MEGARANGE DRIVETRAIN / SHIMANO EZ-FIRE PLUS SHIFTERS / SR SUNTOUR FORGED ALLOY CRANKSET /

    ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE

    VERSE

    VERSE 21D MENS / BLACK / ULTRAMARINE / 21-SPEED

    VERSE 21D MENS / GRAPHITE / ORANGE / 21-SPEED

    IT WAS The SmooTheST And moST ComForTABle rIde Ive ever exPerIenCed. I WAS Sold on The SPoT! loST 25 PluS PoundS SInCe my PurChASe. I Am hooked on The verSe.

    ThankS ElEcTRa, foR cREaTIng a woRk of aRT foR bIkE loVERS!- michael G., electra Facebook Fan

    VERSE 21D LADIES / SKY BLUE / CANARY / 21-SPEED

    VERSE 21D LADIES / PURPLE / MINT / 21-SPEED

  • VERSE 24D LADIES / CHOCOLATE / PINK / 24-SPEED

    VERSE 24D LADIES / BERRY / FERN / 24-SPEEDVERSE 24D MENS / INDIGO / TRUE BLUE / 24-SPEEDVERSE 24D

    A few more gears and another notch up the performance ladder, the Verse 24D will get the most out of you and the

    ride. We may be splitting hairs here, but three more gears is three more gears. And when youre at the top of your

    game, every detail matters. Then again, maybe you just like the color better.

    VERSE 24D LADIES / CYAN / POPPY / 24-SPEED

    LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED ACERA DRIVETRAIN / SHIMANO EZ-FIRE PLUS SHIFTERS / SR SUNTOUR FORGED ALLOY CRANKSET /

    ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE

    ThiS iS ExacTlY ThE BikE i hAVE BEEn lOOking fOr.

    - Karen A., Electra Facebook Fan

    VERSE

    VERSE 24D MENS / MATTE BLACK / MATTE GOLD / 24-SPEED

  • LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED DRIVETRAIN / SHIMANO RAPIDFIRE PLUS SHIFTERS / SHIMANO FORGED ALLOY CRANKSET /

    SHIMANO DISC BRAKES W/CENTERLOCK ROTORS / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES / ELECTRA CUSTOM SPORT FITNESS SADDLE

    VERSE 24D DISC MENS / WALNUT / TANGERINE / 24-SPEED

    VERSE 24D DISC LADIES / MAGENTA / AQUAMARINE / 24-SPEEDVERSE 24D DISCIf you ride hard in mixed weather conditions, you might give some serious thought to disc brakes. They give you extra stopping

    power and, honestly, theyre just plain cool. The Verse Disc ups the ante on an already impressive 24-speed model by adding

    Shimano disc brakes with Centerlock rotors, upgraded components and new color schemes.

    11VERSE

  • LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / SHIMANO 24-SPEED DRIVETRAIN / SHIMANO RAPIDFIRE PLUS SHIFTERS /

    SHIMANO FORGED ALLOY CRANKSET / SHIMANO DISC BRAKES W/CENTERLOCK ROTORS / DOUBLE WALL ALLOY RIMS / 700 x 35c MIXED TREAD TIRES /

    ELECTRA CUSTOM SPORT FITNESS SADDLE / FRONT/REAR ALLOY FENDERS / VERSE ALLOY REAR RACK

    VERSE 24D DISC EQUIPE MENS / OLIVE / PUTTY / 24-SPEED

    VERSE 24D DISC EQUIPE LADIES / SILVER / W

    HITE / 24-SPEED

    VERSE 24D DISC EQUIPEThis thing is loaded. We started with our top of the line, 24-speed disc brake Verse then outfitted it with lightweight alloy fenders and an alloy rack.

    We were going to add the kitchen sink, but didnt want the extra weight. After all, every ounce counts.

    DriVETr

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    BOTTOM BrACkET

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    PEDAlS

    ShifTErS

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    rEAr DErAillEUr

    CASSETTE/rEAr COg

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    SEATPOST

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    SPECiAl fEATUrES

    MoDEl

    6061-T6 Aluminummens: 17, 19, 20.5, 22.5ladies: 16.5, 18.5

    mens: Black/ultramarine, Graphite/orangeladies: Sky Blue/Canary, Purple/mint, Strawberry/Cream

    hi-Ten Steel unicrown, Tapered/radiused leg

    1 1/8 Steel Threaded/ Integrated

    Sealed Cartridge 118mm/68mm