+banks in social media

<Facebook>

There are 84 CBA related group pages on Facebook

Breakdown+ Popularity – Majority of groups have less than 50 members+ Sentiment

+ 81% (68 groups) positive group name+ 19% (16 groups) negative group name

+ Group types+ Employee groups (broad and branch/role specific)+ Advertising/marketing+ Hate groups+ Love groups+ Sponsorship related

<CBA on Facebook>

<CBA on Facebook>

Top 6 search results* are employee groups

+ The largest has 2,994 members and regular interaction (mostly positive)http://www.facebook.com/search/?init=quick&q=commonwealth%20bank&ref=ts#!/group.php?gid=3898084767&ref=search&sid=100000420923906.3676500304..1

The Dollarmite Account Appreciation Society is the only other

group in the top 100 search results* with more than 1,000 followers

+ The group has 1,542 members and sentiment is positivehttp://www.facebook.com/group.php?gid=6201373277&ref=search&sid=100000420923906.3676500304..1#!/group.php?gid=6201373277&v=wall&ref=search

* Facebook group search for ‘Commonwealth Bank’

There are more than 500 CBA related community pages on Facebook+ The majority were auto-created late April/early May from job titles (recent Facebook

initiative resulting in lots of duplication)+ Most include a Wikipedia entry at most+ All have a related posts tab (feed of mentions of the page title on Facebook – negative

sentiment on most CBA pages)

+ There are 5 notable community pages:+ B-B-B-B-B-B-B Basketball ad for Commonwealth Bank – 4,542 ppl ‘like this’, monthly posts/interaction+ Commonwealth Bank ODI Series – 106 ppl like this, no current activity+ Commonwealth Bank Ads – 55 ppl ‘like this’, links to ads on YouTube

<CBA on Facebook>

There are 4 profiles with CBA related names on Facebook

+ CommBank Tennis, Commbank Bmf and Commonwealth Bank x 5

<CBA on Facebook>

NAB

+ National Australia Bank group page+ 839 members+ Mixed sentiment+ “For employees and customers of NAB”+ Provides link to uBank website in recent news+ Notes that the page is not for customer service + Outlines that inappropriate comments will be removed

+ NAB closed group page with 75 members (no details, internal?)

<Other banks on Facebook>

<Other banks on Facebook>

http://www.facebook.com/search/?init=srp&sfxp&o=69&q=westpac#!/group.php?gid=2440846099&v=wall&ref=ts

UBank

+ UBank brand page+ 4,896 ppl like this+ Regular daily status updates+ High level of user interaction by comments (not wall posts)+ Mostly positive sentiment

+ UBank group page+ Closed – must request to join+ 60 members

<Other banks on Facebook>

<Other banks on Facebook>

http://www.facebook.com/search/?init=srp&sfxp&o=69&q=westpac#!/ubank?ref=search&sid=100000420923906.238352580..1

ANZ

+ ANZ group page for employees + Closed – must request to join+1,204 members

Westpac

+ No official Facebook page+ Unofficial employees page with 1,357 members

<Other banks on Facebook>

<Twitter>

NAB+ First and only tweet on 1 May, 2009+ Launched: 1 May, 2009, followers: 672, following: 21

<Other banks on Twitter>

https://twitter.com/nab

UBank+ Regular tweets (0 – 5 times per day, never miss more than 2

days)+ Launched: October, 2008, followers: 2,509, following: 2,157

<Other banks on Twitter>

https://twitter.com/nab

ANZ+ ANZ Money Manager account (tweets about blog posts) + Launched: 11 November, 2008, followers: 2,086, following:

2,227

<Other banks on Twitter>

https://twitter.com/anzmoneymanager

Westpac+ 6 main accounts: @westpac and @westpacsurryhil, @WestpacBank,

@Westpac_com_au, @flashrates, @WestpacProtect, @WestpacOnline

<Other banks on Twitter>

Corporate @westpac Local Branch initiative @westpacsurryhil

+ Launched: November 20, 2009+ Followers: 1,137+ Following: 266

+ Launched: September 5, 2009 + Followers: 170+ Following: 136

http://twitter.com/westpac and http://twitter.com/westpacsurryhil

<YouTube>

NAB+ NAB Direct channel+ Launched: August, 2007+ Subscribers: 4, Upload Views: 6,793, Channel Views: 705

<Other banks on YouTube>

http://www.youtube.com/user/NABDirect

UBank+ uBankMoneyBox channel+ Launched: November, 2008+ Subscribers: 311, Upload Views: 90,544, Channel Views: 48,672

<Other banks on YouTube>

http://www.youtube.com/user/UBankMoneyBox

ANZ+ No official presence on YouTube

<Other banks on YouTube>

Westpac+ WestpacBanking channel+ Launched: March, 2009+ Subscribers: 69, Upload Views: 7,984, Channel Views: 5,285

<Other banks on YouTube>

http://www.youtube.com/user/WestpacBanking

<CBA TVCs on YouTube>